Unusual stories of company creation. History of car brands and their logos

MENSBY

Many creators of brands and fashion houses did not plan to engage in fashion... This is probably why they managed to create iconic items.

“If you want to make God laugh, tell him about your plans,” says a famous proverb.

The creators of the brands and fashion houses that we will tell you about now did not even think about pleasing the Almighty and did not make grandiose plans for creating fashion empires. They didn't plan to do fashion at all... Perhaps that's why they managed to create truly iconic things.

Louis Vuitton: from chest to suitcase.

Louis Vuitton Company founded in 1854 by the son of carpenter Louis Vuitton. He was born in the small town of Franche-Comté in eastern France. At the age of 14, Louis went on foot to work in Paris (which, by the way, is almost 400 kilometers!). In the capital, he became an assistant to a master making travel chests.

In this business, young Vuitton was so successful that he soon became the personal master of Empress Eugenia and opened his own store on the Champs Elysees.

In 1858, Vuitton created a lightweight flat chest to replace the heavy and bulky one, the prototype of the modern suitcase. The aristocracy really liked this invention, because with the development of railways, people began to travel more, and they needed easier and more convenient ways to transport things.

After Louis's death, his sons continued his business. One of them, George, frustrated by the number of counterfeits of Louis Vuitton bags and suitcases, came up with the signature Monogram embossed print with the LV logo to combat counterfeits. As we now know, this did not help him... But the print itself became truly iconic...

Today the brand has 350 stores in 53 countries.

Hermes: the best harness in Paris.

Fashion house 'Hermes' was founded in 1837 in Paris as a saddlery workshop. In those days, high-quality harnesses and an expensive saddle could say as much about a person’s condition and position in society as expensive accessories say now.

Founder of the brand Thierry Hermes He knew his business perfectly: all self-respecting riders had his saddles with a signature large stitch. Ermes served the imperial stables of France, Spain, Great Britain and Russia. After Thierry's death, his children and grandchildren continued his work. In the 20s of the last century, when the aristocracy began to actively switch from horses to cars, the Hermes house for the first time diversified its business and began producing leather accessories - belts and bags.

At the same time, the distinctive features of the brand - high-quality leather and large saddle stitch - have been preserved. They provided the goods with special chic and durability. Later, in addition to accessories, the brand began producing sportswear, which was later expanded to include casual wear and luxury homewares. There are always three iconic things in the Hermes collections: bags 'Kelly' and 'Birkin'’, as well as square silk bob scarves.

Every year the company releases new scarves with prints on a variety of themes - from impressionist paintings to the history of aeronautics, and every year the collections always include a “horse theme” as a tribute to the history of the fashion house. And by the way, Hermes still produces saddles and harnesses.

Gucci: another horse story.

This time the business turned out to be more successful, and Gucci soon decided to expand the store’s assortment to include handbags. Reselling goods from other manufacturers turned out to be not very profitable, so Guccio began to create his own bags under the brand 'La Gucci Vita'. A signature logo and print in the form of intertwined G letters was developed for it, which soon became popular throughout the world. Another recognizable symbol of the company was the striped braid, the prototype of which was the horse girth. Now it adorns both the brand’s belts and bags. And in 1947, the first it-bag ‘Gucci’ was invented - a bag with a bamboo handle, which is still “reissued” in different interpretations.

Hugo Boss work clothes.

Name 'Hugo Boss' they found it commercially attractive because it is easy to read and pronounced the same in almost all European languages. The brand began producing elegant men's suits and was soon able to compete with Italian fashion houses, which at that time dictated the rules in the world of men's style.

5 stories of unusual names.

• Luxury brand 'Coach' grew out of a small workshop in Manhattan. The brand's first bag was made from... a baseball glove. Hence the sports name ‘Coach’, which translated from English means “coach”. But this word also means “carriage”, and this is what is depicted in the brand’s logo.
• Your company 'Cacharel' tailor Jean Bruske named it after the small bird cacharel, which lives in the south of France. She accidentally caught his eye when he was thinking about a name for his enterprise.
• Cosmetic brand 'Lancaster' merchant George Wurz and pharmacist Eugene Frezzati created it in Monaco immediately after World War II. They named it after the heavy Lancaster bombers that the British Royal Air Force used to liberate France from the Nazis.
• Brand 'Mexx' appeared after the merger of two clothing brands - men's 'Moustache' and women's 'Emanuelle'. The first letters M and E were taken from the names of both brands, and the last two XX signify the double kiss that sealed the new union.
• Finally, the brand name 'The Body Shop' and completely ironic. After all, this is what (The Body Shop) is usually called in America for car body repair shops...

The modern automobile market offers a wide variety of different brands of cars, distinguished by their individual characteristics. Each brand has its owncar emblem- a specific icon that reflects the entire history of the formation of the automaker, as well as the quality and status of the products. Most consumers and people simply interested in automotive topics have never thought about the specific number of all cars existing in the world. However, a short excursion into the history of the automotive industry will allow you to become a real expert in the field in question.

What brands of cars are there?

Acura

At this point in time, the automobile market is replete with a wide variety of car brands, which involuntarily makes you wonder what they are like? Every day we see different car emblems, some of which we don't even recognize. We can say unequivocally that there are a huge number of them, which there is not enough time to list. However, it is worth paying attention to the most famous and popular automobile brands, whose logos are most likely familiar to you:

Alfa Romeo

The legislator of the automobile corporation famous in the modern world is Nicolo Romeo, who made his first fortune by selling equipment for transporting soil. A little later, the entrepreneur changes his profession, giving preference to the automobile business, where he soon becomes the head of the large company Alfa. Subsequently, by combining the company name and his own surname, a popular automobile brand arose. When you see the Alfa Romeo car emblem, most likely you clearly understand that this is a premium car. The logo for these machines was designed in 1910 by draftsman Romano Castello. The author of the car logo was impressed by the red crosshairs of the Milan flag, which he saw on the facade of the Visconti house. On the house there was a coat of arms with a grass snake that swallows a person. The coat of arms itself symbolized the readiness to destroy the enemies of the Visconti family. The emblem of the car has undergone virtually no changes since its creation, however, paying tribute to fashion, small ornate details were slightly abolished.

Aston Martin

The name of this brand of cars comes from the name of one of the owners of the automobile plant, Lionel Martin, who, together with a friend, built the first car in his life. "Aston" originates from a race held in the highlands of the town of Aston Clinton, in which Martin won. Thus, by merging the two names, a sonorous brand was created. By the way, the Aston Martin logo can probably be safely included in the list of the most famous car emblems. Now we don’t even think about what the outstretched wings that are familiar to us, on which the brand name is visible, mean. However, at the time of the creation of this car logo, aviation was rapidly developing, and the most advanced technologies were used in it. And the sport-focused Aston Martin used the aviation company's manufacturing facilitiesWhitehead Aircraft Limited. So, no matter how strange it may sound, the presence of wings on a car emblem is quite understandable.

Audi

The founder of the German automobile corporation is August Horch, who initially wanted to see his own products under his own name. However, he was refused. And then “Audi” was chosen - the Latin analogue of the German “Horch”, which translated means “listen”.Subsequently, the Audi car emblem wasan icon in the form of 4 rings was chosen, each of which symbolizes a company that is part of the German brand. Initially, the emblems of each of the 4 companies were placed inside the rings of the car logo, but this logo for cars turned out to be too loaded, so over time, 4 empty rings became the car emblem.

BMW

The basis of the current automobile plant was an engine production plant located in Munich. After some time, this enterprise merged with the aircraft plant, after which it acquired the current company name. If we talk about car brand logos, BMW also has a rather interesting history. The first BMW car logo featured a propeller, but it seemed complex and small, so the logo underwent a transformation by 1920. To make the emblems of the BMW car brand look beautiful, the circle from the propeller was divided into 4 quarters. On the new car logo, silver-white sectors inside a black rim began to alternate with sky blue ones. Now the BMW car logo is made in the traditional Bavarian colors depicted on the Bavarian flag. However, few people know the true meaning of the logo from these automakers. Many people like the myth that the logo on a BMW car depicts a propeller and the sky. But, in fact, this is the Bavarian flag.

