How to open English courses? Business plan for the school of foreign languages.

How to open an English language school - 3 competitive advantages + 5 ways to promote + 5 working secrets from business pros.

Capital investment in school: from 150,000 rubles.
Payback periods: from 6 months.

Often asked by people who themselves know him perfectly.

Relatively small capital investments and staff are required to start.

At the same time, the demand for the service remains stable.

More and more people are learning English for career growth, travel abroad and just general development.

However, desire alone is not enough in the face of fierce competition.

It is important to conduct a marketing analysis, choose advertising methods, correctly register activities and calculate costs.

What documents are needed to open a language school?

In order to open an English language school, it is enough to register as an individual entrepreneur (IP).

The paperwork process is simple.

Therefore, even beginners will be able to cope without recourse to intermediaries.

Language courses are an educational program, the existence of which is possible only after obtaining a license.

Only she gives the right to hire training staff.

The good news is that this document no longer needs to be renewed every 5 years.

Once you get a license, you can use it for the rest of your life.

If only you will teach, it is enough to register an individual entrepreneur.

Do not forget that you will also need to register with the tax service.

How to open an English language school: marketing analysis

Interesting fact:
Although English is only the third most popular language on the list, the total number of people who speak English is over a billion. This is approximately one in seven earthlings.

The demand for learning foreign languages ​​is currently not fully satisfied, despite the active competition and saturation of this segment.

In addition to English, French, German, Italian are popular.

People need to increase the level of knowledge in order to improve their working skills, travel to other countries, to emigrate abroad, distance learning in foreign educational institutions.

To open English language courses, it is first important to analyze the situation in your city and the market in general.

Analysis of the target audience of the English language school

Experts recommend choosing a separate, narrow niche for promotion.

For example, teaching young children or preparatory courses before passing international exams.

In general, the target audience of English language courses are the following categories:

• tourists;
• children from 3 years old;
• emigrants;
• employees of companies in which English is necessary for career advancement;
• people who learn English for self-development;
• future teachers.

List of competitive advantages for the school

It has already been mentioned more than once that the competition in the segment is very high.

To ensure that the demand for language courses does not pass you by, it is important to highlight a few powerful competitive advantages.

Before you open an English school, it is important to make sure that it will have distinctive features:

Certificate.

A big plus if after the end of the course you can issue certificates of study to students.

Of course, it will not work to issue an international diploma.

But here is an ordinary sheet of praise or an internal certificate - yes.

For students, this is an incentive to study better, an opportunity to brag to friends, and a document that can decorate a resume.

If you are just about to open courses, dumping prices is a justified step.

Affordable prices always attract customers.

And this will allow you to launch "word of mouth", which is the best method of advertising.

Native speakers.

As you know, the best way to learn a foreign language is through practice.

A significant competitive advantage is the presence of a native speaker in the classroom, who will improve living speech with students.

Often people know English very well, but are embarrassed to speak it.

Classes with a native speaker will help overcome this difficulty.

Methods for promoting an English language school

It is important not only how to open an English language school but also how to attract customers.

Of course, the most effective method is word of mouth.

But in order for the rumor about you to begin to diverge in all directions, you need to attract the first visitors.

To promote an English language school, use the following advertising methods:

No organization that seriously positions itself can do without its own website.

It will become your representation in the virtual space.

Promotion on the Internet attracts financial accessibility.

The site needs to be optimized, filled with interesting content, promoted using contextual and banner advertising.

This task should be entrusted to specialists.

But if you want to save money, you can take matters into your own hands and learn the basics of virtual promotion yourself.

It is not worth completely abandoning standard promotion methods.

English courses are the area of ​​business in which holding promotions and competitions works great.

For example, you can offer a client an impressive discount (20-30%) for an invited friend.

1. If the main clientele are children, it makes sense to conclude cooperation agreements with ordinary educational institutions, kindergartens and other places where young parents can gather.

How to choose a room to open an English school?

You can open a small language school where only you will teach, not even in a separate room, but by renting a class in an educational institution.

Then the cost of rent will be much lower, and you will get more funds to invest in educational materials.

In general, choosing a place, you should not encounter any difficulties.

It should be a room that customers can easily reach by car and public transport.

For large cities, renting a place in the center is not fundamentally important.

Indeed, due to high competition, it may happen that the client will turn to the company that simply turns out to be closer to home.

However, for small towns, accommodation in the center is really more convenient and prestigious than on the outskirts.

In addition, as a rule, you can quickly and easily get to the central region from almost any part of a small settlement.

What equipment is needed for an English school?

To open an English language school, you will need a less extensive list of necessary equipment.

To create a “base”, it is enough to purchase the necessary manuals, classroom furniture, a board, equipment for a rest room.

The larger the population and the higher the declared level, the more equipment will be required.

And the more solid the investment will be.

How to choose staff for the school?

You can open an English language school on your own with the help of family members.

However, for the development of the case, the staff cannot be less than 2-3 teachers.

In addition, you will need to perform administrative work, hire security and.

Also find specialists in creating a website and promoting the school on the Internet.

How much does it cost to open an English language school?

Considering that former teachers and tutors often decide to open an English language school, the issue of financial investments becomes the most important.

How much it costs to open a school depends on a number of factors: the area of ​​the rented premises, the number of clients, the advertising methods used, and others.

Consider the average cost estimate for opening a language school.

Capital investment in an English language school

Regular investments

Do not forget that in addition to a one-time start-up investment, the school will need regular support for the following items:

Payback period for an English language school

Income, and, accordingly, the payback period, depends on the occupancy of your English language school.

According to average indicators, if there are only 2 teachers in the staff and an ideal 100% load, the business will bring the owner 150,000 - 200,000 rubles.

As you can see, this amount slightly exceeds the amount of monthly expenses.

With such indicators, the payback will come, approximately, in six months.

