Business plan for a museum of entertaining sciences. How to open a private museum

Not long ago I went to Yaroslavl, a city that is part of the “Golden Ring” of our country.
I was there, at the Museum of Music and Time. The director of this museum, D. Mostovsky, is simply magnificent circus performer, collected bells from a very young age. Everyone laughed at him, called him a fool, an idiot, etc. Nobody wanted to understand the person’s hobbies. Even his wife did not share his views. That’s what she said: “Don’t believe the people who laugh at you because of the bells, they just don’t know that you are a fool from birth.”
Time passed, the collection of bells grew - these were bells with the inscription “Take me, give me,” and bells with which the troikas traveled, etc.

Simultaneously with the collection of bells, a collection of watches gradually began to appear... The watches, I must say, are unusual. For example, the grandfather clock of the German company Sauer has 30 different melodies. The restoration of each specimen took from three to five years. Every watch is time, every time is a second, every second is a moment in history, and also the fate of the owner.

Some clocks were translated by A.P. Chekhov himself, others were translated by F.I. Chaliapin. The man, remaining retired after leaving the Circus, began to think about how to live further and the idea of ​​creating a private museum not subject to the state came into his head. He immediately grabbed onto it and began to implement it.

The first thing he did was to purchase a half-deserted house of a local merchant and place his collection on three floors.

Nobody believed him that he could raise this house to its feet, everyone said, “Why do you need it - don’t go there.” Despite all the shouting, he still bought it and restored it. And he makes a profit from it. But, like everywhere else, he has to sell all sorts of little things and souvenirs - this constitutes his main income.

But the most interesting thing he does is play the organ-organ before the group leaves, and people leave him as much as they can. His income is so great that this moment he bought an Organ in Germany and is restoring a separate building near his museum especially for it. In five years people will be walking in the park and listening to J. S. Bach.

Like any other museum, the basis of a private museum is to present collections of various objects that might be of interest to the public. The basis of collecting is gathering, and the basis of collecting is a passion for certain objects. Many people, as children or as adults, become interested in collecting a wide variety of items, from coins and music records to paintings and antiques. And few people realize that you can combine your passion with enough profitable business. If you have an interest in collecting, and already have some collections of some items that may be of interest to other people, then you can tell people about your hobby, find like-minded people with similar interests, and also make money from your hobby. And even if you have never been interested in collecting different items, it is never too late to start, and it is not at all scary if there are not many items in your collection to begin with. It is important that what you would like to present in your private museum is really interesting to you, since this practically guarantees the success of the business, if you are sincerely interested in the objects from your collection, then it will increase quickly, you will all It's time to replenish it with interesting new products. The main thing is to start collecting something that is really interesting to you, and then you will even have a certain passion for collecting, and you will find new and new items to collect, and so with several collections you can already open your own private museum.

For example, there is a very interesting story about the famous private museum of the city of Yaroslavl, which is called “Music and Time”. So, the director of this museum, from childhood, began to become interested in collecting various bells, in childhood no one paid much attention to this, but time passed, and with age, the love for collecting such objects only intensified, and the people around him did not understand this, considered it strange and did not took this hobby seriously. Behind long years The collection has grown significantly and, in addition, a new hobby for collecting a watch collection has appeared. The watches were quite unusual, many had previously been used by famous people and were of an honorable age; the collector had been restoring some for years, in his free time. But then, after being fired and sent into retirement, this man began to think about what he should do next and remembered his collections. And then the idea came to him to create a private museum, independent of the state, since the collections were already decent and he, like most collectors, wanted them to be presented to the public. The first thing, of course, was to resolve the issue of premises, and he bought an old building, which he spent a lot of time and effort on restoration. Now the museum brings such income to its owner that this allowed him to significantly expand the museum and purchase an expensive organ in Germany, which he decided to place in a specially purchased room next to the museum so that people could walk in the museum park and listen to music.

