Organizing concerts is a business and a hobby. How to organize concerts in your city? How to organize a group concert? How to organize a charity concert of a star? To organize concerts you need to swear
Typically, spin own creativity takes not less strength than its creation. So don't expect the audience's attention to fall on your head on its own. Think about how to organize a concert, collect information about how they did it creative people of your direction, which it really helped. After all, you don’t want the works created on the wave of wonderful feelings and lovingly improved by labors to gather dust on a shelf or in a drawer.
One spirit will not be full
The attention and love of the fans is a wonderful thing that every artist aspires to. Even if you are primarily interested in purely creativity, it is always nice to see that your ideas are shared. It is especially valuable that there are like-minded people nearby, and you are the spokesman for their feelings, and in a sense they are grateful for this.
Many artists make art for themselves. But if you ask if they would like to speak, many give a positive answer. The same goes for money. A novice artist needs to figure out how to organize a concert in his city and recoup the effort with some bonus.
Ideally, each person should do what he loves. If this is music for you, figure out how to make a dream come true, and a hobby into a profession. All of us humans are interconnected. So without the support of the public, you are unlikely to be able to become popular and rich, no matter how technical and thoughtful your compositions are. The masses need to be able to interest. Can be done as solo concert, and joint with some well-known or the same beginner group.
Where to begin?
In order to understand how to organize a band concert, even the most exalted minds will need to get down to earth and look at the issue from a purely practical point of view. You will have to negotiate with many people, learn how to solve organizational issues and understand the wishes of others. If by nature you are not only a creator, but also a talented leader and organizer, you will be able to understand how to organize a concert.
It is necessary to consider the type of event: it will be solo performance or a festival. To achieve success, to see an enthusiastic crowd in the hall, and not two half-asleep beer drinkers, you need to figure out how to properly organize a concert. The event must be of high quality and original in order to win positive ratings and attract attention to you in the future.
First steps towards the goal
Let's say you already have a rough idea of what the upcoming event will be like, you can organize a concert in a club or in an open area. Now you need to carefully consider the list of speakers, take care of good advertising. Of course, if you do not yet have a producer ready to help financially, you will have to resolve this issue on your own. Nobody said it would be easy. But this is your dream, so fight for it.
How to organize a concert of an artist if he has little material and few people know him? It would be good to enlist the support of more experienced and beloved by the public musicians. Of course, they must also have good reasons to perform on the same stage with you. It's either a fee that you share with them, or others interesting conditions. If you are on the same level, it will be a mutually beneficial transaction, in which both the costs with liability and the profits can be divided equally.
If you really are not very experienced yet and are thinking about how to organize a concert, it is better to gather musicians who can hook you more not with their image and promotion, but with originality. In general, those who are in approximately the same conditions as you. They may already be famous in your city, but not big stars on the national stage. It is with such people that it will be convenient for you to go shoulder to shoulder and learn from their experience. At this stage, the most important thing is to organize everything qualitatively so that they want to see you again.
Specify the place and time
How to organize a band concert will become clearer when you agree with the club managers on the time of your event. If you don't know how to contact them, check out their official website. You will most likely find all the information you need there. You need to talk with the administration about the place where the event will be held. Also important details are the fee, the form of payment, the requirements for speakers. The date must be agreed in advance. It is advisable to prepay in advance to avoid force majeure.
The location must be chosen very carefully. Study everything carefully possible options, find out how much you will need to pay for the rent, how many people will be able to come there, whether the transport interchange will be convenient. Ideally, if there are bus stops, fixed-route taxis or metro nearby. Remember that in the event that the concert is not scheduled for the weekend, you can negotiate a discount with the owners of the institution.
Get support
How to organize a concert without significant damage to the wallet? In such cases, it is best to have a sponsor. Music and art are also in their own way a commodity, the subject of bidding, purchase and sale transactions. So your work must be presented in the most favorable light.
You or your patron will have to spend money, but there are many ways to cover part of the costs. For example, by renting a bar, you can become a subtenant and provide advertising services using the premises, toilet cubicles, stage surfaces on the side and back. You can also hold contests and promotions, allow flyers to be distributed during the event, and sell goods in specially designated places. Even on your own poster for a fee, you can place someone's text, promote audio and video advertising, take some time for a press conference.
There is a widespread opinion that in order for a concert of a pop artist to be successful, the organizers need to invest in it a large number of own forces, energy and money.
Show business is currently filled with professionals. Exist concert agencies who can organize the performance of an artist. For example, on the site http://www.concert-agent.ru you can learn more about the professional organization of concerts.