Citroën

The founder of the presented car brand is Andre Citroen, who, in order to create his automobile production, drew inspiration from the factories of Henry Ford. A little later, the entrepreneur pawns the entire inheritance received from his parents into the enterprise and begins work on the production of the world's first cars under his own name. Andre Citroen introduced gears of a special design to the automotive market, which turned out to be much more advanced than their manufactured counterparts. It was these gears that formed the basis of the emblem on the Citroen car. The car emblem, which many call the “double chevron,” remained virtually unchanged subsequently.

Ferrari

The creator of the famous automobile brand, under which luxury cars are produced, is Enzo Ferrari, whose career as an automaker began with the creation of a team of racers. Subsequently, such a recognizable icon was chosen for cars. How did such an emblem for the car come about? At one of the races, Enzo Ferrari met Count Francesco Baraca, who had a prancing stallion on the fuselage of his airplane. Francesco's mother gave Enzo the family coat of arms and recommended that a rearing horse be depicted on the car emblem, which, according to her, was supposed to bring good luck. As we see, Countess Paolina Baraka did not lie. This car logo now evokes strong associations with luxury, and even the word Ferrari itself has become a symbol of wealth.

Fiat

The Italian car brand was created by a group of investors, among whom the most recognizable was Giovanni Agnelli. At that time, cars were assembled in accordance with the Renault license. Production expanded rapidly, due to the lack of quotas for imported steel. Even then, the automobile corporation produced all types of cars: from small cars to buses. It is noteworthy that the company did not have a car logo, but instead the car emblem was a sign with the inscription that it was a car plant. However, the fate of the automaker's logo was decided by one funny incident. Once the lights were turned off throughout the entire plant and the chief designer, driving around the area, discovered suspicious neon lighting that was reflected from the plant. Impressed by this beauty, the chief the designer enclosed the car logo in one line. However, over time, the Fiat emblem changed its shape to a circle.

Jaguar

The British automobile manufacturing corporation got its start thanks to William Lyons, who founded an enterprise for the development and production of motorcycles. After a long time, this enterprise produced the first car, after which it was repurposed into another specialty. It was also decided to change the name of the company. “Jaguar” is the result of choosing one of the options proposed at the competition. This is exactly the case when the history of the car emblem does not need to be told. The fast, powerful and beautiful animal, after which the car is named, also appears on the car’s logo.

Lamborgini

Elite sports cars got their name from the founder of the corporation, Ferruccio Lamborghini, which initially specialized in the production of agricultural machinery. Subsequently, there was a desire to expand the range with racing cars. For this purpose, Ferruccio built a separate plant, where he invited famous designers of the time. The Lamborgini car logo symbolizes the zodiac sign Taurus; the colors black and yellow were proposed by the founder of the company himself.

Land Rover

The history of the creation of the brand began with Maurice Wilkes, who at that time was the designer of the Rover company and owned a very fancy vehicle. The whimsical factor was the limited number of spare parts for the car, which were difficult to find. Then Maurice, together with his older brother, decided to create a universal car capable of conquering any surface. Since then, the Land Rover Corporation has specialized exclusively in the production of SUVs. Surprisingly, the Land Pover car logo that many people dream of is inspired by an ordinary funny story and a can of sardines. The designer, whose task was to create a car emblem for Land Rover, had lunch with a can of sardines and left it on the table. When he returned, he discovered a stain from an oval circle on his table. This is how the logo on Land Rover cars came about.

Maserati

The history of the Italian automobile brand began with the Maserati brothers, each of whom made a contribution to the development of the common cause. However, during the formation of the company, several brothers died, which became the impetus for new development of the enterprise. Through trial and error, luxury cars were created that are especially popular only in special circles. When creating the car emblem, the Maserati brothers took their inspiration from the statue of Neptune, located in the central park of Bolgni. It's funny that the trident with the Mazerati signature was drawn by the only one of the 7 brothers who was never involved in the design or production of cars.

Mercedes-Benz

The name of the presented car brand comes from the name of the daughter of one of the sports racers, Emil Ellinik, who regularly ordered models from Daimler.” Ellinik liked one of the first cars of that time so much that he decided to give it the name of his daughter Mercedes. Subsequently, the two corporations “Daimler” and “Benz” merged, which led to the modern name of this brand of German cars. Some car logos were born much earlier than the era of prosperity of the car brands themselves began. It is believed that the Mers logo (three-pointed star) symbolizes the fact that the engines of this company are used in the sky, on earth and in water. However, for the first time the Mercedes car emblem was mentioned in a letter from Gottlieb Daimbler to his wife. With the future automobile logo, Gottlieb designated the location of his new home in the city of Deutz and signed that someday this star would flaunt over the roof of his automobile plant, symbolizing prosperity. And so it happened, maybe it was not a successful logo on the car, but the Mercedes car brand is thriving to this day.

MINI

The impetus for the creation of the MINI automobile brand was the military crisis in the Middle East, which provoked a significant reduction in oil supplies to the UK. As a result, the demand for minicars has increased. Then the government of the country ordered the start of production of cars whose dimensions would be significantly smaller than conventional sedans. The first prototype of the British brand was distinguished by its compact dimensions, which did not negatively affect the internal content of the car, as a result of which the decision was made to begin its mass production.

Opel

The founder of this brand of cars is Adam Opel, who throughout the formation of his enterprise specialized in the production of:

• sewing machines;
• horse-drawn carriages;
• bicycles.

After Adam's death, the plant was inherited by his sons, who decided to start producing cars. Their first collaboration with other automobile concerns was unsuccessful, but mass production was subsequently established.

Chevrolet

One of the most promoted and popular global brands of the American automotive industry bears the name of Swiss-born entrepreneur Louis Chevrolet, who, having visited many countries, found success only in the United States, where he became a famous racer. After a while, the founder of the General Motors corporation created a new automobile brand, naming it in honor of Chevrolet. However, the “hero of the occasion” himself did not work at the company for long, the reason for which was disagreement over the type of cars produced. William Durant, one of the co-founders of the company, has long fed the public myths about the Chevrolet automobile logo. According to him, he came up with the logo when he saw a pattern on the wallpaper in a Parisian hotel, stretching into infinity. But now there are several more legends that reveal their stories of how the “bow tie” became the signature Chevrolet logo.

Peugeot

The French car brand is the result of a family business that began with Jean-Pierre Peugeot, converting an inherited mill into a metal processing plant. After a while, the grandson of the founder of the company began producing bicycles, and a couple of years later the first car was presented to the world.

Smart

This brand of German cars is the result of a merger of two largest automobile corporations that pursued the goal of creating a compact car for city roads. Thus, the “Smart” trademark, owned by Daimler AG, was invented.

Datsun

The Japanese car brand has a long history, which began with the creation of an automobile company, the chief engineer of which was Masujiro Hashimoto. The first Japanese car models were called "DAT", the capital letters of which symbolized the first letters of the surnames of the three partners who created the enterprise.

Cadillac

The American automobile brand was created in 1902 and was called the “Henry Ford Company” in honor of the company’s chief engineer. However, after a short time, Henry Ford left the corporation and began to specialize in opening and creating his own automobile design factories. At the same time, Ford's successor, Henry Leland, actively developed the enterprise "abandoned" by Ford, and also came up with a new name for it, Cadillac, in honor of the founder of the city of Detroit, where the automobile plant was located.

Dodge

The famous American car brand bears the name of its creators, the Dodge brothers, who at the beginning of their career in the automotive industry opened a company for the production and design of bicycles. After some time, the brothers entered into an agreement with Henry Ford to develop and produce parts for a new car model. A little later, the Dodge brothers opened a car manufacturing enterprise, the purpose of which was to create their own cars, and not to fulfill orders from other manufacturers.

Ssang Yong

The very beginning of the formation of the Korean automobile brand was associated with the production of cars. But the company that existed at that time specialized exclusively in creating army jeeps. Subsequently, with the change in the name of the automobile enterprise, its specialization also changed: now buses, trucks and special equipment were produced. Currently, Ssang Yong actively produces SUVs, pickups and crossovers. Translated, the name of the Korean automobile brand means “Two Dragons,” symbolizing power and independence.

Luxgen

This brand of cars is perhaps the only representative of the Taiwanese automobile industry, created in relatively recent times, in 2008. Before this, the company was a subsidiary of Yulon Motor. After repeated successful collaborations with global automotive corporations, the plant decided to create its own independent automotive industry. The name of the Taiwanese brand comes from abbreviated words meaning:

• "wealth";
• "giftedness";
• "genius";
• "luxury".