Perhaps it sounds a little difficult that you first need to collect several collections so that you have something to show, but in fact, if you start to get involved in collecting any objects that fascinate you, then the collection grows quite quickly, depending on the cost and rarity items. And also, if you are interested in opening a private museum in to a greater extent Since it’s a fairly profitable business, and you don’t want to spend a long time collecting, you can simply buy several collections of various interesting items and open your own museum, but without forgetting that to be successful, the museum must constantly develop.

In any case, for the success of such a business, it will not be enough just to have material that would be placed in a potential museum; it is also necessary to study the basic rules and principles of the functioning of such a business. To open a private museum, it is necessary to perform a number of procedures very similar to those required when opening a private company. As in any other business, success in this one also depends on factors such as the presence of competitive and actual idea, sources of stable funding, successful location of the museum premises, and, of course, professional personnel.

If you have exhibits, then you need to decide on the motivation and ideology of your museum. The next step, of course, will be the question of premises, which, if possible, is better to purchase than to rent, since various unforeseen situations may arise if the premises do not belong to you, and constant instability in rental prices will also not contribute to stable development affairs. If it is not possible to buy premises, you can try to find a sponsor, a larger institution that would agree to host a museum in its premises, or you can get premises in some cultural institution municipal authorities. After solving the issue with the premises, it is necessary to select a staff for the museum, at least an accountant, a specialist who will monitor the condition of the exhibits and their restoration, a computer specialist to work with equipment and the museum website, for promotion on the Internet, a guide is also desirable with knowledge foreign language and a cleaning lady.

The staff has been selected, now you need to develop a budget, salaries for employees, payment for rent if the premises are not your own, utility bills, advertising, costs for purchasing exhibits.
And once again it should be repeated that in order for a private museum to be successful, it must constantly develop and be periodically replenished with new exhibits.

The museum is one of a kind entertainment business and to open it, the same approach is required. Let's look at the main advantages and disadvantages of starting a business, key factors success, as well as financial performance of the business (cost structure and profitability). Let's look at the choice of form of organization legal entity for the opening of the museum. In this article we will look at how to open a museum from scratch.

Advantages and disadvantages of opening a museum

Main the target audience museum: children, students and youth under 30 years old. There are many subtypes of museums aimed at their visitors. Let's consider key benefits and disadvantages of starting a business.

Many famous museums began their existence with private collections, for example: Tretyakov Art Gallery, museum of Soviet slot machines in Moscow, museum retro cars etc. A museum can be created as a commercial organization for the purpose of making a profit and its own financial support. If the museum relies on external funding, donations and contributions from participants to operate, then the museum is registered as an NPO (non-profit association).

How to open a private museum from scratch: business registration, taxation

To register with the tax office, a private individual is created: an individual entrepreneur or an LLC. The table below analyzes the main benefits as well as necessary list documents for each form of business. When registering under OKVED, select your main activity:

92.52- “Activities of museums and protection of historical sites and buildings”

The optimal choice of taxation system for a museum would be the simplified taxation system (STS) with tax on income at an interest rate of 6% (provided that more than 70% of income is generated through museum activities!).

In addition, the activities of museums belong to preferential types and reduced rates apply for them. interest rates for insurance contributions to the Pension Fund, Social Insurance Fund and Compulsory Medical Insurance Fund 26%, while for other types of activities 34%.

How to open a museum from scratch?

This video describes in detail how to open a private museum using the example of the experience of the museum’s co-founder entertaining sciences“Experimentanium” by Natalya Potapova: what are the main difficulties that arise in the discovery process, how to do it without government support, etc.

Location and premises for the museum

Museums often require large spaces and premises ranging from 300 to 1000 m². Large premises increase rent and fixed costs for a business. Rental costs are especially reflected in major cities: Moscow, St. Petersburg, Yekaterinburg, where in the city center the cost of 1 m² starts from 10,000 rubles. The difficulty of opening a museum in the center forces it to compete with business facilities and offices with high rents. Therefore, museums are often opened in former industrial facilities: power plants (Tate Modern gallery in London), winery (Winzavod Museum in Moscow). If the room is small, up to 300 m², then it will be more economically profitable to buy a room, if large areas It's more profitable to rent.

