Why do you need a nail bar? How to Succeed in Nail Services

For most women, beauty comes first, so the beauty market is developing even during a crisis. As you know, a person’s age is first revealed by his hands. That is why for many, a visit to the nail salon is a must in their daily routine. Despite the large number of existing salons and nail bars, new entrepreneurs try themselves in this area every year. Some manage to build a stable business, while others close down without even working for a year. But don’t let numerous competitors and difficulties scare you, as there are few real professionals in this segment.
Manicure and pedicure salons. My business:

Concept development

Two formats have taken root in the Russian market - these are standard services in a separate building or department of a shopping center, which are distinguished by a variety of services. In such establishments, the pricing policy is different and depends on many factors, but most often the prices are high. The main staff often includes true professionals in their field, masters with various awards. Most often they work by appointment. Such organizations also provide related services (eyelash lamination, piercing, etc.).

Nail bar is an express nail care service. The concept of nail bars differs from a standard salon in that it is democratic and fast in providing services. Here, customers do not have to wait or make an appointment in advance. Nail bars are located in shopping centers in the form of a manicure stand.

Stages of building a business

Before you open a nail salon from scratch, you need to build a plan - step-by-step instructions:

• analysis of the market, the influence of internal and external factors, assessment of competitors;
• development of a development concept, choice of format (whether it will be a classic studio or a nail bar providing express manicure);
• choosing premises, concluding a lease agreement or acquiring ownership of retail space;
• business registration;
• recruitment;
• conducting an advertising campaign;
• management and control of the studio's work.

Financial plan

To implement the project, it is necessary to draw up a rough business plan for a nail salon with calculations.

Start-up costs:

1. opening an individual entrepreneur – 800 rubles;
2. purchase of a quartz sterilizer – 9800 rubles;
3. equipping a manicure table (4 sets) – 160,000 rubles;
4. furniture (cabinets, shelves) – 54,000 rubles;
5. 4 paraffin furnaces – 16,000 rubles;
6. 4 ultraviolet lamps – 24,000 rubles;
7. 4 Frasers – 48,000 rubles;
8. uniform (4 pieces) – 10,800 rubles;
9. reception desk - 45,000 rubles;
10. chairs for the master’s work (4 pcs.) – 26,000 rubles;
11. chairs for the client – ​​4 pcs. – 26,000 rubles.

Approximate expenses at the opening stage are 420,400 rubles.

How much does it cost to run a studio like this? Fixed expenses (per month):

1. rent payment – ​​50,000 rubles;
2. purchase of consumables – 40,000 rubles;
3. wages of craftsmen - 140,000 rubles;
4. payment of taxes – 40,000 rubles;
5. marketing – 13,000 rubles;
6. other costs (tea/coffee for clients, office supplies, utility bills, etc.) – 8,000 rubles.

Total – 291,000 rubles.

With four craftsmen working, the average monthly revenue is 450,000 - 500,000 rubles. This level can only be achieved after forming a permanent customer base. To do this you need to spend at least 4 months. If you reach an income of 450,000 rubles in the fifth month, the payback period for the project will be 7 months.
Organization of a nail business. How much is your time worth:

Documentation

To open a manicure and pedicure studio from scratch, you need to register as an individual entrepreneur or LLC. To carry out the activity, it is necessary to collect the following package of documents:

• registration certificate;
• extract from the Unified State Register of Individual Entrepreneurs or the Unified State Register of Legal Entities;
• permission to operate from the fire service;
• permission from the sanitary and epidemiological service;
• contract for disinfection, disposal of fluorescent paws, garbage removal;
• employment contracts with personnel;
• sanitary books of masters.

Premises requirements

Providing manicure services and nail extensions as a business does not require separate regulations and organizational rules. Primary requirements:

• the area per master should not be less than 6 m²;
• the premises cannot be a basement;
• presence of a ventilation system;
• each employee must have a health certificate and undergo a medical examination once every six months;
• if you plan to equip an apartment, it must be transferred to non-residential stock;
• furniture must be made of materials that can be sanitized;
• mandatory attributes - a sterilizer and a sink for washing hands (since it is difficult to organize access to water in a shopping center, many people simply buy and install a cooler);
• All instruments must undergo disinfection with special preparations, then thermal sterilization after each client.