You can increase profits by scaling: invite new teachers, introduce additional classes, open additional points.

To open a successful English language school,

watch a video of an interview with an experienced entrepreneur in this field of business:

5 Pro Tips for Starting a Successful English School

Coping with tough competition is easier, oddly enough, in big cities.

There, for many, the item “proximity to home” will be added to the competitive advantages.

People love learning through play.

Enter days devoted to interactive teaching methods, watching films, discussion club meetings.

For high-quality language learning, regular work is necessary, and not just a couple of times a week when the client comes to class.

Enter homework and remote support form.

So students will learn faster, and loyalty to the English school will increase.

A good bonus for an English language school is to open a lounge with a cafe.

Students over a cup of coffee will be able to chat, complete assignments, wait for the start of the lesson.

Such loyalty systems are very active in attracting new customers.

If a person comes to the first lesson at a discount, and receives the highest level of service, he will definitely return again.

How to open an English language school so that the business allows not only self-realization, but also generates income?

In addition to investing effort and money in opening a school, it is important to regularly engage in its development and promotion.

No competitive advantage will force clients to become permanent if the level of training is low, as well as the qualifications of teachers.

Personnel improvement courses, thematic events, an advertising campaign on the Internet will create a constant flow of students.

In this case, no competition will be fatal for the business.

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In the conditions of convergence of business relations between countries, an increase in the tourist flow and globalization, the study of foreign languages ​​is becoming a necessity for an increasing number of Russians. According to statistics, 46% of our compatriots do not leave the dream of learning foreign languages. At the same time, they are driven by different goals: someone would like to study in order to meet the requirements of the time (13%), 14% of Russians want to feel free to travel abroad, 11% would ensure their career growth with the help of knowledge of a foreign language, 9% understand that such knowledge is necessary for communication, and 7-8% would like to easily read labels on foreign-made goods, information on foreign websites, understand instructions, etc. Based on these observations, we can conclude that the services of schools that teach foreign languages ​​to everyone are quite in demand.

Language schools provide a full range of services for learning not only the most popular languages, but also rare languages ​​for different levels of student preparedness. Passing the basic courses, students can move on to the next, more complex stages. At first glance, the competition in this industry is high. Nevertheless, as practice shows, a new school, with the right positioning, can quickly attract regular customers.

The amount of initial investment is 870 320 rubles.

The break-even point is reached in the fourth month of work.

The payback period is from 11 months.

2. Description of the business, product or service

Before opening a foreign language school, you need to decide whether you will issue documents to students confirming the completion of a particular course at your school. If you choose to self-teach, you will not need a license, but you will not be able to issue government-issued graduation documents to students. This option is easier in terms of registering a company and is suitable for teaching adults, for whom it is not the papers that prove education, but the real level of knowledge that are important. If you want to issue documents confirming the qualifications of graduates, you will need to obtain a license from the local department of the Ministry of Education. With this type of organization, the client, upon completion of training, can receive a certificate or certificate of additional education.

The target audience of language schools depends on the focus of your school. If you are ready to provide services to both preschool children and active pensioners, then the age of your clients will vary from 3 to 60 years. Since the services of language schools are not classified as cheap, visitors, as a rule, have an average and above average income.

Before you open an English or other language school, you should decide which languages ​​will be taught, as well as what audience the courses will be - adults or children. English is the most commonly used language, followed by German and French, followed by Italian and Spanish. If possible, courses in rarer languages ​​such as Chinese, Japanese, or some other exotic language should be organized. In certain cases, they are very popular and will become a feature of your project that distinguishes you from the rest.

Among the main areas of study in your school may be present:

• preparation for international testing;

• testing on TOEFL, CALE, GMAT, IELTS systems;

• express training in fluency in colloquial speech.

The average duration of a foreign language course is 4-8 months, which corresponds to 64-128 academic hours. After completing the course, students take a test and receive a document indicating that they have received a certain amount of knowledge. Recruitment in groups is carried out 2-3 times a month in English and 1-2 times a month in other languages. The main flow of students falls on evening groups (from 17:00-21:00), the lowest attendance is observed during the day, since at this time many are at work or study. Each group of students consists of 4-6 people. It is important that the number of students be even, as in the learning process you often have to work in pairs to get better results. An example of the placement of groups and the schedule of a language school on a weekday with two classes is as follows:

Groups are expected to be recruited in the following formats:

• evening groups;
• morning groups;
• day groups;
• weekend groups.

This business is seasonal: as a rule, the flow of visitors decreases in the summer months, and resumes in September. Working hours of language schools: daily from 08:00 to 21:00, as there is a need to collect both morning and evening groups.

3. Description of the market

Language school clients can be segmented as follows:

• According to the purpose of applying to a language school:

Clients whose profession requires knowledge of the language, and career growth depends on it;

Clients who want to improve their level of knowledge of foreign languages ​​for more comfortable travel abroad;

Clients who have a need to learn additional languages ​​in order to improve their own level of education, who want to keep up with the trends of the modern world;

Clients who need to raise their level of knowledge of foreign languages ​​for admission to a university or school;

Corporate clients.

• According to the requirements for conducting classes:

Students who wish to study in groups (usually 4-6 people).

• According to the age:

Pupils and students who want to learn new languages, in addition to those that are in the school curriculum or improve their knowledge of the main language;

Working people who know a foreign language requires work, or ordinary interest and passion for travel;

Pensioners who are accustomed to travel, discover something new, develop.

In percentage terms, the target audience looks like this:

Having studied your target audience, you need to decide who exactly you will provide your services to. The choice of audience determines the focus of your school, the range of languages ​​offered and the marketing policy. Another important success factor is the analysis of your competitors. As a rule, 80-100 foreign language schools have been opened in cities with a population of up to 4 million people. It is necessary to familiarize yourself with the range of languages ​​offered by competitors, with the prices for their services, and the level of qualification of the staff. After the analysis, it is important to identify the competitive advantage that will set you apart from the rest. These include a convenient location, low prices, the possibility of installment payment, the author's teaching methods, and the offer to study exotic languages.

