What does a healthy food restaurant look like? How to choose a tax regime

Tsiolkovsky MATI Department: Economics and Management Avocado cafe business plan Completed by: Group: Alekseeva V. Business idea: opening a cafe with a high-quality combination of products that meet the standards of proper nutrition in a quick service format that satisfies people's needs in maintaining high activity and efficiency, health care, beauty and longevity. So far, only indirect competitors have been found at the Avocado healthy food cafe within the city. Cafe location - shopping and entertainment...

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Proper nutrition, exercise, weight tracking - such a lifestyle is in trend today. Therefore, everything related to the healthy food business is a promising and profitable direction.

Previously, we laid out a business plan for a health food store. But this sphere is not limited only to the object of trade in useful products. Consider how to open a cafe and a delivery service.

Healthy food cafe business plan

In large cities there is a large selection of catering establishments. But any vegetarian, raw foodist, or just a healthy food fan knows how hard it is to find truly healthy and healthy dishes on the menu.

Before opening a cafe or a healthy food restaurant, you need to understand that such an establishment will have its own specific audience. Therefore, the number of visitors may certainly be lower than in conventional catering facilities. In this regard, it is important to take into account some points.

Pros:

• Fast payback
• High profitability
• There is USP - a special menu
• Fashion for a healthy lifestyle
• Growing demand from the public.

Minuses:

• Pretty narrow niche
• High competition in front of other catering facilities
• Difficulty finding a location
• Demanding customers to the content and quality of dishes
• Huge cost to start a business.

More and more people are trying to lead a healthy lifestyle.

Cafe space

The most important thing is to choose the right location. It is best to open a similar institution in the city center. On the other hand, the specifics of the menu will attract a special category of visitors who, in order to taste not only tasty, but also healthy dishes, will be ready to go to another part of the city.
Room requirements:

• If a cafe or restaurant is located in a residential building, you will need high-quality sound insulation.
• Must have running water, electricity, sewerage.
• In addition to the hall for guests and the kitchen, it is required to organize premises for staff.
• The presence of parking and the proximity of public transport stops are significant pluses.

Equipment

To open a cafe with an area of ​​50 sq.m. You will need a small set of equipment. It will cost 200-300 thousand rubles and consists of the following items:

• Cooker - 2 pieces
• Combine - 2 pieces
• Freezer - 2 pieces
• Shelving - 2 pieces
• Table - 2 pieces
• Sink - 2 pieces
• Kitchen utensils in stock.

Supplier search

When choosing reliable suppliers, you should rely on the following tips:

• A good option for finding suppliers is among eco-farms and farmers.
• Products must be free of GMOs.
• The supplier's farm or farm must not be located near industrial facilities.
• Products must not contain growth promoters, chemical additives, and must not be processed with hazardous substances.
• In the course of preparation of dishes flavorings, stabilizers and other chemical additives are not used.

Proper nutrition can be not only healthy, but also tasty.

Cafe staff

The list of employees in a health food cafe is no different from other establishments. The only feature is the presence of a nutritionist on staff.

Personnel list:

• Administrator - 1
• Cook - 2
• Technologist - 1
• Nutritionist - 1
• Waiter - 4.

If the head of the cafe has registered the business as an LLC, you will also need an accountant. In this case, outsourcing would be a good option.

Restaurant advertising

Such a business idea for fans of a healthy lifestyle would be best promoted through the Internet. For this, various options are used:

• Banners on thematic resources
• Social media.

But do not abandon the classic methods. These include:

• Distribution of leaflets in underground passages, avenues and other objects with a large crowd of people.
• Advertising on radio, newspapers and television.

Healthy food restaurant business plan with calculations

How much does it cost to open such an establishment? The main costs for the repair of the cafe, the purchase of equipment, and the advertising campaign will amount to 1,500,000 rubles.

In addition, you will need to bear the following monthly expenses:

• Rent and utility payments
• Employee salaries
• taxes
• Purchase of products
• Other expenses.

The total monthly amount will be about 500,000 rubles.

Business profitability - 40%. Payback period - 12-18 months.

Healthy food delivery business

Delivery of healthy food products is a fairly new idea, but is rapidly gaining momentum. Its essence lies in the development of a personal menu and the delivery of daily or several times a week servings with ready-made dishes or ingredients designed for 5 meals. Another variant of this idea is the delivery of eco-products from the store. If you are planning to open a health food store, then the additional delivery service will only be a plus.

In order to deliver cases with all the necessary products for the day, you will need approximately 300,000 rubles. The payback period of such a business is not long - only 4-5 months. It is obligatory to register an individual entrepreneur, as well as to pay taxes according to the simplified tax system.

