Beauty salon revenue by month. Tools for manipulation

The organization of beauty salons is one of the promising types of business that attracts many aspiring entrepreneurs. The relevance of this matter is explained by the desire of modern people to look good, regardless of gender. Many people can live without spectacular false nails, but no one can live without a neat hairstyle. That is why a hairdresser or a small salon will always be in certain demand, it will not be affected by economic changes.

A detailed business plan for opening a small beauty salon will help beginners in this field get off to a very successful start. To open a new business, an entrepreneur must know which services to provide and which not, and must clearly consider the profitability and payback of this new business for him.

The salon business is firmly entrenched in the service sector. Beauty salons have spread everywhere, sometimes located close to each other. There is one important aspect here that is worth seriously thinking about - the quality of the services provided. It is thanks to high service that a beauty salon accumulates a good client base. If there is competent advertising, qualified craftsmen, and a full range of services provided, there is a chance that the salon will always bring a stable profit.

All salons are different from each other. You shouldn’t deceive people by proudly calling an ordinary hairdresser a “beauty salon.” When opening this business, it is worth thinking about the audience: for what category of the population is the salon opening? If you live in a large metropolis and are planning to open a salon with a wide range of luxury services, then you should think about the image of the future salon. But if the salon is intended for the elderly and pensioners, opening a salon here would not be appropriate.

In the case of this target audience, it is better to call your business a “hair salon” so as not to scare away the category of clients that you are going to serve on an ongoing basis.

You can also create specialized salons, for example, dog grooming salons, men's salons, children's beauty studios, and special image studios. The main thing is to accurately indicate the categories of your salon.

After choosing the direction of the salon, we begin registering a new enterprise, but first you need to draw up a business plan, which must be submitted with all other documents. The list of required documentation is as follows:

• Written business plan;
• Lease agreement;
• Official conclusion of fire and sanitary services;
• Obtained permission to conduct the selected economic activity;
• Received certificate of conformity;
• Availability of medical records for all current employees.

Some special services of beauty salons must undergo a mandatory licensing procedure. This list includes all services where skin damage is expected. These important points need to be taken into account when opening a beauty salon.

Before creating a business plan, you need to decide on the list of services that will be provided to the population in this salon. Typically, all salons have the following standard set of services:

• High-quality hairdressing services;
• Designer manicure;
• Modern cosmetology services - depilation, peeling, eyebrow and facial skin care;
• Various types of massage;
• Solarium.

To open such a salon with the specified range of services, you will need a room with an area of ​​120 sq.m., where there will be the following departments:

• Reception - for receiving clients and registering calls;
• Halls for providing hairdressing services;
• Hair care room - hair washing, curling and coloring will take place here;
• Pedicure and manicure rooms;
• Massage room;
• Equipped room for solarium;
• Make-up artist's office;
• Staff premises;
• Utility room.

At the same time, a novice entrepreneur must be aware that any premises will have to be adjusted to the specified standards of a beauty salon, regardless of the status of the premises, and this requires a decent investment.

When creating a business plan, you need to adhere to the accepted structure, regardless of the field of activity. A business plan consists of the following parts:

• The main goals of starting a business;
• Detailed description of the selected industry and new company;
• Description of the services provided;
• Project Summary;
• Analysis of the selected market niche;
• Description of organizational aspects when opening a beauty salon;
• Financial plan;
• Organizational plan;
• Project effectiveness assessment;
• Probable risks and guarantees.

These are the main points that should be contained in any business plan. A similar procedure will apply here.

We write down the main goals of the project

The main objective of the new project is to open a beauty salon in your city of residence, capable of providing quality skin, face and body care services, and hairdressing services. Potential clients of the salon can be people with average income, women aged 25 to 45 years.

To implement the project according to all the rules, the entrepreneur will need an investment of 2 million rubles. for a salon in a small city and from 4 million and above - for a studio in a large metropolis. Next, it is necessary to set specific deadlines for the implementation of this project to obtain the necessary permits and purchase the necessary equipment. The entrepreneur must carefully analyze all these points and set specific deadlines for its implementation.

Detailed description of the company

The main objective of the project is to open a beauty salon that meets the principles of first-class service. Clients will be offered a wide range of hairdressing services, high-quality manicures and pedicures, cosmetology, and massage. The beauty salon market is recognized as one of the fastest growing. A large number of salons are located in cities with a population of over a million - Moscow, St. Petersburg. Visiting a beauty salon is no longer a privilege for the elite; the services of many of them are available to people from the middle class. As the demand for services increased, the number of beauty salons increased. The number of people regularly visiting salons has increased by 40%. This growth is associated with the accelerated pace of life, when, instead of self-care, many women began to often use the services of beauty salons, finding their services profitable and affordable.

Typically, a beauty salon is located on the 1st floor of an apartment building, with a separate entrance and a catchy sign. To refurbish a rented premises, an entrepreneur must be prepared to invest up to 88% of the total cost of the property. You can choose individual entrepreneur as the form of ownership. A simplified tax system is suitable for the salon.

To open a full-fledged beauty salon, you just need to choose only 6 main types of services:

• The full range of hairdressing services: men's and women's haircuts, styling, hairstyles;
• Manicure and pedicure - a full range of services for care, extensions, design and correction;
• High-quality services in the field of cosmetology - hair removal, eyebrow care, eyelash extensions, peeling;
• Comprehensive facial skin care;
• Solarium.

As important competitive advantages, we note a wide range of services provided, affordable prices, high quality and decent service. Next, you need to provide a price list of all the services that will be provided in this salon.

Some salon services may require official permission from Rospotrebnadzor, as well as permission to operate from the State Fire Supervision Authority.

As they say, there are no trifles in any business; an entrepreneur must think through everything down to the smallest detail. To conduct this activity, it is enough to create 1 legal entity - individual entrepreneur. This type of activity includes the following services:

• Hairdressing services, shaving and beard trimming, cosmetology massage, manicure, pedicure, professional makeup;
• Trade in cosmetic products, retail trade in non-specialized places;
• Other activities aimed at maintaining health;
• Physical education and health activities - involving visits to various types of baths, weight loss salons, massage rooms.

The implementation of the project, from the moment of registration until the start of sales, takes up to 3 months, the entrepreneur needs to take this into account. The business owner turns into a salon manager. It is on his shoulders that important strategic planning of his business is carried out, analysis of key performance parameters. All service personnel are subordinate to him; we entrust accounting matters to a third party.

Making a financial plan

As part of the business plan, it is necessary to draw up a financial plan for upcoming contributions at the preparatory and main stages. Among the main expenses of the preparatory period we note the following costs:

• Registration fees, obtaining the necessary permits, processing of related documentation - 25-30 thousand rubles;
• Renovation and redevelopment of rental premises - 300 thousand rubles;
• Purchase of equipment - 800 thousand rubles;
• Installation of purchased equipment - 70 thousand rubles;
• Recruitment costs - 20 thousand rubles;
• Advertising company for the opening and promotion of a thematic website - 70 thousand rubles..