4. Sales and Marketing

5. Production plan

Let us designate the main stages of launching a school of foreign languages.

1. Registration with government agencies

First you need to obtain an appropriate license allowing educational activities. The list of documents required to obtain a license is as follows:

• Application for a license;
• Details of documents confirming that the applicant has a license on the right of ownership or other legal basis of buildings, structures, structures, premises and territories (including equipped classrooms, facilities for conducting practical classes, objects of physical culture and sports) in each of the places of educational activities, as well as copies of title documents in the event that the rights to these buildings, structures, structures, premises and territories and transactions with them are not subject to mandatory state registration;
• Signed by the head of the organization carrying out educational activities, a certificate on the material and technical support of educational activities for educational programs;
• Copies of documents confirming the availability of conditions for nutrition and health protection of students;
• Certificate of availability of educational programs developed and approved by the organization carrying out educational activities;
• Details of the sanitary and epidemiological conclusion issued in accordance with the established procedure on the compliance with the sanitary rules of buildings, structures, structures, premises, equipment and other property necessary for the implementation of educational activities;
• Details of the conclusion on the compliance of the object of protection with the mandatory requirements of fire safety in the implementation of educational activities (if the license applicant is an educational organization);
• A certificate signed by the head of the organization carrying out educational activities on the availability of special conditions for obtaining education by students with disabilities;
• A certificate signed by the head of the organization carrying out educational activities on the availability of conditions for the functioning of the electronic information and educational environment in the presence of educational programs using exclusively e-learning, distance learning technologies;
• Description of attached documents.

Since the list of documents is quite voluminous, it is possible to contact a specialized organization that will collect the documents for you, the cost of services will be 50,000 rubles. To conduct commercial activities, you can register as an individual entrepreneur, non-profit educational institution or as a legal entity. It is more expedient to register as an individual entrepreneur with a simplified taxation system (6% of income). This will save you the hassle of completing a lot of additional paperwork. A pleasant factor of this event will be that at present the license will not need to be renewed every 5 years, as it was before. Now, once you have received a license to conduct educational activities, this will be enough for you to then engage in it at least for the rest of your life.

2. Search for premises and repair

The successful location of the premises can be considered close proximity to the subway, educational institutions, shopping centers. It is desirable to have free parking and convenient transport interchange. When choosing a room, you need to pay attention to lighting, sanitary conditions, the availability of a bathroom, etc. The optimal size of the premises for a school is from 100 sq.m., this will be enough for two classes and a reception room with a receptionist. The cost of rent will be about 50,000-70,000 rubles. You may have to make cosmetic repairs and invite a designer who integrates the style of your logo into the interior of the room, lay at least 50,000 rubles for this.

3. Purchase of the necessary equipment and inventory

To open a school of foreign languages, the following equipment and inventory is required:

4. Personnel search

You can search for employees (teachers, administrators, accountants) in the following ways:

1. Through specialized sites (for example, hh.ru). The advantage of this method is the ability to see the exact work experience, reviews of previous employers, qualifications, availability of certificates. However, access to applicants' resumes is paid, the cost is about 15,000 rubles;
2. Collecting information through acquaintances is the cheapest and easiest method of finding staff;
3. Posting vacancies in specialized groups on social networks - in the most popular groups, this service is paid, the method can give a good response, the audience of large groups starts from 100,000 people;
4. Monitoring of teachers of general education and private schools with a subsequent job offer.

5. Marketing policy

Initially, you need to place a sign or pillar of your school. Coordination, production and installation of a sign will cost you about 50,000 rubles. The sign will not give the desired effect without additional incentives for customers, so the budget should also include the cost of printed materials (promo leaflets) and the promoter's salary (about 10,000 rubles). For complex work, it is necessary to resort to online methods of promoting your project, in this case, about 100,000 rubles should be budgeted for the creation and promotion of the site, and about 10,000 rubles for the development and creation of a group on a social network. Over time, when you develop a client base, these types of costs will decrease, the main flow of students will come to you on the advice of friends and acquaintances.

6. Organizational structure

In order for your school to function smoothly, you need to hire the following employees: teachers, administrators, cleaner, accountant.

The key personnel in your business will, of course, be teachers, because the presentation of material, the level of knowledge of students and the impression of your school as a whole depend on their professionalism and sociability. If you plan to offer students the most popular and accessible languages, then at first you can limit yourself to hiring one specialist for each language. The requirements for teachers are the presence of higher education, excellent knowledge of spoken and written languages, work experience of at least two years, knowledge of the cultural characteristics of English-speaking (and other) countries, the presence of a comprehensive and proven teaching methodology. The teacher's salary consists of a salary (15,000 rubles) and interest, depending on the number of lessons he has given.

Your school administrators will work in shifts, 2 by 2, so you need to hire two employees. Requirements for administrators are limited to communication skills, friendliness, and a high level of discipline. Their responsibilities include receiving calls and letters, registering clients for classes, forming groups, maintaining a group on social networks, providing the school with the necessary equipment (stationery, cooler, etc.). It is necessary to allocate 20,000 rubles to the budget for the salaries of administrators. for each employee.

In addition, you should be puzzled by the search for a cleaner who cleans the premises 3-4 times a week. This employee has a part-time job and a flexible work schedule. It is better to hire an accountant on a remote basis or contact an outsourcing company in order to reduce taxes and other expenses.

Also, you can not do without a director who will perform the key functions of a manager. All personnel will be subordinate to him, it is he who makes decisions on hiring employees, determines their wages, builds a marketing policy, and interacts with counterparties. The director's salary depends on the financial results of the school; in general, it consists of a salary (25,000 rubles) and a percentage (5%) of the proceeds if the planned project indicators are met.