A manicure studio is a prime example when the success of a project largely depends on the location. City center, busy streets, high-traffic areas - the optimal location.
Manicurist's workplace:

Equipment, inventory

Equipment for a manicure salon is one of the most expensive parts of a business plan. At the start you need to buy:

• mirror;
• manicure chairs and tables;
• shelves, cabinet, refrigerator for storing consumables and extension materials;
• rollers, stands;
• autoclave;
• UV camera;
• manicure equipment for nail extensions;
• a set of tools (brushes, files, scissors, polishing blocks);
• sterilizer;
• Fraser;
• consumables.

How to choose a manicure machine:

Pedicure room equipment:

Staff

Nail salon workers shape the image of the establishment. The number of clients will depend on their work. Responsibly approach the selection of personnel; they must be masters of their craft, responsible workers. To operate a classic nail salon, 4 nail technicians and an administrator are enough.

Advertising

At the start, not every company can afford large advertising costs. Therefore, you need to choose only effective marketing methods - distributing leaflets and flyers, introducing discounts and bonus programs, bright signage, creating groups on social networks, etc. It is important to have a high-quality portfolio to indicate the professionalism of the salon. The best type of advertising is word of mouth. Having provided quality services to one client, she will tell her friends about it, who will definitely visit the establishment.

Business Features

Experienced players in this market advise:

1. the profit from each service provided should not be less than 30%;
2. after a year of work, the number of regular visitors from the total clientele should be at least 65%;
3. It is recommended to pay staff a certain amount plus a percentage of the services provided;
4. the administrator's salary should consist of the basic rate plus 1-2% of monthly revenue;
5. if the level of production of a certain master has decreased, it means that he is luring clients to the house;
6. in the first months, expenses will be higher than income;
7. To recoup the project, you need to provide only high-quality services and organize the right advertising campaign.

Availability of franchises

Leading nail salon franchises in Russia:

• network of Lena Lenina's manicure studio;
• Studio Star Beauty – manicure, pedicure and nail modeling services;
• "Fingers" - a chain of manicure salons;
• "Silk" is a manicure salon offering partnership under franchising terms.

Possibility of combining with another type of business

While nail bars are focused exclusively on express manicure services, classic studios often expand their activities. In addition to standard services, they provide:

• pedicure services;
• nail extensions;
• eyelash extensions as a business;
• conducting courses and master classes on nail care.

Organization of a home workplace for a nail technician:

Commercial offers

If you are a manufacturer or supplier of equipment, an expert or a franchisee in this field, then write to us through the Contact page. Below we will post information about your offer and your contacts.

Residents of megacities spend a lot of free time in modern malls, where in one large area there are various shops, boutiques, cinemas, entertainment centers, cafes, restaurants, etc. The nail bar first began operating in the UK (London) and the USA (New York City). Popular in Western countries, this one is just beginning to develop here. The shortage of such establishments is felt even in the capital.

A nail bar is a regular bar counter that is designed for express service. The more common direction is this. The procedure does not take much time; lunch is quite enough for it. The benefits from these manicure stands are mutual: for clients - saving time and money, and for entrepreneurs - profit.

Ideas

There are several formats for this niche:

- Highly specialized. The main range of services includes hand care procedures, nail extensions and manicures.

- Multifunctional. There are: a pedicure room, a manicure bar, and a solarium booth.

Room

A large business center or shopping complex is best suited to open a nail bar. Manicure stands can fit in only 7 square meters. According to experts, such a manicure service lasts from 1 to 6 months. The costs required to open will be approximately $25,000. This is quite small compared to opening a nail studio in another premises. True, for some square meters the rental price is implausibly inflated, and all the profit will be spent on paying it off.

There are already offers on the Russian market for franchises of this business activity. Using this option, you will pay an average of $10,000. The franchising package includes the selection of premises, preparation of project design, control over construction work, personnel selection, marketing consultations and the first purchase.

Interior

When choosing a premises, it is necessary to take into account the interior and the very atmosphere of the retail space. If it is dull and cheerless, then clients rarely come to such a shopping center. Visitors want to feel comfort, tranquility, they want to take a break from the routine of everyday life. In addition to the mood in the room, it is important how the nail bar itself looks. Nail service stands are complex and well-thought-out designs. Calculate the design of the manicure stand down to the smallest detail. It should be convenient for the master and the client. You can put soft chairs, because the process of nail care takes a long time. The tabletop should be made of a material that is least susceptible to damage. And this cannot be avoided, because the master will be required to disinfect the working surface of the table.