Before starting work, it is important to think over the recipe in order to diversify the menu. There are enough recipes, videos, blogs of our compatriots and healthy lifestyle fans from all over the world on the Internet.

From the equipment you will need a stove, freezer, refrigerator, juicers, blenders, food processors, tables and small appliances.

As for the staff, the number of employees will be about 8 people.

This is what the meal plan for the day looks like.

Advertising

A healthy food delivery business is best advertised on social media. It is necessary to create groups on Facebook, Instagram, VKontakte, Odnoklassniki and post useful tips, news, photos of dishes, recipes. Of course, the main menu should contain information about the company, services, benefits, contact information.

You will definitely need your own website. It will contain not only all information about the company and a list of services, but also menus, recipes, prices, photo gallery.

The menu is compiled individually for each client. In addition to the main dishes, there should be an opportunity to order PP desserts, smoothies, detox products.

As a development of a healthy food business, master classes can be held where everyone can cook a PP dish or dessert themselves.

Attachments: from 1 700 000 rubles

Payback: from 1 year

The popularity of a healthy lifestyle is growing. This is a rejection of bad habits, sports and - and proper nutrition. A cafe of this format has a great chance of becoming a highly profitable enterprise. This segment of the market is practically free. Even in big cities there are few such cafeterias. The main thing is to correctly develop a strategy, calculate costs, evaluate the benefits and possible risks.

Business concept and target audience

The concept is simple - to offer people tasty and healthy food. But the format of the institution needs to be oriented towards a specific audience. Healthy eating is now in trend, so the majority of visitors are people from 20 to 45 years old.

However, there are many nutrition systems with a health-improving focus. This is a separate, sports, diet food, vegetarianism, eco-food. It is up to the cafe owner to choose one format or offer delicious dishes for adherents of each direction.

The products from which the dishes are prepared must be of high quality, non-GMO, environmentally friendly. You won’t find them in ordinary wholesale markets; you need to negotiate with suppliers and farmers yourself.

Important: to make a balanced menu indicating calories and benefits, you will need the help of a nutritionist.

Sometimes in such cafes they serve “harmful” food - lemonade, coffee, sweets. They are listed separately on the menu.

These points suggest that the cost of lunch in a healthy food cafeteria will be higher than in a regular catering. At first, the profitability will be small, but with the right advertising campaign, regular visitors will appear. Then you can count on a stable profit.

What is required for implementation?

It is impossible to start a business without a quality advertising campaign. You can start searching for potential visitors on specialized websites dedicated to healthy eating and thematic groups on social networks. By the opening of the institution, make your own Internet resource.

Do not forget about the usual ways of advertising:

• distribution of brochures on the streets;
• publication of advertising blocks in the media;
• distribution of booklets in places where there are many potential customers - in fitness centers, sports and eco-shops, beauty salons.

Find a room under the cafe. At first, it is more profitable to rent it. It is better if the health food point is located near the places where possible visitors gather. But it is for a healthy food cafe that traffic is not so important. After all, those who are really passionate about their own health and longevity are purposefully looking for such establishments.

A small cafeteria will be located in a room of 50 square meters, fire and sanitary requirements for it are similar to other catering facilities.

Correct menu planning is essential. It indicates the calorie content of each dish, preferably the beneficial properties of its components. The range of dishes is less than in public catering, the emphasis is on quality.

Dishes exclude unhealthy ingredients - store-bought mayonnaise, excess sugar and salt, flavored additives, preservatives, stabilizers, and other food chemicals. Advance preparation is minimal.

The main difference between healthy food cafeterias is that they do not serve alcoholic beverages. This is beneficial for owners - no license fees are required.

Step by step start instructions

First you need to decide on the format: will you offer vegetarian dishes or focus on sports, dietary nutrition. The menu, purchase of equipment, advertising campaign and design depend on this. The scale of the project is also important. All this is reflected in the business plan. It is better if there are three of them: optimistic, realistic and pessimistic. The next steps can be described step by step:

1. Look for suitable rental properties. You may be lucky and rent a ready-made cafe with tables, a bar counter and some equipment.
2. Negotiate with suppliers. It is necessary to go around family farms and eco-farms where they grow products without growth stimulants and herbicides away from industrial complexes.
3. Officially register an enterprise - open an LLC or IP. OKVED code - 55.30 "Activity of cafes and restaurants." As a taxation regime, you can choose UTII (for a large cafe) or USN (for a chamber one). It is preferable to calculate taxes on income - it is possible to reduce their size due to insurance premiums. The “Income minus expenses” system should be applied if the rate in the region is less than 15 percent.
4. Get all necessary permissions. They are issued by sanitary, veterinary and fire services.
5. Sign a lease agreement and do cosmetic repairs, decoration.
6. Purchase and install equipment.
7. Recruit staff. All employees must believe in the idea of ​​healthy eating and share your beliefs.
8. Start an advertising campaign.