The general payroll changes monthly due to the percentage wage system. The salary fund in the first month of the school of foreign languages ​​is presented below:

7. Financial plan

Investments in opening a language school are as follows:

* Calculations use average data for Russia

635 800 ₽

Minimum starting capital

17,5%

Profitability

7 months

Payback

1 PROJECT SUMMARY

The goal of the project is to open a language school for the implementation of a range of affordable services in the field of foreign language learning and translation in a city with a population of over 1 million people. The main source of income of the institution is payment for teaching a foreign language.

Language schools provide a range of services for learning various foreign languages ​​for different levels of students.

Every year the popularity of language schools is growing - people are aware of the advantages of knowing a foreign language and are eager to learn it. Therefore, the linguistic school is a prestigious, sought-after and profitable type of business.

Key business benefits:

relatively small amount of capital investments;

promising direction, annual growth in demand for this type of service;

fast payback.

For the implementation of the project, a room with a total area of ​​100 m2 is rented, located in one of the sleeping areas. It is planned to teach seven foreign languages ​​in various programs at the linguistic school.

The target audience is the population of the city aged 16 to 45, families with an average income.

The initial investment is 635,800 rubles. Investment costs are aimed at equipping the office and purchasing materials to support the educational process, and creating a working capital fund. Own funds will be used to implement the project.

The financial calculations cover the five-year period of the project's operation. In accordance with the calculations, the total net profit for the first year will be 1,290,000 rubles, and the return on sales will be 17.5%. Upon reaching the targets, the initial investment will pay off after 7 months of work.

2 INDUSTRY AND COMPANY DESCRIPTION

In the modern world, the role of foreign languages ​​is rapidly increasing. This trend is especially noticeable during the crisis, when interest in learning foreign languages ​​increases sharply. Analysts attribute this phenomenon to people's desire to acquire competitive advantages that will increase their value as professionals. However, the motives for learning a foreign language can be very diverse: someone needs it for work, someone learns the language in order to communicate freely while traveling abroad, someone is preparing for admission abroad or for the Unified State Examination, and for someone it is becomes a hobby.

Over the past ten years, the attitude towards the study of foreign languages ​​in Russia has changed markedly. First, the demand for this type of service has increased. Secondly, learning opportunities have expanded - today the market offers various ways of learning foreign languages, and everyone can find the form of learning that suits him. Language schools and courses, tutors, online learning, Skype lessons with a teacher, trips abroad and so on.

People are beginning to realize the benefits of knowing foreign languages, as evidenced by the results of a sociological study:

97% of respondents said that it is much easier to travel knowing foreign languages;

98% of respondents said that a second foreign language would help them in their careers;

95% believe that learning a second foreign language will improve mental abilities;

1/3 of enterprises want to hire a person with knowledge of a foreign language in a certain field;

people with knowledge of a foreign language can count on a 20% salary increase.

In terms of growth in the study of foreign languages, Russia ranks 10th. The list of leaders includes China, Romania, Ukraine and Malaysia. At the same time, the EF2013 Index, developed by the international educational center, characterizes Russia as a country with a low level of knowledge of foreign languages. This fact is associated with the fact that the standard school curriculum and the training program at universities are inconsistent, outdated and rather fragmented. Therefore, people, faced with the need to use a foreign language, are forced to resort to the services of language schools, courses or tutors.

The goals for learning a language are varied: 26% consider a foreign language as a career growth factor, 23% study the language for professional development, 20% do not set a specific goal and learn the language for self-development, 12% learn the language when planning emigration, 8% - to pass exams at school or university, and 7% - for the international exam TOEFL, IELTS. 4% learn the language so that they can communicate freely while traveling.

Ready-made ideas for your business

In the Russian market, 76% of students choose English, German - 10%, and French - 7%. The remaining 7% are in Japanese, Chinese and other languages. It is worth noting that the study of Asian languages ​​has recently gained popularity.

When asked what foreign language they would like to learn, respondents indicated: 25% - English, 7% - French, German - 5%, Spanish - 4%, Chinese - 3%, Italian - 3%, Japanese - 1% .

57% of respondents believe that it is impossible to do without knowledge of a foreign language in the modern world - and, in particular, because it is needed for trips to other countries and this is a requirement of the time.

At the same time, 46% of respondents who do not speak foreign languages ​​would like to acquire this knowledge.

Thus, teaching foreign languages ​​is in great demand, and the popularity of this type of service is growing every year.

Today, in the largest cities of Russia, the practice of studying foreign languages ​​in language schools and courses that are able to create the necessary conditions is widespread. Table 1 shows the approximate number of language schools and courses in different cities of Russia as of the beginning of 2017.

Table 1. The number of language schools and courses in the largest cities of Russia according to 2GIS

Online learning is also gaining popularity: over the past two years, at least 15 online resources have been created. However, consumers prefer language schools.

The cost of educational services in the segment of learning foreign languages ​​is different, depending on the form of education - in a group, individually for one academic hour, or the purchase of the entire training course. In addition, the cost of classes varies depending on the language - for example, learning English due to its popularity will cost much less than learning Japanese. Therefore, when creating a language school, it is necessary to clearly understand which languages ​​to include in the program.

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Thus, the dynamic development of the market of paid educational services in the segment of foreign languages ​​allows us to talk about the investment attractiveness of this business.

3 DESCRIPTION OF GOODS AND SERVICES

The main activity of the language school is the provision of educational services in the field of teaching foreign languages.

Before opening a linguistic school, it is necessary to determine which languages ​​will be available for learning, as well as what audience of the courses is expected - preschool children, high school students, students or adult working people. The development of educational programs, the range of services provided, the planned sales volumes, and the organization of the educational process depend on this.

