Rating of sales of consumer goods. The most popular product in Russia

The most promising area of ​​modern entrepreneurial activity today, according to experts, is the trade sector, which makes it possible even for a novice businessman without experience to have a good income. A Russian who is going to open his own trading business in a crisis must definitely study the market for the most popular goods in Russia in 2019 in order to make the right choice and become a successful entrepreneur.

How to choose a direction in trading?

Experts recommend that all beginners always choose the product that they have previously encountered at least indirectly, so that they do not have to spend a lot of time studying the details about it. But the emphasis is still recommended to be placed on the most popular goods during the crisis in Russia. If you can correctly analyze the Russian market of the last crisis year, you will understand that people always prioritize food, clothing and footwear. After all, it is vital for a person to eat something and look decent in society and at work.

In addition, according to sociologists, the list of the most popular goods in Russia at the end of 2016 included household appliances and electronics. This means that it is better not to associate your business with non-food trade in 2019, since people will not have demand for it.

Experts believe that prospects for the active development of crisis production will open up this year - the construction of plants and factories will begin. A novice businessman, therefore, may be involved in the sale of used equipment for such enterprises.

Among the demanded goods on the Russian market in 2019 there will also be inexpensive spare parts for cars, with the help of which people will be able to keep their vehicle in working condition, because buying a new one in a difficult economic situation is too risky a step.

It should also not be forgotten that people who have large savings will not change their habits. At any time, they will give preference to expensive services and goods. If you want to work with rich people, then it makes sense to sell products that will satisfy their needs.

Now let's deal in detail with each group, the top of the most popular goods in Russia for 2019.

Food

People who find themselves in an economic crisis tend to stock up on food so that they are enough even for a time when there will be no money at all. This mainly concerns the middle class of the population of the Russian Federation. The people will buy not only cheap products, but also those that have begun to rise in price. This is a psychological factor - in difficult situations it seems that it can only get worse, and prices will rise even more. Experienced businessmen are well aware of this, therefore, at the right time, they artificially create a stir around a certain group of food products and receive a decent income from this.

If you have not worked with food before, then it is better to start your business by selling herbal teas and decoctions, as well as green coffee, which is considered an excellent detox. According to experts, these are the most popular products on the Russian market in 2019. They will be bought in large quantities by both women and men who want to lose weight or cleanse the body of toxins and toxins.

The top most popular goods in Russia in 2019 will also include semi-finished home cooking. Russians who previously frequented restaurants or other catering establishments will obviously limit themselves to this pleasure. In return, you can offer them to order home-cooked meals or buy haute cuisine preparations that can be cooked at home.

The most demanded goods during the crisis in Russia will also be farm products. This is due not only to their high quality, but also to the economic conditions that have developed in the Russian Federation after the introduction of Western sanctions. There are practically no imported products on store shelves. Therefore, if you are thinking about the question of what products are most in demand in Russia, then these are definitely farm products:

• Milk;
• Eggs;
• Meat;
• Bird;
• Vegetables;
• Fruits;
• Berries;
• Jam;
• Flour;
• Corn.

It is quite simple to determine which goods are most in demand in Russia from the above. It is necessary to analyze the prices of supermarkets and shops for meat and dairy products. If they are too high, then people will go to the market for these products. It is here that it is profitable to sell farm products.

The category of demanded food products should also include alcoholic beverages and cigarettes. According to statistics, people do not deny themselves these products even in times of crisis. Psychologists say that just in difficult times for life, people find an outlet in a glass of wine or a glass of vodka almost every day. You can sell inexpensive options for alcoholic products that will definitely be in demand among the middle class population.

Clothing and footwear

Looking untidy in a team is unacceptable. In any case, you have to do new things in the wardrobe. Of course, people will not be able to afford to buy a branded and expensive item. But they will undoubtedly buy affordable clothes, shoes and accessories, because these are demanded goods on the Russian market in any economic situation.

It makes sense to open second-hand stores - stores of used, but high-quality clothes and shoes from little-known manufacturers. Despite quite a lot of competition in this industry, a novice entrepreneur will always have an income. An alternative second-hand option is such a widespread consumption (thrift store).

Personal care products and cosmetics

Among the popular products of 2019 are definitely soap hygiene products, sanitary products for cleaning the house and decorative cosmetics at low prices:

• Shampoos;
• Toothpaste with brushes;
• Deodorants and antiperspirants;
• Detergents for dishes;
• Washing powder;
• ink;
• Powder;
• Perfume;
• Skin care creams and so on.

When you form an assortment of products in this category, give preference to products that combine two functions. For example, in order to save money, people will buy a shampoo with conditioner or a cream that can be applied to both hands and face.