The design of the nail bar should be bright and catchy so that it can be easily noticed in the shopping center. Special equipment can be ordered from abroad, purchased on the Russian market, or made independently. Modern beauty industry companies offer many options for various configurations. The average price for a nail bar is about 6,000 euros, and production takes less than a month.

The main idea of ​​a nail bar is to provide its clients with free communication. When creating the design of the environment, do not forget about the entertainment of visitors (TV, video player, stereo, coffee maker, kettle, comfortable sofa, etc.).

Clients

The main clients of the nail bar are women. These could be ordinary visitors to a shopping center, business women stopping in for lunch, students or employees of the same center. Many of them will undoubtedly want to get their pens in order quickly and cheaply. Services can be provided to three clients at the same time, and if the space and traffic of the place allows, you can add several more specialists. A manicure session lasts about 30-40 minutes, and extensions take 2 hours. To prevent customers from getting bored, they are offered to watch movies or videos, listen to music, drink coffee, tea or juice.

To attract more traffic, use advertising. Students will happily give it away for a small fee. Offer media employees to place a small advertisement in their publication in exchange for manicure services. At first, some discounts or promotions are possible, which, of course, will bring a small profit, but will attract new customers to the nail bar. A manicure service should not scare its visitors with prices; think about how much you would actually pay for the services provided.

Documentation

In most shopping centers, the administration deals with permitting documents. Find out if this is true. You may have to resolve issues yourself with Rospotrebnadzor or another authority. To run a business such as a nail bar, you need an extensive package of documents, but certificates and a license are not required.

Time is rightfully considered the most valuable resource we have. It will never lose its relevance and can serve as a good basis for a very successful business offering services for its preservation.

One of the variations of this kind of idea is express manicure stands. For the first time, these “mini-branches” of beauty salons appeared on the streets of cities that are leaders in the global fashion industry – New York and London.

Own Nail Bar: where to start?

For a young entrepreneur who has decided to try himself in something new, the idea of ​​a nail bar will be very interesting. However, oddly enough, although there are no fewer points of service provision, many leave this business without lasting even six months. What's the problem? Lack of practical experience in a beauty salon or an incorrectly drawn up business plan? Let's try to figure it out.

Firstly, you need to understand what is special about express manicure salons and what advantages they have over beauty studios. In modern society, where a beautiful appearance has long moved from the category of luxury to the category of necessity, there is a strong belief that a lot of time must be spent on personal care and cosmetic procedures. Nail bars are designed to break these stereotypes and prove to everyone that a beautiful manicure does not require an appointment or a long wait. And why not do it during the favorite pastime of most girls - shopping? It is this combination of ease of obtaining and quality of execution that your business plan should reflect in your resume.

Next, you need to decide what goals you are pursuing. Will this salon be a simple source of additional income, or do you have fabulous plans to turn one small stand into a whole chain of salons across the country? The legal form of the future enterprise will directly depend on the answer to this question. For a single point, the best option would be an individual entrepreneur, while for a chain of salons, an LLC would be much better suited.

Analyzing the market

The next step on the path to creating your own express manicure salon and an item that must be included in the business plan is an analysis of the market, target audience and competitors. Consider all possible options for renting a space. First of all, it is worth considering shopping and shopping and entertainment centers, because people visiting them are not only ready to spend money, but also want to relax. Discard all positions with low traffic, and for the remaining ones, try to contact landlords. Check the places available for rent. You shouldn’t opt ​​for the back streets, but there’s no need to be located in the very center. The ideal option would be an “island” with an area of ​​about 12 m2 in a place with high traffic and, as an option, not far from the children’s corner. Young mothers will be much more willing to devote time to themselves if their children are under supervision at this time, and not hovering under their feet.

In addition, you should immediately clarify whether the landlord takes care of all issues with documents, or whether you will have to resolve all the issues yourself. Another important point that must be included in the business plan is the presence of competitors.

We purchase equipment

A good business plan must contain a technological and operational plan. At this stage, it is necessary to attend to the selection of the required equipment (depending on the range of services planned for sale), furniture and cosmetic products. Carefully consider the entire process of providing the service. This will determine whether a regular stand for an express manicure with three seats will be enough for you, or whether your business plan will have to include an additional expense item for the purchase of sofas for waiting, specialized equipment, if you also decide to sell drinks and snacks (with all the ensuing this is the registration of permits, etc.).