The most requested language is English, followed by German and French. This set of foreign languages ​​is considered mandatory for the linguistic school. It is recommended to organize courses in rarer languages: Italian, Spanish, Chinese, Japanese. This can become your competitive advantage and attract customers, since the competition in the field of teaching foreign languages ​​is quite high.

You should also provide a range of different courses so that each student can choose the form and direction of study suitable for him at your school:

express training in fluency in colloquial speech;

English for children;

preparation for exams USE, TOEFL, IELTS;

intensive teaching of a foreign language;

group and individual lessons;

specialized business English courses;

family education (with the possibility of drawing up a convenient schedule and home schooling).

The list of services and areas of study is open and is determined individually for each linguistic school, based on its goals, financial capabilities, staff composition, etc.

This project involves the opening of a language school offering the following types of educational services:

General curriculum for English, German, French, Italian, Spanish, Chinese and Japanese. Classes in small groups of 4-6 people and large groups of 12-20 people. The course program includes spoken language and grammar base. For the English language, the choice of a program is assumed depending on the level of knowledge - initial, basic, advanced;

The intensive (accelerated) English language training program includes three levels - elementary, basic, advanced;

Preparation for exams USE, TOEFL, IELTS and so on. The course includes preparation for various international tests in a foreign language, as well as preparing students for passing the OGE and the Unified State Examination. The presence of group and individual courses is expected;

Spoken English. The course is focused on expanding vocabulary and live communication practice;

Business English. The course includes the study of grammar, the expansion of vocabulary, the study of specific business terminology;

English for children: programs for children 3-5 years old and 6-7 years old. Education is built on the alternation of educational activities and various games, which allows students to effectively learn the material.

Translation services - written translation of texts from Russian into English, German, French, Italian, Spanish, Chinese, Japanese and vice versa. Translation of various types of documentation, advertising and other texts is carried out.

Ready-made ideas for your business

In accordance with the specified list of services, the required office space is determined, the staff is formed, the class schedule is drawn up and the marketing strategy is planned.

4 SALES AND MARKETING

The target audience of the language school, taking into account the course programs, is the population of the city aged 16 to 45 years, families with an average income.

Corporate identity, a catchy name and logo are of great importance for a language school, therefore, before launching a project, it is recommended to work on naming and creating an image. The help of naming specialists will cost an average of 6,000 rubles - the cost includes the development of a brand, logo, name.

The location of the language school also plays an important role - it is necessary that students have easy access to the school. It is advisable to choose an office in a passable place, on a crowded street. Placing a school in a residential area will become a competitive advantage, since the proximity of the school to home for some consumers is a determining criterion when choosing.

Near the school it is necessary to place a sign indicating the location of the language school. Coordination, production and installation of an advertising sign will cost about 24,000 rubles.

In the first months of opening, it is necessary to conduct an advertising campaign. For this, it is envisaged: distribution of promotional leaflets, posting ads in the elevator. The budget for this type of advertising will be about 10,000 rubles. In order to form your client base and attract visitors, it is recommended to hold various promotions and bonuses: the first lesson is free, a discount for reposting on social networks, the “bring a friend - get a discount” promotion, etc.

You must also create a group or profile on popular social networks. The content of a group or profile should be diverse, including not only organizational issues and advertising of school services, but also contain useful information - these can be fascinating videos in a foreign language, interesting facts about world languages, useful infographics, etc. Marketers note that the provision of useful and, most importantly, free information by the company increases the degree of loyalty of potential customers. Through social networks, it is convenient to carry out various promotions and bonus programs, which were mentioned above.

It is also recommended to create your own website - this will not only increase the reputation of the school, but also simplify the process of informing about the services. On the site, users will be able to read the description of each course, see the class schedule, see prices, take a test to determine the level of preparation, find out the contacts and location of the school, get acquainted with the teaching staff. Creation and promotion of the site will be approximately 50,000 rubles.

It is necessary to use promotion tools in a complex way - then advertising will give the fastest and most effective result. However, it should be understood that for a language school, as for any service sector, word of mouth is the most effective way of advertising. Therefore, the best advertisement for your language school is qualified staff and a pleasant atmosphere.

5 PRODUCTION PLAN

• Registration with state bodies. In accordance with Art. 91 of the Federal Law "On Education in the Russian Federation", additional education is subject to licensing. The state fee for a license is 6,000 rubles. You should also decide whether you will issue students with a document confirming the passage of a particular language course. To issue a state-recognised document on completion of studies, you must obtain a license from the local department of the Ministry of Education. The simplest option is to organize a language school with individual teaching activities - in this case, a license is not needed, but there will be no right to issue documentation confirming the qualifications of graduates. To implement the project, it is planned to create a language school without the right to issue a state document. To conduct commercial activities, an individual entrepreneur is registered with a simplified taxation system (“income” at a rate of 6%). Types of activities according to OKVED-2:
• Additional education for children and adults, other, not included in other groups
• Activities for translation and interpretation.
• Location and choice of office. A good location implies proximity to educational institutions, shopping centers, crowded streets. It is desirable to have free parking and convenient transport interchange. Also, when choosing a room, it is necessary to pay attention to lighting, sanitary condition, availability of a bathroom and other technical characteristics. The optimal size of the room for a language school is from 100 m2 - this area is enough for two classes and a reception room with a reception. If it is intended to provide individual training services, it is recommended to provide a small room for this.

For the implementation of this project, it is planned to rent an office with an area of ​​100 m2 located in one of the residential areas. The cost of renting such premises with repairs will average 70,000 rubles for a city with a population of about 1 million inhabitants. It is planned to place 2 classrooms and a hall with a reception. One classroom will be specialized for English classes, where classes will be held daily. The second room will be used for classes in other languages. This division will allow you to correctly design the space and facilitate the scheduling of classes.