• Monthly rent - 80 thousand rubles;
• Payroll - 300 thousand rubles;
• Accounting - 20 thousand rubles;
• Organization of advertising - 40 thousand rubles;
• Payment of utilities - 10 thousand rubles;
• Management costs - 10 thousand rubles;
• Garbage removal organizations - 2 thousand rubles.

Here are approximate financial indicators; all these values ​​may vary depending on the city in which the salon will be located, because the cost of the same services in different regions may be different.

Organizational plan

First you need to decide on the room where the salon will be located. It is advisable that it be located in a busy area. Carefully study what is located near the salon, what objects are nearby. Next, the entrepreneur will have to redevelop the premises and carry out repair work. It is necessary to conclude a long-term lease agreement with the landlord, then carry out all major work. The functioning of the launched salon will be ensured by administrative staff, a senior administrator and an assistant. For an average beauty salon, you need to recruit 6 universal hairdressers who will work in shifts, 1 professional cosmetologist and makeup artist.

It is advisable to recruit into the team those craftsmen whose skills are confirmed by various training diplomas. This is a prerequisite for ensuring a good reputation for the salon. The main requirements that will be presented to employees are a good level of competence, the ability to find a common language with people, communication skills, and a responsible approach to work. As fixed expenses, he notes expenses for purchasing consumables, paying rent, utility bills, and paying for garbage removal. The volume of services provided is influenced by seasonality with a decrease in the rate in the summer; during the period of formation there is an increase in the recognition of the salon. The implementation period for all these procedures is 3 months.

Case performance assessment

To fully implement this project, significant financial costs will be required. As the return on investment increases and the stable planned volume is reached, financial risks are minimized. The approximate payback period for this business is 7 months. The project will begin to generate some profit immediately after launch.

Certain financial risks and possible guarantees

During his economic activities, a newbie may face certain risks that may arise in his work. Among them are various types of theft, natural phenomena, and the emergence of strong competition. Increases in raw material costs may also have an impact on business operations. Salon operations depend on supplies that are purchased from different manufacturers. If the supplier starts raising the price, this may be a reason to switch to another cosmetic brand. The modern cosmetics market has a wide range of prices, from which you can choose a product at an affordable price. During the period of seasonal decline in sales, the volume of planned profit also decreases; this point must be taken into account. To reduce this seasonal phenomenon, it is important to change organizational policies and organize various promotions and discounts. In the field of cosmetology and hairdressing services, many trends are changing, and recently purchased equipment is becoming obsolete. All this leads to the need to change certain equipment. While participating in various thematic exhibitions, promotions, and special master classes, you can learn everything about new trends in the field of beauty. This needs to be monitored, because it affects the image of the enterprise.

The main risk of this business is the low funding of various marketing campaigns organized to attract new customers. The development of advertising campaigns and media planning should be taken with the utmost seriousness. The lack of specialized specialists and the low level of professionalism of the selected personnel can lead to the fact that your competitors will have more advantages. It is necessary to conduct courses to improve skills with the involvement of real professionals in their field, to create an effective system of motivation and control. All these risks contribute to a reduction in the salon’s profit and incurring direct losses caused by improper organization and incorrect calculation of the approximate payback. Your salon can generate losses if its work is not organized correctly.

• Financial losses due to lack of organization and activity of competitors;
• Changes in the popularity of certain cosmetic services;
• Personnel turnover, low level of competence of craftsmen, lack of specialists.

Based on the selected area, you need to conduct a similar quantitative study of probable risks in your business plan. To provide your own salon with the necessary flow of clients, you need to strengthen your competitive advantages, create an aggressive marketing campaign, and win 8% of the market from competitors in a fair fight. In order to increase profitability, we are increasing the advertising budget by 15%, and are working on self-promotion in conditions of strong competition. All of this should be contained in your business plan.

A clear plan and thoughtful organization are 2 steps on the thorny path to success in your business. Constantly work to improve the skills of your employees, because the worse the service in the salon, the more likely it is that a dissatisfied client will leave for your competitors. It is important to prevent this from happening, so you should not waste money on quality advertising and professional training, since these events have a direct impact on your business.

In this material:

Opening a beauty salon is one of the most popular ideas that come to the minds of aspiring businesswomen. And this is not surprising. What could be more attractive for a woman than working in the beauty industry!

But is it so easy to develop your business in this area? After all, the main thing for business is stability and obtaining economic benefits.

Business Description

Goals

The activities of any beauty studio are aimed at providing cosmetic and hairdressing services. At the same time, the level of beauty centers varies - from economy to premium class. Therefore, it is very important to determine the format of your own enterprise when drawing up a ready-made business plan.

All salons are divided into three categories:

1. Basic level offering standard inexpensive hairdressing services, eyebrow shaping, and classic manicure.
2. Average level. More highly qualified craftsmen already work here, offering a large range of modern care services. Such a beauty salon can offer simple cosmetic procedures and a solarium.
3. Luxury class. The most prestigious institutions working in this field, with a high level of specialists and, accordingly, the most expensive services in the city. Luxury salons offer services taking into account the latest fashion trends and techniques for transforming your appearance.

Types of services

Most successful beauty salons grew out of small hair salons or quick service manicure outlets, which gradually expanded their field of activity.

Today, the mandatory list of a full-fledged mid-level beauty center should include the following types of work:

1. Cosmetic procedures. These include massage, skin cleansing, care and correction procedures for the face and neck.
2. Hairdressing services. Hair care, including cutting, styling, coloring.
3. Eyebrow modeling.
4. Manicure. These are, first of all, manicures and pedicures, as well as hand skin care procedures.

But the beauty industry does not stand still, so beauty salons are trying to offer additional procedures in addition to basic ones. These include:

• services of a stylist and makeup artist;
• solarium;
• therapeutic or relaxing massage;
• tattoo;
• piercing;
• epilation.

To stand out from numerous competitors, you can offer exotic types of massage:

• Chinese;
• Thai;
• Vietnamese.

Anti-cellulite massages, scrubs, wraps and other figure correction procedures are very popular among visitors to beauty salons, especially in the spring, before a planned vacation.

Don’t forget about little visitors to beauty centers, offering services for kids in special children’s hairdressing chairs, which will additionally attract customers.

Men prefer to seek hairdressing and barbering services, so many beauty salons aimed at the stronger sex offer a combination of hair correction and beard modeling.

The beauty industry is constantly evolving. It is very important to monitor fashion trends and new technologies, so successful salons constantly send their employees to trainings and industry exhibitions, review and expand the price list. Today you won’t surprise anyone with such procedures as

• gray hair camouflage;
• hardware cosmetology;
• waxing;
• men's manicure;
• outdoor barbershop;
• acupuncture;
• salt therapy;
• paraffin face masks;
• eyelash extensions;
• facial tattoo

Cosmetology, especially correctional and age-related, is also gaining momentum, offering the following services

• birevitalization - an injection method of enriching facial skin with vitamins;
• contour plastic surgery – filling wrinkles with hyaluronic acid and fillers;
• mesotherapy – injections for cell rejuvenation and healing.