Medications

Here, of course, it is important to study the list of pharmaceutical companies that manufacture medicines. After all, there are many unscrupulous manufacturers who are not always responsible for the production of consumer drugs. You personally should be interested in ensuring that people in your pharmacy can buy good drugs at an affordable price.

Handmade

1. Paintings. People prefer abstract painting, which contains complex geometric shapes or blurry spots. Such products are purchased either by the wealthy segments of the population, or by reputable companies;
2. Knitten things. No one will refuse to purchase a quality hand-knitted sweater, hat, socks or blanket;
3. Toys for children. Parents, buying toys for their children, are looking for those that are made from natural materials, and, therefore, cannot harm the health and life of the child;
4. Ladies handbags. Fashionistas will not always be able to purchase a branded product from a world famous brand. Therefore, they will look for exclusive handmade models at an affordable price;
5. Handmade decorations. If you are thinking about what is the most demanded product in Russia, then this is costume jewelry. Knowing how to make beautiful earrings or a necklace from simple materials, you will always have customers, and, accordingly, an inexhaustible source of income.

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Internet goods

Internet entrepreneurship has become very popular in recent years. Crisis time is no exception. However, in this area of ​​business, you need to clearly understand what is not.

If you decide that you want to work with a rich audience, then you need to bet on elite products - gold jewelry, jewelry, antiques. In a difficult economic situation, people who have savings are looking for options on how to save them profitably in order to protect them from inflation.

Experts do not recommend starting such e-commerce aimed at the middle class, because the purchasing power of people in this category is sharply reduced in times of crisis. However, you can try to sell popular goods from China in 2019 via the Internet.

What applies to them:

• Quadcopters (drones). Today, these aircraft are used not only for military purposes. They are actively used in everyday life and for entertainment;
• Gadgets and mobile phones under $600. According to experts, these are the most popular products for sale on the Internet in 2019;
• Household appliances are among the top selling goods on the Internet in 2019. Indeed, on the network you can carefully familiarize yourself with the technical characteristics of any device for everyday life and choose the most optimal option for yourself;
• LED lightening. Experts are convinced that the sale of such goods is a very promising business, because LEDs can significantly save energy. To start trading LEDs, you need a minimum investment;
• Books. This is mainly about educational or fiction. Despite the fact that now many people use electronic gadgets more, the demand for printed literature does not disappear;
• Shoes and clothes. Through special Chinese sites, you can buy at a very low price, but quite high-quality things, and resell them at a higher cost through your website or social network page. If the creation of a website requires certain knowledge and skills from a person, then even a child can create an account in one of the many existing social networks. People like to buy branded items, but no one wants to overpay money only for a prestigious name. Therefore, Chinese goods will be in great demand.

What is the best-selling product for an online store today? Creating an online store is an excellent, and sometimes optimal, solution in the current financial crisis. Today, creating an online store on your own is not difficult, it remains only to figure out which products are most in demand on the Internet.

In order to understand what to place "on the shelves" of your virtual outlet and not burn out, we asked our experts to evaluate the prospects of selling certain goods on the Internet on a 5-point scale.

Our experts:

1. Valentin Bezrukiy, director of the TEST Center for Independent Consumer Expertise.
2. Alexander Zholud, analyst at the International Center for Advanced Study.
3. Elena Svirbiy, Deputy Director of the Marketing and Advertising Department.
4. Denis Sudilkovskiy, art director of Wizardy web communications agency.
5. Sergey Marishchuk, executive director of the online auction company "Aukro Ukraine".

A.Zh.: “The main trump card is convenience and a lower price. But now a lot of people are downloading books from the Internet.” - 4 b.

V.B.: “Price, classifiers, home delivery will attract buyers. But we need to establish contacts with Russian publishing houses.” - 4 b.

E.S.: “Comparing book prices in Russia and here, I understand that the markup is more than 100%. This means that you can sell books in online stores cheaper than in book markets, and at the same time remain in the “fat”. - 5 B.

D.S.: “There is a shortage of books in the regions. That's where you can turn around." - 5 B.

S.M.: “There are not enough gift editions in online stores; here they can be sold much cheaper than on the market.” - 4 b.

Total: 22 points

2) Goods from the sex shop

A.Zh.: "Anonymity". - 5 B.

VB: "Anonymity". - 5 B.

E.S.: “The audience using such services is active Internet users, so there will be customers. But you should not count on the excitement: the product is not in great demand among Ukrainians.” - 4 b.

D.S.: "Anonymity". - 5 B.

