How to open a profitable small bar: the best business ideas. How to open a bar from scratch

For many people, weekly visits to expensive restaurants are not available. Having fun, relaxing, drinking beer without risking your last savings is preferable for the layman. Everywhere mini-bars will always be popular, whether it be beer, sushi or karaoke bar. The competition is strong, but the income is still decent, and most importantly, stable. The question of how to open a small bar worries many aspiring entrepreneurs.

Preparing to open a business: choosing a concept and premises for a bar

To start your own business and understand how to open a bar, for example, with karaoke, you need to decide on the general concept. This establishment is primarily a small establishment that sells alcohol. The main menu of the small bar consists of snacks. The easiest way for "dummies" is to establish a mini-bar. These are beer and related products: small crackers, chips, fish. During the season, it is beneficial to establish a summer establishment on the beach and other places for recreation. It is worth considering in advance how to open your point, because it is not interesting to establish a small beer eatery. If you manage to guess with the style of the mini-bar, you can make a small establishment quite a popular vacation spot. After developing the concept, you need to estimate how much it costs to establish a bar. Initial expenses include (in rubles):

• Repair, decoration of the premises - 600,000.
• Purchase of a bar counter, other furniture - 400,000.
• Purchase of food, alcohol - from 120,000.
• Business registration, other organizational expenses - 100,000.

A beer bar can be established in any residential area of ​​the city. It is profitable to open a beer entertainment establishment in small residential areas of the city. Here visitors will be on holidays and weekdays. It is better to open a convenient institution closer to the roadway, and not in the depths of the yards. The entrance to the mini-bar should be convenient. It is important to provide for a long-term lease of a small room, only then to attract designers and conduct an advertising campaign. It is necessary to prepare for frequent inspections by Rospotrebnadzor. This organization loves dummies in the beer business. Uninterrupted hot water supply and good ventilation must be installed in the room.

The bar must be at least 100 meters away from schools and other social facilities.

Purchase of ready-made equipment and recruitment of staff for the establishment

When purchasing equipment, you will need step-by-step instructions - first of all, this is the purchase of a small bar counter, costing from $ 3,000. One wooden table and four small chairs cost about $1,000. In addition to furniture, the following equipment must be purchased:

• Refrigeration equipment (cabinets, small showcases, bar refrigerators, beer apparatus).
• Bar equipment (coffee makers, coffee grinders, juicer, blender, mixer).
• Dishes for clients, glass mugs, wine glasses, bar glasses.

To establish your own institution, you need to competently approach the selection of personnel. Rude, intolerant employees will spoil the impression of a cozy bar environment. To serve an institution for 3-4 tables, you will need to hire two waiters and bartenders, for shift work, an administrator, a security guard, a cleaner and a dishwasher. True, in a small bar, one person can play the role of a bartender, waiter, administrator and security guard - this is convenient, and hire another employee to clean and wash dishes.

It is very important to think over the control system - theft is common in this small business.

Sometimes minibars go bust just because the staff pockets more than 50 percent of the establishment's revenue. For dummies, it is better to hire an experienced administrator or follow the process yourself.

Starting a Business from Scratch: Required Documentation

The most profitable way to get started is to find a small former catering facility. Then you do not have to collect a package of permits, all documents will be with the owner. It remains only to re-register the documents in accordance with the lease agreement. This is the best option for dummies, but you will have to open a business limited by the concept of the previous tenant. Before you start a bar from scratch, you need to draw up the necessary paperwork - where to start, a competent lawyer will tell you. A beer bar can only be opened by a legal entity, a private person cannot sell alcohol. The most common form of organization is a limited liability company. The following documents are required to register an LLC:

• Statement.
• Society's charter.
• Founder's decision.
• Receipt for payment of state duty.
• Copy of the lease agreement.
• Application for transfer to USN.

Before opening an institution, you will need to obtain the necessary documents:

• Permission from Rospotrebnadzor to open a bar in a rented place.
• Permission from the fire inspectorate, for which it is necessary to provide fire protection.
• SES permission. Inspection requirements include light level, bar size, humidity, room structure.
• License for the sale of alcohol, cigarettes.
• Patent.

Open a small institution, you can get the necessary documents within a month. If a business is opened from scratch, paperwork can take up to six months.

Risks when opening a drinking establishment and its payback

Huge competition in the market - in order to open a successful business, you need to think over the design of the premises, create a cozy atmosphere. Customers must want to come back. You can also start a business with the development of a beer bar with karaoke or broadcast sports matches. It is profitable and original to organize the production of beer at the bar. This is not an easy task, but the freshest beer will satisfy the most spoiled taste. One of the risks in running a bar is the process of decay, becoming a regular sleazy establishment that normal people would avoid. To exclude such a situation, regular marketing research of visitors' preferences, the constant appearance of new products - cocktails and main dishes, live music in the bar, various advertising steps and small promotions are required. And elementary face control is desirable. So, the step-by-step instructions for opening a small bar business are as follows:

• You need to start by finding a suitable place, buying a small room or signing a lease.
• Obtaining the necessary documents to start activities.
• Development of the concept of a small bar, purchase of appropriate equipment, furniture, utensils.
• Personnel selection.
• Opening and conducting a small advertising campaign.