All these characteristics can be found in Luxgen automotive products.

LADA (AvtoVAZ)

It is a brand of cars that existed in Soviet times and is actively developing in modern Russia. Car production plants, as well as the main office of the company, are located in the city of Togliatti, Samara region. Initially, the name “LADA” was used only for those car models intended for export. The models intended for use within the country were called “Zhiguli” and “Sputnik”. Now all car models are produced under the same name “LADA”.

Marussia

This car brand is a prominent representative of the Russian sports car industry, being a partner of the British racing team in Formula 1. The beginning of the establishment of the enterprise is inextricably linked with the famous actor and presenter Nikolai Fomenko. The investor was one of the most influential Russian oligarchs. The automobile brand dates back to 2007, when mass production of racing cars was launched almost immediately.

TagaAZ

Another Russian automobile brand that enjoys due popularity among the population. The car production plant is located in the city of Taganrog. The history of the establishment of the enterprise dates back to 1997, when, in accordance with the license of the South Korean Daewoo Motors, the construction process of the plant was launched. Exactly a year later, the enterprise was put into operation, but due to the ensuing economic crisis, the conveyors were not fully loaded. The first cars that were purchased and assembled at this automobile plant were Korean models, renamed to Russian names.

All car brands: list by variety

If you present all car brands in the form of a list, you will get a very impressive list of models, familiarization with which will probably take more than one day. As mentioned above, all car brands have their own distinctive features, one of which is their type:

Car brands

A passenger car is a vehicle intended for personal use, the main purpose of which is to transport luggage and passengers of 2-8 people. Currently, many automobile manufacturers specialize in producing different types of cars. However, there are also those whose products are only passenger cars. These include:

The list of passenger car brands begins with one of the oldest automobile manufacturers of Italian origin, which, unlike its competitors, started immediately with the production of automobile products. The enormous popularity of cars of this brand was largely due to their active participation in various car competitions. Throughout the history of the plant, Alfa Romeo specialized in the production and production of freight vehicles, buses, and trolleybuses. However, now the company is known for automobile products only of the passenger type.

The list of passenger car brands continues with the British manufacturer of luxury automobile products. Despite its British origin, the passenger car brand in question is currently a subsidiary of the German Volkswagen Group. The fabulous pricing policy of cars is due to the powerful internal content of the cars, as well as manual assembly. The most famous model is the Bentley Continental.

The well-known British manufacturer is one of the leading automakers in the world in the production of passenger cars and racing cars, which could not be expected at the very beginning of its career, when the plant specialized in the production of sidecars for motorcycles. Due to low profits, it was decided to produce bodies for the leading automakers of that time. However, now the presented brand of passenger cars has rightfully taken an honorable place among them.

Confidently completing the list of passenger car brands rightfully belongs to luxury cars from the UK, which at this time are a division of the German corporation BMW AG. Cars of this brand have long had the status of prestigious, serious and elite cars, which automatically endow their owners with the listed qualities.

Sports car brands

Sports cars are a generic name for a wide range of passenger cars with two seats. All brands of sports cars are characterized by:

• increased speeds;
• powerful and durable engine;
• low body height.

Unlike racing car brands, sports cars are designed to be driven on public roads, which means they are fully registered with the state.

Some of the most famous brands of sports cars are:

a) Aston Martin

Today it is an indicator of luxury and prosperity. All models of this brand of cars are assembled by hand and only by pre-order. The brand first gained popularity after the famous film about agent 007.

World famous and popular brand of expensive sports cars from Italy. Until relatively recently, the plant named after the creator of the brand specialized in the production of tractor products, when Ferruccio Lamborghini decided to start creating his own cars. Now the world is most famous for two Lamborgini models: Aventador and Gallardo.

The Italian brand of luxury sports cars is particularly popular in Formula 1 racing, which is continuously connected with the history of the brand, which was created after the unification of the racing team. Now the Italian car brand is characterized by high cost, justified by quality and reliability.

Truck brands

A truck is a vehicle whose purpose is to transport goods in a specially equipped body or cargo platform. If previously all trucks were associated with something very loud and not very comfortable, now the creation of trucks with increased comfort is actively practiced. The following brands of trucks have proven themselves most well:

a) Mercedes-Benz

The German automobile manufacturer specializes in the production of the following main lines of trucks:

Trucks in this series are excellent for long-distance travel, as well as work on large-scale construction sites. Characterized by the presence of the following functions:

• weather sensors;
• optimized steering control system, which allows the driver to control the road surface in all weather conditions.

They are characterized by their low weight and high degree of maneuverability, which is optimal for transporting bulk cargo. Often such trucks are used as platforms for concrete mixers.

The presented cargo equipment has a high load capacity, which makes it possible to use it in the following areas:

• production;
• mining;
• construction

Models of the brand of trucks in question are presented in two variations:

• "FH";
• "FM".

Models of the first series are actively used for transporting cargo weighing 20-33 tons. Models of the second series belong to the class of truck tractors capable of covering long distances.

The automobile concern of French origin equips the truck market with the following models:

• “Kerax”, capable of carrying up to 33 tons on board;
• "Trucks", which are a series of heavy trucks;
• "Premium Optifuel", characterized by increased efficiency.

The French concern also has a “Premium Lander” model in its assortment, which is characterized by the presence of an all-wheel drive hydraulic system, thanks to which the truck surpasses other models in terms of carrying capacity, efficiency and control.

Car brands in alphabetical order

Now it’s time to pay attention to the following car brands, presented in alphabetical order, whose icons have a rather interesting history behind them:

The American automaker chose a shape reminiscent of a caliper as an icon for its “brainchild,” which was uncomplicated and simple. This choice was due to the complex process of registering a new car brand during the period when the car brand was launched, since many trademarks had very close similarities to each other.

The badge of an elite foreign car of Spanish origin consists of two parts:

• a red cross that stands out against a white background;
• a snake devouring a man.

The badge is a direct embodiment of local culture and identity, since the first element is an integral part of the coat of arms of the Spanish city of Milan, and the second is a copy of the coat of arms of the royal Visconti dynasty, ruling at the time when the car brand was created.

Over the entire history of the existence of the presented company, the icon of the automobile brand has undergone repeated changes:

• in the first version of the badge there were only the letters “A” and “M”, which were intertwined;
• much later they were joined by wings symbolizing unlimited speed, which were borrowed from the Bentley automobile corporation;
• after some time, the wings began to acquire fashionable and defined contours;
• in 1947, the name of the owner who was running the company at that time appeared on the badge.

The world-famous 4 rings present in the badge of German cars are a symbol of the merger in 1934 of large automobile corporations:

• Audi Automobil-Werke AG;
• Horch Automobil-Werke GmbH,;
• Dampf Kraft Wagen;
• Wanderer Werke AG.

The name of the car brand itself is of Latin origin, which colloquially means “listen, listen.” As a result, the creators of luxury cars pay great attention to the car’s powerful engine, which is truly a pleasure to listen to.

The icon of luxury car brands is a capital letter “B” endowed with wings, symbolizing strength, speed and independence. Due to the existing color schemes of the badge, the types of cars produced differ:

• green - racing sports cars;
• red - sophisticated models;
• black - powerful and impressive cars.

The first version of the badge was a regular propeller. Over time it has undergone various changes. Currently, the basis of the badge is the flag of Bavaria. The name comes from the abbreviation of the plant that produces German cars - Bayerische MotorenWerke.

The Chinese auto industry decided to rely on the affordable price of its cars without sacrificing their high quality, which is emphasized by the name, which means “diamond.” The two characters in the icon are the Chinese writing for a similar word.

The luxury car icon is made in the shape of a pearl, with the initials of the founder of the giant automobile corporation, Ettore Bugatti. Along the perimeter of the icon there are 60 dots, which are pearls.

The basis of the badge for luxury cars of British origin are three coats of arms, symbolizing the coat of arms of the Buick family from Scotland, who founded the automobile corporation.

Although not so popular, it is still a popular representative of the German automobile industry, the icon of which is, in fact, a simplified version of “BMW”. To create a new brand of car, all that was required was a change in shape, color and abbreviation.