In addition to providing traditional and exotic procedures, a beauty salon can earn money by selling cosmetics and jewelry.

If you can make a sufficient amount of investment, it is recommended to start with a mid-level beauty studio, which will allow you to reach a large target audience in your area. To do this you need to open

• cosmetology salon;
• hairdressing salon;
• manicure and pedicure room.

The relevance of the idea of ​​opening a beauty salon

People have always had a need for hair, nail and skin care services. These procedures do not lose their relevance today, regardless of the region and the average income level of the population.

The invention of new cosmetology, manicure and other procedures, as well as their further widespread advertising and popularization, help to generate income much greater than just from a haircut or facial massage.

Therefore, opening your own beauty studio is not only prestigious, but also profitable. True, in order for this activity to become profitable, it is necessary to correctly develop a business plan for the future beauty salon.

Preparatory stage

Market and competitor analysis

The service industry is characterized by high competition in almost all regions of the country. Often in large cities you can see two or three salons nearby, or even in the same building. Therefore, a detailed market analysis must be included in a beauty studio business plan.

On the one hand, the organization needs to be competitive, and on the other, it is necessary to develop such a pricing policy in order to make a profit and recoup the investment. Prompt collection of information will allow you to correctly assess the situation on the market and tell a lot about similar companies.

Typically, all competitors are divided into several types:

1. Monosalons. These are establishments offering one type of service - massage parlors, manicure studios, cosmetology centers, tanning salons.
2. Home-based craftsmen. This activity is not to everyone’s taste due to the minimal comfort of staying in someone else’s apartment.
3. Economy class hairdressers attract with their low prices, but usually the level of service leaves much to be desired.
4. Beauty salons of medium and high level. Organizations of this type represent direct competition.

To begin with, it is recommended to visit similar establishments to study the quality and range of services, as well as the price list. If the owner of a beauty salon is familiar with the activities of his business neighbors, he will be able to correctly justify the prices for similar procedures. It is also necessary to have an idea of ​​the target audience that the salon is targeting.

REFERENCE: 15-20% of beauty industry establishments are mid-level service salons.

Thus, competent study of the market will allow:

• competently position your own brand;
• optimally develop a list of services and pricing policy;
• offer new products in a timely manner that competitors do not yet have;
• think over effective promotional activities.

Determining the target audience

Most visitors to beauty salons are representatives of the fairer sex. They are the consumers of most services:

• cosmetic;
• hairdressing salons;
• nail service;
• comprehensive body care procedures.

If you expand the range of offers for caring for your own appearance, focusing on men and children, you can significantly increase the flow of clients, salon occupancy and, consequently, income.

Risk factors

When analyzing risks in the beauty industry, external and internal factors are identified. External risks include

• an increase in the number of direct competitors and activation of their activities;
• price dumping on the market;
• seasonality of business;
• decrease in purchasing power of the population;
• displacement of old methods and technologies by new ones;
• increase in the cost of raw materials.

When a new participant appears on the market, similar organizations usually increase their marketing activity, trying to redistribute the client flow. In such a situation, monitoring the activities of competitors and timely correction of pricing policy will help.

The increase in the purchase cost of materials is offset by a change of suppliers. The modern beauty industry offers a huge selection of care products.

To smooth out seasonal downturns, you will have to think through promotions and optimize monthly expenses.

Internal risks can be called

• staff turnover;
• low level of competence of specialists;
• lack of funding for marketing activities.

With the help of personnel motivation systems, you can retain qualified employees and increase their loyalty to the company. It is also recommended to monitor exhibitions, forums, and staff training events in order to maintain a high level of services offered.

Organizational plan

Registration of a beauty salon

To get started, you need to register an individual entrepreneur or LLC, and also switch to a simplified income tax system (6%).

The registration procedure for an individual entrepreneur is simpler than for an organization. To do this, you will have to submit to the local tax office:

• registration application;
• receipt of payment of the duty (800 rubles);
• copy of passport;
• application for simplified tax system.

After registration you need to collect permissions

• fire inspection;
• territorial property management.

Search for premises, location requirements

You can locate a beauty salon in a large business center or on the first floor of a multi-storey residential building in a residential area, preferably on the side of the roadway.

Premises requirements:

• at least two isolated rooms for a manicurist and cosmetologist;
• a spacious hall for hairdressing services with 2-3 seats;
• reception hall and waiting area;
• from 7 meters for each workplace;
• availability of an additional room for organizing staff rest;
• hot and cold water, heating, good lighting.

Interior creation

Developing a salon design requires a special approach, since the interior plays, if not a decisive, then an important role in the success of a business. A good option would be to contact special organizations to develop the concept of corporate identity and room design.

The environment inside the salon should be harmoniously combined with the types of services offered by the establishment. For example, if there is a Chinese massage in the price list, it is better to make an interior design in the Chinese style.

Purchase of equipment and furniture

The style and functionality of the furniture must also meet the requirements of the beauty salon concept.

Below is an approximate list of technical equipment and interior items to get started.

All equipment must comply with the standards established by the Ministry of Health of the Russian Federation, have a warranty period and permits.

Recruitment

The level of qualification of the craftsmen ensures the retention of a base of regular customers and the influx of new visitors, so it is recommended to pay great attention to the selection of personnel. The staff depends on the level of the salon and the list of services provided, but, in any case, it will be needed

• two hairdressers;
• one manicure and pedicure specialist;
• one cosmetologist;
• two administrators;
• room cleaner.

Very often, the owner of a beauty salon takes on some of the functions, for example, replacing the administrator.

Advertising and marketing of a beauty salon

Outdoor

The tastes of the public are constantly changing, new types of services appear or traditional ones are improved. All this forces us to timely adjust marketing activities and update offers.

In the beauty industry, one of the most effective ways to convey information to the target audience is the placement of outdoor advertising on city streets. For this we use:

• cabinets;
• advertising installations;
• displays;
• billboards;
• stretch marks;
• shields;
• prismatrons.

These structures can be placed anywhere - along the roadway, at bus stops, train stations, in parks, on the facades of houses.

Outdoor advertising complements television commercials. It reaches a large audience and can have a very strong impact on the consumer. Most often, advertising boards measuring 3x6 meters or city-format light boxes are used.

Website creation

For a mid-level or premium beauty salon, having a beautiful modern website is not just an advantage over competitors, but a prerequisite for a successful advertising campaign. Its creation must be entrusted to professionals.

On television and radio

As mentioned above, commercials work great in combination with outdoor advertising. Television has the widest communicative capabilities for conveying information to the consumer, providing both a visual and audible impact. The disadvantage of this type of advertising is the high cost.