The main stages reflect everything that is needed, but additional costs will inevitably appear in the process of work. The establishment of a small institution will cost 1-1.5 million rubles. In addition, 200-300 thousand are spent monthly on wages, advertising and other expenses. At first, a small bar will bring in a daily income of around 20,000 rubles. Gradually, the figure reaches 50,000 rubles. With successful development, the business pays off in a year, after which there is a net profit. For small, summer-only establishments, such as the beach, the costs are lower and payback faster. Such a business, in particular, a bar, brings a good profit to a purposeful and ambitious owner who has invested time, nerves and money in an idea. And the development of a small establishment in accordance with the tastes of visitors will increase the monthly income.

* Calculations use average data for Russia

From 940 000 ₽

Starting investments

1 170 000 ₽

350 000 ₽

Net profit

6-30 months

Payback period

Dreaming of opening your own bar? We offer you a step-by-step guide to achieving a dream that can bring in 4 million dollars in a year.

Step 1. Evaluate the market and idea

The first step for any business idea is to evaluate it. Ask yourself questions: is it in demand by the market? What is the level of competition? Why is it necessary to build a business in this direction?

In recent years, the culture of public catering has been actively developing in Russia. As a result, the rapid growth in the number of establishments and the variety of offers that form the special interest of Russians in eating out. Even during the economic crisis, the population does not refuse to visit catering establishments, although it tries to save on this type of expenditure. According to experts, the domestic catering market has growth prospects, since it is quite capacious. Consequently, the catering industry is still relevant and promising.

No wonder the entertainment and catering industry is so attractive to entrepreneurs. Therefore, there is a lot of competition in the catering market. Lots of burgers, sushi restaurants, coffee houses, pizzerias... You can choose any direction, but why open a bar or pub? Firstly, the very concept of the bar suggests a more informal atmosphere: this is a place where you can gather with friends, relax in the evening after work, eat delicious food and drink alcoholic beverages. Secondly, in bars there are quite high mark-ups on alcohol, which allows for significant profits. Thirdly, bars can be used as venues for various events. Fourthly, opening a bar is much easier than a full-fledged restaurant with original cuisine.

Advantages and disadvantages of opening a bar

Step 2. Define the concept of the institution

First you need to decide on the concept of the future institution. This will depend on:

definition of the target audience;

choice of premises;

form of customer service;

territorial location.

In addition, a well-chosen concept is a good competitive advantage. When the market offers many different establishments, only those who offer an interesting concept can stand out and attract their customers. Therefore, this stage of opening a bar is so important.

When defining the concept of an institution, one should understand what target audience it will be aimed at. The concept of the bar also involves the development of a menu, stylistic interior design, customer service methods, musical accompaniment, "chips" of the establishment, pricing policy, and so on. For a clearer understanding of what the bar format can be, let's look at a few examples.

Basic concepts of bars:

classic bar. The hall is divided into two zones: a bar where visitors can order signature drinks, as well as an area equipped with tables and sofas designed to accommodate 4-8 people at the same time. The bar offers a wide range of alcoholic drinks and popular snacks. This format involves the organization of entertainment events: discos, karaoke. Therefore, it is worth considering the dance floor.

bar pub. This format refers to pubs where visitors are offered several types of beer and various snacks. A more expensive variety of such establishments are pubs offering craft beer or mini-breweries. In such establishments, it is recommended to install screens to watch popular sporting events.

Theme bar. It can be the format of a classic bar or pub, the main feature of which is a pronounced theme. What could it be? A bar dedicated to a certain musical direction, film, director, cars, and so on. You can peep ideas implemented in other cities and even countries.

Depending on the chosen concept, the target audience is determined. For bars, it is wide enough. The main category of consumers are young people aged 18 to 35, regardless of their income level.

Step 3. We are looking for a suitable place, we plan to renovate the premises

For any catering establishment, the right location plays an important role. The search for a room for a bar is determined by a number of important nuances. One of the most common options is non-residential premises, equipped on the ground floor of a multi-storey building. But it should be borne in mind that the nature of the institution can interfere with the residents of the house, so the most suitable option would be a detached non-residential building, on the ground floor of which you can equip a bar. Its location itself is not so important, although it must meet certain requirements. On the one hand, good traffic will attract the attention of new visitors. On the other hand, with the competent organization of the institution itself, the location can be somewhat neglected and save on the cost of rent. The main condition for the location of the bar is the convenience and safety of the entrance or approach to the institution.

