Old postcards happy new year ussr. Retro postcards of the USSR Happy New Year
I bring to your attention a selection of cards "HAPPY NEW YEAR!" 50-60s.
My favorite is a postcard by the artist L. Aristov, where belated passers-by rush home. I always look at it with such pleasure!
Be careful, there are already 54 scans under the cut!
("Soviet artist", artists Yu.Prytkov, T.Sazonova)
("Izogiz", 196o, artist Yu.Prytkov, T.Sazonova)
("Leningrad artist", 1957, artists N. Stroganova, M. Alekseev)
("Soviet artist", 1958, artist V. Andrievich)
("Izogiz", 1959, artist N. Antokolskaya)
V. Arbekov, G. Renkov)
("Izogiz", 1961, artists V. Arbekov, G. Renkov)
(Publishing of the Ministry of Communications of the USSR, 1966, artist L.Aristov)
BEAR - FATHER FROST.
Bears behaved modestly, decently,
They were polite, studied well,
That's why im a forest Santa Claus
With joy I brought a Christmas tree as a gift
A. Bazhenov, poetry M. Rutter)
RECEPTION OF NEW YEAR'S TELEGRAMS.
On the edge, under a pine tree,
Telegraph knocks forest,
Bunnies send telegrams:
"Happy New Year, dads, moms!"
("Izogiz", 1957, artist A. Bazhenov, poetry M. Rutter)
("Izogiz", 1957, artist S. Byalkovskaya)
S. Byalkovskaya)
("Izogiz", 1957, artist S. Byalkovskaya)
(Cart. factory "Riga", 1957, artist E. Pikk)
(Publishing of the Ministry of Communications of the USSR, 1965, artist E. Pozdnev)
("Izogiz", 1955, artist V. Govorkov)
("Izogiz", 1960, artist N. Goltz)
("Izogiz", 1956, artist V. Gorodetsky)
("Leningrad artist", 1957, artist M. Grigoriev)
("Rosglavkniga. Philately", 1962, artist E. Gundobin)
(Publishing of the Ministry of Communications of the USSR, 1954, artist E. Gundobin)
(Publishing of the Ministry of Communications of the USSR, 1964, artist D.Denisov)
("Soviet artist", 1963, artist I. Znamensky)
I. Znamensky
(Publishing of the Ministry of Communications of the USSR, 1961, artist I. Znamensky)
(Publishing of the Ministry of Communications of the USSR, 1959, artist I. Znamensky)
("Izogiz", 1956, artist I. Znamensky)
("Soviet artist", 1961, artist K. Zotov)
New Year! New Year!
Start a round dance!
It's me, Snowman
Not a novice on the rink
I invite everyone to the ice,
To a fun round dance!
("Izogiz", 1963, artist K. Zotov, poetry Y. Postnikova)
V. Ivanov)
("Izogiz", 1957, artist I. Kominarets)
("Izogiz", 1956, artist K. Lebedev)
("Soviet artist", 1960, artist K. Lebedev) 
("Artist of the RSFSR", 1967, artist V. Lebedev)
("The State of Vision of Imaginative Mystery and Musical Literature of the URSR", 1957, artist V.Melnichenko)
("Soviet artist", 1962, artist K.Rotov)
S.Rusakov)
("Izogiz", 1962, artist S.Rusakov)
("Izogiz", 1953, artist L. Rybchenkova)
("Izogiz", 1954, artist L. Rybchenkova)
("Izogiz", 1958, artist A.Sazonov)
("Izogiz", 1956, artists Yu.Severin, V.Chernukha)
And after some time, the industry produced the widest range of postcards, pleasantly pleasing to the eye on the windows of newsstands filled with traditionally discreet printed materials.
And although the quality of printing and the brightness of the colors of Soviet postcards were inferior to imported ones, these shortcomings were redeemed by the originality of the plots and the high professionalism of the artists.
The true heyday of the Soviet New Year's card came in the 60s. The number of plots has increased: there are such motives as space exploration, the struggle for peace. Winter landscapes were crowned with wishes: "May the New Year bring success in sports!"
In the creation of postcards, a motley variety of styles and methods reigned. Although, of course, it could not do without interweaving the content of newspaper editorials into the New Year theme.
As the well-known collector Yevgeny Ivanov jokingly remarks, the postcards “ soviet grandfather Frost actively participates in social and industrial life Soviet people: he is a railway worker at BAM, flies into space, melts metal, works on a computer, delivers mail, etc.
His hands are constantly busy with business - perhaps that is why Santa Claus carries a bag of gifts much less often ... ". By the way, the book by E. Ivanov "New Year and Christmas in Postcards", in which the plots of postcards are seriously analyzed from the point of view of their special symbolism, proves that much more sense than it might seem at first glance...
1966
1968
1970
1971
1972
1973
1977
1979
1980
1981
1984
In this selection, we have collected the best Soviet postcards for the New Year of the 50s - 60s and a little later - New Year cards 70s. This is what you need to create a festive mood for the New Year. And we will also tell fascinating story about how the tradition of giving such beauty appeared in the country.
History remembers the case when Sir Henry Cole sent holiday greetings to his friends in the form of a small drawing on cardboard. It happened in 1843. Since then, the tradition has taken root throughout Europe and gradually reached Russia.
We immediately liked postcards - it is affordable, pleasant and beautiful. Most famous artists put their hand in the creation of postcards. It is believed that the first Russian postcard for the New Year was drawn by Nikolai Karazin in 1901, but there is another version - Fyodor Berenshtam, a librarian from the St. Petersburg Academy of Arts, could have been the first.
Europeans mainly used biblical stories, and on Russian postcards one could see landscapes, everyday scenes, and animals. There were also expensive copies - they were made with embossing or with gold chips, but these were produced in limited quantities.