The badge originates from the family coat of arms of the de La Motte Cadillac family, who are the founders of the American automobile plant of the same name.

Initially, the British car brand was the official dealer of Lotus, when the rights to it were bought by one of the then owners of the represented automobile corporation, adding the prefix “Seven” to the name. After this, the cars began to be called "Catheram Super Seven". Over the years, the badge has undergone numerous changes, the latest of which was the badge of the car introduced in 2014. The green color remains unchanged, clearly outlining the contours of the British flag.

Another representative of the Chinese automobile industry, whose icon strongly resembles the outline of the abbreviation of the automaker, “Cherry Automobile Corporation.” The symbolism of the icon lies in the hands, which are characterized by strength and unity.

The name of one of the largest automobile brands in the world comes from the name of the famous racer and mechanic Louis Joseph Chevrolet, who was asked to start producing cars under his own name after performing at one of the prestigious motor sports cups. The offer was made by automobile giant General Motors.

The icon, reminiscent of a butterfly, represents the success of the creator of the automobile brand. There are several hypotheses regarding how the idea of ​​creating such an icon arose:

• according to one, the icon was invented by one of the owners of the automobile corporation after he was attracted by a simple pattern on the wallpaper;
• on the other hand, the owner of the company liked a similar image while flipping through the galleries of sheets.

The name of the American car brands comes from the vice president of General Motors Corporation, Walter Chrysler. Over time, he began to specialize in producing his own cars. The corporation began to be replenished with global automobile brands, making it possible to produce passenger cars and minivans. The elements of the modern badge represent speed and quickness.

The French automobile corporation dates back to the beginning of the last century, when it was created by engineer Andre Citroen, after whom it was named. The icon of the presented brand consists of two chevrons, reminiscent of the first outstanding achievement of French engineering, the teeth of a chevron wheel.

The automobile giant received its name in honor of one of the territories of present-day Romania, which was named in accordance with the name of the tribe that lived in this area. The original version of the badge looked like dragon scales, since one of the sacred animals of the mentioned tribe was a dragon. In this form, the badge existed for quite a long time, until at the 2008 auto show its new version was presented at the ball, which is a capital letter “D” framed by a line on which the full name of the car brand appears. The presence of silver shades indicates the status of the Renault automobile concern, which is a subsidiary of Dacia.

The Korean auto industry also does not stand still and is in a hurry to present one of its largest representatives, whose name means “great universe.” According to one of the existing opinions, the icon is based on a shell. However, the vast majority prefer to believe the version with the lily, which the icon resembles. Moreover, the lily is a symbol of purity, innocence and greatness.

The presented brand of cars of Japanese origin was founded on the basis of one of the largest companies specializing in the production of engines for cars. After a certain amount of time, a new enterprise was formed, which received its current name. The symbolism of the car icon lies in compactness combined with convenience, which directly corresponds to the corporation’s motto, which sounds like this: “We make it compact!”

The history of the automobile company begins in 1900, when the Dodge brothers began manufacturing and producing spare parts for cars. Over time, it was decided to slightly change the specialization to the production of cars themselves. At the same time, the American company became part of the Chrysler Corporation. The car icon has undergone repeated changes:

• At first, its basis was a round medal, in the center of which there were two triangles, forming a star with six ends. Inside there were also capital letters "D" and "B", standing for "Dodge Brothers Motor Vehicles", the inscription of which framed the outside of the medal;
• with the advent of 1936, a ram's head first appeared on the badge, which subsequently disappeared, and the car brand was deprived of any badge for some time;
• Soon the animal's head again became an integral part of American cars.

Such sudden appearances and disappearances of the company icon testify to the power and assertiveness of the animal whose head is depicted on it. The red lines that create the outline of the head also represent an unwavering sporting spirit.

The abbreviation of the Chinese car brand stands for “First Automobile Works”, which means “First Automobile Corporation”. The car icon resembles an eagle spreading its wings, which is a symbol of freedom and the conquest of space.

The history of the creation of the icon of luxury Italian sports cars is associated with the famous pilot from Italy, Francesco Baraca, whose distinctive feature of the fighter was a black horse standing on its hind legs. Enzo Ferrari, after whom the automobile corporation took its name, was an ardent admirer of the skilled pilot. As a result, the presented brand of Italian cars is decorated with a modern badge, each element of which symbolizes something:

• the yellow background is the color of the city of Modena, where the first Ferrari automobile plant was built;
• three stripes located at the top of the badge are the national Italian colors;
• The initials SF are an abbreviation for “Scuderia Ferrari”, which means “Ferrari Stable”. This was the name of the racing team.

It’s interesting that something similar can be found on the coat of arms of Stuttgart.

The name of this car brand comes from the abbreviated version “Fabbrica Italiana Automobili Torino”. Throughout its existence, the icon of the represented automobile corporation took a variety of shapes: from round to square. The modern version of the icon has many similarities with past versions, which positions the company as a company that remembers its past and is proud of it, but at the same time is constantly developing.

The famous engineer Henry Ford decided not to complicate everything that could be simple. For this reason, even the modern version of the car badge is easily recognizable and represents the full name of the corporation, framed by an oval. This simplicity of the icon is considered to embody practicality and accessibility.

Poland cannot boast of a grandiose and in-demand automotive industry, however, the “Passenger Car Plant” is a direct refutation of this. Only in 2010, the Polish corporation began producing its own cars under one of the brands of the Daewoo enterprise, which it then owned. The brand icon is very simple and consists of intertwined letters of the company name. The color red was not chosen by chance, as it symbolizes passion, quality and trust.

The year of creation of the Chinese automobile corporation is considered to be 1986. At the same time, the basis for the company’s icon is a white bird’s wing or a high snow-capped mountain rising against a blue background, representing the sky. The very name of the car brand means “happiness”. Apparently, this is how the badge developer imagined happiness.

The next car brand in alphabetical order is the Korean automaker Hyunday, founded in 1967. Translated from Korean, the name means “modernity”. The slanted capital letter "H" in the icon is a symbol of two people shaking hands. In this way, the automobile corporation sees friendly and productive cooperation with its customers.

Luxury Japanese cars are in great demand, which, as car manufacturers believe, is based on the badge and name of the automobile concern. The name translates as "infinity". Initially, the plant's engineers proposed using the familiar infinity symbol. However, later they decided to stop on the road stretching into the distance. This has become a symbol of the limitless possibilities of this car brand.

The British luxury sedan maker has chosen a leaping wild cat as its name badge. The development of such a unique outline of the car brand belonged to the famous artist Gordon Crosby. A distinctive feature of this badge is that the jaguar figurine is thrown back in the event of an emergency collision.

30. Jeep
Another representative of the American automobile industry, which is part of the Chrysler company. The icon was created in accordance with the abbreviation GP, ​​which in translation stands for general purpose vehicle. Today, American cars are an icon of masculine and good taste.

The icon of one of the largest Korean car brands is made in the form of capital letters, played out through stylization and located inside an oval circle. Basically, these two words, literally meaning “Enter the world from Asia,” have become the personification of the global success and recognition of the Korean automobile giant. Now the automobile concern specializes in a wide range of cars with different body solutions.

Luxury sports cars of Italian origin are the property of the German plant Audi AG. The founder of the company was Ferruccio Lamborghini, who proposed a recognizable badge in black and gold colors. The main figure is a bull, personifying the constellation Taurus, under which Lamborghini was born. The peculiarity of the names of Italian cars is that they correspond to the names of bulls or the names of cities that have ever participated in bullfights.

The famous British manufacturer is the brainchild of the Ford automobile corporation. The car icon is modest and uncomplicated. The company's coat of arms is a sailing bowsprit that cuts through the water and is framed by a knight's shield.

The next car brand in alphabetical order is the Japanese “Lexus”, the name of which is a derivative of the English word “luxury”, meaning “luxury”. A simple capital letter “L” enclosed in an oval represents the very luxury that needs no special introduction. The Japanese automobile brand is a subsidiary of Toyota.

A car brand, copies of which are always supplied to the automobile market in limited quantities, which emphasizes the quality and status of the product, as well as its owners. The car icon is made in the form of a compass, the arrows of which are directed to all parts of the world, which symbolizes the goal of the automobile giant, which is the desire to achieve success in any country in the world.