Ready-made ideas for your business

But for the very premises of the future bar, there are more requirements, it should be selected especially carefully. Each room intended for a catering establishment undergoes a thorough check by state bodies - a sanitary and epidemiological station, Rospotrebnadzor, and a fire inspectorate. Strict requirements are imposed on the arrangement of the kitchen and ventilation, compliance with the standards of the working area, finishing materials, organization of food storage, etc. In addition, the functionality of the premises should be assessed - the possibility of redevelopment, the availability of all communications (water supply and sewerage, electricity, gas) that will ensure the smooth operation of the institution. Particular attention should be paid to the power of electricity, since food equipment consumes a lot of electricity. We also recommend that you familiarize yourself with the basic requirements set out in Law No. 171-FZ, which regulates the circulation of alcohol.

Another frequently asked question is whether to buy a room or rent it out. As practice shows, at the initial stage it is not advisable to buy a building. It is better to direct the initial investments into the acquisition of good equipment, the creation of an attractive interior, and the promotion of the institution. However, when drawing up a lease agreement, it is recommended to immediately stipulate the possible purchase of real estate in the future. Also pay attention to the length of the rental period. It will be unprofitable for you to move to another place in a year or two: firstly, you will have to spend a significant amount on moving; secondly, the loss of a "promoted" place can deprive the establishment of a share of the clientele. Therefore, it is worth discussing in detail with the tenant all the nuances of the contract.

The area of ​​the room depends on how compactly the clients will be accommodated and on the total capacity. Given the experience of the existence of drinking establishments, 150-200 sq. m is sufficient. Depending on the layout and method of arranging furniture, from 30 to 60 people can freely accommodate in such a room. It should be borne in mind that the entire area is divided into separate rooms: the main hall, kitchen, utility rooms, bathroom. At least 60 sq.m. should be allocated to the kitchen, and 100 sq.m. to the hall for visitors.

The average rent for a normal room for a bar is about 100-150 thousand rubles, depending on the location and features of the room. We advise you to pay attention to the premises in which catering establishments used to be. This will avoid unnecessary expenses and speed up the process of opening a bar. Now you can find many options for suitable premises, in which the space is divided into zones, the kitchen is equipped with ventilation and hoods, and the hall is equipped with an air conditioning system. Renting such premises may cost a little more, but the benefits from them will be greater. It's easier than starting everything from scratch.

Ready-made ideas for your business

Also, when choosing a room, you should be guided by how the interior of the bar is supposed to be. Different concepts will require different planning solutions. In the process of repair, you need to focus, first of all, on the convenience and comfort for visitors. Tables should be large enough to accommodate 6-8 people, and sofas or chairs should be comfortable. It is desirable that each table be in relative isolation from each other, because the privacy of the company is also a kind of comfort. Renovation costs can be completely different: it all depends on the idea, the materials used and whether you use the services of a designer or not. That is why it is quite difficult to name the exact amount of repair costs. The average cost of repair and decoration of the premises is about 200 thousand rubles.

Particular attention should be paid to the interior, which creates the right atmosphere and supports the theme of the institution. The interior plays not only an aesthetic role, but also allows you to create "chips" of the institution, a memorable corporate identity. This makes the interior an effective tool in promoting the bar. It is better to entrust the creation of the interior to a professional designer. Then it will be possible to create a unique space in the bar where people want to spend time and where they want to return.

Step 4. We draw up documents

Having decided on the premises for the future bar, you need to start collecting all the necessary documentation. This process is quite laborious and includes several directions. For convenience, we will consider each separately.

Organization registration. The legal form of the enterprise depends on the format of the institution. If strong alcohol is sold in the bar, then a license is required, which is issued only by LLC. If the bar will only sell beer, then a license is not required for this and you can limit yourself to individual entrepreneurs. As a type of activity, according to the new classification of OKVED, you should choose 56.30

Preparation of documents for the premises

Registration of the cash register and its registration with the tax authorities.

Obtaining permits from the SES and the fire service.

Registration of all necessary documentation in the sanitary and epidemiological station, which is required to start the work of a public catering establishment.

The final stage is obtaining a license to sell alcohol. To do this, you need to provide a list of documents.

Documents required to open a bar

A photocopy of the receipt of payment of the state fee, constituent documentation, papers confirming state registration.

SES conclusion.

Certificate of absence of debts on payment of taxes and penalties.

An exhaustive list of required documents for obtaining a license can be obtained from the local authority that deals with licensing.

The license is issued for a period of 1 year, subject to the following requirements:

a room larger than 50 sq.m;

availability of necessary communications - plumbing, electrical wiring, heating;

distance of at least 100 meters from educational, medical and sports facilities.