Since museums are classified as entertainment establishments, the location should be in places where residents relax or visit tourists. An important feature when choosing a museum location is its walking accessibility; the closer it is to places of recreation and busy crowds, the more it will be able to attract large quantity visitors. Park areas are excellent, for example, Gorky Park in Moscow, where the Garage and the Central House of Artists (CHA) are located nearby, next to VDNKh there is the Cosmonautics Museum, and next to the Moscow Planetarium Zoo. Majority cultural sites located in the city center (more than 80% of museums in Moscow are located within the boulevard ring) and in close proximity to each other, which creates a cultural and entertainment cluster.

If you do not have the original premises, you can organize exhibitions of exhibits on the premises of other museums. To do this, you need to agree on the presentation of your collection and its advertising.

Museum staff

The main staff of the museum: an expert who keeps track of newly arriving exhibits, a guide, an accountant, a content manager who provides support and content for the site. If the collection is aimed at foreign tourists, then the role of a guide who speaks English, German or Chinese is important. It should be noted that museum exhibits are accounted for in accounting as fixed assets and are not subject to depreciation.

There are many interesting museums and collections, we have listed 5 interesting museums.

1. "International Museum and Research Center UFO" (Roswell, New Mexico, USA) - was founded in 1991 and is a collection of photographs and observations of UFOs. Aimed at fans, science fiction writers and lovers of esotericism.
2. "Museum Star Wars» - museum of lovers and admirers cult film"Star Wars".
3. “Museum of Soviet Slot Machines” is for everyone born in the USSR and feeling nostalgic for that time.
4. “Museum of Bad Art” (USA, Massachusetts) - collected from exhibits that are not prohibited from display in other museums.
5. “Museum of Boxing” - aimed at amateurs and boxing professionals, opened in the Jean-Claude Boutieres Sports Palace in Sannois.

It can be noticed that The success of the museum was due to its narrow focus on a specific target group: science fiction writers, fans of the Star Wars movie, athletes, residents of the USSR, etc. It is important to take a sufficiently large target group when creating your museum, this will ensure a constant influx of visitors.

Costs of a private museum

Initial investment costs for opening a private museum are ~1,200,000 rubles. (furniture ~200,000 rubles, ~shelving ~100,000 rubles, showcases ~100,000 rubles, decoration and renovation of premises ~400,000 rubles, supply and exhaust ventilation ~500,000 rubles).

The biggest expense for a museum is compiling/purchasing copies of the collection!

Key fixed costs after the opening of the museum: rent of premises, including utility bills, wages, costs of maintaining the collection, promotion and advertising on the Internet, current costs of printing and other insurance costs with the Pension Fund of the Russian Federation, the Social Insurance Fund and the Compulsory Medical Insurance Fund. The main costs are for renting premises, so to reduce costs it is recommended to use: industrial facilities, ground floors, semi-basements in the city center. It is also recommended to create a reserve fund to pay key costs (rent and employee salaries) one year in advance, this will allow it to function even in the event of unfavorable market changes and losses.

Business financial indicators

The main time to visit the museum is evening hours(19:00-22:00) on weekdays and weekends. This creates unevenness in receipts cash flow. Average check to museums is 300-700 rubles, you can attract students and young people with various discounts, promotions and bonuses during the daytime. The payback period for a private museum is 1.5-3 years. The monthly revenue of the museum is ~500,000 rubles, net profit minus fixed costs~100,000 rub.

Assessment of the attractiveness of a business by the magazine website

Business profitability	(3.0 out of 5)	Business attractiveness 3.3
Project payback	(3.0 out of 5)
Ease of starting a business	(3.8 out of 5)
Opening a private museum as a business will be successful only if it is targeted at a specific target audience (Star Wars fans, boxing athletes born in the USSR, etc.) and has a clear understanding of what they might be interested in and care about in the collection being created. The second important aspect is the location of the museum; it is recommended that it be located in the city center in places where vacationers and tourists gather. The payback period for initial costs is ~1.5-3 years, depending on the size of the target audience.