S.M.: “Today, people are not up to it. In addition, most sex products are pegged to the dollar – there are currency risks.” - 2 b.

Total: 21 points

3) Souvenirs, toys, gifts

A.Zh.: “Good gifts are not so easy to find, and exclusive things are often offered on the Internet. But the competition in this segment is strong.” - 4 b.

VB: "This is a business from holiday to holiday." - 2 b.

E.S.: “In reality, a lot of time is spent searching for such goods, so such online stores are attractive to the buyer. And I would not say that there is tough competition in this segment.” - 5 B.

D.S .: “Birthdays, round dates will always lead a buyer to such a store. And on products of our own manufacture, you can wind up to 300%. - 5 B.

S.M.: “If you open such a store, then sell inexpensive things - during a crisis, they will be in demand.” - 4 b.

Total: 20 points

4) Goods for animals

A.Zh .: “The most popular product - food and filler - is in any supermarket, but they are often forgotten to buy. An online store can help out. - 3 b.

V.B.: “Often you will not find a special store for animals near the house. But the Internet is always at hand. But the goods are not essential. - 4 b.

E.S .: “People almost always take food, sand in reserve, and online stores will deliver these “bags” for free.” - 5 B.

D.S .: “This product has a long shelf life, so it doesn’t matter if there are no buyers at first.” - 5 B.

S.M .: “People today began to save money: they feed animals with offal and put ordinary sand in their toilet.” - 2 b.

Total: 19 points

5) Large household appliances

A.Zh.: “On the Internet, such goods are sold much cheaper, and the buyer will always go for discounts. But there are many competitors. - 4 b.

V.B.: “The larger the product, the larger the discounts. True, because of the dollar, big discounts may not work. - 4 b.

E.S .: “Refrigerators, washing machines are essentials, something that people will always buy.” - 5 B.

D.S.: “The competition cannot be sustained.” - 2 b.

S.M.: “Now the main selection criterion is the price. But few stores can afford dumping policies at this time." - 2 b.

Total: 18 points

6)Computers and related products

A.Zh.: “Assembling computers is an income, and many began to work remotely at home. Therefore, computers will always be bought. But there are currency risks.” - 4 b.

VB: “Demand is decent. Here you can work on turnover, but the earnings will not be as big as before, because of the dollar.” - 4 b.

E.S.: “People do not buy such equipment so often, and corporate purchases are now “suspended” - companies are cutting budgets for office equipment.” - 4 b.

D.S .: “To compete in this area, you need to be very “advanced”. This business is not for everyone." - 3 b.

S.M.: “See. p. "Household appliances" and "Small electronics". - 2 b.

Total: 17 points

7) Small household appliances (mobiles, cameras, players)

A.Zh.: “This is a hot commodity. But there are currency risks.” - 4 b.

V.B .: “Expensive models are not bought so often, but for parents and children they take cheaper, but you don’t really “weld” on them. - 3 b.

E.S.: “They buy this both for gifts and for themselves. And you can find it much cheaper online. - 5 B.

D.S.: “The Internet market is too saturated with such goods.” - 2 b.

S.M.: “See. p. "Large household appliances". - 2 b.

Total: 16 points

8) Cosmetics and perfumery

A.Zh .: “Here you need to try, smell. There is a great risk that a person will go to study the assortment in a real store and buy perfume there. - 2 b.

VB: "Limited circle of buyers." - 3 b.

E.S.: "Many worthy competitors." - 2 b.

D.S.: “Now many people are used to buying such goods on the Internet. The scheme has already been worked out: you go to the store, get acquainted with the fragrance, and then buy it on the Internet for 20% cheaper. The main thing is to keep your finger on the pulse and update the assortment with fashionable novelties.” - 5 B.

S.M.: “People have already appreciated that it is convenient and profitable. But there are many competitors. - 3 b.

Total: 15 points

9) Hobbies and collectibles

A.Zh.: “An uncovered niche, but this is not an essential product.” - 4 b.

VB: “Collectors have their own parties where they prefer to buy something “from hand to hand”. - 1 b.

E.S.: “It is unprofitable to keep such stores in real life. But on the Internet - quite. But the goods are not essential. - 4 b.

S.M.: “The niche is not filled. But such goods are usually not cheap, so demand will be low.” - 2 b.

Total: 14 points

10) Furniture and interior items

A.Zh.: “This is an expensive product, it is bought for years, and it is difficult to verify its quality from the picture.” - 2 b.

V.B.: “Now, due to the crisis, there is no time for new sofas and cabinets.” - 2 b.

E.S.: "The niche is not filled, but here you need to look for a good supplier within the country." - 4 b.