As soon as it faded October Revolution, Christmas symbols were banned. Now you could only see postcards with a communist theme or with a children's story, but under strict censorship. By the way, the postcards issued before 1939 have hardly survived.
Before the start of the Great Patriotic War postcards often depicted the chimes and stars of the Kremlin. During the war years, postcards appeared with the support of the defenders of the Motherland, who were thus conveyed greetings to the front. It was in the 40s that you could get a postcard with the image of Santa Claus, who sweeps the Nazis, or the Snow Maiden, who bandaged the wounded.
After the war postcards became even more popular. affordable way congratulate a relative or friend by giving him the news. Many Soviet families collected entire collections of postcards. In the end, there were so many of them that the postcards went to crafts or collages.
Mass postcards began in 1953. Then Gosznak produced huge circulations using drawings Soviet artists. Still under strict censorship, postcard themes expanded: fairy tales, new buildings, aircraft, the results of labor and scientific progress.
Anyone who looks at these postcards will be nostalgic. At one time, they were bought in packs to send to their acquaintances and friends throughout the USSR in different cities. There were also true connoisseurs of illustrations by Zarubin and Chetverikova - famous authors Soviet greeting cards Happy New Year.
Enthusiasts were happy to learn from professionals, redrawing their favorite characters on wall newspapers and in albums. Our grandmothers and mothers keep stacks of such postcards on the top shelves of their cabinets.
In the 60s and 70s, postcards with athletes who went skiing or sledding on New Year's Eve were popular.
And they often depicted couples and companies of young people who celebrated the New Year holidays in restaurants. On the postcards of this era, one could already see curiosities - a TV, champagne, mechanical toys, exotic fruits.
The theme of space also quickly spread in the 70s, but until recently, postcards with chimes and Kremlin stars, the most recognizable symbols of the USSR, were the most popular.
And after some time, the industry produced the widest range of postcards, pleasantly pleasing to the eye on the windows of newsstands filled with traditionally discreet printed materials.
And although the quality of printing and the brightness of the colors of Soviet postcards were inferior to imported ones, these shortcomings were redeemed by the originality of the plots and the high professionalism of the artists.
The true heyday of the Soviet New Year's card came in the 60s. The number of plots has increased: there are such motives as space exploration, the struggle for peace. Winter landscapes were crowned with wishes: "May the New Year bring success in sports!"
In the creation of postcards, a motley variety of styles and methods reigned. Although, of course, it could not do without interweaving the content of newspaper editorials into the New Year theme.
As the well-known collector Yevgeny Ivanov jokingly remarks, on postcards “Soviet Santa Claus actively participates in the social and industrial life of the Soviet people: he is a railway worker at the BAM, flies into space, melts metal, works on a computer, delivers mail, etc.
His hands are constantly busy with business - perhaps that is why Santa Claus carries a bag of gifts much less often ... ". By the way, the book by E. Ivanov "New Year and Christmas in Postcards", which seriously analyzes the plots of postcards from the point of view of their special symbolism, proves that there is much more meaning in an ordinary postal card than it might seem at first glance ...
1966
1968
1970
1971
1972
1973
1977
1979
1980
1981
1984
Old postcards for the New Year, so cheerful and kind, with a touch of retro, have become very fashionable in our time.
Now, few people will be surprised by a shiny animation, but old New Year's cards immediately evoke nostalgia and touch us to the core.
Do you want to call in close person born in the Soviet Union memories of a happy childhood?
Send him a Soviet postcard with new year holiday, inscribed in it the most cherished wishes.
Scanned and retouched versions of such postcards can be sent over the Internet through any messenger or email in unlimited quantities.
Here you can download Soviet New Year's cards for free.
And you can sign them by adding from yourself
Enjoy watching!
A bit of history...
There are some disagreements about the appearance of the first Soviet greeting cards.
Some sources claim that they were first published for the New Year, 1942. According to another version, in December 1944, from the countries of Europe liberated from fascism, soldiers began to send hitherto unknown colorful foreign New Year cards to their relatives, and the party leadership decided that it was necessary to establish the production of their own, "ideologically consistent" products.
Be that as it may, the mass production of New Year's cards began only in the 50s.
The first Soviet New Year cards depicted happy mothers with children and the towers of the Kremlin, later they were joined by Father Frost and the Snow Maiden.
And after some time, the industry produced the widest range of postcards, pleasantly pleasing to the eye on the windows of newsstands filled with traditionally discreet printed materials.
And although the quality of printing and the brightness of the colors of Soviet postcards were inferior to imported ones, these shortcomings were redeemed by the originality of the plots and the high professionalism of the artists.
The true heyday of the Soviet New Year's card came in the 60s. The number of plots has increased: there are such motives as space exploration, the struggle for peace.
Winter landscapes were crowned with wishes: "May the New Year bring good luck in sports!"
Postcards of past years reflected the trends of the times, achievements, changing direction from year to year.
One thing remained unchanged: the warm and sincere atmosphere created by these wonderful postcards.
Soviet-era New Year cards continue to warm people's hearts to this day, reminding them of the old days and the festive, magical smell of New Year's tangerines.
Old Happy New Year cards are more than just a piece of history. These postcards made me happy. Soviet people many years, in the happiest moments of their lives.
Christmas trees, cones, happy smiles of forest characters and the snow-white beard of Santa Claus - all these are integral attributes of Soviet New Year greeting cards.
They were bought in advance in pieces of 30 and sent by mail to different cities. Our mothers and grandmothers knew the authors of the pictures and hunted for postcards with illustrations by V. Zarubin or V. Chetverikov and kept them in shoeboxes for years.
They gave the feeling of approaching magical holiday New Year. Today, old postcards are festive samples of Soviet design and just pleasant memories from childhood.