Radio advertising is much cheaper to place, but people's concentration levels when listening to the radio are lower than when watching television.

Other ways to attract clients

Additional means of attracting consumers include distributing leaflets and placing advertising blocks in local print media.

Internet advertising can provide a good flow of customers:

• email distribution;
• information in search engines (Yandex, Google);
• communication on forums.

The optimal platform for promoting a beauty salon is social networks, especially Instagram, which has a huge visual impact on the target audience. This is facilitated by

• the great popularity of the Instagram network among Internet users;
• predominance of female audience;
• easily digestible content;
• viral advertising;
• the ability to use the site from a mobile phone.

The correct selection of hashtags, unique content tags, is of great importance for an advertising campaign on social networks. For example, #beauty salon Moscow, #manicure Tver. Hashtags should be popular, but limit the audience based on territory.

Financial plan

Investments in business

To open a beauty studio, you will need the following investments:

Current expenses

Monthly expenses include

Income

The income part of financial calculations is formed as follows:

Profit calculation

With the declared level of income, the financial result for the month is expected to be about 571,150 rubles in profit.

Profitability and payback period of investments

If we divide the profit received by the monthly income, we get 38% profitability. The payback period for the initial investment will be 2-3 months.

The business plan for a beauty salon presented above allows us to conclude that this type of business has virtually no serious risks and is available to almost every beginning entrepreneur who is ready to invest in a new promising business.

Approximate data:

• Monthly income - 240,000 rubles.
• Net profit – 64,175 rubles.
• Initial costs – 415,000 rubles.
• Payback – from 7 months.

In this article we will draw up a detailed business plan for a hairdressing salon with calculations.

Market analysis

If we talk about the hairdressing services market, it should be noted that the crisis and various economic changes react to it, of course, but not critically. A person cannot go long without a haircut. And if a woman has dyed hair, then she will definitely run to the salon as soon as her roots grow out. And here price will no longer matter as much as quality.

In total, there are more than 35 thousand different beauty salons in Russia. By the way, almost 15% goes to the Moscow region.

It is noteworthy that the share of chain stores does not exceed 3%. Almost the entire market is based on the work of individual hair salons. Each of them has its own consumer.

It is quite easy for a new service provider to enter the market - it has no financial or competitive barriers. All competitors occupy a very small market share. In fact, they are not direct competitors. Except for the salons that are very close by. It turns out that each hairdresser serves its own market segment, most often determined by location.

Almost 85% of the market is middle or economy class salons. When determining the cost of services, it is worth focusing on the prices of this particular market segment. VIP and luxury hairdressing salons need not be taken into account. They serve a separate stratum of society.

Thus, the main competitor is small suppliers of hairdressing services that have an average market price or below the market price. Their individual influence on the sphere is not significant.

Of course, the most frequent consumers of the service are women. Men and children have a smaller share of consumption.

Portrait of a potential buyer: women with average income who actively take care of themselves (age 18-55 years), as well as men with average or above average income aged 20-45 years. Children are also potential consumers, but, as a rule, parents bring them to get their hair cut at the same place where they themselves use hairdressing services.

SWOT analysis

When drawing up a business plan, you need to take into account external factors that can positively or negatively affect the business. They cannot be changed, but it is quite possible to minimize the threat. External opportunities include:

• Hiring more qualified personnel.
• Increasing external investment in the project.
• Development of relations with suppliers of raw materials and equipment, emergence of permanent suppliers.
• The emergence of new technologies and the possibility of their implementation.

If we talk about external threats, we cannot fail to note the following factors:

• An increase in the level of competition and, as a result, a decrease in the average market price.
• Changing tastes and preferences of consumers.
• Complications associated with the legislative side of the project, the emergence of new requirements, the need to comply with them.

In addition, the hairdressing salon has its own strengths and weaknesses, which will need to be worked with throughout the entire time. So, the strengths include:

• Good location.
• Qualified personnel.
• High quality equipment.
• Acceptable prices.
• Quality service.

Weaknesses will be:

• Lack of experience in this field.
• Lack of client base.
• Zero image of the organization, they don’t know about it.
• Narrow range of services.

Opportunity Assessment

Number of working days in a week: 7.

Operating mode:

In total, the hairdressing salon will work 80 hours each week. Let us remind you that the maximum weekly hourly output by law must be no more than 40 hours. Thus, the organization must have at least 2 hairdressers.

At first, 2 masters per shift will be enough. In case of high demand and a large number of clients, an additional work unit can be hired. The premises must be equipped in such a way that there is room for one more employee.

Organizational and legal aspects

1. Official registration. Individual entrepreneur or LLC. You only need to pay the state registration fee, which is 800 rubles. the manager can do it on his own if needed. Additionally, you can order a print and a printed version or the Unified State Register of Individual Entrepreneurs, respectively. Remember that the type of activity must be indicated there. To do this, you need to find a suitable OKVED code. In the case of a hairdressing salon, it will be – 93.02 Provision of services by hairdressing and beauty salons. It includes not only hairdressing services, but also manicure, pedicure, and facial massage services. If in addition you are engaged in the sale of wigs or cosmetics, you must include this activity in the register with the appropriate code.
2. The tax regime can be chosen either UTII or simplified tax system. Here the choice depends on the specific case.
3. Remember that the lease must be official! No verbal agreements. If the premises are owned, this fact must be confirmed by the presence of appropriate paper.
4. There is no requirement to obtain a license to provide hairdressing services. However, if you provide cosmetic services there, then a license is required.
5. It is necessary to purchase a cash register and register it with the tax authorities. This is provided that you do not use UTII.
6. Before you use the cash register for the first time, you must notify Rospotrebnadzor about the start of work. This can be done at the city administration. You need to have with you: a passport, an application, a certificate of registration of an individual entrepreneur or LLC, a lease agreement, documents confirming the presence of a cash register.
7. There are sanitary standards for hairdressing salons. They are clearly stated in SanPiNe 2.1.2.1199-03, just dedicated to hairdressing.
8. It is worth coordinating the opening of the salon with the SES and firefighters. Each of these authorities will most likely put forward their own demands. So, for the SES it will be necessary to submit documents such as:

• Agreement on waste removal and disposal.
• An agreement with a dry cleaner to wash the necessary linen.
• An agreement for carrying out measures to treat the premises, including deratization, disinfestation and disinfection.
• An agreement that confirms that fluorescent lamps are removed and disposed of properly.

You will also have to acquire a log indicating that the organization keeps records of the consumption of disinfectants.

All workers must be familiar with safety regulations. This is recorded in the appropriate log book.

Make sure you have bars on the windows (if necessary), an evacuation plan, a ventilation system, and fire safety equipment.

Please note that there is no need to obtain permission. However, failure to comply with the rules in the future may result in a fine or closure of your hairdresser!

1. All hairdressers must have not only a health certificate, but also relevant certificates of completion of courses in their specialty. In addition, they must undergo a medical examination annually.