D.S.: “This niche is practically not filled with us. But we need a demonstration room.” - 4 b.

M.S .: “It is possible to “weld” well on furniture, but now the demand for it has fallen.” - 1 b.

Total: 13 points

Goods for recreation and tourism

A.Zh.: “It is difficult to find suppliers, and few people are interested in pure China anymore.” - 2 b.

VB: "Trade depends on the season, there are many competitors." - 2 b.

E.S.: “Today more and more people will have a rest in the suburbs. You can play on it." - 4 b.

D.S.: "The niche is not filled, but there are a lot of imports - there are currency risks." - 3 b.

M.S .: "Ordinary vacationers will try to use improvised means, but there are not so many enthusiasts." - 1 b.

Total: 12 points
Article source.

Hello dear reader! I am glad to welcome you to the vastness of our business magazine.

Recently, my colleagues and I thought about the question of what is the most popular product in Russia. I think every thinker sooner or later comes up with this question. Personally, he began to torment me from the moment we decided to launch our online store, but that's another story.

Usually one question causes a series of subsequent ones, so today there will be not only the top-selling goods in Russia, Ukraine and the CIS - we will also consider with you:

1. trending goods in online sales;
2. what is in demand on bulletin boards (www.avito.ru);
3. top 10 purchased goods worldwide;
4. what is currently being bought by the Slavic brother in China (using the resource ru.aliexpress.com).

Purpose of this article- general development, expansion of consciousness. You will learn how to analyze the demand for a product and its seasonality using publicly available Internet tools, and most importantly, you will be able to show off your new knowledge to your comrades. Let's start!

The best-selling product in Russia and Ukraine

This information is unlikely to help you find a niche for your store, but at least it is interesting. You have a minute to think for yourself which product is the best-selling in Russia.

And no, the answer is not food, not cigarettes, and not even alcohol, but we buy it almost every time we go shopping to the store or to the market. In general, the purchase of this product occurs on the machine. Guessed?

So, the title of the best-selling product in Russia is the usual plastic bag. Even on such a seemingly insignificant product, you can make millions of rubles.

The world has already begun to realize that polyethylene products cause great harm to the environment. The problem is that polyethylene does not decompose for a long time, and this leads to the death of 1 million birds, 100,000 marine mammals and a huge number of schools of fish. In the US and Europe, plastic bags began to be abandoned.

What to look for when choosing a product for sale?

If you are interested in a product for sale, you should go the other way. You should not look for the most popular product that is bought by the population in “cars”. First of all, we need to look at the prospects and profitability - our product must also be ready for adverse conditions, since economic crises are not uncommon now.

The list of the most purchased goods in Russia includes the following:

• small household appliances;
• electrical goods;
• sanitary goods;
• everyday tools;
• household chemicals;
• clothing and footwear;
• childen's goods;
• other goods of daily use.

Let's go through the list of the most popular products:

• meat (beef, pork, chicken, turkey);
• semi-finished products;
• chicken eggs;
• frozen seafood (fish);
• vegetable and butter;
• cow's milk;
• flour and pasta;
• sugar and salt;
• Black tea;
• cereals (buckwheat, rice, millet, oats);
• vegetables (potatoes, carrots, onions, cabbage);
• apples, bananas.

Some have more demand, some less. How to decide?

1. Focus on your interest and think about what is closer to your heart.
2. Everything is known in comparison: in order to make a choice in favor of a particular product, analysis is needed (this will be discussed in a separate article).

It is beyond the scope of the article, so we will consider this problem in more detail another time. And now we will begin to rank the most purchased goods by Russians on the Internet. Go!

Top best-selling products on the Internet in 2017

The Internet is a large and interesting market, for three reasons:

1. now the Internet coverage in Russia is about 74%, while there is a constant growth;
2. the share of users of the older age group is also increasing;
3. mobile Internet audience rushes at space speed (30-40% of people access our site from smartphones or tablets).

70% of all Russian Internet users logged in at least once from a mobile device - a year ago, for example, this figure was 56%.

What is the reason for such a rapid growth of the Internet? Along with it, the demand for goods and services is increasing, and this is what we need. Next, we'll look at:

1. the most demanded and popular goods in online stores;
2. the most trendy and popular products on one-pagers for today.

1. Search for a product in demand for an online store

In an attempt to keep track of the most popular and popular products in online stores that are best bought by the population in 2016, we came up with the following top 10 list.