The cost of the license will be 70 thousand rubles. We also draw your attention to the fact that since 2016, registration in the Unified State Automated Information System of all those involved in the sale of alcoholic beverages has been a mandatory step. This system was created to combat counterfeit alcohol. The penalty for neglecting registration is a fine of up to 200,000 rubles.

And now once again we briefly list the list of documents that will be needed to open a bar:

Documents on the state registration of the enterprise.

Documentation confirming the right to work in the premises: a lease agreement or a certificate of the owner.

Permission from the SES and the Fire Service.

Contracts for garbage collection, disinfection, sanitary books for staff.

Production control program.

License for the sale of alcoholic products.

Step 5. We buy equipment

To open a bar, you will need various categories of equipment, namely:

Ready-made ideas for your business

• Furniture(tables, sofas, chairs, bar).
• Refrigeration equipment(refrigerators, display cases for wine, bar equipment).
• Thermal equipment(ovens, stoves, thermal showcases, shish kebabs and so on).
• Bar equipment(blenders, coffee grinders, mixers, toasters, juicers and so on).
• Electromechanical equipment(vegetable slicers, bread slicers, etc.).

Moreover, do not forget about sinks, trash cans, cabinets, ventilation umbrellas, scales, distribution lines, shelves and so on. In general terms, it is necessary to spend about 200 thousand rubles on the purchase of kitchen equipment for a small-scale bar.

The list is provided for reference and can be adjusted according to the preferences of the entrepreneur. You should also take into account the cost of furniture for the design of the main hall. For a bar designed for 60 seats, you will need the following set of furniture: 20 double sofas and 8 large tables, 12 chairs and 6 small tables for two, a bar counter and 6 bar stools, as well as racks for alcohol. The cost of furniture and decor of the bar will be from 150 thousand rubles.

Step 6. We compose the menu, organize the supply

At this stage, you should determine the composition of the menu, the list of dishes, their cost and selling price. To calculate the cost of a dish, you will need a technological map, which is also necessary to obtain permission from the SES. The technological map indicates the consumption of products per serving and the volume of this portion. To determine what to form a menu from, you can study the offers of competitors. It does not make sense to include some complex gourmet dishes in the bar menu. The menu will be based on various drinks and snacks. Nevertheless, it is recommended to provide for the presence of author's cocktails and one signature dish, which can become a "chip" of the establishment.

When the menu is ready, you should decide on suppliers and establish supply channels. The main categories of bar suppliers:

supplier of meat and poultry;

supplier of fresh vegetables and herbs;

supplier of alcoholic beverages;

supplier of various snacks (chips, nuts, etc.);

tea/coffee/beverage vendors.

For certain categories of supplies that provide the main menu, it is recommended to conclude exclusive agreements with one proven and reliable supplier. It should be noted that when signing partnership agreements, you can count on additional bonuses for the company - for example, beverage suppliers usually provide the establishment with branded utensils and inventory.

When negotiating cooperation with suppliers, you must familiarize yourself with all the conditions specified in the contract. As a rule, the transport costs for the supply of ingredients are borne by your production. To reduce this expense item, you should choose suppliers that are closer to your establishment. The required amount of raw materials is determined based on the menu, the technological map of the preparation of products and the expected sales volume. It is important that the recipes of the dishes comply with GOSTs or separately adopted specifications.

Since in restaurant practice there is often a supply agreement with deferred payment terms, the initial investment in working capital should not exceed 30% of the total cost of dishes of the first billing month.

Step 7. Planning a promotion

One of the important points when opening a bar is the preparation and implementation of an effective marketing strategy. It includes the development of the name of the institution, its logo and corporate identity; organization of an advertising campaign (promotions, promotion tools).

A bright and memorable name will allow you to distinguish the institution from the many offers on the catering market and emphasize its concept. It is also worth considering the cost of a catchy, attention-grabbing sign. About 30 thousand rubles will have to be spent on this type of cost. So that advertising costs do not eat up a significant part of the budget, promotion channels should be used rationally. The target audience of the bars are young people aged 18 to 35. Advertising should be placed where potential customers are.

To promote the bar, you can use various marketing tools: promotional videos in the cinema; promotion in the network; sponsorship participation in mass cultural projects; installation of billboards and signs; distribution of business cards, flyers or booklets with menus; event marketing; advertising in the media; radio advertising; participation in food exhibitions and fairs; loyalty programs, promotions and so on. Not so long ago, there was a fashion for intellectual games that are held on the basis of the institution. This is a very effective promotion tool that allows you to attract an additional audience.