How to organize an artist's concert in your city?
Many people have a question: is it possible to organize an artist's concert on their own? Let's try to answer this question by listing the necessary actions in order.
For a concert in hometown certain cash. You also need to stock up on patience, courage, perseverance and connections.
These qualities will be needed in negotiations with representatives of artists or musical groups. It will not be difficult to find their contacts - usually they are listed on the official websites of the musicians. If the desired performer is just starting his concert activity, then he himself will be interested in holding frequent concerts to attract the public to get acquainted with his work.
If you want to invite famous artists to hold a concert, you will need to tune in to serious work. It is rather difficult to agree with them, but it is possible. After all, if you suffer for a long time, something will work out. If you manage to assemble a team of employees who think in unison with you, share your attitude to music, and are ready to overcome all the difficulties that arise, then the concert will subsequently exceed all expectations!
Choice of location and equipment
It can be very difficult to wedge into an artist's busy schedule. Their movements are fast, the cities replace each other. After going through all this, you finally agreed with the chosen artist and agreed on the date of the concert. Try to take into account all the nuances before arrival, so as not to waste time.
First, find a suitable room and musical equipment. The choice will depend on your budget and desired scale. If the invited musical group is small, then it is better to rent a music club. And here famous artists it is worth offering something more spacious, quite possibly a stadium.
It is even more profitable to rent a room with the equipment already in it, but you need to make sure that it is of good quality.
Concert advertisement
Required to gather the public good publicity. Here it is better to use mass media and the Internet. Active use social networks, such as "Vkontakte", "Odnoklassniki" will help promote the event at minimal cost.
Do not miss the traditional methods of promotion - posters in busy places in the city, advertising in newspapers and on television.
It is also necessary to take into account the artist's requirements - the so-called rider, which indicates information regarding the choice of a hotel, the necessary things for rest and preparation for a performance, a restaurant, cultural program.
Before starting, you need to discuss all the conditions about the artist's fee and ticket prices. In this case, a good option would be to combine the expected profit and the cost of tickets available to spectators.
If you take into account all the above recommendations and follow them, then the day of the concert will be the most pleasant and long-awaited, you will be at the top of fame and enjoy the work done and profit, and perhaps this will become your source of income!
A concert that can claim to be one of the most memorable events is the result of carefully planned work. Zoya Skobeltsyna and Svetlana Yaremich told JazzPeople where to start young specialist, about the most difficult thing in the work of the organizer and about success in the concert field.
FIRST EXPERIENCE
WHERE TO START?
STAGES OF WORK
ABOUT VERSATILITY
ABOUT ADVERTISING
THE MOST DIFFICULT
The need to be constantly involved in the process. It is impossible to open a pr-company and not follow it. You must always keep your finger on the pulse, and if it lasts 2-3 months, then psychologically it is quite difficult.
Control all stages of preparation at the same time. Gathering an audience is also not always an easy task. The best option when the musician is scheduled to release a record, premiere a song or shoot a video. Collaborations with other artists, synthesis different types art also attracts people.
WOMAN OR MALE PROFESSION
This is a big responsibility, especially when there are several thousand people at your event. Not every girl is able to withstand such a load and act quickly in a critical situation.
It's definitely hard physically. Personal life suffers a lot. There are emotional breakdowns, physical exhaustion and overstrain. I tend to think that this profession is more masculine.
SELECTION OF ARTISTS
Even in the "kvartir" we held children's birthdays, and then I immediately realized for myself that I would not seriously take on this type of event. But everything can change. I don't do weddings or corporate events.
I will not take under my wing an artist whose music, relatively speaking, I do not listen to in the car. You need to burn with what you are doing, otherwise the result will be appropriate.
I practice a personal approach. I cannot work with musicians whose work is not close to me. I am involved in many projects, not only jazz, and I can say with confidence that it is definitely not mine - this is music that promotes violence, has political overtones or carries an aggressive emotional message.
YEAR OF WORK
I'm not very good example. If I'm interested, I jump into battle without hesitation. Often I began to think about the fact that sometimes you need to be able to stop and carefully approach the choice of artists with whom I begin to work. Much depends on the format of the event, its duration, the number of participants.
This is influenced by the number of projects that you are working on at the moment. After all, each performer can have 3 and more gigs per month. If I represent the site, then, of course, we are talking about almost daily performances, the responsibility for which is on you. This continuous work with musicians.
CONCERT AND FESTIVAL: WHAT IS THE DIFFERENCE?