The Italian automobile concern is the result of family cohesion, embodied in the six Maserati brothers, the eldest founders of the famous racing car brand. The car icon is characterized by the trident of Neptune, the statue of which was considered the main attraction in the city where the car manufacturing company was first opened. Red and blue are the main colors of the coat of arms of Bologna, where the famous brand originates.

The Japanese automaker chose the capital letter "M" as the icon for its cars, inscribed in the form of outstretched wings, which is often called a "tulip". In fact, every car enthusiast sees something different in this letter. The name of the company comes from the name of the deity Ahura Mazda, who was the patron of the sun, stars and moon.

38. Mercedes-Benz

Luxury German cars are produced under a brand owned by the giant Daimler AG concern. The car icon is made in the form of a star with three rays, symbolizing the superiority of the products on land, at sea and in the air. This fact is due to the fact that in former times Daimer AG specialized in the production and production of aircraft and marine engines.

The presented automobile concern initially has British roots, but in the process of subsequent reorganizations it became the property of the German BMW. The meaning of the passenger car icon consists of three components:

• efficiency;
• affordable pricing policy;
• optimal capacity.

These are the qualities that the cars of this brand have.

40. Mitsubishi
The name of the Japanese concern means “three diamonds,” which could be found on the family coat of arms of the Iwasaki family, who were the founders of the first automobile plant. Throughout the history of the brand, the icon has never been changed.

The design of the Japanese brand's cars is based on the rising sun, in which the full name of the brand is inscribed. The meaning is sincerity, which brings success. Recently, the icon celebrated its 80th anniversary.

The easily recognizable lightning located inside the circle symbolizes frantic speed and lightning speed. The original version of the design contained the word “Blitz”, which was also accompanied by lightning.

Since 2010, the new icon of the French car brand has been an updated look of a lion without a tongue, presented in a three-dimensional image. The meaning of the icon is dynamic movement and development. The idea of ​​​​creating such a mark belongs to one well-known car manufacturer in France, which became recognizable thanks to the production of cars that do not contain a high content of harmful substances.

The icon of German cars is distinguished by its richness of elements, since it includes:

• a horse standing on its hind legs, which is a symbol of the city of Stuttgart;
• deer antlers and stripes in black and red, which are part of the coat of arms of the German state of Baden-Württemberg.

The French car icon, shaped like a diamond on a yellow background, symbolizes success and prosperity. If you look closely, you will notice that each side of the diamond is located on top of the other. In reality, such a figure cannot exist. However, the corporation's producers make it clear that they are able to make the impossible a reality.

The British automobile corporation specializes in the production of premium cars. The name and the first capital letters of the badge, superimposed on each other, are reminiscent of the creators of luxury cars, Frederick Royce and Charles Rolls.

The Swedish automobile company went bankrupt in 2011. The company icon is represented by a mythological bird, which could be found on the coat of arms of one of the respected counts of Sweden. The real owners of the automobile corporation own the right to the name of the car brand without using the usual symbol.

It is a trademark of the Volkswagen Group, and the name is an abbreviation of the full name of the concern. Now the main focus of the enterprise is to create sports and city cars. The first crossover is planned to be released in the near future.

Another trademark of the Volkswagen Group, only this time of Czech origin. The icon is a winged arrow located inside a ring. The full name of the company is located above the icon, the semantic component of which is as follows:

• the wing is a symbol of technical progress;
• boom - the latest technology;
• eye - breadth of views;
• green color - product safety for the environment.

The name of the Japanese automobile concern translates as “to gather together,” and the six stars on the badge symbolize the same number of companies that came together to create a car manufacturing enterprise. The stars were chosen in honor of the Pleiades constellation, carefully revered by the Japanese.

The icon of Japanese car brands is represented by the capital letter S of the Latin alphabet, which looks like a hieroglyph. The company name comes from the surname of the creator, Michio Suzuki. Initially, the company specialized in the production of machines for the textile industry, as well as motorcycles. A little later, the main specialization began to be the production of cars.

One of the few automobile concerns of American origin, whose core focus is the production of cars running on electric fuel. The capital letter "T" resembles the shape of a sword, which is the personification of swiftness and speed. The very name of the car brand comes from the name of the famous physicist Nikola Tesla.

Initially, the main activity of the Toyota company was the production of weaving machines. Paying tribute to the past, the current owners of the automobile concern decided not to change the icon, symbolizing the thread threaded into the eye of a needle. The icon began to have a philosophical meaning:

• two ovals intersecting each other are the personification of the driver and the car engine;
• a large oval combining two small ones is a symbol of the promising and broad capabilities of the automobile corporation.

The "German people's car" icon consists of the capital letters "W" and "V" joined together by a monogram. During Nazi Germany, this sign symbolized the swastika. After the end of the war, the car plant was transferred to Great Britain, where the spelling of the letters was slightly changed.

The Swedish automobile corporation based its icon on the essential attributes of the Roman god of war Ares, a shield and a spear. Initially, the strip stretching across the radiator grille was intended to be the mounting point of the badge. However, now this strip is part of the brand.

56. Lada (AvtoVAZ)

The icon of the Russian automobile industry has existed since Soviet times. Currently, the boat under sail is presented in a slightly different outline, in which the blue and white colors remain unchanged. The boat symbolizes the location of the Russian automobile plant, Samara region, located on the Volga. In the old days, transportation of various goods became possible only by means of boats crossing the Volga. The rook is shaped like the capital letter “B”, which is part of the name “VAZ”.

And the list of car brands in alphabetical order is completed by another Russian automobile manufacturer, whose car icon is directly related to the products of the automobile plant in Taganrog. In the early 2000s, the corporation specialized in producing cars called “Orion.” After some time, the plant arrives to specialize in car assembly.

The most famous car brands

The automobile market is highly competitive, in which only selected automakers who have managed to establish a production and sales system deserve the right to exist. The popularity of a particular car brand is determined by the number of models sold. According to this indicator, the most famous car brands are:

1. Nissan

The long-term history of the development of the Japanese automobile brand does not lose its relevance today. Now the popular concern has relied on innovative technologies, presenting to the world new versions of electric cars that are more environmentally friendly. One of the corporation's latest projects is the creation of a new generation of New York taxis, designed specifically for world-class racing.

2. Porsche

The German automaker never tires of working on the quality and reliability of its products, which results in the working condition of about 70% of the cars of this brand. In recent years, the automobile concern has placed special emphasis on the environmentally friendly component of cars, while maintaining their power and strength. This is confirmed by the hybrid version of the Porsche Cayenne. Now the German company is part of the Volkswagen Group.

Thanks to their stylish design and advanced technologies, the cars of the German concern are in great demand among car enthusiasts and connoisseurs of beauty. The automaker is constantly improving its production, as evidenced by:

• new car models produced annually;
• introduction of new technologies;
• increase in sales volume by several tens of percent in many world markets.

4. Hyundai

It is the best South Korean automobile brand, which is characterized by the rapid development of production in the automotive industry. Recently, the concern has been changing its focus somewhat, moving from practical models to more luxurious cars, which, in turn, remain affordable to the population.

For quite some time now, the legendary automobile concern has been experiencing certain difficulties. However, this does not seem to have any impact on car production, as exemplified by the updated Focus and Fusion models introduced in 2012. At the present time, these models of the American brand of cars are still sold in huge quantities all over the world.

6.Volkswagen

The most "people's" car in Germany was awarded the title of "Car of the Year" in 2012. Since then, the concern has not tired of breaking records in terms of sales. Now the German automaker, which includes a sufficient number of impressive automobile brands, is considered the most environmentally friendly automaker in the world, while never ceasing to search for alternative energy sources.

7.Honda

The world-famous car brand from Japan is wildly popular among the world population. An indicator of this was the record sales of the Honda Accord in 2012, which was subsequently awarded the title of best car of the year in many countries around the world. The distinctive features of all cars of this brand are the reliability and safety that are present in each model.

One of the leaders in the premium automotive field, characterized by style and quality. The German concern was chosen as the official partner of the Olympics in London, where it provided more than 3 thousand cars. Also, the corporation does not remain far from innovation and recently introduced the world to the “i” series cars, which are distinguished by increased power and environmental friendliness.

