Picture business. Creative business idea: reproductions of paintings by famous artists on canvas Who buys paintings

Many people on our planet like art. Everyone shows their love for art in their own way: be it, or admiring painting. Unfortunately, not everyone can buy a masterpiece by a famous artist. Sometimes even reproductions of paintings are very expensive. Most often, paintings are bought as a gift, both for themselves and for other people. It is on the basis of this idea that we invite you to build your business.

The business idea is to produce reproductions of very famous painters. The basis of the canvas is chipboard, which is first processed, then a picture previously printed on a printer is glued onto it, and then it is hidden with varnish.

Imagine that you and I are not the first who wanted to do this business - an idea. In order to survive among great competition, you need to provide customers with a product that is not only inexpensive, but also unique. We invite you to keep up with the times. The latest trend in the world of pictorial fashion is paintings that smoothly flow onto the frame and are an indivisible part of it.

Let's try to use this method on ordinary reproductions. In order for your creations to be in demand, we offer you to create a large assortment of products. Then everyone can find something they need. To do this, you can use different styles: classic, vintage, baby chic, use craquelure, etc.

To get started, you need to rent a room. Your own apartment can be used as a workshop, but it is better to use a non-residential space for these purposes, for example, a basement, attic, so that the smell of paint and varnish products does not poison your life. In addition, you will simply need a large table where you will work with chipboard, as well as a drying cabinet. The drying cabinet can be made using an electric heater.

One of the most difficult things on the way to realizing your business ideas is the selection of materials that must be both high quality and affordable. You can use silver or gold to cover the frames, but the price for such a product will be correspondingly higher.

Now let's calculate the minimum expenses. You will need to purchase:

1 - computer or laptop;

2 — inkjet color printer;

3 - various chipboard formats;

5 — paper for making business cards, A4 format;

6 - sandpaper;

7 - acrylic varnishes of various shades: gold, silver, furniture, craquelure, etc.

We will spend about 23 rubles to produce such a painting, and we will sell it for 230 rubles (the same paintings in the store cost about 300 rubles). For one painting we will receive a net profit of 200 rubles, this amount will already include all expenses. If you sell 100 paintings per month, your income will be 20,000 rubles. If you sell your work in several retail chains at once, your profit can reach 2 thousand dollars.

Altera Invest was founded in 2007. We are the pioneers of ready-made businesses in Russia and the only federal business broker. Our representative offices are open in all major cities. The office in St. Petersburg was the first and is the head office.

We have collected a very large database of offers that will be of interest to buyers and investors. Our catalog contains more than 1,700 advertisements from business owners and franchisors. It will be easy to choose the right one!

What services do we offer?

We select a business for the buyer based on his capabilities and wishes
We help the seller and buyer find a common language and agree on mutually beneficial terms of the transaction
We are developing a mechanism for transferring assets and linking it to payment for the purchase.
We provide legal support. We prepare an agreement that clearly describes all the conditions for the transfer of assets and money
We participate in resolving conflicts between the parties and provide support after the transaction is completed

The result of our work is the fast and safe sale of a business for its real value. This is exactly what sellers need and what is convenient for buyers.

Altera Invest will make your business dream come true!

Our task is to organize a fair deal. The participation of professionals increases the likelihood of investing in a profitable project and reduces risks. This is the result of the coordinated work of the company’s employees:

Brokers are experienced negotiators and business experts. They work directly with sellers and buyers
Lawyers specialize in legal support for the sale of ready-made businesses and franchises
Marketers promote business and provide information support

Invest, buy a business with established processes, or open a franchise, and we will provide professional support and legal security.

sell a painting in Moscow

If a person loves art, then such a business will bring him a lot of joy, because doing what he loves is always much more pleasant. You just need to think everything through well and then your favorite business will begin to bring a lot of benefits, as well as good earnings.

Registration number 0396962 issued for the work: If a person is drawn to art, but at the same time he himself does not have any abilities in this area, then this is not a reason to be sad and upset. When a person has a great desire to be closer to art, he can build a real business on art. True, in order for such a business to begin to generate good income, the entrepreneur will have to try very hard.

How to build a business selling paintings.