Purchasing and installing a rack and equipment is quite expensive. Therefore, in order to avoid force majeure situations, discuss their appearance with the landlord in advance. Be sure to include the costs of its development in your business plan. It is not uncommon for situations when, due to the fact that the express manicure counters’ design did not fit into the overall concept of the shopping center, their owners were asked to make changes that entailed additional costs.

It is better to purchase equipment from one manufacturer. Made in a harmonious, unified style, it will make a much greater impression on visitors than a jumble of diverse units that create the effect of “everything out of the ordinary.” Moreover, you can either buy a ready-made kit or order a solution developed specifically for you. The price will vary quite slightly.

But the purchased products should be given special attention. When purchasing materials for work, you must carefully check the availability and order of all accompanying documentation. This will not take much time, but it will provide reliable protection against serious problems that may be encountered during the next unscheduled inspection. Choosing little-known brands at a lower price or purchasing products from well-known brands is entirely your choice. However, do not forget that in addition to the main materials, you will need a lot of secondary ones, for example, uniforms for staff, napkins, towels, etc. This part of the costs will also take over a fairly significant part of your revenue.

We select personnel

The number and level of skill of the future salon’s employees is determined at the stage when the business plan is still in development. This is the so-called personnel plan. Don’t try to save money; the quality of service the client receives will determine whether he comes next time or not. On average, employee remuneration is 30% of the order cost. For generalists, it would be wise to increase this bar somewhat. If the initial level of the masters is not high enough, try to help them gain experience by sending them to training or offering your help in practice. Before hiring, check the availability and authenticity of all permits, especially the health certificate.

Gaining fame

Advertising costs must be included in the business plan. Pay special attention to advertising on the Internet (social networks, blogs, etc.) and word of mouth. Make sure your technicians always have business cards available. Develop your own name, logo and corporate identity.

Summing up

By drawing up a business plan taking into account all the points discussed above, you have a good chance of getting the go-ahead for your endeavor. The average payback period for an express manicure salon is from 1.5 months to six months. And then it will depend only on you whether a small “island” can grow into a whole “empire”

Recently, it has become extremely popular to open a new interesting version of the salon business - various nail bars, which are a cozy modern express manicure salon, are increasingly found in the premises of large shopping centers. This type of business is becoming more and more common and allows you to receive a stable and high income based on the natural desire of women to look attractive. Here you can quickly get your nails in order during the pause between visits to the boutiques of a large shopping center.

In such a mini-nail salon it is usually not so crowded, there is no pre-registration, and the absence of a queue is easily ensured by the fact that several nail technicians are working behind the counter at the same time. A distinctive feature of a nail bar is a counter similar to a counter in a cafe, only on the side where bartenders usually stand, manicurists are located, and clients sit in comfortable chairs on the other side of the counter, in the hall. A cozy sofa for those waiting their turn in the event of a short rush hour is located nearby. To prevent visitors from getting bored, the hall should have a good flat screen and the ability to prepare any type of coffee.

Premises:

You can open a nail bar without having any special knowledge - just an entrepreneurial spirit and good orientation in places convenient for business. Many women come to business centers and shopping malls every day, and some of the visitors to the center are potential clients who need to be attracted and interested. You need to thoroughly think through the premises for the future nail bar - it should be located in a comfortable place in the building or shopping center so that visitors feel quite free and relaxed. When setting up, it is worth remembering that women look into such corners of the store in order to relax and at the same time get their nails in order, drink coffee and watch a pleasant video. The future level of income often depends on the correct selection of premises. For a comfortable nail sconce, there should be a room of 10-20 square meters.

Starting capital for opening:

Start-up capital these days ranges from about 25 to 30 thousand dollars - this depends on the rent of the premises and the cost of designing the bar counter and furniture. The payback period for such a project, with a successful combination of circumstances, a competent business plan and carefully thought-out service, usually ranges from several months to six months. Experts in this type of business believe that such conditions are the most acceptable entry threshold, because setting up a nail design salon in the city will cost many times more.