9.Mercedes-Benz
It is the main competitor of BMW. However, it still holds the title of trendsetter in the automotive industry, specializing in the production of powerful and safe high-class cars.

10.Toyota

The legendary car brand from Japan became the sales leader in 2012, presenting only two models to the world community: Prius and Aqua. The hybrid engines of these machines have shown a high level of endurance and power, and the continued demand for them indicates the viability of such installations. The company's development is manifested in the production of stylish cars accessible to ordinary buyers.

The most expensive car brands

Recently, the overwhelming number of automobile companies in the production process of their products have begun to make a greater bias towards practicality and comfort, which directly affects the cost of cars. Which car brands are the most expensive in the world? Now let's find out:

1. Honda ($21 thousand)

One of the reputable world-famous insurance companies recognized the engines of the Japanese automobile corporation as the most reliable and high-performance, which directly affects the cost of cars, which now exceeds $20,000 per copy of the Japanese automobile industry.

2. Toyota ($23 thousand)

Another Japanese car manufacturer was not much ahead of its competitor. High-cost models are especially popular among consumers:

• "Land Cruiser Prado";
• “Land Cruiser 200;
• "Highlander"

They account for about a third of the corporation's total car sales.

3. Audi ($31 thousand)
One of the subsidiaries of Volkswagen AG is distinguished by its stylish design, easy handling and increased comfort. As a result, a high pricing policy, which, however, is not an obstacle for connoisseurs and fans of the German automobile industry.

4. Volvo ($31.5 thousand)

The Swedish automaker is gaining momentum and actively developing its automotive industry, which results in the development and subsequent production of hybrid car models from the assembly line. Currently, the average cost per copy is almost $32,000.

5. Infinity ($41 thousand)

The Japanese automobile brand Nissan Motor is actively developing innovative technologies in the production of cars that are characterized by a high degree of comfort, endurance and performance. Now one of the most expensive brands of cars costs about $41,000.

6. Lexus ($42 thousand)

Another Japanese car brand that is part of the Toyota corporation. Under the Lexus brand, they produce expensive premium cars of various types and modifications, which allowed them to be included in the list of the most expensive cars in the world.

7. BMW ($50 thousand)

The list of the most expensive cars would be incomplete without representatives of the German automobile industry. Status and safe cars are sold at an old cost of half a million dollars.

8. Land Rover ($60 thousand)

The English automobile industry fully embodied its aristocracy in the models of the famous automobile concern. A striking example of this is the Range Rover Evoque, characterized by increased cross-country ability, comfort and reliability. According to statistics, this car is the most stolen model.

9.Mercedes-Benz ($67 thousand)

Another representative of the German automobile industry is the world-famous Mercedes-Benz corporation, which in 2010 was recognized as the most valuable automobile brand in the world.

10. Porsche ($98 thousand)

The most highly profitable car production enterprise is again a representative of the German automobile industry. At the moment, the Cayenne and Macan models are in greatest demand.

Rare car brands

Well, now is the time to pay attention to rare car brands, whose exclusivity lies in their high cost and status:

Despite almost half a century of development history, the Lotus automobile corporation cannot boast of a frantic demand for its model range of cars, which was created on the basis of the company’s past mistakes. The most recognizable Lotus models are:

• "Elise"
• "Exige"
• "Evora".

The presented models are distinguished by their speed and increased cross-country ability, which can only appeal to enthusiasts with clear life goals. To justify all of the above, it is worth noting that leading manufacturers of spare parts and components for automobiles are fighting for the opportunity to obtain the “Lotus” inscription on their products.

The presented automobile brand from England specializes in the production of rare brands of cars that are assembled by hand. More precisely, only one model is being released, the M600. The mentioned car belongs to the category of sports cars, which is equipped with a spacious engine with two turbines. The result is 650 horses under the hood, and a 6-speed gearbox makes it easy to handle them. It is also worth noting that the basis for all mechanical components of the car is a tubular aluminum frame. In order to reduce weight, composite materials were used in the production of the car body.

Koenigsegg

This concern has Swedish roots, and the impetus for its creation was the desire of the founder to invent a unique sports car that would be used exclusively for personal purposes. And, starting in 1994, the world community began to create outstanding cars, distinguished by unique characteristics and design. For example, one of the latest models from the Swedish plant is capable of reaching a speed of 400 km/h in just 20 seconds.

Another brand of rare cars that is of Italian origin. The cars are distinguished by their power and speed, which are based on powerful engines from Mercedes. The assortment of the automobile corporation is represented by models whose power starts from 700 horses.

Wiesmann

A rare German car brand that specializes in producing sports models in a classic style. Cars are characterized by a lack of external aggressiveness, which is replaced by a certain femininity, manifested in the shape of the cars. However, the internal content of the sports car suggests the opposite:

• performance perforated brakes;
• double wishbone suspension system;
• body structure made of aluminum.

The list of rare car brands continues with a brand from the United States, which was founded in 1999. The corporation also specializes in the production of powerful and everyday sports cars that can accelerate to hundreds in a couple of seconds. Like the vast majority of racing cars, the body of the SSC models is made of aluminum in combination with hydrocarbon fiber.

Despite their centuries-old existence, cars of the exclusive brand still remain the rarest. Their distinctive feature is the presence of wooden elements in the frame of the structure. Also, the uniqueness of the automobile concern lies in the production and production of cars with three wheels, which are a cross between a motorcycle and a small car.

The history of the formation of the Dutch automobile brand begins in 1880, when the company specialized in harnessing horse-drawn carriages, as well as servicing stagecoaches. Years later, the company produced its first car, which was followed by an order to create a model for the royal family. This is followed by a period of active participation of cars of this brand in various racing competitions. During the period of hostilities around the world, Spyker launches production of aircraft and engines for them, and at the end of the war the corporation closes.

A new stage in the production of the Dutch company began in the early 2000s, when the first car model was released.

Another brand of rare cars offers models with a minimum weight of up to one ton. At the same time, the cars are capable of accelerating up to 300 km/h and creating a feeling of flight, despite the rigid suspension.

The luxury automobile corporation from Italy owns the most powerful car in the world, the Bugatti Veyron, which is capable of producing a thousand horsepower. All this is created thanks to an engine equipped with 16 cylinders and turbocharging. Due to the exorbitant cost of the model, the presented car brand is the rarest in the world.

Car brands and manufacturing countries

Some car brands are very recognizable and by using them, in particular by their names, it becomes possible to determine their country of origin. However, there are car brands by which it is difficult to determine the country that produces them.

USA:

The largest American automaker is the Ford Corporation, founded by the famous engineer Henry Ford, who came up with the idea of ​​​​creating an assembly line production that would significantly reduce the cost of car assembly, which directly affected the availability of personal vehicles. In today's automobile market, where one car manufacturing company absorbs another, Ford remains independent and one of the largest automobile corporations in the world. The most significant acquisition of the American concern is Jaguar, a significant part of which was sold to Henry Ford.

Successful automobile production was easily established by a talented engineer from a small American town, who decided to give his “brainchild” his own name. The success and popularity of the corporation was determined by the acquisition of one automobile company after another, which included:

• American Dodge;
• French "Simca";
• English "Rooters Group".

A little later, Chrysler's piggy bank was replenished with the huge American Motors enterprise, as well as the popular manufacturer of tractor equipment Lamborgini.

Throughout the existence of this automobile brand, which, by the way, has American roots, acquisitions constantly took place. So, in 1960, the concern was bought by Jaguar, which it subsequently left and merged with Chrysler. Currently, the merged organization is owned by the German Mercedes.

The famous American automobile manufacturing concern was created by no less eminent racer Louis Chevrolet. Subsequently, the popularity of this brand of cars only grew, which allowed it to acquire an automobile corporation with the legendary name “General Motors”. Checrolet is now actively collaborating with the Japanese companies Toyota and Suzuki, helping the aforementioned automakers enter the American market.

Europe:

1. Germany:

One of the largest German automakers, supplying its products to the world market. The concern was created during the reign of Hitler with the goal of providing every German with a people's car. At that time, only one model was produced, the Beetle. However, the company’s engineers realized in time that the company’s development would become impossible in this way. Then the famous production models presented by Golf and Passat were invented, thanks to which Volkswagen was able to conquer the global automobile market. At the same time, the company managed to acquire large concerns, and today it includes the following car brands:

• Seat;
• Skoda;
• Rolls-Royce.