• Recruitment. For a language school, the availability of qualified personnel is one of the main parameters, so you should carefully approach the selection of staff. You can search for employees in the following ways: on specialized sites; collecting information through acquaintances; monitoring of teachers of general education and private schools with a subsequent job offer.

The composition of teachers determines the schedule of the language school. It is assumed that the work schedule will be from 10:00 to 20:00 seven days a week, since the availability of weekend groups will allow serving more customers.

The average duration of a foreign language course is 4-8 months, or 72-144 academic hours. At the end of the course, students take a test that assesses the level of knowledge gained during the course. Recruitment in groups is carried out 2 times a month in English and 1-2 times in other languages. The main flow of students falls on evening groups (from 17:00 to 20:00). Small study groups consist of 4-6 people, and large groups of 8-16 people. An even number of students in a group is recommended, since in the process of training it is often necessary to divide the group into pairs to complete tasks, which increases the effectiveness of such training.

Table 2 shows the sales plan and revenue calculation for the first year of the language school. The implementation plan is drawn up taking into account the mode of operation, the number of courses implemented and their duration. For example, an intensive English course takes 72 academic hours, and a general course takes 144 hours.

Table 2. Implementation plan for the first year of the language school

6 ORGANIZATIONAL PLAN

For the functioning of the language school, it is necessary to form a staff of the following employees: teachers, administrators, accountant, cleaner. The main staff are teachers, since the atmosphere of the educational process, the level of knowledge of students and the impression of the school as a whole depend on their professionalism and sociability. Based on the implementation plan drawn up, the language school needs to hire 2 teachers in English and 1 teacher in each of the other foreign languages. Thus, the teaching staff will be formed from 8 specialists.

When choosing teachers, the following requirements must be made: higher education (preferably linguistic), excellent knowledge of spoken and written languages, two years of work experience, and a proven and comprehensive teaching methodology.

The administrator position involves shift work - 2 through 2, so you will need to hire two employees. The requirements for the administrator are limited to a high level of discipline, responsibility, communication skills. Their responsibilities include receiving calls and letters, recording clients for classes, forming groups, scheduling classes, maintaining groups on social networks, and providing the school with the necessary equipment. The cleaning lady and the accountant are expected to be part-time.

A head of school is also needed, who will perform the functions of a manager. All the staff is subordinate to him, he makes decisions on hiring employees, builds a marketing policy, and interacts with the counterparty.

The total wage fund will amount to 274,000 rubles, and taking into account insurance payments - 356,200 rubles per month.

Table 3. Staff of the language school

7 FINANCIAL PLAN

The financial plan takes into account all income and expenses of the project, the planning horizon is 5 years. To launch the project, it is necessary to calculate the amount of initial investment. To do this, you need to determine the cost of furniture, technical equipment of the office and the purchase of educational material. Approximately 54% of the initial investment is for office furniture and equipment; 26% of the investment is for educational material, and 20% for advertising and registration.

Table 4. Investment costs

Fixed monthly costs are shown in Table 5. Of these, almost 70% of the costs are for employee salaries. Depreciation is charged on a straight-line basis over 5 years. In monthly costs, it is also necessary to provide for the costs of updating methodological material, since this is an important element of the educational process.

Table 5. Monthly expenses

Thus, fixed monthly expenses were determined in the amount of 519,153 rubles. The volume of planned revenue is 660416 rubles per month. It is planned to reach the planned indicator for the fourth month of the school's work.

8 PERFORMANCE EVALUATION

The payback period of the project with an initial investment of 635,800 rubles is 7 months. The net monthly profit of the project upon reaching the planned sales volumes will be about 140,000 rubles. It is planned to reach the planned sales volume in the fourth month of operation. Return on sales in the first year - 17.5%.

9 POSSIBLE RISKS

To assess the risk component of the project, it is necessary to analyze external and internal factors. External factors include threats related to the economic situation in the country, markets. To internal - the effectiveness of the management of the organization.

Opening a language school comes with the following external risks:

high competition in the current market of paid educational services. Price monitoring, well-thought-out pricing and advertising policy, determination and implementation of one's competitive advantages will help to reduce this risk;

an increase in the cost of rent, which will lead to an increase in fixed costs and may affect the financial condition. It is possible to reduce the likelihood of risk by concluding a long-term lease agreement and choosing a conscientious landlord;

risks under contracts with suppliers of educational materials. It is possible to reduce this risk if the requirements of the Civil Code of the Russian Federation and other legislative acts are observed when concluding contracts, the choice of reliable suppliers, the determination of the amount and procedure for compensation by the supplier of the damage caused;

business seasonality, which reduces the demand for educational services in the summer months. It is possible to mitigate the risk when developing a marketing strategy, an effective advertising policy that involves holding promotions and bonuses.

Internal risks include:

non-fulfillment of the planned sales volume. It is possible to reduce this risk with an effective advertising campaign and a competent marketing policy, which involves various promotions and bonuses;

shortage of qualified specialists. This risk can be mitigated by monitoring employees of other schools and offering them the opportunity to combine work, as well as careful selection of employees for interviews, cooperation with universities that train translators and foreign language teachers;

a decrease in the institution's reputation among the target audience due to errors in management or a decrease in the quality of services. It is possible to mitigate the risk with constant monitoring of the quality of services, receiving feedback from the institution's customers and taking corrective measures.

10 APPS

Alexander Kaptsov

Reading time: 12 minutes

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Knowledge of a foreign language is becoming a necessary component for running a modern business, diverse trips outside the country and beyond. General globalization has brought the activity of linguistic centers into the category of the most demanded and profitable. How to organize a school of foreign languages ​​from scratch? What do you need to know to open a linguistic center? An example of a ready-made business plan for a linguistic center with calculations of costs and payback periods.