Nail bar equipment:

After the necessary premises have been found, you need to think about the salon equipment and footage. A nail bar is usually designed like this:

1. The central place of the mini-salon is occupied by a convenient and practical bar counter, which is a mini-showcase and a table for the master’s work. A modern manicure stand inside should be practical for placing various manicure samples and equipped with drawers and shelves of different sizes for manicure accessories, and on the client side the stand should have a neat barrier facade. The facade of the counter can be designed in accordance with the atmosphere of the shopping center or play on contrasts. In any case, the counter is the main piece of furniture in a mini-salon; it should be in harmony with the design of the room and attract customers with its unusual and pleasant appearance. You should not skimp on finishing the counter; the number of clientele and reviews of the establishment depend on this.

2. Comfortable armchairs and chairs should encourage seated clients to relax and feel comfortable, and pleasant music, a modern coffee maker or coffee machine will complement the atmosphere of the salon.

3. Modern equipment for manicure, a large selection of nail polishes and products, tips and materials for painting - everything should be at the highest level, because only with materials and devices of good quality can you work uninterruptedly and serve visitors quickly and efficiently. , we have already looked at it, so we recommend that you read it.

4. All clients must have access to manicure samples, from which the desired option will be selected and ordered. Well-thought-out hygiene and aesthetics of the procedure will attract more clients. It is usually customary to use individual sterilized instruments for each client, which the craftsmen remove from sealed craft bags when starting work.

Staff:

You should be especially careful in the selection of personnel - you only need experienced manicurists who work quickly and efficiently. The determining and most important factor when hiring a master should be, first of all, skill and good appearance, and they must also constantly lead. Manicurists must be able to provide classic manicure, nail extension and correction services at a professional level. The hired cleaner must ensure the ideal cleanliness of the salon, since in case of problems with garbage, the sanitary and epidemiological station may close the salon.

In order for all this to provide stable income, you need to attract regular customers. This can be done through various promotions, discounts on services, advertising and good reviews from the first clients who will be happy to spread the information to their friends and recommend it to their friends. Remember, the higher the quality of service and the more comfortable the nail bar, the higher and more stable the income. Opening even in capitals and large cities will make sense, despite the competition, there will be enough clients for everyone.

information about your company

Consider the fact that the landlord is, first of all, interested in locating large, well-promoted brands, recognizable companies that already have their own network of establishments in other shopping centers. And the less well-known your company is, the more difficult it will be to convince the landlord of the benefits of your presence in his shopping and entertainment center. If small companies or companies just entering the service market cannot cope with this task, cannot prove the advantages of their location in the shopping center and the great benefits for visitors, then they will be rejected, and there may not be a second chance. That is why you should pay special attention to the design and content of the presentation that will be sent to the landlord.

presentation design

1. IP status;
2. license of the established type;
3. seal;

1. To find the right location for a nail salon, you need to conduct a market analysis.

   Possible options: large shopping center, city center, place near clothing stores. When a girl buys new clothes, the desire to look well-groomed and neat increases. A nail salon nearby can satisfy the need to look irresistible in a new outfit.

:

In addition to large equipment:

• baths;
• tool kits;
• napkins, towels;

Pay attention to the hands and manicure of the master himself. Prohibit craftsmen from smoking at work or generally hire only non-smokers.

How to open an express manicure studio (nail bar)

The client and the specialist are very close to each other during work; the smell of cigarettes can greatly spoil the impression.

• cleaning lady - from 4,000 rubles.

1. Rent of premises - about 15 thousand rubles. The amount will vary depending on the city area and area.
2. Purchase of equipment:
3. 2 manicure tables;
4. 2 pedicure chairs;
5. 2 extension lamps;
6. reception desk;
7. Advertising – from 15,000 rubles.

All the details are here!

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For most stores, individual points of sale, cafes, restaurants, and salons, over time the question of expanding an existing network arises. Or you are just starting your own business and are already thinking about how to get a coveted place with a good location in a popular shopping center (shopping center) or shopping and entertainment center (shopping and entertainment center). At such a moment, too much is at stake, and any ill-considered mistake can lead to lost profits for your business. How to avoid mistakes, how to avoid getting rejected by the landlord, how to correctly convey information in a presentation for a shopping center so that the landlord makes a decision in your favor - all these points will be discussed in this article.

Presentation for the landlord. Why and where to start?

Let's imagine a situation where you need retail space in a certain shopping center. Just don’t forget that there are at least several applicants for this area, and in the most popular shopping and entertainment centers, when there are a large number of potential tenants, they even organize tenders. After you leave an oral or written application through the official website, you will be asked to send a presentation about the company. It is this that will be one of the key factors in the landlord’s final decision.