EDUCATIONAL ACTIVITIES
I realized that I love teaching. The music market has changed a lot due to the economic situation. The demand for competent music managers is growing. I like the task of developing Russian independent music and for that young bands need management. Now I give a lot of lectures and seminars not only in St. Petersburg and Moscow, I speak at forums. An online course was born in my head, which, in my opinion, will allow me to get the necessary knowledge from scratch, take an artist and start working with him.
as such educational projects I don't have one yet, but I plan to. In February, together with the BM50 art space, we will launch a project for future organizers of cultural events.
I am also a fan of electronic music. Last year we held an experimental music festival. In addition, I cooperate with the non-commercial Potential short film festival, one of the few in Russia that does not accept finished films, but selects best scenarios(or synopses) and allocate a budget for filming.
WORK IN THE FIELD OF MUSIC
And where without it! Music is associated with the feeling of happiness. We make people happy!
This is my life! I can't imagine working in any other field. Music is a living sphere, and from the people who surround me, colleagues and friends, I get an incredible boost of energy.
ABOUT PERSPECTIVES
For example, at the Roof Music Fest, which represents all musical directions, special attention is paid to jazz concerts. The prospects are excellent, I think jazz is becoming more and more popular, well, in St. Petersburg for sure.
Jazz began to attract more people, but not all bands that include the concept of "jazz" in the description of their repertoire are. It is clear that this has become a trend. There is an audience that loves "refined" jazz, and there are those who prefer to listen to pop jazz, smooth jazz, nu jazz. Fusion is always unusual, this is exactly what helps to expand the audience.
ABOUT SUCCESS
From a technical point of view, this is the quality of the sound, the audience and its quantity, the reaction of the public to the concert, the work of the artist. But there is also an intangible criterion - this is the atmosphere of the event, which is difficult to convey in words, a feeling that just needs to be caught. For this we are working.
For me, the emotional component is important, how happy people are. Success is when listeners and musicians understand each other, exchanging positive energy. When the audience did not regret that they came, they do not spend the whole concert in conversations or in a bar, but when they give part of themselves and their time to the artist.
PROFESSIONAL MOTTO
Need to take risks! When you make a call, the universe answers you. She knows exactly what is needed, the main thing is to ask the right question.
For me, loving my job means putting my soul into it. It won't work without a soul successful project. In every case that I undertake, you can see me.
Spotlights, stars on the stage, excellent sound, happy listeners and, of course, fabulous fees - this is exactly how the work of the organizer of concerts of popular pop groups and performers seems to many. Indeed, what could be better than creating all the conditions for holding show programs, inviting famous musicians, to enjoy their performance, and even make decent money on it?
The dreams of many novice managers and businessmen collapse like a house of cards when faced with a number of difficulties: finding performers, renting concert venues, holding promotions, selling tickets, fulfilling the conditions of riders for stars. Meanwhile, such a kind as the organization of concerts of groups, variety performers, rock festivals and other shows can bring in a very decent income.
How to start a concert organization business?
It's easy to guess what to organize concerts famous bands and pop stars from scratch to a person who decided to make money in show business is almost unrealistic, but who forbids "promoting" musical groups and rising stars pop singers who do not have big names and have a too high opinion of themselves?
It is known that the organization concert programs with the stars musical Olympus eminent companies and production centers are engaged in. Even if we assume that you can interest the managers of the stars and offer interesting terms of cooperation, nothing will come of this venture anyway.
First of all, this is due to the reluctance of band leaders and pop performers to contact little-known organizers, since a lot of money is at stake, and disrupting a concert for any reason is fraught with trouble.
If you want to organize concerts and do it on professional level, then start running own business follows with cooperation with the unknown musical groups who wish to perform at big stage. Even an unknown manager is able to achieve tangible results in this field with a skillful approach.
First of all, you should understand that in this business everything depends on your organizational skills and certain knowledge. At first, you will have to work hard and offer your services to the musicians yourself. You have to learn how to convince pop groups and performers, that it is you who will be able to provide the concert and the necessary technical equipment of the stage. Remember that musicians are also businessmen, they are also interested in providing them with services that will allow them to effectively hold a concert and earn a decent fee.
Business registration
First of all, you need to register your enterprise, and this can be either a form of IP or entity. It is preferable to form your company in the form of a limited liability company, since in this case the degree of trust potential clients increases many times over. Please note that in both cases there is a simplified system for paying taxes for organizing concert activities. In this case, it will be necessary to pay an amount of only 6% of the profit received.