Please remember that certificates are required to provide the following services:

• manicure;
• pedicure;
• makeup;
• care for body, face and hair.

Drawing up a marketing plan

When developing a strategy, it is very important to decide on the name of the organization. The style of the hairdressing salon should be consistent with the name. Pay attention to interior details. It is better to choose a name that is memorable and catchy. It’s good if it is immediately associated with the corresponding type of activity.

At first, clients will come, learning about your hairdressing salon exclusively from advertising campaigns. Only then will the word of mouth system start working.

The following types of advertising should be used:

• A bright and catchy sign.
• Distributing leaflets and flyers on the street, as well as delivering them to nearby houses.
• Carrying out promotions in shopping centers with the distribution of discount coupons.
• Advertising in newspapers, on television.
• Internet advertising (including contextual advertising, creation and promotion of your own group on social networks).
• Entering information about the organization into all existing city catalogs.

Along the way, you may want to create your own website. Remember that it should not only be beautiful and informative, but also easy to use.

Income calculation

Due to the fact that we do not have a lot of initial funds, and the main competitors will be small middle- and economy-class hair salons, the price must be set at the market average level. It is very important that workers have sufficient qualifications. The quality of service should not be inferior to competitors. The average bill at a hairdresser is 400 rubles. A men's haircut can cost 150-250 rubles, but women's haircuts can cost up to 800 rubles, and if with coloring, for example, it will be much more.

The average price of the service is 400 rubles. The average traffic volume is 10 people per day per 1 technician. Total 2 masters for 4000 rubles. they will make 8000 rub. revenue per day.

Total monthly revenue: 240,000 rubles.

Drawing up a production plan

The work can be carried out in an ordinary one-room apartment. The main thing is that it be converted into commercial real estate.

Remember that one hairdresser should have at least 7-8 m2. We have 2 hairdressers. If we consider that the area of ​​a one-room apartment is approximately 40-50 m2, then there will be an additional reserve space that can be used to attract another hairdresser to work.

It is better to choose a room that has already been renovated. In any case, some modifications will be needed. Especially if the apartment does not comply with fire safety rules (no ventilation, no evacuation plan). This also includes the installation of special sinks for work.

Of course, the most important component of any hairdressing salon is the equipment. This includes chairs, tables, necessary tools (curling irons, hair dryers, etc.), counters, mirrors, cabinets, drawers, bins, shelves, racks. In a word, everything that is connected with the work of hairdressers.

Furniture includes an administrator's chair and desk, hangers, and armchairs for waiting visitors.

In terms of equipment, you will need a laptop for work, a telephone for receiving calls, and you can also install a music center to create an appropriate or relaxing environment.

Particular attention should be paid to the clothing of staff. It is better to order a uniform from a special company. Have them make clothes in a specific color scheme, with the logo or name of the organization. This move will instill confidence in customers. They will understand that the establishment cares about its own reputation and pays attention to even the smallest details.

4 hairdressers will work in the organization. 2 people per shift. Work 2 through 2. There will also be 2 administrators who carry out wet cleaning several times during the day.

To attract professional hairdressers, it is worth considering working conditions that are beneficial for them (possibly a larger percentage of the cost of services, bonuses). The quality of services will directly affect the number of clients.

Initial costs

Financial plan

Monthly income: 240,000 rubles.

Monthly costs:

Net profit before tax: 75,500 rubles

Tax amount (USN, 15% of the difference between income and expenses): 75,500*0.15= 11,325 rubles

Net profit: 64,175 rubles.

Payback: 415,000/64,175= 6.46. Therefore, the business will pay off in about 7 months, at least. But the first 1-3 months will be a promotion period and there may not be many clients. Therefore, on average, you can take 10 months of payback.

Risks

When starting a business, it is very important to take into account all possible risks and try to minimize them. When opening a hairdresser, pay attention to the following risks:

1. Economic risks . These include:

• Possible insolvency of the business owner.
• Decreased demand.
• Price reduction.
• Inflation.
• As a result, a decrease in income.

To combat them, it is necessary to develop a more flexible pricing policy, ensure high quality of services, work with clients, and conduct advertising campaigns.

1. Production risks . They entail a decrease in income.

To avoid these risks, it is necessary to promptly replace and repair equipment and have a clear schedule for performing this work.

1. Financial risks.

It is worth thinking about attracting investment and considering the option of taking out a loan. If possible, you can insure not only property, but also specific risks. It is very important to develop a competent and very detailed strategy that will help the organization get into the zone of profitable operation.

1. Natural risks.

You can avoid them by insuring your own property.

I would like to give a few more tips:

If you feel that clients are not coming to you, run advertising. The most effective in today's technological age is advertising on the Internet. Order contextual advertising, for example.

Don't try to save money on equipment. This will reduce the quality of the service provided. In addition, low-quality equipment may break. Pay attention to finding a reliable supplier. Be sure to review all certifications. And when purchasing, do not throw away guarantees and receipts.

It is also better to purchase raw materials in bulk. Find a local supplier or work with a company that provides professional cosmetics directly. This not only saves money, but also ensures the reliability and quality of your products.

In the future, you can also sell cosmetics at retail. Just don’t forget to include the corresponding OKVED code in the extract from the Unified State Register of Individual Entrepreneurs or the Unified State Register of Legal Entities.

Take the time to find professional craftsmen. Half the success of your business depends on them. Be sure to work with them, send them to new courses.

If you cannot find qualified specialists, contact special schools that train future hairdressers. Select the most promising ones and offer them a job.

To reduce costs and increase control over the business, some entrepreneurs independently act as an administrator in shifts. Thus, the expense is reduced by the amount of the salary of one administrator and goes to your net profit.

You can provide manicure services together with hairdressers. To do this, check out.

Important: Remember that you can independently create a business plan specifically for your business. To do this, read the articles:

One last request: We are all human and can make mistakes, leave something out, etc. Do not judge strictly if this business plan or others in the section seem incomplete to you. If you have experience in this or that activity or you see a flaw and can add to the article, please let me know in the comments! This is the only way we can jointly make business plans more complete, detailed and up-to-date. Thank you for your attention!

♦ Starting investment: 1,225,000 rubles
♦ Payback period: 9 months
♦ Beauty salon profitability: 55%

A presentable appearance is important to many people. They are ready to invest money in special procedures, cosmetics, and visits to specialists in order to maintain their beauty.

As you know, demand creates supply. Therefore, opening a company in the beauty industry has great potential and profitability.

As in any other serious undertaking, the first step to success is to make beauty salon business plan.

Why is it worth opening a beauty salon?

1. Such a business can be developed into a whole network of salons in the future.
   In this case, the name will start working for you, and new investors for the business may appear.
2. To get started, a minimum staff and a set of equipment will be enough.
3. It is not necessary to rent a large space for a beauty salon.
   If there is enough space for 2-3 craftsmen (7 sq.m. per workplace), this is quite enough to start the full functioning of the company.
4. Business demonstrates high rates of development.
   After all, even in times of crisis, people try to allocate money for personal care.
5. The initial investment is relatively small.
   At the same time, competent adherence to the business plan will allow you to recoup them in 9-12 months.