Presentation of your store or other type of business for the landlord should be a short but rather in-depth story about your company, its advantages and the exceptional features of the services or products offered. But despite the brevity of the presentation, it should provide maximum useful information about your company. This presentation should convince the landlord to choose you! The owner of a shopping center will not be interested in reading a long history of the development of your company or looking at a multi-page catalog of the products offered. He will prefer a discreet presentation, where in a few minutes he will find out the main type of activity, how placing your company in a shopping center will be beneficial, and whether this placement will damage the image of his shopping center.

What information should a presentation for a shopping center contain?

First of all, you need to present it in the most beneficial form for you. information about your company and the services it provides or the goods it sells. It is important to explain what problems they solve, why they are attractive to future clients, why clients will choose you, not other companies. It is also worth paying special attention to describing the advantages of your company over competitors. The presentation must convey as clearly and clearly as possible the How does your presence benefit a potential landlord?, it is equally important to convince him of the positive impact of your company on the image of his shopping center.

Be sure to tell us about what area and what location do you need, as well as what it will be equipped with. A huge advantage over competitors will be photographs of existing points or, in the absence of such, implemented in 3D visualizations of the future outlet. It is very important to give the mall owner a realistic idea of ​​what it will look like.

Take into account the fact that the landlord is, first of all, interested in locating large, well-promoted brands, recognizable companies that already have their own network of establishments in other shopping centers. And the less well-known your company is, the more difficult it will be to convince the landlord of the benefits of your presence in his shopping and entertainment center.

Presentation for a shopping center (shopping center)

If small companies or companies just entering the service market cannot cope with this task, cannot prove the advantages of their location in the shopping center and the great benefits for visitors, then they will be rejected, and there may not be a second chance. That is why you should pay special attention to the design and content of the presentation that will be sent to the landlord.

What aspects are important to consider in a landlord presentation?

1. Brevity, clarity, clarity. There is no need to complicate your presentation with a lot of unnecessary information. Try to convey the necessary information to the landlord as clearly as possible, use clear, easy-to-understand phrases.

2. The best format for such a presentation is pdf, which is supported by many programs on most computers. It is advisable to fit all the information into 8-12 slides; this volume is quite enough for a detailed presentation of your proposal. It is advisable to optimize the file weight to 3-5 MB, while it is important not to lose the quality of the inserted images; they should remain clear and beautiful (blurry, low-quality images will definitely not give you an advantage).

3. If you offer any product or services that can be clearly shown - show it! If you are a goods store, show beautiful packaging; if you represent a unique cafe, restaurant, show a juicy, tasty menu; if you are a jewelry store, show the brilliance and originality of your assortment. Try to present the goods and services you offer as advantageously as possible; “dry” text will definitely not convince the landlord.

4. The presentation must be well-designed; check that all information is correct, be careful, and eliminate the presence of various errors. Even a minor mistake can become an obstacle to the desired positive answer.

5. And, of course, presentation design plays one of the main roles when a landlord evaluates your company. Believe me, a presentation developed in-house and a presentation created by a professional designer have fundamental differences.

Remember that it is the presentation, in most cases, that influences the final decision of the shopping center owner. Competent design, correctly selected content, and delivered information in the right direction can push aside any competitors. And, conversely, a chaotic, loaded, incomprehensible, unprofessional presentation can ruin any image of your company. If you are not confident in your design abilities, ask presentation design professionals, the cost of development will very quickly pay off after receiving the coveted positive response from the landlord and getting your company into the shopping center. Don't miss opportunities to develop your business!

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Nail Bar— stand for express manicure services.

Nail bar business plan

The company "NCDesign" offers the development and manufacture of equipment for a nail bar (Nail Bar).

The equipment is manufactured on the basis of chipboard coated with plastic, which ensures high strength and durability, as well as reasonable prices for equipment for nail bar.

During the development, all features of the placement of the express manicure stand, area, requirements for the number of workplaces and colors are taken into account.

Whether you choose a more economical version of the standard nail bar equipment, or exclusive development, we guarantee an individual approach to each project and high quality services.