* The calculations use average data for Russia

Opening your own private museum seems like a promising undertaking to a small number of people, yet few people perceive a trip to such an institution as interesting view leisure However, there is still a demand, and if you choose the right theme for your museum and organize it correctly, you can count on a good profit. Moreover, there are a huge number of development options here, an entrepreneur can work in different formats, offer his visitors something unique, and the variety of topics allows him to occupy a niche that no one has yet tackled. A good museum can be popular and generate income absolutely everywhere – both in small towns and in big cities, especially convenient to practice similar business in historically significant places. Taking into account some of the features of running this type of business, you can start a business that will bring a stable and fairly high income. At the same time, for many entrepreneurs, such a business becomes an interesting undertaking, because it allows them to do exactly what they dedicated their lives to.

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First, you generally need to study the market to determine what exactly is interesting to the population. When working in resort or simply popular tourist cities, you should focus not even on the local population, but on visitors; there are a lot of opportunities here. Determining the theme of the museum is the most difficult stage; here the entrepreneur has to engage in full-fledged research, because if the choice is unsuccessful, it will be impossible to even talk about covering expenses, not to mention making a profit. As for competitors, it is unlikely that they will significantly affect the conduct of their business, because no one will create two museums on the same topic, and when choosing a museum, people always go exactly where they are interested, so a marketing campaign is unlikely to be as something will affect their choice. However, there are museums that are trying to attract their visitors through something new and unusual; these are, of course, most often museums in tourist cities, because it is difficult to attract the local population to an exhibition of some kind unusual collection constantly. But tourists will be happy to visit not only historical sights, but also very unusual museum. In general, after finding out what people are interested in and making sure that there will be enough people as visitors, you can start opening your museum.

An important point is the registration process. At its core, an entrepreneur has only one option - to register a legal entity in order to earn profit from providing services, and his museum will simply be an entertainment, cultural and leisure institution. The process of registering a legal entity is standard, some special conditions not provided here. But if he does not aim to make a profit, then he can register non-profit organization which will become autonomous institution. It is quite difficult to obtain the status of a museum, which allows you to apply to the Ministry of Culture for any subsidies and support; usually private commercial organizations do not become one. But in any case, the application is submitted to the Ministry of Culture, and there the value of the collection and its significance as a cultural property are already assessed, and the condition of the museum itself is also assessed. In general, this is where the difference comes in: commercial museums most often collect a collection that is unlikely to be of importance to the Ministry of Culture, and more “traditional” museums are almost always non-profit organizations.

A separate discussion if the entrepreneur has objects of important cultural and historical significance if they really are in private collection, then the Ministry of Culture will be interested in having these exhibits on display, but it will be very difficult to rent items of this kind. This is in case an entrepreneur envisions the possibility of renting some valuable items from other museums or other institutions. In general, from a legal point of view, there are no restrictions on conducting one’s activities, the main thing (in the case of commercial organization) – pay taxes, but to varying degrees historical Museum in any case, for many questions I am forced to contact the Ministry of Culture in my area. Therefore, before starting work, it makes sense to go there to find out about the requirements and any regulations existing in the region, because, for example, there may be restrictions on the use of any objects obtained during even a private archaeological expedition, this may be for example, if excavations took place on the territory of military operations in the past.

The next point is to find a room for your work. There are many options here, but they depend precisely on the chosen format of work. Some private museums are even located in the houses or apartments of their founders, but these are rather small museums that are only interesting small group like-minded people. For a normal museum you need at least one showroom approximately 100 m2 in size. True, there are smaller halls and much larger ones; museums in general are very, very different. An important point maybe it’s the location in the city; it’s optimal, of course, to be located in the center, but there the rental cost will be very high. 100 m2 will cost 70 thousand rubles per month on average, but this is a very rough indicator, in large cities this money will not be enough, in small locality On the contrary, you will be able to save money. When working in a smaller room, of course, the savings will be more significant. In general, a museum in this regard is a rather difficult undertaking, because in some cases there is seasonality (for example, in tourist cities), and not every month the flow of visitors is equal, but the rental amount is constant, and it must be paid without delay.