1. Small household appliances today are the leader in online sales. The low price and compact dimensions make this product almost ideal (but this product is not suitable for sale in your online store).
2. Perfumes and cosmetics .
3. Mobile devices.
4. Laptops and tablets.
5. Internet gifts and toys.
6. Licensed software.
7. Clothing and footwear.
8. Books. Surprisingly, paper books are still popular. It would seem that they are expensive, besides, there are many sites where you can download literature of interest in electronic form for free. However, this does not prevent paper books from being sold.
9. Booking tickets online. You can't imagine how many planes are in the air right now (whenever you have a free moment, go to flightradar24.com - this will expand the boundaries of your consciousness).
10. Large home appliances.

Most of the listed products will not work if you are going to open an online store from scratch. Problems and breakdowns can arise with equipment, and in order to earn normally, you need to order in bulk. It is unrealistic to compete with big players who take goods in bulk and sell them at a price typical for ordinary stores.

2. One-pager: what is it and why is it needed?

One-pager, landing page, landing page, landing page - these are all synonyms.

There is such a category as wow-goods (in Russian wow = wow) - goods of impulse demand. Have you ever walked past a store or kiosk, saw an advertisement for a product on TV or the Internet, and you immediately wanted to buy it, although before that you didn’t even know it existed? It is highly likely that this was a product from this category. TV stores also often sell wow goods. Here are some examples:

• effortless slimming belt;
• simulators that pump muscles without your participation;
• all kinds of savers of water, light, fuel, etc.;
• creams to increase something;
• copies of branded watches, iPhones.

Are you familiar with the concept of CPA networks, affiliate marketing and traffic arbitrage? If not, this will be a separate detailed article. In short, a CPA network is an intermediary between a webmaster (a person who works with sites and traffic) and advertisers who have a product. They are ready to pay a commission to the webmaster for promoting and selling the product. CPA networks sell wow products through one-pagers. Remember the phrase that demand creates supply? In the case of these guys, it's the other way around.

Here is one of the many Pater networks - http://m1-shop.ru/. After registration, the offered goods will be available at the link http://m1-shop.ru/ofers, which you can familiarize yourself with (about 300 offers). I will give 10 of them, which were top at the time of this writing.

So, your attention is presented to the top of the most popular products that are sold through one-pagers in large volumes.

1. Mask from black dots and acne Black Mask.
2. Solar power bank.
3. Army wrist watch Amst.
4. AB Gymnic belt.
5. MAC corrector.
6. Corset Waist Trainer.
7. Mangosteen is a slimming syrup.
8. FishHungry Biting Activator.
9. Spray for hair Ultra Hair System.
10. titanium gel.

Some data from Avito - the largest bulletin board in Russia

I tried to find information for 2016, but only came across the official report from two years earlier. Since there is fish for lack of fish and cancer, we will continue to talk about 2014. However, the information is interesting and useful, so there will be something to think about.

Conducting a study, Avito analysts found that site users were stingy with 34.4 billion rubles in product categories such as:

• personal items;
• goods for home and garden;
• hobbies and recreation;
• Appliances;
• goods for pets.

A third of the turnover was taken over by the categories “Personal belongings” and “Products for home and summer cottages” (6.5 and 5.5 billion rubles, respectively). Funny thing: Compared to the previous year, sales in these categories grew almost equally - by 38.6% and 38.3%.

And the best-selling category of goods was "Consumer Electronics": laptops, computers, video and photo cameras, smartphones and other gadgets were sold on Avito for 15.2 billion rubles. The amount is not small, but if compared with the previous year, the growth is only 13.2%.

3.5 billion rubles were spent on Hobby and Leisure, an increase of 47.4%. And they did not spare money on pets and spent 4.7 billion rubles: the annual growth was as much as 82%.

• fan;
• netbook;
• swimsuit;
• smartphone;
• prom dress;
• tent;
• Yorkshire Terrier;
• video card;

From this list, we can conclude that the demand is strongly influenced by the season.

How to analyze the seasonality of a product?

If you are reading this article because you are going to open an online store or start a business, it is important not to miscalculate the seasonality of the product.

Let's look at a product that is at the beginning of the top on Avito - a fan.

To analyze seasonality and demand, we will use the well-known service https://wordstat.yandex.ru/. It is designed to evaluate the user interest that can be applied to the product we have selected. Before starting work, you must register / log in to the service. If you don't want captcha popping up all the time, it's better to immediately disable adblock or its equivalent.

Next, we select the region that interests us (in my case, I look at data for Russia, Ukraine and other CIS countries). Next, in a special field, I enter the query “buy a fan”, as it more accurately reflects the intention of users than just “fan”.