Neil bar– is no longer a new method of providing services. Cities with a population of over a million have long been filled with newfangled Western manicure counters, nail bars (express manicure), however, in general, the spread of manicure bars has not yet reached the same level as in the USA or Europe. If you decide to open your own nail bar and are looking for equipment, our studio and production base are completely at your service. Unlike many competitors, we carried out the development stand for express manicure into a separate area of ​​activity, and are ready not only to develop equipment for express manicure according to your parameters, but also based on experience, suggest the subtleties and aspects of opening nail bars (manicure stands).

First of all, you should pay attention to finding a place to place a nail bar. Areas of 10-15 sq.m. enough to open a manicure stand for 4-5 workstations. When choosing a place for express manicure it is necessary to evaluate the traffic (if it is a shopping center) and the residential sector - despite the fact that a nail bar is still an express manicure service, it is worth targeting regular customers. The atmosphere should invite clients to relax and socialize - this is an important principle of a nail bar, so pay special attention to recreation areas in shopping centers, near popular shops and children's rooms. It is best to place manicure stands in such places.

Making nail bars is not the only thing our studio does, so we are ready to offer additional services, such as: development of a nail bar logo, printing design (business cards, price lists, advertising modules, etc.) for express manicure, development and promotion nail bar sites and much more that will definitely be necessary when opening a manicure bar. Having selected a room or area in a shopping center, we will prepare a design project for you for approval with the administration, take into account all your wishes regarding the number of workplaces and the necessary equipment of a nail bar, and will always find compromises on the budget for the production of an express manicure stand.

If you are looking for a company that is ready to provide services for the production of nail bars, then you are on the right track! Contact our managers, we will be happy to answer all your questions, help with the development of a design project and the production of manicure stands (nail bars).

Now professionals are engaged in the development of specialized equipment for nail bars! Good luck with your new business!

When choosing a business niche, you should rely on opportunities and have a complete understanding of the demand for nail services. A type of activity that is in demand all year round is the beauty industry. The fair half of humanity, regardless of the season, will seek the services of a cosmetologist, stylist, hairdresser, manicurist and pedicurist. This article will present a business plan for a nail salon and how to open it - which will be very useful for aspiring businesswomen.

If you choose this direction, you should not worry too much about competition in the market, because there are many beauty salons, but the quality of the services provided often leaves much to be desired.

When starting to launch a project, it is necessary to analyze the relevance of the service provided. An effective analysis tool is a sociological survey. If you plan to open an economy class establishment, you can conduct mini-surveys near large stores, markets, and in courtyards.

Ask if there is a need for such services. Dynamics of about 30% are considered positive. You should focus primarily on girls under the age of 45.

Such a survey can also become a preliminary advertisement: invite respondents to become clients of the establishment, offer discount cards or discounts. Cold contacts allow you to find your initial customer base.

There are several ways to organize this type of business. The form of individual entrepreneur or LLC is suitable. From a management and accounting point of view, opening an individual entrepreneur is easier and more profitable. You need to go to the relevant government organization with a certain list of documents, submit an application, and pay the state fee.

To open a nail studio, you will need a package of documents:

1. IP status;
2. license of the established type;
3. permission from SES, fire inspection;
4. seal;
5. registration with the tax office.

To make the registration process easier, you can seek help from a notary’s office, where all issues will be resolved within a week with virtually no participation from you.

According to regulatory documents, a nail studio must meet the following requirements:

• area for each master - at least 6 m2;
• employees must have health records and undergo a medical examination every six months;
• It is necessary to have a sterilizer and a sink for washing instruments and hands;
• After each client, tools and furniture must be disinfected and heat treated.

If the salon is located in a shopping center, then a cooler can be used instead of a sink.

1. To find the right location for a nail salon, you need to conduct a market analysis. Possible options: large shopping center, city center, place near clothing stores. When a girl buys new clothes, the desire to look well-groomed and neat increases. A nail salon nearby can satisfy the need to look irresistible in a new outfit.
2. Rent or buy. Before you buy a property, you should make sure that your business plan is being implemented successfully. You can refuse the rented premises. This option is safer and more profitable for beginning entrepreneurs.
3. Supplies and equipment will require storage space. The footage of the office space is calculated at the rate of 6 m2 for each workplace. The premises must be transferred, if necessary, to non-residential use.
4. To save money, you can find a room that has already been used as a nail salon. If you yourself are a manicurist, you can open an office in your home until you have a client base sufficient to open an individual entrepreneur.