Before you start selling paintings, you need to find where to buy them or from whom to borrow paintings for sale. Although in fact this is not a problem at all, because you can find people who know how to draw well and beautifully and want to sell a painting in Moscow, so paintings for subsequent resale can be ordered from them. To do this, it is not necessary to contact famous artists; they usually charge a lot of money for their services. Therefore, you will need to find several beginning artists who have good potential, they will be able to draw excellent pictures and will not charge very much money for their work.

Next, you will need to put the artists’ works up for sale; for this it would be nice to have your own store, but if you don’t have one, then you can sell the paintings via the Internet. You just need to find a suitable website where you can place your advertisement for the sale of original paintings and additionally upload photographs of your product. To make the process go faster, such an ad needs to be placed on several sites on the network, because, as a rule, there are quite a lot of them there. You should also place an additional advertisement in the newspaper, since not all people know how to use the Internet.

A business that will be related to art can be built not only on the sale of paintings, but, for example, a person can open his own gallery and exhibit works there. To open a gallery, it is not at all necessary to paint all the paintings yourself; you can also order from other artists. If you manage to promote your gallery well, it will bring excellent profits. The main thing is to find a convenient place, somewhere in the city center, to open a gallery and not charge money for visiting the gallery.

Not everyone can afford to collect paintings. It's even more difficult for artists trying to sell their art. The artist and owner of art galleries in the capital Pavel Chibiskov told a RIAMO observer how to open a gallery in Moscow, what paintings are in demand, and why artists do not undertake to paint after Van Gogh and Monet.

Paintings instead of carpets

Pavel came to the gallery business through his family business. His father began selling paintings by fellow artists at a spontaneous opening day at the Central House of Artists (CHA) in the 90s. According to Pavel, in the late 90s, business took off as the demand for paintings increased, and many wanted paintings instead of carpets for the walls.

My first art gallery "Grisaille" Pavel and his father opened it in the Tishinka shopping center in 2010.

According to him, to start getting seriously involved in the gallery business, you need to have a circle of proven artists who will not let you down and will complete your order on time.

“This is a highly specialized business, which is easier to build if you are from this world yourself - an artist, art critic or gallery employee, if you are able to organize a selection of high-quality paintings, make a decision when artists bring you paintings for sale,” says the gallery owner.

What paintings are in price?

However, it is not difficult to organize a gallery as a sales point for paintings in Moscow. The main thing is to choose the right premises with visitors in mind, because this is not a trade in things or a museum, the gallery owner notes.

“For metropolitan shopping centers, an art gallery is still a rarity, since the rent there is designed for large retail chains, and the audience there is not the same,” explains Pavel.

In addition, the location of the gallery affects the assortment: provincial landscapes sell well on the outskirts of Moscow, city landscapes sell better in the center of the capital, as well as popular Italian motifs - blue skies and exotic trees of Tuscany, or lavender of Provence.

Who buys paintings

For the buyer, the advantage of buying from a gallery is that the sellers are responsible for each painting sold and are ready to provide a guarantee for restoration services.

“If in the 90s, even hack work was sold at the vernissage, since most buyers did not understand art, today clients are more sophisticated, they are the ones who set the final cost of the painting,” notes Pavel.

The main connoisseurs of Russian painting today are not Russians, but Chinese, and not only tourists, but also entrepreneurs who do business in Moscow. There was also a client from the UAE, the gallery owner recalls.

“In the past, the Chinese mostly bought landscapes with green leaves, and the finer the details, the better. Now they have become more demanding - they are ready to spend a lot of money on valuable things, but they like to bargain,” says the gallery owner.

According to him, Muscovites' paintings are bought by middle-aged people with high incomes. Sometimes pensioners also come who have been saving for a painting for a long time. And yet, today’s regular customers are mostly wealthy people.

“Because of the crisis, the middle class has practically disappeared from among our buyers; they began to save money on paintings first of all, because the average price of a painting is 60-70 thousand rubles,” says Pavel.

Seasonal demand

Most often, paintings are purchased to hang at home, so warm colors are held in high esteem, which can easily fit into the interior of a typical Moscow apartment. Pavel's galleries present mainly classical painting - still lifes, sea and city landscapes.