Opening a foreign language school, where to start? Registration of a linguistic center

At the preparatory stage, determine:

1. Student audience . Classes for kids, students or adults.
2. Range of languages ​​taught . The greatest demand is for English and German, Italian, Spanish. In the future, the language palette can be diversified.
3. Main areas of study : preparation for international tests, tests on certain systems, a foreign language for communication or for specialized applications (in maritime professions, medicine, etc.).
   The organization of Russian business always begins with registration in the tax structure.

That is, it is necessary to choose the organizational and legal form of future activities:

• more suitable for beginners. Less paperwork. It is possible to provide paid services, hire staff and rent space. However, it is not possible to issue certificates. Therefore, the activity of the IP is advisory in nature, it cannot be called educational from the standpoint of the law - the services are provided by a specialist in the field of foreign languages, and not by a teacher.
• A full-fledged educational structure will require the status of a non-state educational institution (NOE) or the format of a commercial institution (LLC). This allows issuing to clients who have completed a course of study a document confirming that they have received additional education - the fact of training is confirmed by a certificate or certificate.

So, they start with the following organizational and legal steps:

1. Setting up a business is the choice of its form.
2. Registration with the tax service and the Pension Fund (state or non-state).
3. Licensing of the activity of the center of linguistics.

What documents are required for the work of the school of foreign languages? Licensing of the linguistic center

In fact, the license confirms the readiness of the linguistic center to conduct classes at the proper level. This concerns the qualifications of the composition of teachers, classroom equipment, the quality of teaching methods, and so on. The issuance of licenses is the responsibility of the Ministry of Education (its local branch).

The package of necessary documentation is voluminous.

You must provide:

• founding documentation.
• Papers for the premises (a lease agreement or a document confirming the right to property).
• Application for a license.
• Receipt for payment of state duty.
• Documentation for personnel (diplomas, etc.).
• Information about the availability of special literature.
• Study plan.
• Permits issued by the fire service and sanitary and epidemiological supervision.

Of course, the full list requires clarification from the Ministry of Education.

For your information . All copies are notarized. The term for consideration of submitted documents is 60 days. No extension required. For some time now, the period of validity of the license has been unlimited.

Where is the best place to open a linguistic center: location and premises for a foreign language school

When choosing a location for the location of the linguistic center, you need to be guided by several parameters:

1. Convenient transport interchange (proximity to bus stops, metro stations). The client should not experience inconvenience getting to school.
2. Availability of parking spaces (preferably free).
3. It's a good idea to open in one of the central urban areas, but those where the population density is high are also suitable. In this option, the first clients will certainly prefer the evening form of training. This means that the illumination of the territory is also of great importance.
4. It is important to choose a prominent place - in the 1st line of houses. This will make it possible to use the cheapest type of advertising - a sign.
5. Office centers with a pass system are considered only if there is a separate entrance.

A few words about the room itself. To accommodate several classes, 100-150 "squares" will be enough.

The main requirements mainly affect the issues of comfort:

• Soundproofing of every room. Classes held in one classroom should not interfere with a similar process in another classroom.
• Good classroom lighting.
• Good microclimate system.
• Equipped bathroom.
• Ability to connect to the Internet.

A relaxation room with the opportunity to drink tea and have a snack will not interfere. Many students will come after a hard day's work.

What is needed to organize the work of a linguistic center: a list of necessary for a foreign language school

A school in which foreign languages ​​are taught is opened after the completion of certain organizational measures. They relate to the equipment of the premises, interior design, recruitment, selection of training methods, promotional activities and the definition of marketing policy. Let's deal with everything in order.

Equipment

It’s easy to guess what to equip the classes with:

1. Tables and chairs.
2. Shelving.
3. Boards (preferably magnetic marker).
4. Computers (one is enough to start).
5. Router.
6. Air conditioning, fan, heating appliances (if necessary).

For greater convenience of students, it is necessary to acquire:

• cooler.
• Microwave.
• Electric kettle.
• Wardrobe for clothes.
• A sofa for those waiting to enroll in the course.

Do not forget about the reception. This is a special workplace. It requires a special furniture set and computer equipment.

Interior design

A full-fledged language school needs a corporate identity, a memorable name and logo. Based on their own image, the interior is designed. Of course, this is a job for design professionals.

1. A mixture of styles (modern and canonical) is acceptable.
2. Use no more than three colors when decorating. For example, by giving preference to pink, yellow and blue, you can emphasize compliance with levels A, B, C. These levels are accepted in the European system in relation to the study of foreign languages.
3. Natural materials for furniture and wall cladding are welcome.
4. On the walls are canvases with various images or statements in the language being studied.
5. The abundance of bright colors is excluded, mainly pastel shades are used.

It is important to create a stylish interior conducive to learning.

Inventory

This category includes:

• Sufficient amount of stationery.
• Consumables for office equipment.
• Educational kits (textbooks, manuals, manuals, etc.)
• We'll have to buy a safe for documents.
• Other little things without which it is difficult to work with students.

Personnel and teaching methodology

Employees are selected using special services or on the recommendations of friends.

The staffing of the language school consists of the following specialists:

1. Directors or a general manager.
2. teachers . List of requirements: a diploma of higher education, two years of teaching experience (minimum), knowledge of the language (spoken and written), the availability of a proven teaching methodology, knowledge in the field of cultural characteristics of foreign countries will not interfere.
3. Administrators . It's better to hire a spirit person for shift work.
4. cleaners . She only has a few working days a week.
5. accountant - Remote work recommended.

There are only three main methods of teaching languages: commutative, project method, training lessons. Which one to give preference to, each business owner chooses independently. As a rule, teachers who already have certain experience in this aspect are engaged in this activity.