Also an effective method is advertising on social networks targeted at young people. Within the framework of social networks, you can hold a “happy repost” campaign, a “competition contest”, etc. This tool is aimed at attracting an additional audience. You can also provide for a "happy hour" promotion - the time during which the institution offers discounts, a special menu (for example, business lunches), etc. The use of this promotional tool should be subject to the following recommendations:

planning an action for weekdays;

increasing the price of the most popular menu items to cover the difference in costs;

a short and understandable slogan for the action;

one group of drinks or food participating in the promotion;

tracking stock performance.

The use of one or another tool depends on the target audience of the institution and the budget of the project. On average, about 100 thousand rubles should be pledged for promotion in order to quickly gain an audience.

Step 8. Recruitment

For a small bar with 50 seats, you will need to hire:

2 bartenders. Bartenders serve customers at the bar, prepare cocktails, and are responsible for the cash register.

2 chefs. Chefs coordinate the work of the kitchen, develop recipes for dishes and menus, control food costs, are responsible for preparing dishes, storing food, and work at one or more kitchen stations, depending on the distribution of duties.

4 waiters. Waiters take orders in the hall, provide customer service, monitor the cleanliness of the hall, set the table, accept payment for the order, are well versed in the menu and can give recommendations to visitors.

2 cleaners-dishwashers. Dishwashers are responsible for the use and maintenance of dishwashing equipment, keeping dishes, kitchen and hall clean.

2 guards. Security guards monitor public order and quickly resolve emergencies.

Accountant. The accountant keeps financial records of all transactions and works remotely.

Administrator. The administrator organizes the workflow, hires and manages staff, is responsible for marketing policy, monitors the ratio of profit and loss, accepts and schedules reservations and pre-orders, and supervises the work of staff.

Requirements for the staff of a public institution:

all employees must have sanitary books with appropriate marks;

all employees must be instructed before being admitted to the workplace, study the safety instructions for operating the equipment.

To improve the quality of service, it is necessary to regularly conduct certification of personnel and send them to advanced training. To avoid staff turnover, a decent salary should be established. On average, the payroll will be 350 thousand rubles.

Step 9. We draw up a financial plan

At this stage, we answer the most important question - how much does it cost to open a bar from scratch? To get an accurate calculation, it is recommended to develop a business plan that will take into account all costs in terms of current prices for a particular region and a particular idea. Speaking abstractly, it will take about 1 million rubles to open a "no frills" bar.

Initial investment to open a bar

In addition to the initial costs, the project has monthly costs that should also be planned. Monthly costs are divided into variable and fixed costs. Variable costs consist of the costs of the ingredients used in the preparation of dishes, as well as the payment for the capacities consumed in the production process (water, gas, electricity, sewerage). To simplify financial calculations, variable costs can be calculated based on the amount of the average check (1000 rubles) and a fixed trade margin of 250%.

Fixed expenses consist of rent, utilities, payroll, advertising, taxes, and depreciation. The amount of depreciation is determined by the straight-line method, based on the useful life of fixed assets in 5 years.

fixed costs

Now let's calculate how much you can earn on the bar. With a capacity of 60 people and a hall occupancy of 65% per month, 1170 visitors can be expected. With an average check of 1,000 rubles per person, the monthly revenue will be 1,170,000 rubles, and the net profit will be approximately 350,000 rubles. With this level of profit, the initial investment can pay off in six months. In this case, the profitability will be 43%. For beer restaurants, pubs, bars, the maximum payback period is 2-2.5 years.

Step 10. Consider the risks

Every type of business has inherent risks. What difficulties can you face when opening your own bar?

• Poor choice of location and bar premises. You can easily overestimate traffic or underestimate the competitive environment. When choosing a room, some nuances that will appear during work may be missed. Therefore, it is necessary to carefully approach the analysis of the outlet and take into account various factors;

Rising prices for raw materials, unscrupulous suppliers, low-quality raw materials. In the first case, there is a risk of increasing costs and, as a result, the selling price, which may negatively affect demand. In the second case, the risk is associated with interruptions in production. It is possible to reduce the likelihood of these threats with a competent choice of suppliers and the inclusion in the contract of all necessary conditions that provide for the liability of the supplier in case of their violation;

If you are sociable, love fun, holidays and crowds, it is not surprising that you want to get your own bar and make a profit from it all. Many questions immediately arose: how to open your own bar, how much money you need to invest in development, what is the profitability, what documents, equipment, premises are needed ... A bar, first of all, is a drinking establishment and a place for communication, and opening it does not require so many expenses like opening a restaurant. Where do you need to start, and what difficulties can expect you on your way?

Location and bar area

How to open a bar in a place that will provide a stable income? To do this, you need to carefully select the area in accordance with the concept of the bar itself. For example, in outlying and residential areas where residents like to sit on a bench with beer, it makes no sense to open an expensive bar with elite alcohol, just as in an expensive area a beer bar without seats is unlikely to be popular.