According to the gallery owner, some artists are ready to work in different directions, including in the genre of contemporary art, but the majority of buyers want classics.

“Moscow residents like landscapes most of all. A win-win option - natural beauty. These can be village views, Russian nature - forests, lakes, as well as landscapes of France and Italy,” says the artist.

Still lifes - bottles with wine, cheese and grapes - also sell well.

“Bottles have been in fashion for a long time. Firstly, wine is a noble drink, secondly, many wealthy people have their own wine cellars, thirdly, such a painting can be given as a gift, especially to people who have everything,” explains Pavel.

One of the popular requests from clients is to paint a copy of Claude Monet or Vincent Van Gogh, but not every artist will undertake such work, since the copy will often be very inferior to the original, explains the gallery owner. According to Pavel, there are cases when clients refuse to buy an ordered copy and choose another painting.

Meanwhile, the fashion for paintings is set not by the large exhibitions that take place in Moscow, but by the seasons. “After Serov’s exhibition, no one came to order “Girl with Peaches,” notes Pavel.

According to him, in the summer it is almost impossible to sell a painting with a winter landscape, since people are tired of seeing snow, and green landscapes go with a bang, but in winter everyone wants white hats on Christmas trees.

How much do paintings cost?

Pavel and his father opened another gallery in the Central House of Artists just a year ago, but they buy worse paintings here than in Tishinka. Dozens of painters exhibit at the Grisaille gallery, but their composition is changing, new artists appear. According to the gallery owner, the artist himself must feel which paintings are in demand, and the gallery staff must have experience in selecting paintings.

“If we see a high-quality painting and consider it attractive to our clients, then we are happy to place it in our gallery,” says Pavel.

For any artist, periods of lack of money are normal, since income from the sale of paintings is very unstable. Pavel's gallery had months of downtime and millions of transactions. The artist considers the end of summer and the beginning of autumn to be the losing months, when nothing is sold at all.

“The price of a painting can vary from 5,000 rubles, like an IKEA poster, to several million, which depends on many factors: the artist’s ambitions, his regalia, participation in exhibitions, status in the art field, as well as the cost of materials and the size of the canvas.” , explains Pavel.

Times of crisis for the Central House of Artists

Pavel himself exhibits his paintings at a vernissage near the Central House of Artists, and the most successful of them go to the gallery. According to the gallery owner, for many generations of Moscow artists this is a legendary place, but now it is going through times of crisis. A new generation of artists also wants to exhibit at the Central House of Artists, but all the places here have been occupied since Soviet times.

Several years ago, during the reconstruction of the Crimean embankment, the capital’s authorities wanted to demolish the vernissage, but the artists rallied and preserved the exhibition. As a result, the vernissage was ennobled, the artists now had a roof over their heads and storage rooms, although the volume of exhibition space was reduced by three times, says Pavel.

In the Central House of Artists itself, since Soviet times, any self-respecting artist dreamed of organizing an exhibition, but today this site is going through times of crisis. “Today, pop star concerts are held on this site, exhibitions that are far from art are held, and it is becoming increasingly difficult to find new artists for the gallery,” the gallery owner regrets.

According to Pavel, another popular area for artists - the passage from Gorky Park to Muzeon - is now under reconstruction, and it is not yet clear whether artists will be able to return there.

Olga Shvenk

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I decided to tell you a little about the small business that my friend has been running for 3 years. He collaborates with several artists and painters.

He finds orders for paintings for them and receives an agreed percentage of the sale, that is, he acts as an intermediary between the artist and the customer.

This is his additional occupation, which, in addition to his main job, brings him a good income of 20 - 30 thousand per month. At the moment, he is no longer looking for orders; most of the clients are regular customers or their friends and acquaintances. Therefore, now all he can do is negotiate over the phone with the customer and the artist and receive part of the money for his work.

Talents need help...

Probably each of you has heard this expression “Talents need to be helped, mediocrity will find its way on its own” And in fact, in Russia there are a lot of good talented artists who live in starvation. These are the kind of artists you can really help, of course with personal benefit.