The presented global automaker began its journey by creating small cars and motorcycles. After some time, he became the owner of the English automobile concern Rover. Now the most recognizable car brands under the BMW umbrella are represented by MINI.

2. Italy

Here I would like to pay special attention to Fiat, an automaker known for creating small foreign cars, on which it, in fact, rose to prominence. Now the Italian concern owns a number of legendary and prestigious car brands:

• Ferrari;
• Alfa Romeo;
• Maseratti;
• Lancia.

3. France

The famous French brand Peugeot is popular because it is the owner of the equally famous Citroen. Since the beginning of the cooperation between the two organizations, many similar elements can be seen in the car models;

• chassis designs;
• engine;
• external outlines.

Japan

The Land of the Rising Sun is an amazing place on Earth, where automobile production is clearly established, which is currently one of the world leaders in this field. However, some well-known Japanese car brands did not always specialize in the production of automobile products. Eg:

"Honda". At the beginning of its career, the company assembled bicycles with motors, which at that time it purchased in small quantities.

• Toyota. Previously it was known for the production of textiles.
• "Mitsubishi". Over the entire history of its existence, the corporation has managed to try itself in various areas of business, even in the brewing industry.
• "Mazda". Before producing cars, it specialized in the production of balsa wood products.
• "Suzuki". Previously they specialized in the production of weaving machines.

Russian car brands

Unlike its Western, European and Asian competitors, the domestic auto industry cannot boast of record vehicle sales, which is largely due to the inadequate quality of automotive products. However, there are Russian car brands that are distinguished by their legendary status and are of great importance in the development of the automotive industry:

1. AvtoVAZ (LADA)

He is one of the leaders of the domestic automobile industry, which throughout its formation specialized exclusively in the production of cars, first in Soviet Russia, and now in modern Russia. During the existence of the Soviet Union, AvtoVAZ supplied the whole of Western Europe with its cars, which were based on Italian Fiat cars. Now AvtoVAZ has completely updated its line of cars, continuing to work on new and improved models.

2. Volga

The Russian car brand Volga is the result of a merger between the American company Ford and the Russian company Gaz. When creating the mentioned brand of cars, the goal was to meet the needs of the population for luxury cars. There was also great demand for the Volga from French and German colleagues. In Soviet times, this brand of car was a mandatory “attribute” of the political elite. In 2007, production of the Volga stopped, and collectors from all over the world now dream of getting their hands on one model of this brand.

The Russian automobile concern Marussia Motors is a manufacturer of sports cars. The company got its start in 2007, when the first two car models were presented to the public, which later became participants and winners of many racing competitions. However, this did not save the company from bankruptcy in 2014.

4. TagAZ

The Taganrog Automobile Plant specializes in the production of all variations of cars and trucks, SUVs, and buses. The first models of cars of this brand of cars came off the assembly line under the license of the South Korean corporation “Daewoo Motor”. Despite the times of crisis, TagAZ managed to survive and now produces cars that are affordable and of high quality.

Car brands by types of SUVs

All jeep brands

The Japanese car brand offers a compact Jimny model, which is ideal for light off-road enthusiasts. The jeep is characterized by a high degree of cross-country ability, as well as the presence of all the functions necessary to overcome road obstacles.

The leading Japanese automaker offers the FJ Cruiser model, for which demand in the secondary market is growing at a breakneck pace. The main advantages of the jeep are:

• large wheels;
• unique suspension design;
• wide variety of functions.

The Japanese are not going to give up their positions and are already presenting another model of jeeps, only produced by a different manufacturer: X-Terra from Nissan. During the assembly process of this model, all the functions of jeeps from the 90s were used and added. There is also an impressive design and high cross-country ability of the vehicle, allowing it to overcome the most serious off-road obstacles.

All brands of SUVs:

The presented automobile corporation invites you to pay attention to the impressive QX-56 model, which has undergone repeated changes and improvements. The result is a brutal, but at the same time pleasant appearance, and incomparable power on the road.

It is safe to say that the domestic auto industry has stepped far forward in its development. This is confirmed by SUVs from the Russian automobile concern TagAz, which are famous for driving on any off-road terrain, but are not distinguished by high endurance.

And in the production of SUVs, the Japanese car brand did not stand aside and is already in a hurry to introduce the “X-Trail” model. All generations of this model are distinguished by high power and decent cross-country ability and endurance.

All icons and their names

All brands of cars are distinguished by their individuality and uniqueness, which is largely determined by the peculiarities of the production of each of them. What makes the cars even more unique is their badges, which have quite an interesting historical and philosophical meaning behind them. Quite often, the external component of a particular car is associated precisely with these icons, which were fully described above.

Every day we see beautiful posters, posters on television, on billboards, and in public transport. We are surrounded by many names, slogans, logos. Some of them are little known, while others are known all over the world. But have you ever wondered how the logos of the most famous companies in the world were created? Where did the bitten apple of Apple come from, why is the Nike swoosh so popular and who invented it, why are the three stripes of Adidas so simple, but at the same time so popular? Today we will tell 7 small stories, each of which will tell about the creation of logos for famous brands. We are sure that this article will be of interest to everyone who is interested in the history of the development of large corporations, because the life of a company begins with the logo.

The close connection between Chupa Chups and Salvador Dali

Salvador Dali is one of the most prominent and famous representatives of the surrealism movement. The artist, sculptor, graphic artist, director and writer made an undeniable contribution to the development of the modern world. And, it would seem, what does he have to do with the Chupa Chups company? Not many people know that it was Salvador who created the world famous logo for sweet lollipops.

The idea of ​​producing sweet candies on a stick was so interesting and promising that the company’s founders did not spare a tidy sum of money to attract the then famous artist Salvador Dali to create the logo. If you look ahead, you can easily say that the money invested has more than paid off, because the Chupa Chups logo turned out to be interesting, simple, not intrusive and understandable.

As Dali himself said, work on the logo took no more than an hour - from developing the idea to its final completion. He based it on the colors of the Spanish flag, added rounded shapes to the letters, framed it all, and that was it. Just like that, within one hour, one of the most famous and recognizable logos in the world appeared.

Carolyn Davidson and the famous Nike swoosh

Surely, every time you see the Nike logo, you ask yourself the question: “How did this swoosh become so popular?” I don’t know about you, but this question constantly arises in my head. After all, a damn simple logo, but at the same time incredibly laconic, clear, and memorable. The creator of the Nike logo is Carolyn Davidson. While still a student at Portland State, young Carolyn took part in a competition to design a logo for a new company. Then her “tick” did not cause much enthusiasm among Nike executives. “I don’t really like this logo, but I’m sure it will help us become popular,” said one of the company’s founders.

A very interesting fact is that Carolyn received only $35 for her work. How much do you think this logo is worth now?

Frank Robinson and Coca-Cola

It would seem that such a well-known brand, such a recognizable logo, it was certainly developed by a team of professional designers and marketers. Well, how could it be otherwise? Coca-Cola is known all over the world, and their red logo and unique font cannot be confused with anyone else. But in reality everything is much simpler. The logo for Coca-Cola was invented by the company's ordinary accountant Frank Robinson. At that time they did not yet know what the company would be called, and Frank chose the name “Coca-Cola”. I placed this name on a red background and used the standard cursive for that time. It was this “font” that was considered the standard of penmanship and the beauty of calligraphy. This is how the world saw one of the most famous logos of our time. True, time took its toll, and about once every ten years Coca-Cola changed the design of its logo. But those traditions, the red background and the special font, which were laid down in the very first years, have never changed.

Milton Glaser and the world famous "I Love NY" sign

You can often see young people on the streets wearing T-shirts with the inscription “I Love NY”. It is noteworthy that the creation of this inscription led to the emergence of a whole fashion for “love confessions”. Now in every city you can meet people with inscriptions telling how much they love their city. In Moscow you can often see “I LoveMoskov”, in London “I Love UK”. And in other big cities this is not uncommon.

And it all started with the fact that the young designer Milton Glaser in the mid-70s, on a voluntary basis, completely free of charge, created a simple, but at the same time incredibly popular logo. Thus, he expressed his love for one of the most beautiful cities in the United States, and supported the initiative of city authorities who sought to attract more tourists to New York. Over time, this sketch came to the liking of many citizens, who happily bought T-shirts, caps, jackets, and other things with this inscription.