With optimistic forecasts, it will take two months to open, but in reality it is worth throwing in a couple more weeks.

Financial calculations

You cannot start a business without initial capital - this business idea requires investments. Let's calculate how much money will be needed at the start for a small cafe in a conditional city with a population of 600-900 thousand inhabitants, and how quickly the enterprise will pay off.

Start-up capital

• Creation of a website, layout of leaflets and booklets - 20,000 rubles.
• Printing them in a printing house - 10,000 rubles.
• Payment to promoters - 10,000 rubles.

Total - 40,000 rubles. Costs can be reduced if you promote the project yourself, with the help of friends and volunteers.

As for the equipment, it is standard. Usually required (in duplicate):

• electric or gas stoves for cooking;
• juicers;
• Food processors;
• steamers;
• refrigerators and freezers;
• washing equipment;
• cutting tables;
• shelving and storage cabinets.

Additionally, you will need several sets of tables and chairs, a bar counter, dishes. On average, the cost of equipment comes out in the amount of 300,000 rubles.

It is necessary to lay 50,000 rubles for repairs and decoration, and 220,000 rubles for the first salary of the staff. Services of a nutritionist in compiling a menu - at least 20,000 rubles. Set aside 60,000 rubles for the first month of rent, 30,000 rubles for the installation of equipment. For the purchase of products and unforeseen expenses - 1,000,000 rubles. Let's calculate and get the average starting capital - 1,720,000 rubles.

Monthly expenses

First of all, rent (with a “communal apartment”) - 60,000 rubles and staff salaries. The staff of a small cafe includes:

Total monthly salary expenses - 220,000 rubles. Additionally, you will need an outsourced accountant, loaders when importing goods.

The total cost per month is approximately 400,000 rubles. This will include, in addition to salaries and rent, promotions, taxes and replenishment of products.

How much can you earn

The average check in a healthy food cafe has a large range - from 200 to 800 rubles. It depends on whether the client orders a full meal or one smoothie. The filling of a small cafeteria will be 50% on weekdays. On holidays and weekends, it will rise to 90%. With this in mind, on a weekday a small cafe helps out about 10,000 rubles, on weekends - more than 30,000 rubles. The average monthly revenue will be from 450,000 rubles. The net profit from this amount for a healthy food cafe is 40%, that is, 180,000 rubles.

The minimum payback period with such figures is a year. But if the cafe is large or unusual, and the investments were large, then it can stretch up to a year and a half.

Benefits and Risks

Before starting a new business, be sure to evaluate the benefits and possible risks. These include:

You can scale your business by creating a network of cafes and fast food outlets, opening pavilions with smoothies and juices on beaches, in health facilities and fitness centers.

Another disadvantage is that interest in such an institution arises only in cities with a population of at least 250 thousand people. In small towns, people simply do not have enough money for sophistication. There, organic products are grown in their gardens. But residents of medium and large cities will appreciate the possibility of a healthy diet, which will bring you a stable income.

Capital investment in business: from 1,530,000 rubles
Cafe payback: 1.5-2 years

How to open a health food cafe usually think those people who are closely related to this topic.

Any vegetarian, raw foodist, or just a fan of eco-food understands that it is quite difficult to find an institution with a suitable menu.

But desire alone is not enough to realize the idea.

An entrepreneur must know the subtleties and nuances of the organization.

We have collected all the necessary information in this article.

Advantages and disadvantages of the idea to open a cafe

If you approach an idea not just as a way of self-realization, but as an entrepreneurial business, then you should reasonably evaluate the pros and cons of this idea.

Business plan for a healthy food cafe: planning

Business starts with planning.

Without drawing up a business plan, opening an institution is, of course, realistic.

But the sad experience of some shows that more than 70% of young firms are closed after 6-12 months just because of the lack of a business development plan.

If it seems to you that drawing up a business plan is difficult, you can delegate the task to professionals.

Summary of Healthy Food Cafe Project

In the summary of the project, the entrepreneur must indicate information about the institution.

One of the important points is the name.

It should attract attention, be memorable, but capacious.

Objectives and goals of the project

The main goal of the project will rest on the concept.

That is, to offer visitors healthy, tasty food.

To do this, a balanced menu is compiled, a nutritionist is invited to the team, they are looking for suppliers of quality products.

An additional objective of the project, which will help to obtain funding, is the creation of additional jobs.

Of course, this will only work for a large institution with an extensive staff.

Marketing analysis for a healthy food cafe

The marketing strategy must be included in healthy food cafe business plan.

As a rule, the directions of analysis and the advertising methods used will not differ much from the standard ones.