Beauty salon business plan: planning

Project Summary

A beauty salon business plan begins with a summary of the future enterprise.

This is the shortest section of the plan, but no less important.

The introductory 5-6 sentences should briefly reveal the essence of the project and interest the reader.

At this point, the entrepreneur describes in more detail the goals he has set for himself and by what methods he plans to achieve what he wants.

The first include:

• making a profit from organizing a beauty salon;
• development of a step-by-step development strategy;
• analysis and conclusions regarding the payback of the project.

The first of the goals is the main one, because all further steps of the entrepreneur are focused on opening a salon.

Business plan information about the company

This section of the business plan contains information about the name of the enterprise, its location, and work schedule.

The location of the salon is most advantageous on a street with heavy traffic of pedestrians and cars, with parking spaces.

An important condition for success is the absence of competing firms nearby.

The company may be located inside a shopping center or office building. But in this case, special attention is paid to outdoor advertising, noticeable signage and clear signs for visitors.

Beauty salon marketing plan

In the “Marketing” section of the business plan, the project’s place in the service market is determined, strengths and the presence of competitors are assessed.

The finished document should include an analysis and description of the following factors:

1. Trends in the development of the beauty and services sector in the current conditions.
2. Analysis of how its location will affect the success of the salon.
3. Information about the client base: age, gender, income level, etc.
4. Analysis of the advertising campaign that will be undertaken when opening the salon and its promotion.
5. Information about competitors, their advantages, features.

At the moment, the decision to open a beauty salon demonstrates a high level of profitability.

With a competent approach to locating a company, as well as its promotion, there is every opportunity to receive a constant, stable flow of clients.

Target audience of the project

The largest part of beauty salon clients in the current business plan is represented by women 25-34 years old. However, in recent years the segment represented by teenagers 14-18 years old has also been growing.

Both girls and boys strive to put themselves in order, trying to minimize the manifestations of adolescence.

The average income level of the target audience depends entirely on the type of salon. It is obvious that VIP-class establishments are mainly visited by people with an income of 50-80 thousand rubles. per month. At the same time, visitors to economy class firms typically have an income of 20-30 thousand rubles. per person.

Advertising campaign for the salon

However, there are several options for an inexpensive but effective advertising campaign for your current business plan:

• Adding to maps.
  Many clients search for a salon based on the request “haircut of the Kitay-Gorod metro.”
  To get into the search results, you usually don’t even have to pay extra. So be sure to check out these geographic directories!
• Gift certificates.
  You can’t even imagine how often people give each other pre-paid beauty salon services.
  This gift is considered necessary, universal, and often affordable. The introduction of this service will attract new clients to you.
• Advertising on forums.
  The female part of the Internet space spends quite a lot of time on forums. And he trusts the recommendations received there.
  If your services are recommended in one of the popular communities, expect a flow of new clients.
  The main thing is not to order the writing of laudatory odes that have nothing to do with reality. Then you will only ensure a damaged reputation for yourself.
• Social media.
  In the modern world, the development of a company without a presence on social networks is almost impossible.
  To begin with, you should create accounts on VKontakte and Facebook. Other networks increase brand awareness, but rarely have a significant impact on sales.

Project services

To determine the list of necessary equipment, consumables and employees, you need to establish in your business plan a list of services that will be provided in the beauty salon.

1. Hair care: men's and women's haircuts, hair styling, creating wedding and evening hairstyles, hair care using special products and procedures.
2. Nail care: a whole range of activities dedicated to pedicure and manicure.
3. Cosmetologist services.
4. Skin care: procedures using special cosmetics, massage. If you expand the list of services, you can include a solarium here.

Salon staff

Organizing a beauty salon requires the following employees:

• Administrator.
  Responsibilities include: accepting orders, purchasing inventory, managing finances, coordinating the work of other team members.
• Hairdresser.
  Since women’s haircuts are statistically more popular, it is necessary to hire two generalists for the women’s room and one for the men’s.
• Masseur.
• Nail care specialist.
  At the initial stage, one person is enough.
  Subsequently, the staff may expand.
• A cosmetologist who also performs the duties of a makeup artist.

The staff at the opening of the salon will be seven people, with the exception of the manager.
Job responsibilities under the Labor Code, shift schedule, salary - all this data must be displayed in the business plan.

Beauty salon business plan: implementation

“Those who want to become rich should think about the fact that they will have to spend much more time on work and much less time on passive recreation.”
Daniel Kahneman

Project implementation schedule

With the help of a plan for implementing the project, scheduled by month, business initiators can control the process of opening a salon on time.

For each stage, a responsible person is assigned and a description of the necessary actions is given.

1. The future owner of the salon registers as an entrepreneur, formalizes a state of emergency, and orders a seal.
   The necessary work permits are also issued.
   The last point may take several months. For example, to obtain fire safety papers, the salon premises must already be renovated and brought into compliance with standards.
2. We are looking for premises for a beauty salon.
   This process can also take a long time, because the lion's share of success depends on the future location.
   Therefore, there is no need to rush.

1. Equipment for the work of the craftsmen, a recreation area (TV, coffee machine) and an administrator's station (computer, printer, telephone, modem) are ordered.
   It is necessary to indicate who will deliver the products and in what time frame.
2. The found premises are being repaired by an invited team of specialists.
   You can decorate the interior yourself if the budget is limited and it is not yet possible to invite a designer.
3. The search for employees for the beauty salon begins.
4. An advertising campaign is launched that will continue as long as the salon exists, and a budget will be allocated for this.
   Until the break-even level is reached, financing should be especially active.

1. The purchased equipment is installed and connected.
   The finishing touches are being made to the interior design.
2. If necessary, personnel are instructed (fire safety, first aid) and trained in additional skills.
3. The beauty salon is ready to open.

Costs of opening a beauty salon

To calculate indicators for such an important section as “ Beauty salon business plan: Finance” uses indicators of similar organizations and data on the cost of the most common services.

№	Name	Price, rub.)
1.	Documentation	10 000
2.	Decoration of the guest area:	200 000
	Rack	-
	Sofa	-
	Table	-
	Armchair	-
	TV	-
	Hanger	-
3.	Hairdressers' hall: women's and men's	365 000
4.	Manicurist place	100 000
5.	Place for a massage therapist	125 000
6.	Place for a cosmetologist	425 000

P.S. This does not include expenses for the premises, which are included in the “Monthly expenses: rent” section. If you buy a premises, the costs will be much higher.

Beauty salon business plan: financial section

Monthly expenses

Based on the amounts given in the business plan, you can calculate the expected profit and payback rate of the project.

What to consider when opening a beauty salon -

watch in this video!