Advertising and marketing

• It is better to entrust the creation of a logo and the formation of a brand to a freelancer.
• At first, it is recommended to actively distribute flyers in the area where the school is located. This will be a kind of notification of passers-by about the new educational institution.
• Bonus programs and promotions contribute to the development of the client base. For example, a story about a school in social networks is encouraged with a free lesson, a friend brought to class is given a 10% discount, everyone who wants a free 1st lesson, and so on.
• Without your own website or page in social networks, it is difficult to get promoted. The Internet resources contain detailed information about the linguistic center with a schedule of classes, information about enrollment in new groups, a list of teaching staff, and so on. This method has a great effect on increasing customer loyalty. It is important not to ignore the SEO optimization process and save on contextual advertising.

Many experts consider word of mouth exposure to be the most effective advertising. Of course, it is difficult to argue with the effectiveness of human rumor. However, first you need to attract students and develop a positive reputation. Only after that, language school graduates will begin to tell their surroundings about a great educational institution with a cozy atmosphere and professional teaching staff.

Business plan for a foreign language school: calculation of costs and profitability of a linguistic center

Funds needed to solve organizational issues:

Monthly expenses for the salary of employees, including teachers, whose income consists of a salary and interest for the lessons:

Approximate calculation of current monthly expenses:

Knowing a foreign language is the key to getting a prestigious job abroad, so an English language school is a fairly promising business idea. This idea can be safely implemented, since such services are in great demand, even during the economic period. Accordingly, the English language school will bring you a stable high monthly income.

Business registration

Before you open an English language school, you need to choose a legal form. Starting businessmen usually register an individual entrepreneur. They can hire staff and train students, but they are not authorized to issue IP certificates. The work book will not record a teacher, but a specialist in foreign languages.
If you have a small start-up capital on hand and are confident in your abilities, you can register a company. There are many more nuances in this case, but in this case your school will have a certain status and will be able to issue full-fledged certificates. After that, you should register with the tax office. This process takes 5-20 days.

In order to engage in educational activities, it is necessary to obtain a license from the territorial bodies of education. To do this, you need to provide information about the premises and the level of qualifications of teachers.

Choose a room

It is better to open a foreign language learning center near educational institutions or near a shopping center.

You should not place the school in a residential area, because in such a place you will not be able to find a sufficient number of clients. Also pay attention to the fact that there are no similar educational institutions nearby that can take students away from you.

Equipment and furniture

There are no special requirements for equipping the premises, since you can learn languages ​​anywhere. But in order to create an image, you need to purchase stylish furniture, as well as teaching aids that you will need in the first place.

For each audience, you need to buy media materials - video and audio recordings, as well as various interactive programs. Since technological progress does not stand still, the school needs to purchase several laptops in order to offer students new teaching methods.

When the business begins to expand and make a profit, you can purchase projectors and interactive screens.

teachers

Now you know how to open a private language school. It's time to talk about how to find good teachers for her. The success of your business is 95% dependent on the work of teachers. But in order to find highly qualified teachers, you will have to spend a lot of time, because good specialists are always in demand and they are in no hurry to leave their homes.

If you want to open an English language school for children, invite teachers who have worked with schoolchildren. They must be able to interest children and attract their attention. For students and adults, it is better to invite teachers who are native English speakers.

Advertising

Like any other business, a language school needs advertising. It is best to conduct marketing activities in the global network. Order specialists to develop your own website. On it you can post information about teachers, teaching methods, as well as the advantages of your school. Advertising can be placed on forums, social networks or other thematic sites.

Standard advertising tools are:

• Radio;
• A television;
• Flyers;
• Advertising banners and posters.

Come up with all sorts of promotions. For example, if a student brings a friend, he can get a 30% discount on tuition. In this type of business, the flow of customers must be constantly stimulated by advertising, so it is advisable to hire an experienced specialist for this purpose.

The choice of teaching methods

This issue can be resolved in three ways:

1. Standard programs;
2. Programs created by teachers;
3. Cooperation with large companies (buying a franchise).

Each of the proposed options has its own advantages:

• Standard programs please with the efficiency of organization and simplicity.
• Training programs developed by employees can be quite effective. In addition, no school of foreign languages ​​can offer such a system of education.
• The third option provides you with the patronage of an experienced giant who will provide the necessary assistance and give practical advice. But you will be doing business on its terms, so this option is not suitable for everyone.

Children's programs

Special attention should be paid to the development of educational programs for children. Many parents strive to ensure that their child receives quality knowledge at an early age, so children's educational programs are always in great demand. Teachers should use game elements in the lessons, such as modeling or drawing. In addition, you can connect outdoor games or soft toys to the educational process.

Kids love to learn different songs and rhymes. They sing them and tell their friends and parents. On holidays, you can put on theatrical performances in a foreign language.

Expenses

To open a foreign language school, you will have to allocate money for:

• Room rental;
• staff salaries;
• Equipment;
• cleaning;
• Stationery;
• payment of utility services;
• Other minor expenses.

All this will have to pay about 600 thousand rubles.

Profit and profitability

On average, the income from a school for the study of foreign languages ​​is 30-60 thousand rubles per month. Large companies get more decent profits. The profitability of such a business is quite low. It is only 8%.

To open a small school, you will need about 100 thousand rubles. Some businessmen invest millions in such educational institutions. It all depends on the financial capabilities of the owner.

conclusions

You can make a good profit from an English language school. Despite the fact that there is a lot of competition in this area, this business remains profitable, as the demand for language services is constantly growing.

For starters, you can rent a small room. An educational license costs 6,000 rubles. At first, you can conduct training on your own, without hiring teachers. The most important thing is to get the group together. If there are no students, there is no profit. This approach allows you to start a business with minimal losses.

To increase the level of income, you can offer students additional services, such as:

• Narrow-themed training;
• Preparation for exams;
• Reports in English;
• Translations.

To attract as many clients as possible, exchange experience with other educational institutions, as well as introduce new methods. This will help you discover your