Office rent
As for the representation of your business, it is necessary to make modern furniture in it and create all the conditions for receiving potential customers and business partners. By the way, over time, you will be able to professionally provide, which will bring additional income.
Engagement of bands and variety performers
Now let's talk about how to organize a meeting with musical groups and arrange concerts with performers. Like every entrepreneur, artists are interested in the issue of profit (after all, we are not altruists, you can work for free only as part of charity concerts), therefore, first of all, it is necessary to interest singers in the amount of payment for a performance. Further, it is necessary to discuss the conditions of the rider, including the provision of the musicians' life (accommodation in a hotel, classy rooms, meals, etc.) and the technical equipment of the stage. Here, one should take into account the venue lighting, electrical equipment and networks for connecting instruments, the sound accompaniment of the concert and the placement of spectators in the concert hall. For the technical equipment of concert venues, if necessary, specialists can be involved. Many musicians have their own websites, which contain contact information for contacting the director or manager of the band (performer). The leadership of the group (and for little-known groups, this role can be played by a soloist or one of the musicians) must be interested in a carefully thought-out commercial proposal in advance. In show business, as in any form entrepreneurial activity, practically non-existent verbal agreements for cooperation, so you should worry about drawing up an appropriate agreement, which the interested parties will have to sign. It is mandatory to clearly define the obligations of the parties, actions in case of force majeure, the form of payment for services, the amount of the fee, etc.
Choosing a venue for a concert
This is one of the key issues that must be addressed first of all in order to organize a high-quality concert for a group or performer. Select several options for venues and stages that, in your opinion, will be suitable for the performance, as well as technically equipped with everything you need. You should also consider the amount of rent that you need to pay for the show. If the site owners are asking too high a price, then this can affect your income. There is one trick that experienced organizers successfully use in their activities - if the group is scheduled to perform on weekdays, then you can get substantial discounts. Please note that sites must be sought in places in the central part of the city or near metro stations where a large number of people pass daily. This at times increases the likelihood of attending the concert by the audience, besides, your ad will be seen by a large number of music lovers.
How to run a business organizing concerts?
Consider important nuances in work, which will allow you to professionally organize the concerts of groups and solo performers.
Project advertising and sponsorship
Having solved all the issues with renting a concert venue or hall, you need to start looking for sponsors. Let's not focus on the importance of this issue, but let's talk about how to attract a potential philanthropist who is ready to allocate some of the hard earned money for the promotion of your project. As you know, advertising drives the processes of trade and the provision of services, so you can offer a prospective sponsor to advertise his company (services). It can be banners in a concert hall, holding all kinds of promotions, distributing flyers with relevant content. In addition, the attention of sponsors should be focused on the fact that the posters of the upcoming concert of the musical group will contain advertising material indicating a specific patron. Provide potential sponsors with a concert program and explain what will guarantee the success of your enterprise, as well as how it will affect the advertising campaign.
Getting ready for the concert
As practice shows, the greatest effect in attracting visitors to the concert can be achieved by distributing flyers. It is easy to guess that the main part of the people who will come to the concert are young people. In this regard, promotional materials should be distributed near educational institutions, shopping centers, metro stations, schools. It is advisable to organize a press conference for journalists a few weeks before the concert, as well as a buffet table (of course, at the expense of attracted sponsorship funds). Care should also be taken to provide the “masters of the pen” with promotional materials that will allow journalists to write articles and disseminate information about the upcoming event. It is mandatory to provide them with invitation cards to the concert. Establish yourself as a social media professional. On the Internet, you can easily find information about Odnoklassniki, Facebook, Instagram and other popular sites. It would be useful to create a web resource about your activities, to which visitors to your publics from social networks will go.
It is also necessary to organize security for the people who will come to the concert of the group, and for the musicians themselves. In this case, it is better to turn to security companies that can ensure order in the hall and prevent disruption of the concert. You need to personally meet the performers on the day of arrival at the concert, accompany them to hotel rooms and take care of their accommodation. At the end of the concert, you will need to arrange the payment of fees, the amount of which is discussed in advance with the manager of the musical group.
What does a beginner organizer need to know?
To professionally organize a concert musical groups and pop artists, you need to learn how to arrange bright, memorable shows, because this is what the viewer is waiting for. It is important from the first days to declare yourself as an organizer capable of solving any issue and arranging an unforgettable holiday. In addition to posters and other promotional materials, you will need to advertise the project on radio and television (this is another powerful argument for attracting sponsors).