However, there is a USP (unique selling proposition) that does not need to be invented.

It consists in cooking wholesome, exceptionally healthy eco-food.

You need to bet on this when developing a marketing promotion plan.

Target audience of a healthy food cafe

The concept appeals to a broad but fairly defined audience.

The very atmosphere of the institution will be based on comfort, environmental friendliness, ease.

The main visitors are young people with an average and high level of income.

This is due to the fact that leading a healthy lifestyle is a fashion trend.

But it's not the most affordable.

After all, the right food cannot be cheap, unlike surrogates and semi-finished products.

Parents want to see their children healthy, so hiking is no longer a popular pastime.

The cafe is suitable for business meetings and lunch breaks.

Therefore, placing establishments near business centers will increase the number of visitors.

Schematically, the target audience can be represented as follows:

Advertising in the business plan of a healthy food cafe

One of the most promising advertising sources is the Internet.

Use the following promotion methods:

• site creation;
• placement of advertising banners on thematic resources;
• advertising in social networks (creation and promotion of pages);

But the standard methods are always relevant:

• distribution of flyers in crowded places near the institution;
• placement of advertisements in regional newspapers or on television;
• before the opening, you can distribute booklets with information in places where the potential target audience gathers (vegetarian food stores, fitness rooms, companies offering ethical and ecological cosmetics).

In order to get the most out of the methods used, the campaign needs to be monitored and regularly updated.

In what room and where to open a cafe?

Placing a cafe in the central part of the city is prestigious and attracts the appropriate public.

However, the specificity of a cafe that offers healthy food makes it possible not to strive for high traffic.

The target audience of such an institution has a specific request.

And for his satisfaction, they will go purposefully.

Customers who are interested in healthy food will not go to the first cafe that turns up.

Requirements for a healthy food cafe

Healthy food cafes are subject to the same requirements as other catering establishments.

This must be taken into account at the stage of searching for premises, choosing a building for rent that will meet the conditions.

Otherwise, you will have to do the preparatory work yourself.

And that costs money and time.

Basic requirements for a cafe:

• If the establishment is located in a residential building, you need to provide high-quality sound insulation.
• Water supply and sewerage should be carried out, the power grid should work properly.
• In addition to client areas and the kitchen, it is necessary to equip technical rooms for staff (service toilet, warehouse, etc.).
• A big plus is the availability of parking spaces, convenient check-in and proximity to public transport stops.

Health food cafe equipment

To operate a cafe with an area of ​​50 m 2, you will need to purchase a not so extensive set of equipment.

As a rule, it costs about 250-300 thousand rubles.

The business plan indicates a list of equipment, who will supply the equipment and install it.

How to look for suppliers to open a cafe?

Finding quality suppliers is one of the pillars on which a successful cafe is based.

This is especially important for an establishment that offers healthy, organic food to its customers.

When choosing suppliers, use the following criteria:

• A good choice is family-type farms or eco-farms, which are quite easy to find using the Internet.
• Health food cafes cannot use GMO products.
• It is important that the products are grown without chemical additives, growth stimulants, and not treated with dangerous pesticides.
• The location of the farm or economy matters - there should not be industrial centers nearby.
• Stabilizers, flavors and other additives of chemical origin cannot be used in the preparation of dishes.

Staff in the business plan of a healthy food cafe

The list of health food cafe staff will not differ much from other catering establishments.

This will allow you to form and adhere to the correct menu.

Indeed, for such a place it is important that the dishes are not only fresh, beautiful, but also ecological and healthy.

If an entrepreneur has opened an LLC, one cannot do without the services of an accountant.

However, you can delegate this to .

The cleaning of the premises is transferred to an employee hired on an hourly basis, although this depends on the size of the establishment.

Calendar plan for opening a healthy food cafe

Financial section of the cafe business plan

The financial section is extremely important for a business plan. In it, the entrepreneur indicates information regarding costs and payback.

How much does it cost to open a health food cafe?

Capital investment in the decision to open a cafe will depend on the expected scale of the business.

Costs can be represented as follows:

Regular expenses for a healthy food cafe

An entrepreneur must have finances not only to open a healthy food cafe.

Also, before reaching the payback point, it is necessary to spend money on maintaining the cafe and its development.

An example of the successful operation of a healthy food cafe is presented in the video:

Payback period for a healthy food cafe

The profitability of a healthy food cafe is 40%.

With such indicators and the amount of investment, the institution will pay off in a year and a half.

However, much depends on how to open a health food cafe.

Profits can be affected by: traffic, area of ​​​​the hall, assortment, marketing methods.

Although the business is considered promising, beginners should be very careful about implementing it on their own.

An ideal option for inexperienced businessmen is to open a franchise business.

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