It is necessary to carefully study the situation in the proposed location of the bar, be sure to find out about the presence of offices, schools and kindergartens there. Obviously, you should not place a bar in the immediate vicinity of a children's educational institution.

Concept and staff

When a place for a future bar is found, it is necessary to decide on its type and an approximate menu. A bar can be a beer bar, with a large assortment of coffee, and perhaps the main part of the drinks in it will be wines or other types of alcohol. If you are planning a drinking establishment for 20-25 seats, the list of staff will be as follows:

• two bartenders with a shift schedule;
• two or three waiters to serve the hall;
• cashier (this role can be performed by bartenders or waiters);
• cleaner (this position can also be combined with the main one);
• administrator;
• security guard;
• manager;
• accountant;
• IT specialist.

If, however, it is assumed that hot dishes will also be served as an appetizer, a chef and a couple of assistants for him will be added to this list. The main thing is to carefully select personnel so that later you do not encounter the problem of theft or dishonest performance by employees of their duties.

It will also be necessary to periodically conduct training and certification of personnel. It is obvious that competent employees will be able to improve the reputation of your bar and accelerate payback by increasing the speed and quality of work.

In the service sector, personnel decide, if not everything, then a lot.

Documentation

To open a bar, you will need - although this registration option is more expensive, involves an impressive amount of documentation and has more difficulties with tax reporting, only an LLC is issued a license to sell alcohol.

After registration, you must obtain all the necessary permits and licenses to open a bar.

List of documents for opening a bar:

• premises lease agreement;
• a license for the retail sale of alcohol (it will cost from 50 to 200 tr depending on the city / region);
• sanitary and epidemiological conclusion on alcohol consumption at the point of sale;
• fire report;
• agreement on the export of food and industrial waste;
• a document confirming the registration of the cash register in the tax office (4,500 tr);
• agreement on the implementation of systematic cleaning and disinfection of ventilation and air conditioning systems;
• production and sanitary control program;
• and, finally, the state permission of Rospotrebnadzor for placement. It is this document that establishes the right to start the operation of the enterprise.

Brief business plan and pricing

How much does it cost to open your own bar? The amount of money you spend on opening a bar will depend on many nuances: the estimated area of ​​\u200b\u200bthe premises, the number of employees and an approximate menu.

If you are going to open a bar without hot dishes, there will not be so much equipment, and it will be compactly located on the bar counter. It is mandatory for an institution for 20-25 seats to purchase such equipment as:

1. Bar counter.
2. Cabinets for dishes and small equipment.
3. Hall furniture.
4. Cash machine.
5. Fridge.
6. Showcase.
7. Coffee machine.
8. Ice generator.
9. Ice crusher.
10. Module for installing beer taps.
11. Shakers.
12. Crockery and bar accessories for making drinks.
13. Dishes for the hall.

For one point of the bar for the purchase of equipment and utensils, as well as for paperwork, you will need from 300,000 rubles at a time. Next, consider the costs by months: the cost of renting a room varies in cities and regions, and ranges from 60,000 thousand rubles per month, that is, from 720,000 tr. in year.

Do not forget to add to this the salary of employees (from 500,000 tr. per year), the cost of food and alcohol (from 50,000 tr. per month), utility bills, unforeseen situations (refrigeration equipment failed or crashed in a month a lot of dishes), paying taxes, etc.

In the first month, you will have to spend about 600,000 tr. In the future, the cost of a bar per month will be reduced to 100-200 thousand rubles per month, and when establishing contact with suppliers, they will become even less. Now, depending on the amount of expenses you get per month, you need to deal with pricing so that the bar pays off the money invested in it.

The trading allowance for the payback of the bar should be at least 300%, that is, the average check should be 600-700 rubles.

The minimum period for which a bar can pay off under a successful set of circumstances is six months, but most often it takes from one to five years. That is why it is important to draw up a detailed business plan for the bar, which will include all costs and expected income.

Do you want to know how to open a bar in your city from scratch? Then you have come to the right place! We know where to start and how to make the business as profitable as possible. Are you ready to be successful?

What documents and permits are needed?

To begin with, it is worth deciding on the concept of the bar. It can be a democratic institution with a dozen dishes (no more) and reasonable prices. The second option is higher prices and a variety of drinks and food for the middle class. And, of course, an elite bar with high prices and a real variety of dishes.

Once you decide on the concept, you need to decide for yourself what type of organizational and legal registration is right for you - IP, LLC, CJSC, OJSC. It is your decision, by and large, will also depend on the tax payment system - simplified or general. We advise you to simplify taxation for yourself several times and conduct business on your own.

If you choose an LLC, your personal property does not count towards the debt. But, this is the option when you have to work quite hard with the tax service and select employees for no less difficult accounting work.