An interesting fact is that Glazer sketched one of the most famous logos on a piece of paper while riding in a taxi. Now this first prototype of the “I Love NY” logo is kept in the Museum of Modern Art in New York.

The NeXT logo was created in literally 2 weeks

Apple founder Steve Jobs also faced great difficulties in his life. If you don’t know, he was even fired from the company that he founded. But Steve never gave up, and even after leaving Apple he founded another computer hardware company, NeXT. The symbolic name is next. Probably, in this way Jobs wanted to emphasize that he was not stopping and was ready to develop the next company with even greater fervor. But today we are not so much interested in the founding and development of NeXT as in the creation of the company logo.

The famous graphic designer Paul Rand was assigned to develop the logo. He gave Jobs a strict ultimatum: “You pay me $100,000, and I will provide one version of the logo that suits you.” As a result of this collaboration, the world saw the NeXT inscription made in the style of Jobs.

The work was accepted immediately, without any edits. The only thing Steve noticed was the need to highlight the letter “E” in yellow.

It is worth noting that Paul Rand had previously designed logos for IBM (a huge computer corporation), UPS (a worldwide delivery service), and a dozen other medium and small companies.

Rob Yanov and the Rainbow Apple

I am sure that each of you knows what the Apple logo looks like. And everyone knows and has heard about the company’s founder, Steve Jobs. But few people can name the name of the one who created the world-famous logo. We are sure that 9 out of 10 will say that Steve himself invented the bitten apple, but this is absolutely not true. Apple had an original logo that showed Newton sitting under a tree and writing something. Steve didn’t like this option, because since his youth he had gravitated toward simplicity and minimalism. As Jobs said: “Icons should be something you want to lick.” This is exactly what he demanded from Rob Yanov, the designer working on the new Apple logo. The only advice he received from Steve Jobs was: "Don't make it soppy."

A few weeks later, several options were presented to the court, among which were rainbow apples (bitten and not bitten). Steve chose the option that seemed more original and interesting.

Now Apple products are used by hundreds of millions of people all over the world, and their logo is one of the most famous and recognizable.

The most popular three stripes in the world

Adidas is a company that is a leader in the sportswear market. This is no longer just a brand, it is an entire industry that dictates the style of more than one generation of sports fans. For a very long time, the Adidas logo was a trefoil and three stripes. It is noteworthy that no designers or professionals were involved in creating the logo, and the concept itself was proposed by the company’s founder, Adi Dassler.

For almost 22 years, from 1972 to 1994, the logo remained unchanged. But in the early 90s, dictated by new trends in fashion, the company slightly reworked the “trefoil”, already loved by the whole world. Now the clothes featured an angular logo, which was made in the old traditions, while maintaining the theme of the three stripes. Since 2008, Adidas has been releasing a separate line of clothing and shoes called “Adidas original,” which combines 80s fashion and the original logo created by Adi Dassler.

Mercedes three-pointed star

The Mercedes company was founded in 1926. But the logo that became famous throughout the world appeared decades earlier. The official version says that the Mercedes logo means the trinity - earth, water and air. It was on land (in cars), on water (in boats and yachts), and in the air (in airplanes) that engines produced at Mercedes factories were used. There is also an unofficial version that says that the three-pointed star was first used by the founder of Mercedes-Benz, Gottlieb Daimler. He wrote a letter to his wife, and it was with this symbol, a star with three rays, that he designated the place where their new home would be. Gottlieb's sons slightly modernized their father's star and placed it on the company logo.

Pavel Durov and Vkontakte

And I would like to finish our review with the logo of one of the most popular social networks in the world, VKontakte. It is incredibly simple, concise, and conveys the essence of the company and its purpose. As Pavel himself said, it took no more than 10 minutes to create the logo. He took unobtrusive colors, blue and white, and made the inscription in a standard font. As a result, we received a simple logo that is seen daily by more than 50 million visitors to the VKontakte social network. Over time, the logo was further simplified and just the letter “B” was left against the background of the already well-known company colors.

We could continue this list by adding hundreds of famous logos of the most popular companies in the world. But we tried to select the most interesting brands and unusual stories behind the creation of their logos. We are sure that the article was interesting to you, and now you know how the logos of famous companies appeared.

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Photos from open sources

Our past makes us who we are. Everyone has a story behind them that has somehow changed their worldview and life. Some stories are quite boring, while others you can listen to with bated breath and wonder what is even possible. This also applies to brands, such as those described below.

1. FedEx Rescue
In the early 1970s, just a few years after FedEx was created, the fledgling company was already in dire shape, losing up to a million dollars a month. At one point it seemed that they would not be able to meet their financial obligations. While waiting for his plane, Fred Smith, the company's founder, impulsively boarded a flight to Las Vegas, where he won $27,000 in blackjack. The company was saved.

2.Lamborghini sports cars were born thanks to the pride of Enzo Ferrari
Lamborghini was originally a tractor manufacturer. Its owner, Ferruccio Lamborghini, was interested in luxury cars, especially Ferraris. While performing a routine check, Lamborghini discovered that the clutch in his Ferrari was broken. He also noticed that the car used the same clutch as his tractors. When he suggested that Enzo Ferrari replace the clutches in his cars with better ones, Ferrari simply kicked him out, saying that he was a tractor manufacturer and knew nothing about racing cars. We all know what happened next.

3. BMW started producing cars because Germany lost the First World War.
BMW was originally an aircraft manufacturing company. After Germany's defeat in World War I, all aircraft manufacturing companies were required to cease production as part of one of the many conditions of the Armistice Treaty signed at Versailles. When the company faced bankruptcy, BMW switched to producing motorcycles and soon after, in 1928, began producing cars. The company's current logo is a tribute to its aviation heritage.

4. Coca-Cola and American Prohibition
Coca-Cola was originally created by John Pemberton, a wounded Confederate colonel who wanted to find something that would help him overcome his morphine addiction. He called it the French Vin Coca, a nerve tonic. When Atlanta passed prohibition legislation in 1886, Pemberton had to redo the formula and make a non-alcoholic version of his tonic. He named the drink Coca-Cola, the drink we all know and love.

5. History of the McDonald's logo
The McDonald's logo is one of the most recognizable in the world, probably second only to Coca-Cola. But the truth is that the name of the owner of the company was not taken into account when creating the logo. The architecture of the original store had golden arches on both sides, because the owner wanted people noticed McDonald's from a distance. Therefore, when creating the logo, this particular architectural feature of the restaurant was taken into account.

6. The meaning of the Nike icon
Originally called BRS (Blue Ribbon Sports), the company was renamed Nike, the winged Greek goddess of victory. The famous symbol symbolizes her wings and speed.

7. The Apple logo is not a tribute to Alan Turing
The truth of creating a logo for a famous company is far from poetic. The most popular version is that Steve Jobs' favorite fruit was an apple. This also explains why their first computer was named after his favorite apple, McIntosh.

8. UPS Was Founded By 2 Kids With A Bicycle And $100
United Parcel Service, or UPS, as it is known, started from scratch. In 1907, 19-year-old James Casey founded the company with only $100 borrowed from a friend and a bicycle. The teenager took over the post of president, CEO and chairman of the company. Today, UPS is one of the world's largest package delivery companies.

9. Fanta was created in Nazi Germany
At the height of World War II, Nazi Germany was subject to several trade embargoes. Due to a shortage of raw materials and ingredients, the head of Coca-Cola Deutschland. Max Keith decided to create a new drink for the German market using what they had - "leftover leftovers". The name comes from the German word for fantasy (Fantasie).

10. Puma and Adidas exist because of a family feud.
In the 1920s, brothers Rudolf and Adolf “Adi” Dassler ran the successful shoe company Dassler Brothers Shoe Factory. However, during World War II, misunderstandings became noticeable between the brothers. Rudolf was captured by American soldiers and accused of being a member of the Waffen SS, although in fact he was not. Rudolf was sure that his own brother had told him. The split resulted in the emergence of two companies, Rudolf founded Ruda (later renamed Puma) while Adi founded Adidas. They never made peace and were buried in the same cemetery, but as far away from each other as possible.