The service shows that in the last month there were 236,554 impressions for this query (wow, not bad!). It can be concluded that the product is in demand. And I'll check the seasonality of this product! I just did a search for "By words", now I'll switch the checkbox to "Query History" and see what happens. The graph shows that in 2016 the demand for fans increased by 2 times compared to last year (apparently this year is VERY hot). Thus, if you bought fans and started selling them in the winter, most likely nothing would come of it. Therefore, never buy a product without testing the demand!

Of course, the example I gave is obvious - it is clear that it is hot in summer, and the demand for fans will be greater than in the cold season. However, not all products are so obvious. It is also better to look for such niches where the chart is just starting to rise - it is better to prepare for the season in advance.

Rating of the most popular goods from China

It is difficult to determine the sales leader of the Chinese market, because it buys anything and in huge quantities. Have you ever ordered something from China? Personally, I ordered a watch, a scale, an e-book case, a bag, a UV lamp, and all sorts of other things. If anyone does not know, here are 2 sites where the bulk of the population of Russia, Ukraine and the CIS orders goods from China:

1. Aliexpress is more designed for retail purchase - here you can easily order goods in one copy. However, sometimes it is more profitable to buy goods in a regular online store than here.
2. Alibaba is a large wholesaler: prices for goods are much cheaper, but you have to order in bulk. Often the delivery of goods is several times more expensive than its cost.

1. Cell phones;
2. clothing and footwear, including copies of world brands;
3. laptops and tablets;
4. Appliances;
5. computer components and accessories;
6. goods for sports and recreation;
7. bed dress;
8. furniture;
9. electrical goods;
10. equipment and machines.

Of course, the data does not reflect reality 100%, but the truth is somewhere nearby.

For women

For men

For children

Electronics

Flash credit card

Waterproof case for iPhone

Convenient wallet for iPhone

Sport

According to experts, trade is the most promising area of ​​business activity, which allows even a beginner to make a good profit. But before opening a store or any other trading enterprise, it is necessary to study the demand for a particular product. This approach will minimize risks at the stage of business formation. What products are most in demand during the crisis, we will try to determine in this publication.

Choice of direction of activity

Every novice entrepreneur must understand that the profitability of his business largely depends on the choice of the field of activity. If you decide to trade, first of all take an interest in what is in demand in 2019. Experienced businessmen recommend focusing on a product that you are familiar with, so as not to waste time learning all the nuances of this business. All you need is knowledge about what product is in demand in Russia.

If you carefully analyze the market demand last year, you can understand that most often people buy food. For example, some citizens use mayonnaise as a dressing for dishes. This means that many consumers will have this popular product on their check. Mayonnaise is one of the products that are in great demand and the need for it is constantly growing.

Purchase statistics

If we talk about industrial equipment, then there may be several options. On the one hand, the profitability of many enterprises is significantly reduced, so their owners cannot afford to invest in new equipment. But on the other hand, in a difficult economic situation, crisis production begins to flourish. This is a great time to build new plants and factories. In this business, you need to focus on equipment that can produce high-quality competitive products. But what demand in Russia in 2019 will begin to grow for sure is for used equipment. There will also be a significant increase in the need for services for the maintenance and repair of various equipment.

Enterprises that sell high-quality inexpensive auto parts are having a good time going through difficult times. Many citizens refuse to buy a new car, so they have to buy spare parts to keep their old car in good condition. It is worth noting that in 2019 the demand for goods related to cars will be large only for the most popular items, for example, anti-freeze or oil. But car cosmetics and expensive accessories will gather dust on store shelves, waiting for better times.

In any case, the first places in the ranking of goods in demand in 2019 will be occupied by food and budget clothing and footwear, both for adults and children. The list will continue with services that allow people to save or keep what they earn. Also in the ranking of demand for goods and services in 2019, gold and jewelry will definitely be present.

Expensive or cheap?

During a period of economic instability, there will be a demand for expensive goods and services. Wealthy citizens convert their assets into foreign currency, so the fall of the ruble does not affect their well-being. In addition, rich people usually do not save on habits.

The middle price segment will be less in demand, since the middle class suffers the most from the crisis. Due to a significant reduction in income, this group of the population is switching to cheaper goods, so trade enterprises selling products at average prices will lose some of their customers. If we talk about what product is in the greatest demand, it is budget products and services, for example, cheap food, clothing, alcohol and recreation.

If you decide to go into trading, study the demand for goods in 2019 and decide in which direction you will work: will you focus on satisfying the needs of rich people or supply cheap goods. You should also not forget that there is a high level of competition in the low-price segment, so you need to make an assortment of inexpensive goods of medium quality. It's time to forget about intermediaries. If you want to make good money, buy products directly from the manufacturer. Now let's try to figure out which product is in greatest demand in Russia. To do this, consider each group in more detail.