The package of necessary documents includes:

• Special permission to open a bar. To obtain this at Rospotrebnadzor, it is necessary to submit an opinion on the supply of raw materials and finished products, a certificate of state registration of the institution, an agreement for the purchase of premises or for its lease, as well as the results of a survey from medical workers;
• license to sell alcoholic products;
• license to sell tobacco products;
• license for free retail trade;
• a patent for conducting trading activities from local governments.

Such a list of required documents is all that is needed in most cases. But, you may also be additionally required to provide information about the presence of a safe at the enterprise, for example.

If you know in advance that you will not be able to cope with the design of the entire package, it is better to turn to specialists who know firsthand how to open a bar from scratch. This service will cost from $500.

How much money do you need to open a bar?

In principle, all costs can be divided into three main categories:

1. Basic;
2. permanent;
3. variables.

You will need money to buy or rent premises, repair and finish, supply all necessary and missing communications, purchase furniture, utensils and equipment, and complete all necessary documents.

Step 1 - Finding a room

One of the best options is the first floor of a non-residential building. The once-popular basement establishments today scare most customers, and also create a lot of additional problems with air conditioning and sewerage.

To immediately make sure that the room suits you, check:

• Safety and convenience of approach/entrance;
• availability of quality public services;
• whether it is possible to conclude a long lease term in order to make a profit;
• whether the new owner has any residual rights;
• is there an additional area that will be needed to implement new ideas.

Step 2 - Staff

On average, an institution with 20-25 seats needs the following staff: an administrator, an accountant, a manager, an IT specialist, a cashier, a security guard, two or three waiters for the hall, two bartenders working in shifts and a cleaner.

If your menu includes hot dishes, then you can additionally add a chef and several of his assistants to this list. The selection of personnel should be made as carefully as possible so that later you do not have to deal with dishonesty of personnel and theft.

Expect that from time to time it will be necessary to conduct certification and training of staff so that competent employees improve the reputation of the bar and attract new customers.

Step 3 - Hardware

So, you will need several different categories of equipment:

• Refrigeration (refrigeration cabinets, chambers, wine display cases and bar refrigerators);
• thermal (stoves, ovens, shish kebabs, pancakes, deep fryers, thermal showcases);
• bar (coffee grinders, blenders, combines, toasters, ice makers, mixers and juicers);
• electromechanical (bread slicers, mixers, slicers, vegetable cutters, etc.).

In addition, do not forget about garbage cans, sinks and carts, shelves and tables, cabinets, ventilation hoods and distribution lines, scales, filters, etc. In general, you will spend around 200,000 rubles on the purchase of such equipment for a small cafe. And this list does not yet include air conditioning, dishes and office equipment.

For the purchase of equipment and utensils for one point, you will need approximately 300,000 rubles. If you rent a room, then the amount is from 60,000 rubles per month, but it all depends on the region and city in which you open. This is from 720,000 rubles per year.

It will take from 500,000 a year to pay employees, and you will spend from 50,000 a month on alcohol and food. Add to this utility bills, taxes and unforeseen situations, you get a tidy sum.

For the first month it is around 600,000 rubles. That's how much it costs to open a bar. In a month, expenses will be reduced by about 200,000 rubles. The better you work, and the better your contacts with suppliers, the lower your costs will be.

Potential risks

This business always has its pitfalls.

• First of them - a fairly high level of theft. Often this reduces all the efforts of the owner to nothing. You need to take care of the organization of control over the waiters and bartenders. Sometimes a bar goes bust just because the staff takes up to 50% of all revenue.
• Second- competition. You need to immediately determine your competitive advantages and create a creative concept so that visitors choose you.
• Third– business or entertainment? Your establishment is entertainment for customers, but not for you. Take it seriously, then it will bring its profit.
• Fourth- even at the stage of repair, use the services of a designer. Buy good furniture and create a cozy atmosphere, then you will want to come back. Nobody likes cold walls and bad lighting.

How much can you earn?

For the payback of the bar, the trading allowance must be at least 300%. Then the average check will be equal to 600-700 rubles. If this is a fresh bar, then the average revenue will be 450,000 rubles per month or more. Coffee, tea - from 600,000 rubles per month. But alcoholic drinks will bring the amount at least twice as much. Then the payback will come faster.

Choose the right concept and organize your business wisely, then your profit will be worthy.

Video - how to open a bar from scratch.

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There is an opinion that the most successful and profitable business can be built on human weaknesses. The love of entertainment and alcohol is exactly what belongs to such weaknesses. Therefore, it is worth considering how to open your bar from scratch. And in general, you need a little. To build such a business, the main thing is to have start-up capital and creative thinking in order to think over an interesting concept for the establishment. Among the high competition in this segment of the provision of services, it is necessary to stand out with a non-standard approach and a high level of service. This will ensure a stable and massive influx of clientele.