The cost of renting a room ranges from 500 to 1500 rubles. per 1 m2 depending on size and location. Repairing the premises will require about 1500-2000 rubles. per 1 m2.

When drawing up your business plan for a nail salon, you need to take into account the purchase of special equipment, tools for manicure and pedicure.

It must meet the following requirements:

1. be comfortable, high-tech;
2. match the interior design of the cabin.

The cost of a manicure table is 5,000-10,000 rubles, a drying lamp is 5,000 rubles. Chairs for the client and the master - 5,000 rubles each.

Additional equipment will be required to perform paraffin therapy and European manicure.:

• paraffin melter (up to 20 thousand rubles);
• Fraser with attachments (up to 12 thousand rubles);
• ultraviolet lamp (up to 10 thousand rubles).

In addition to large equipment, a business plan should include many necessary details:

• baths;
• tool kits;
• napkins, towels;
• cosmetics, consumables.

It is worth purchasing these little things in bulk from specialized bases, checking the certificates of conformity to eliminate problems during SES inspections.

In many ways, the success of a business depends on successful personnel selection. Preference should be given to craftsmen under the age of 30 with work experience and suitable education. Such employees will be the most productive. They follow fashion and new trends. You can hire a promising intern for a lower-paid position after assessing the quality of the work performed yourself.

During the interview, it is worth assessing the communication skills of a potential employee. Often clients return to a nail salon because they trust the specialist. You need to find an approach to such visitors.

Pay attention to the hands and manicure of the master himself. Prohibit craftsmen from smoking at work or generally hire only non-smokers. The client and the specialist are very close to each other during work; the smell of cigarettes can greatly spoil the impression.

Diplomas, achievements, and certificates of employees posted on the walls will add confidence to clients in the qualifications of the master.

It is easier to select personnel on the Internet, independently choosing specialists according to the level of work. Advertising in the press should not be done because the flow of low-qualified applicants is time-consuming. You can lure employees away from competitors by offering more favorable working conditions.

To open a manicure salon, you will need to hire:

• manicure and pedicure master – 2-3 people in shifts – payment 30-50% of the procedure;
• administrator – 2 people in shifts. The rate is about 8,000 rubles. + percentage of turnover.
• cleaning lady - from 4,000 rubles.

At first, you can perform administrator functions. If you personally want to act as a manicurist, it is enough to rent a counter in a shopping center or an office in a beauty salon or receive clients at home.

• leaflets - from 200 pieces, costs - 3 thousand rubles;
• business cards – 100 pcs, cost – 2.5 thousand rubles;
• advertising posters – 5 pieces, 1 thousand rubles each. every;
• advertising sign – from 30,000 rubles;
• website development – ​​from 8,000 rubles.

An attractive website and pages on social networks will raise your rating and increase your clientele. Participation in professional competitions and promotions will bring you closer to success. To advertise your manicure salon, place advertisements in public places, order a sign, or send an SMS. Advertising is a labor-intensive but justifiable process. The main thing is to approach it with creativity, prudence, and intelligence.

When thinking about how to open a manicure salon from scratch, you need to work out a business plan.

Let's calculate how much it costs to start your own business:

1. Rent of premises – about 15 thousand.

   Express manicure business plan

   rub. The amount will vary depending on the city area and area.

2. Renovation of the premises - from 50 thousand rubles. taking into account interior design.
3. Purchase of equipment:
4. 2 manicure tables;
5. 2 pedicure chairs;
6. 2 extension lamps;
7. reception desk;
8. soft waiting area, coffee table.

In total you will have to spend up to 50-70 thousand rubles. for the purchase of equipment and preparation of the salon for work.

9. Consumables – up to 30 thousand rubles. based on the first two to three months.
10. Advertising – from 15,000 rubles.
11. Salary to employees - 40-50% of daily revenue.

As a result, a novice entrepreneur will need up to 200 thousand rubles to open his own nail salon. If you want to set up an office at home or in an existing beauty salon, the costs will be significantly lower.

According to statistics, a nail salon brings in a profit of 120-200 thousand rubles per month. Net profit – 50-70 thousand rubles. The payback period is up to six months.

Opening a nail studio from scratch requires patience and determination. To increase your income over time, you can offer additional services: solarium, massage room, conduct training courses, master classes. Build this into your long-term business plan. If you put your heart and soul into it, your efforts will definitely bear fruit.

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