Revenue and payback of a beauty salon

To enter into business plan for beauty salons In the section describing the payback of the project, it is important to indicate the estimated monthly income.

This business is seasonal in nature.

The peak of clients occurs at the end of spring, when clients want to renew themselves, meet the warm weather beautiful and well-groomed. In the summer, there is a noticeable decline in demand for services due to vacations and lower incomes. The next peak occurs in the pre-New Year period for obvious reasons.

On average, one hairdresser serves 10-12 clients per day.

With an average service cost of 300 rubles and the presence of three hairdressers on staff, the income from haircuts and styling for a month will be:

3*10*600 = 18,000 rubles per day, 18,000*30 = 540,000 rubles.

Using the same scheme, income from the work of a nail care specialist, cosmetologist and massage therapist is calculated.

A manicure and pedicure specialist brings in about 105,000 rubles a month. Cosmetologist - 72,000 rubles, and massage master - 81,000 rubles.

The total income for the month according to the business plan will be: 798,000 rubles.

Monthly expenses are deducted from this amount. Taking these figures into account, you can calculate the payback period of the project. It will be 7-9 months.

Opening a beauty salon is not as difficult as it might seem at first glance.

The most important and decisive step from which an entrepreneur’s path to success begins is. This document does not just allow you to get an investment or a bank loan. First of all, it helps the project initiator to outline a plan for the development of the enterprise.

A business plan should not just be drawn up and put on a distant shelf. You need to constantly return to it to control: is your beauty salon developing in the right direction?

If you invest time and effort into the process, success will not be long in coming!

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The first paragraph contains basic project data.

Sample:

Activities: beauty services.
Location: indicate the city and district in which the enterprise is opening, and the population.
Area: 70 square meters.
Ownership form: rent
Schedule: 9:00-21:00 , seven days a week.

Services:

• Hairdressing salons (including hair extensions);
• Manicure and pedicure (including nail extensions);
• Epilation;
• Cosmetology, including hardware;
• Body care (wraps, massage);
• Tanning in the solarium.

Market analysis

Target audience: people aged 18-45 years. At the same time, most of the clientele are women 20-35 years old (about 70%), about 20% of visitors are people 35-45 years old, the remaining 10% are elderly people and teenagers.

The most successful choice of location is a residential area, built up with multi-storey buildings. In this case (subject to placement in a large city), approximately 30-40 thousand people will become potential clients of the establishment.

Before starting work, analyze all institutions located in the area, their list of services and pricing policy. Develop your own advantage for each competitor. For example, a “protection” from a large establishment will be a service that only you offer, a bright sign, and affordable prices.

Business organization

This paragraph provides a description of registering business activities, obtaining permits, and choosing a taxation system.

We open an individual entrepreneur with simplified taxation. OKVED codes:

1. 93.02 Providing services in hairdressing and beauty salons (this includes standard hairdressing procedures, makeup, manicure).
2. 93.04 Physical education and health activities (massages, solarium).
3. 85.14 Other health activities.
4. 52.13 Other retail trade in non-specialized stores.
5. 52.33 Retail trade in cosmetics and perfumes.

A package of documents with which you can start working: permits from the Sanitary and Epidemiological Station, State Fire Inspectorate. For cosmetic procedures, hair removal, massage, a medical license is required. When calculating how much it costs to open a beauty salon, start with these costs.

Marketing plan

To get clients to come to you, develop competitive advantages. For example, an average price segment with high quality, a wide range of procedures, discounts and bonuses for regular customers.

Image and advertising

To start such a business from scratch, you will need:

• Outdoor sign (about $500);
• Development of corporate identity, logo ($100-150);
• Website development and promotion ($150-350);
• Printed handouts: leaflets, business cards ($150);
• Placement in a popular women's magazine (about $300).

Promotion channels

You can effectively promote your establishment using a website and communities on social networks (VKontakte, Facebook, Instagram). The most important channel is the clients themselves, “word of mouth”.

Sales promotion methods

You can increase demand and attract attention with promotions:

1. Opening ceremony with a drawing of gifts and distribution of certificates with discounts.
2. Sale of gift certificates. Especially relevant for the holidays - February 14, March 8, New Year. The target audience is men who want to give a gift to their beloved, and women who choose a gift for a friend.
3. When ordering a set of procedures, the first procedure is free of charge. This will help the visitor to be convinced of the effectiveness of your methods and will not be deterred by an “unreasonable price.”

Pricing

Taking into account the establishment’s orientation towards the average (and slightly above average) price category, we are developing a price list. Let's give an almost ready-made example with the most profitable and popular services (prices are indicated in dollars):

Salon

• A haircut. Women's - 7-8, men's - 5;
• Laying - 4-5;
• Toning - 8;
• Highlighting - 13;
• Lamination - 15;
• Hair straightening - 23;
• Perm - 30-38;
• Hair extensions - 70-120.

Makeup

• Daytime - 13;
• Evening - 23;
• Wedding - from 25;
• Eyelash extensions - 23;
• Eyebrow extension - 30;
• Eyebrow correction – 4.

Nail care

• Manicure – 5;
• Pedicure – 11;
• Paraffin therapy – 4;
• Nail extension – 12-30 depending on the technology.

Depilation and hair removal

• Depilation of the lower leg – 8;
• Depilation of thighs – 8;
• Hand depilation – 8;
• Armpit depilation – 6;
• Classic bikini – from 8;
• Deep bikini – 18;
• Electrolysis – 16/hour;
• Laser hair removal - 4.5/1 sq. cm;
• Photoepilation – from 55.

Cosmetology

• Ultrasonic facial cleansing – 26;
• Whitening with vitamin C – 15;
• Facial massage – 12;
• Facial peeling – 30-60;
• Correction of facial wrinkles (Botox, Relatox, Xeomin) - 4/unit;
• Anti-rosacea program – 29-38;
• Lip augmentation with Botox - 5/unit (about 150 - full course).

Body care

• Massage – from 13;
• Lymphatic drainage massage – from 23, general – 70/hour;
• Vacuum roller massage – 15/session;

Wrap

• Honey – 20;
• Algal – 23;
• Chocolate – 23;
• Thermal wrap – 46.

Solarium

3-4/10 minutes.

Production plan

In order for an institution to generate good income, it is necessary to place as many jobs inside as possible.

Premises requirements:

• Separate entrance;
• Water supply is cold and hot. Water should flow not only into utility rooms, but also into the work area;
• Good lighting - daylight plus artificial light - only about 30-35 lamps;
• Flow ventilation and air conditioning system;
• Fire safety system.

The project provides for the correct division of the premises into zones:

1. Reception, wardrobe – 9 sq.m. m;
2. Hairdressing salon – 15 sq.m. m;
3. Makeup artist area – five square meters;
4. Manicurist area – 6 sq. m;
5. Massage room – 11 square meters;
6. Cosmetology room – 10 sq.m. m;
7. Solarium – eight square meters;
8. Utility room – 3 sq.m. m;
9. Shower room - three square meters.