Svay bar like a business

There are three options for building a business:

• democratic bar with a small selection of dishes and low prices;
• an institution for the middle class with a wide range of dishes and drinks;
• a bar with high prices, gourmet dishes and expensive alcohol.
  Of course, it is necessary to decide on the pricing policy of the future institution, and based on this, it is worth choosing the location, the design of the room, and the set of products.

Drawing up a business plan

We will draw up a business plan for a bar focused on the middle class, and, accordingly, with the largest number of potential customers. Let's take a look at the costs. Here are the main cost items for opening a bar for 50 people:

• paperwork from 2 thousand rubles;
• license for the sale of alcohol for a period of 5 years 40 thousand rubles;
• rent of premises from 60 thousand rubles. per month;
• hall and kitchen equipment from 700 thousand rubles;
• repairs from 80 thousand rubles;
• purchase of food and drinks from 100 thousand rubles. per month;
• initial advertising from 50 thousand rubles;
• advertising from 10 thousand rubles. per month;
• taxes depending on the form of ownership;
• utilities from 15 thousand rubles. per month;
• salary of employees from 165 thousand rubles. per month;
• unforeseen expenses 15 thousand rubles. per month.

Having calculated all the upcoming expenses, we will get the amount of initial additions of 872 thousand rubles. Monthly spending on your offspring will amount to 365 thousand rubles plus taxes. Markups in such establishments start at 100%, so the average check will be about 900 rubles. To cover monthly expenses, 406 visitors per month will be enough, and this is only 14 people per day. With a good and competent customer acquisition policy, the occupancy will be at least half every day, and your bar will be completely filled on weekends and holidays. That is, your establishment will be visited about 750 times per month and, accordingly, the income will be 675 thousand rubles per month. According to the calculations, your institution will pay off in 3 months. But in reality, it will take at least 4-6 months, since it is necessary to pay taxes and time to open and promote.

Read also: Hookah bar business plan with calculations: how to open from scratch

Premises selection

The location of your future bar should be selected taking into account the pricing policy. For an average or elite institution, it is better to prefer the central part of the city. A bar with affordable prices will work well in a residential area, on the outskirts of the city.

The best solution for placing a bar is the first floor of a non-residential building, preferably with a parking space, because people will come to you not only for a drink, but also for a bite to eat. Establishments in basements and semi-basements now scare away most visitors, besides this will add to the cost of repairs and the arrangement of good ventilation.

The best room would be a separate building.

It would be nice to have additional space that you can rent later if you decide to expand your business. The area of ​​​​the premises should be chosen depending on the desired number of customers. It is necessary to proceed from the requirements of the SES, for one visitor there must be at least 1.8 square meters of area, plus you need a place for a kitchen.

A cafe-bar with affordable prices can be placed near the station, river port or bus station. There, people who want to pass the time before the departure of the transport or meeting people will be able to have a bite and, possibly, a drink.

Required Documentation

Of course, you need to complete all the documentation for the operation of your institution. To do this, you need to register the ownership of the company. In this case, it can be LLC, CJSC or OJSC. An individual entrepreneur will not suit you, since in this case you need a license to sell alcohol, and with this form of ownership you will not be given one.

In addition, you will need a whole package of documents:

• license to sell alcohol;
• trade patent from the municipality;
• permission to open a bar from Rospotrebnadzor;
• permission from the fire department.

In addition, your cooks, waiters and bartenders should have medical books. It will be necessary to conclude employment contracts with employees.

Equipment selection

Here is a list of what you need to open a cafe-bar:

• furniture and textiles for the hall;
• tableware;
• utensils for cooking;
• barware;
• columns and counters for beer;
• refrigerators for the kitchen;
• stoves and ovens in the kitchen;
• electrical appliances in the kitchen (mixers, bread slicers, etc.);
• cash equipment;
• home cinemas 1–2 pcs.;
• karaoke;
• a pool table.

It may be worthwhile to purchase some of the equipment, furniture and appliances that are not new, which will help save a significant amount of money. A billiard table and karaoke are also optional attributes, but their presence can attract additional customers.

What can interest customers

In the midst of high competition, the original concept of the institution and delicious food, combined with polite staff and affordable prices, will help you stay afloat. You can use any theme as the concept of your bar - the institution can be dedicated to some literary work, or hero, or an entire era or profession. You can arrange a cafe-bar in the style of the well-known work "12 chairs", having beaten the idea in an original way, you can create a real work of art, which a lot of people will go to admire and, of course, eat and drink in your institution.

The main thing is the original concept and style

You can attract customers with original recipes and a wide range of cocktails. Let your chef prepare an interesting beer snack or an exclusive dessert. All this will attract people to you.

Our step-by-step guide on how to open a bar from scratch will help you choose a bar idea and determine its pricing policy. The main thing is to interest customers, for this you also need to choose a bright and memorable name.