The fact is that artists who know how to draw do not know how to sell. A paintings, whatever one may say, are still a product that, like any other product, needs advertising. Now we will not talk about high art and what real painting should look like. And we will not touch upon collectors and connoisseurs of painting. We will talk about the so-called "salon painting", paintings for sale. These are oil paintings on canvas, with detailed drawings, pleasing to the eye of the average buyer who knows little about painting.

Such paintings are mainly intended for gifts and interior decoration. They have an affordable price, and the name of the artist himself essentially does not matter. These are the kinds of paintings that my friend works with. All you need is to find artists who know how to paint beautiful paintings in the salon genre and find their first customers.

Where to look for artists to collaborate with

You can advertise on free Internet boards and in the newspaper. Find artists on special Internet services or in educational institutions. From personal experience I can say that finding good artists is not difficult. Personally, for the sake of experiment, I decided to order an oil painting (landscape 50x60 with a lot of details), left an ad on the virtuosor service. ru Specified a small amount of 5,000 rubles. On the very first day, I received about 20 letters from obviously hungry artists who were ready to paint me this picture for 3,000 and even some for 2,000 rubles. Almost all of them had higher education and a high level of writing.

And so everywhere most artists who paint are unemployed! They have no orders! And if there is, it is very rare and most often from friends and acquaintances. But they have to live somehow, so they are poor and get out as best they can, grab any order with their hands and feet and are ready to gnaw out the throats of their unfortunate painting comrades.

So you definitely won’t have any problems finding artists, but finding customers will of course be more difficult, but nevertheless the task is quite doable.

Where to look for customers for paintings

The first thing to do is high quality photo album works of artists, you should have it, both electronically and live. Artists are sloppy and unkempt people, and as a rule, photographs of their works are made in exactly the same way. This needs to be taken care of first.

Online galleries

Next, it would be useful to exhibit paintings by artists in online galleries, unless, of course, the artists have not yet managed to register themselves in these services. The most popular online gallery today is artnau.ru. But still, you shouldn’t rely too much on these services, there are a lot of artists there and therefore orders will be extremely rare.

Personal website for an artist

But creating a personal website for an artist would be a very good option. Some artists have already created websites for themselves, but all of them, to put it mildly, leave much to be desired. They are miserable and absolutely “zero”! The most good thing I've seen is just a beautiful design - that's all! Almost everyone has zero attendance.

The low traffic is not due to the fact that people have ceased to be interested in the paintings, but because all these sites are made completely illiterately. They contain only photographs of the works, at best carefully photographed and processed in Photoshop, and a small biography about the artist himself. That's all! There is nothing more! I wonder where visitors might come from there? There is no text! No advertising!
The sites are not optimized or promoted at all.

Therefore, as you understand, creating a website will be useful only if it has at least some traffic, otherwise there is no point in it. By the way if you need a website or its promotion - write to me.

Social media

Also, when searching for orders, do not forget about social networks! Register the artist in all popular social networks. networks. Make a beautiful page with photographs of the paintings and the author himself in the process of work. You can make a video of how an artist paints a picture from start to finish and post the video on social networks, YouTube and the website.

In general, there are a lot of ways to advertise a product on the Internet; you just need to do it and, if necessary, connect the right people. You should start advertising paintings offline with business cards. Be sure to make several business cards that you can leave with your first clients and distribute to everyone. Print flyers, hire some student to drop them off in mailboxes. Agree with store owners selling gifts or interior accessories, hang a few banners, leave business cards.

Pricing

The price of a painting in the salon genre depends on the quality of execution, the complexity of the drawing, the number of details, subject matter and, accordingly, its size. The percentage you charge for your work is negotiated individually with the artist. Usually intermediaries take 30% of the cost of the painting. But considering that artists have an acute shortage of orders, you can set a much higher percentage of sales for yourself! Many artists are ready to work for pennies, because it is better to earn at least something than to sit without work at all.

Well, let’s finish here, I think that the basic principle of operation is clear to you. There is nothing complicated in such a business; it also does not require large investments. You just need to take this seriously. If I managed to make money selling paintings from my friend, then you will definitely succeed too. Good luck!