Food

Cloth

It is unlikely that anyone will turn away from new clothes, therefore, even during a crisis, a large part of the population's income is spent on buying clothes. Previously, many of our compatriots bought expensive luxury branded items. Recently, the interest of buyers has switched to cheaper clothes and accessories.

Experienced entrepreneurs, who constantly monitor what products are most in demand, update the assortment, adding inexpensive, fast-selling products to it. At the peak of popularity - cheap quality products from little-known brands, as well as stock and second-hand clothes (second-hand).

Personal care products

Thinking about what is now in demand in the market, personal care products should be noted:

1. Shampoos;
2. Toothpastes and brushes;
3. Decorative cosmetics;
4. Deodorants and more.

This is not all that is in demand. As a rule, the attention of buyers is attracted by inexpensive products that save money, for example, shampoo + balm or moisturizer for the body and face. This must be taken into account when forming the assortment of the outlet.

Household products

Due to the decrease in purchasing power, many Russians have to give up entertainment. People prefer to cook at home, so restaurants and cafes are empty. Also suffer losses and companies that offer food delivery and takeaway. For some citizens, cooking various dishes is a hobby. Such people are about 19% of the total population of our country. In this regard, sales volumes in the market of semi-finished products and ingredients for gourmet dishes began to grow. By the way, last year the demand for bakery products decreased, but the volume of sales of ingredients for their baking, flour and yeast, increased by 15%.

To stay afloat, retail outlet owners will have to compete fiercely. If you want to be successful, constantly monitor the market to find out which products are in the most demand, increase seasonal sales and optimize your costs.

Medicines

Continuing the conversation about what is now in demand among people, I would like to separately note the various drugs. They are essential goods, so sales of such products do not fall even in conditions of economic instability.

It is most profitable to open a highly specialized pharmacy, for example, an economy class or for the sale of domestic medicines. The drug business is characterized by stability and the absence of any seasonality. If you determine what is in demand and manage to organize your business in such a way that your pharmacy stands out from the competition, consumers who are tired of the huge number of different offers will go to you.

farm products

According to the results of sociological research, in 2016 the number of customers in chain supermarkets significantly decreased. This is due to the fact that many citizens of our country prefer shopping in the market. Here you can buy natural and really high-quality products at affordable prices.

After the introduction of sanctions, the country has become less imported fruits, vegetables and meat. They have been replaced by farm products that outperform similar mass-produced products in terms of quality. Therefore, if we talk about what products are in demand in 2019, we can safely say that these are domestic farm products.

Alcohol and cigarettes

During the crisis, the consumption of various goods is reduced, cash reserves are reduced and, in general, the standard of living is falling. It is difficult for entrepreneurs working in the field of trade to determine which goods are currently in demand. But there are products for which people do not spare money even in a difficult economic situation. These are alcoholic beverages and cigarettes.

Scientists have provided quite interesting data - during the crisis, people visit drinking establishments more often and drink more alcohol. According to the results of the studies, some citizens can save literally on everything, even on toilet paper, but not on alcoholic products. Consumers can buy cheap liquor instead of expensive cognac or wine, but they will not give up alcohol. High-quality alcohol is bought by wealthy people. Undoubtedly, in the list of goods that are in great demand, food, clothing and medicines are in the first positions, but alcohol is far from the last place in it.

Author's works

Recently, such a direction of entrepreneurial activity as hand-made has become very popular. Before you do this, you need to figure out which handicrafts are in demand. Most in demand on the market:

• Paintings. Modern art differs significantly from classical painting. The most popular are abstract paintings with bright geometric shapes or blurry spots. They are often found in the interiors of private houses and in the offices of reputable companies;
• Knitted products. Pay attention to what people are in demand now and get to work. These can be original sweaters, hats, socks, bedspreads, etc.;
• Kids toys. There are many options here. The most important thing is that toys are made from natural, safe materials, such as wood;
• Women's bags. These are exclusive products. If you want your products to sell quickly, use high-quality materials and original decor;
• Clay products. Recently, pottery has become very popular. If you are interested in what is in demand from handmade, then pay attention to various souvenirs, plates, jars for spices, pots or cups. Exclusive products sell very quickly, so try to do something unusual and original;
• Bijouterie. It is an inexhaustible source of income. The range of such products is huge, and the demand for them does not fall even during a crisis. If you manage to find your niche in this market segment, the money will flow like a river;
• Exclusive clothes. If you know how to sew and think about what kind of needlework is in demand, start producing unique quality clothes. There will always be buyers for original original models.