Renting such a space will cost about $900 per month.

Technical base

The most important investment is equipment. Opening a beauty salon requires the purchase of the following equipment and furniture for the establishment (prices in dollars):

The waiting area

• Reception desk – 300;
• Cash register – 180;
• Computer, telephone – 300;
• Wardrobe for things – 230;
• LCD TV – 240;
• Sofa – 150;
• Coffee table – 70.

Hair salon

• Two armchairs– 300-400. A good selection of inexpensive hydraulic seats is provided by the Image Inventor brand.
• Workplace with mirror(two) – 300. Image inventory or Panda.
• Suchoir– 150. An inexpensive one can be purchased from the Profreshenie company, a more expensive and better quality option is from the Italian company Vision.
• Climazon(two) – 550. In the middle price category, Polish “Harmony”, Italian EGG, Ceriotti are popular.
• Armchair with sink– 240. The best and inexpensive manufacturers – Image-master, Image-inventor.
• Washing– 130. Recommended and high-quality for little money - Italian Laguna, “Sonata” from Image Inventor.
• Sterilizer– 55. Sanity, Germix.
• Cart(two) – 96. Modus, Artecno.

Nail care salon

• Manicure table – 90. The best options are offered by Artecno, Madison, Euromedservice.
• Stand – 110. Artecno.
• Manicure machine – 300. Saeshin, Euromedservice.
• Manicure hood – 60. Ultratech.
• UV lamp – 50. Germix, Yoko.
• Chairs (two) - 330. Lemi, SalonISPA.
• Wax melters, equipment for paraffin therapy – 100. Yoko, Madison.
• Shelves – 75. Lemi, Armando.
• Pedicure bath – 30. Polaris, Freezing.
• Pedicure machine – 1000. Podomaster, Unitronic.

Makeup

• Armchair – 40. Image master, Lemi.
• Mirror and table – 230. SalonISPA, J-Mirror.

Cosmetology salon

• "Toplazer" for photoepilation - 4600.
• Vacuum roller massage device "Diflexi" — 5300.
• Pressotherapy device "Bloomoon" — 2300.
• Ultrasonic peeling device SILVER FOX – 320.
• Master's chair – 75. Madison, Gezatone.
• Couch – 200. Madison, Image Inventor.
• Cosmetologist's table – 120. Lemi.

Body care

• Thermal blanket SILVER FOX – 300.
• Electric massage couch – 200. Cesare Qaranta, Belberg.
• Massage therapist table – 40. Belberg, Diakoms.
• Wrap couch (spa couch) – 1800-2000. Relatively inexpensive and convenient options are Libya, SPA SUITE, SAVONAGE, SMERALDO.

Solarium

Vertical - 8000. Optimal and time-tested options - Luxura, MegaSun, SmartSun.
Horizontal – 9000. Luxura, MegaSun, ErgoLine.

In addition, there are still a lot of smaller acquisitions that need to be made.. These include cosmetics, tools, consumables, and uniforms for workers (three sets per person).

Most often, craftsmen come to work with their own set of tools. But in any case, it’s worth knowing which brands offer the highest quality tools and consumables in the beauty industry. The “face” of an enterprise greatly depends on the brands whose products it works with.

Hair cosmetics and hair care tools:

• Schwarzkopf;
• Loreal;
• London;
• Goldwell;
• ORGANIC SYSTEMS;
• Estel;
• Wella;
• Dickson;
• BaByliss;
• Moser;
• Hairway.

Cosmetics and makeup tools:

1. Divage;
2. Faberlic;
3. INGLOT;
4. Clinique;
5. L'Oreal;
6. Max Factor;
7. Maybelline;
8. Yves Rocher;
9. SIGMA;
10. Mary Kay.

Nail tools and supplies:

• Mertz;
• LaFrez;
• Solingen;
• Zinger;
• Redmond;
• Vitek;
• Scarlett.

Cosmetics for body wraps:

1. Algotherm;
2. Bleu
3. Arabia Organic.

Organizational plan

The staff includes:

• Administrator;
• Manager;
• Cleaning woman;
• 4 universal hairdressers (work in shifts);
• 2 manicurists;
• Cosmetologist;
• Masseur.

Accounting is outsourced. All employees must have a document confirming their professional level; specialized education is required for a cosmetologist.

Only the administrator, manager and cleaning lady receive a salary. All craftsmen receive a percentage of the work performed - 30% from the cost of the service + tip.

Launch plan

It will take 4-6 months to open a business. Work on its launch consists of the following stages:

1. Business registration;
2. Rent and renovation of premises, finishing;
3. Technological and engineering design, carrying out necessary communications;
4. Obtaining permits and licenses;
5. Purchase of equipment and consumables, installation of equipment;
6. Personnel search;
7. Advertising campaign.

Also by, for completeness.

Risks

Before the beginning it is worth assessing the possible risks and develop ways to overcome them.

• Emergence of new competitors. It is necessary to maintain a high level of service, improve quality and expand the range of procedures.
• Deteriorating market situation, decreased solvency. It will help to develop additional proposals, introduce special programs, and conduct promotions. It is important to build a base of regular customers. In any situation, a woman will want to be beautiful, so you won’t lose visitors.
• Theft. Security alarms and property insurance will help you avoid this.

Financial plan

Let's understand the financial model of the business.

Capital costs ($)

• Registration with the Federal Tax Service, obtaining permits – 1000;
• Rent for a year in advance – 11 thousand;
• Interior design development – ​​1500;
• Engineering design – 700;
• Process design – 400;
• Repair of the building, premises – 2500;
• Installation of communications, fire safety systems, video surveillance systems, lighting – 3000;
• Decoration, purchase of decorative items – 3000;
• Appliances, furniture, equipment – ​​38 thousand;
• Purchase of consumables – 3000;
• Advertising – 1500;
• Unforeseen expenses - 2000.

Total– 68 thousand dollars.

Monthly costs (USD)

• Payroll fund – 1500 (masters work piecework);
• Accounting – 250;
• Purchase of consumables – 1000;
• Advertising – 200;
• Utility bills (including garbage removal) – 100;
• Unforeseen expenses – 150.

Total– 3200 dollars.

Efficiency and income

Efficiency calculations are carried out based on the fact that in the first months the salon will be occupied by 30-40%. This figure increases to 50-60% by the end of the first year and to 85% by the middle of the third as the establishment’s popularity grows. Peak sales are spring and December. The decline is observed in the summer due to the holiday season.

Based on the above prices, the average check is about 20-40 dollars. Revenue in the first 4-6 months will be about 7 thousand dollars, and the net profit (including the salaries of the craftsmen) will be about 2000 $. Positive development dynamics allow us to reach revenues in the region of 24-30 thousand dollars in two to three years.

Only a detailed plan can begin to act. All events must be scheduled literally week by week. and stick to the schedule. Then the return on business will be optimal.