It would be useful to get acquainted with the technical workers of the concert venues. Make friends with sound engineers, directors, lighting technicians and others who will help (for a fee, of course) put on a show. If possible, you should get a job as a manager in concert halls, to the palaces of culture and other venues where show programs are often held. This will allow to solve organizational issues with minimal losses funds and time.
Advice: to scale your business of organizing concerts of bands and artists, you need to gradually increase the number of partners, find new connections and expand the scope of activities. Think carefully about commercial offers and contract terms that will be mutually beneficial, and success will not be long in coming.
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It is worth remembering that the organizers of concerts can both earn a lot of money and suffer considerable losses (unfortunately, these are the realities of show business). Therefore, it is recommended to start your own business in this field with a solid start-up capital.
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Suppose you have idea to organize a party or a concert. And now you are faced with the questions of how you can save money for their implementation or even earn money.
So, in order to get money from a party, you need the very idea of \u200b\u200borganizing a concert. You have thought over the plot, outlined the main star of the event ... What to do next? Remember the main points:
- Find a concert venue (be sure to inspect it and examine the equipment of the hall)
- Determine the audience (who will go?)
- Set price range
- Learns to convince
So, to choose a concert venue, estimate how many people will come to the concert. Determinecapacitysites. By the number of seats - we print the required number of tickets for the concert. Inspect the possible entrances (especially cunning security guards or hall employees can let them in for a pittance, or even free of charge, “left” visitors or their relatives). If you do not trust the local guards, put your own guards at all entrances and exits.
Don't forget about grandma ticket scams- when a small money is shoved into an aunt who checks tickets and she lets everyone through. And at the concert, the hall will be full, and tickets will be sold a little bit. You yourself (or your friends) can try to go to the concert by giving her instead of a ticket, for example, 500 rubles. Missed - we replace it with our man.
Another trick is fake tickets. To fight them, put neon prints on them, do embossing, perforation.
Warn that only you and no one else will take the cash register. Decide on a price range: VIP , average, budget and tickets for partners.
Very good move - organize VIP -zone. Place guards near the tables or in the forefront, for especially “dear” clients. This is flattering to many, and even the inflated price for such tickets does not scare away.
In the era of modern technology, in order to invite a star, you do not have to look for it through second hands. Now on the Internet through the site you can find a connection with any artist. We learn to convince. Everyone has their own prices, but it is cheaper to invite an artist on tour (this way you will save on travel expenses). But on average, when organizing an event, all the money earned is divided approximately like this: 70% for the artist, 30% for the organizer of the proceeds. When starting negotiations with an artist, the main thing is not to worry and do not forget to bargain (there is nothing shameful in this).
In order to bring a star, consider concert expenses: fee, road share, household rider, technical rider - sound rental, hall rental, concert staff, payment to security. Afraid that you can't do it alone, hire personal assistant - one or two thousand per event, but you have someone to rely on. Since during your concert, you can simply be torn apart by all sorts of little things.
When printing posters and tickets, to save money, use offset printing. Because it's the cheapest. And on one sheet you place posters, and tickets around the edges. Best Colors for posters black, white, red. In the largest letters we indicate the artist and the date of the performance, in smaller font - the rest of the information - the venue, price, points of sale, partners, the name of the concert, and so on.
Placement of posters can be commercial and free. Or activists who are ready to work for a ticket to this concert. Distribute 30-100 posters per person (depending on the price of a ticket to a party) and explain that each poster pasted must be photographed. At what, photograph not the poster itself, but the place where it was pasted. Usually posters are hung up one month before the concert.
The legal side of the issue is taxes. They make up five percent.
When drawing up a contract with the hall, be sure to indicate the name of the site, its address and the time of the concert with a margin of at least five hours. We prescribe the technical staff of the site - the presence of an electrician, cleaning lady, water and thermal conditions throughout the event. We discuss issues related to tickets in the contract: who prints, who sells, the mode of sale, the percentage of the transaction. We indicate the cashier's working hours (only 30% of visitors arrive on time, the rest come later, so the cashier must sit almost to the end). So, when you stop selling tickets is up to you. Even if there are no numbers and the concert has begun, you should be asked if it is possible to end the sale of tickets. Specify who has the right to withdraw money from the cash register.
With the artist in the contract, we indicate how many songs he performs, how many minutes. The payment procedure is prepayment, refund in case of cancellation of the concert due to the fault of the artist, payment after arrival.
Remember that the payment for the damage done goes to the guards' account, and not to yours. The arrival of the police is always free.
I hope these tips help you organize your event!