Focus on new fashion trends and national traditions. This will help you understand which product is currently in demand in 2019. Do not forget that you are selling people not just products, but a part of your soul.

Stress Relief Products

Nowadays it is difficult to find rare goods that are in great demand. But if you look closely, this market segment can include products designed to relieve stress.

Almost all residents of large cities are familiar with such a chronic illness. Entrepreneurial people come up with various ways to solve this problem. They offer consumers various products and services that help relieve stress, open anti-stress cafes and shops. This is a fairly promising area of ​​\u200b\u200bactivity, which allows you to receive a decent income. If you decide to go into retail and are trying to figure out what products are in demand, be sure to look into stress relief products.

tourist trips

Now let's try to determine which services are in greatest demand in our country. One of the most demanded activities in this area is tourism. Such a business may seem easy and attractive enough, but in fact there is a huge level of competition in this market segment. The demand for the services of tour operators does not exceed the supply, but despite this, any entrepreneur can achieve great success here.

In essence, a tourism product is a service, but it is considered a commodity in the market because it can be sold away from the place of production. During the crisis, consumers refuse expensive tours to well-known foreign resorts in favor of relaxing in the bosom of nature in our country. If you focus on this in your activities, the business will develop harmoniously and bring excellent income. ( 30 voted. Rating: 4.90 out of 5)

Recently, more and more people are looking to leave their jobs and start their own business. This is due to the fact that the once stable and high-income enterprises could not survive the economic crisis, and began to cut jobs or close altogether. So the people decided that it was enough to work “for their uncle” and worry all the time, and whether they would fire him tomorrow and pay their salary. But here's where to start and what to do, so as not to burn yourself out, but to earn yourself, as they say, "on bread and butter"?

First steps

In order to open your own business and not just open, but also receive a stable profit from it, you need to take into account a number of factors and decide what exactly and where you will do. There are two options for the place of business:

1. Open a point of sale, stall, shop and so on.
2. Work over the Internet.

Each of these options has its pros and cons that you need to be aware of. First of all, decide on the range of goods or services that you will offer to your still potential customers, and then take into account the following possibilities:

• Availability and amount of start-up capital for starting a business.
• If you decide to open a retail outlet, then be sure to conduct market research in the territory where you are going to work.
• Make sure that the goods / services you offer are in demand and, most importantly, with the slightest change in the economic situation in the country, no one needs them.

If you study and take into account all of the above aspects, then starting your own business will no longer seem so “intimidating”.

What is a running and reliable product

The category of "hot goods" can be attributed to the range of products that people buy most often. But can such a product always be considered “reliable”? That is, one that people will not refuse even in the most difficult economic situation and will continue to acquire it anyway. Although sales volumes, of course, may decrease, but they will not disappear at all. In addition, having decided to start selling a certain type of goods or services, you must clearly understand how big the profit from the sale of one unit is and what kind of competition you will have, and based on this data, make the final decision.

For example, bread, vodka and cigarettes can be considered as one of the most popular goods on the territory of the Russian Federation at the moment. However, the mere possession of this information will not at all make you the leader in sales of this group of goods. And, moreover, it will not provide a high income. And the thing is that these goods are priced according to very strict rules and with strict restrictions. Therefore, if you decide to sell these particular positions, then be prepared for the fact that you will be able to feel the profit only in the case of a large turnover, and not due to a favorable margin.

The most stable and popular product

Naturally, there are a lot of such products and it will be difficult to list them all in this article, but we will still give the main list:

• Shoes and clothes - they are not bought every day, but no one can live without them.
• Small household appliances, such as electric kettles, mixers, irons, and so on - these items, it seems, are not the main ones in human life, but they make life more comfortable and greatly simplify everyday household chores.
• Food, but only the most basic (potatoes, cereals, bread, sunflower oil, and so on).
• Electricity, or rather light bulbs, extension cords, sockets, switches and the like - it is hardly worth explaining that their malfunction can cost lives.
• Detergents and cleaning products (household chemicals), including personal hygiene products.
• Semi-finished products - when a woman spends most of her time at work, she simply does not have the opportunity to cook.
• Plumbing and accessories for it - gaskets, adapters, faucets, valves and so on.
• The most common tools are axes, hammers, nails, screws and much more.

This is an approximate list of the most basic running commodity items that, in any, even the most difficult and difficult situations, a person will need.

Let's summarize

Based on everything written above, it is clear that making a list of the most necessary, and therefore the most demanded, goods is not so difficult - the main thing is to carefully look around and understand what you yourself use daily (or just often) and what you cannot refuse .