In general, it is better to have an emergency fund Money so that you can pay rent at least six months in advance without the risk of being left without premises. At 70 thousand rubles for rent, such a fund will be 420 thousand rubles. In six months, at least the work to attract visitors will be done, after which the risks will decrease. And a museum, which is subject to seasonality, must plan its budget a year in advance. Some entrepreneurs, by the way, find temporary places to place their expositions, thanks to which they can not engage in this activity for several months at all, but also not pay rent. For example, you can agree with an already operating museum to open its exhibition only for the summer months. Here you need to explore the possibilities in order to find the optimal way out of your situation.

In general, if a decision has been made to open a museum, then the organizers probably already have some exhibits, that is, the exhibition is ready to one degree or another. In extreme cases, a decision has already been made about what and where to buy. Here it must be said that the cost of exhibits can be very different. These could be finds of archeology students who sold them for a symbolic amount, or things made by an entrepreneur himself (some people who are interested in any kind of creativity subsequently think about opening a museum of their crafts, and some this is possible), and these can also be real works of art, antiques, things of great historical value– such exhibitions can be valued at millions of dollars. That is, it is impossible to name even the approximate cost of purchasing exhibits; the range is very, very wide, in fact from “free” to “astronomical amounts”. It all depends on what exactly you are doing. And, of course, you need to take into account what size the exhibition will be, and in general, how many there will be in one museum.

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You also need to take care to properly arrange your rooms. To do this, you will need to purchase the appropriate equipment. In general, placing exhibits in museums may require the purchase of somewhat unusual equipment (for example, racks for armor), but we will consider ordinary shelves and display cases. They are usually made from simple materials, but sometimes an increased degree of protection is needed if you have to deal with valuable specimens, that is, when there is a possibility of theft. Of course, a simple local history museum is unlikely to need a complex and expensive security system, but in some cases it is critically necessary. The cost of a rack 4-5 meters long is 30-40 thousand rubles, small display cases are 1.5-2 times cheaper, that is, one average museum hall can be equipped with furniture for 200-300 thousand rubles. Of course, here too there are many options, a lot depends on the exhibits themselves, sometimes you don’t even have to buy something more expensive than a simple table. Additionally, a security complex is installed; for this, you can contact a specialized private security organization, which can connect a security system for about 50 thousand rubles, but in the future you will have to pay for security. Here, a lot also depends on the complexity of the system, on the level of security; you need to count on an amount of 5 thousand rubles. For security big museums the amount will be several times greater. A separate expense item will be the creation of a design project, if, of course, this is advisable when creating a museum. Some such institutions are actually equipped in accordance with a particular theme, so it makes sense to contact a specialized office that performs such work. The cost of a design project (its development) is approximately one thousand rubles per square meter premises (taking into account that the size is 100 m2, that is, if it is a large room, otherwise - 1.5-2 times larger). Thus, we need about 100 thousand rubles more for the design project.

It is also worth thinking about who exactly will work in the museum. It should be noted that a small institution is quite capable of being serviced by the entrepreneur himself, but if the museum has a huge number of exhibits, and many of them are valuable, then it is worth attracting special employees. It’s good if they already have experience in similar positions, many museum workers, who worked in government institutions, will almost certainly be interested in the higher salary levels that a private museum can offer them. To service an average museum, a staff of 4-5 people will be enough, the amount wages One person here costs around 20 thousand rubles for an average city. Of course, in large populated areas you will have to pay people a little more. In fact, the entrepreneur himself can also continue to take part in the work of the museum, especially if he creates a collection that is of interest to him. Here you will need a person responsible for the exhibits, their recording and maintenance, an administrator, and also, in some cases, a guide. Sometimes cheap labor is additionally hired to organize exhibitions; this is necessary, for example, when working with large paintings or heavy sculptures. Thus, the wage fund is approximately 100 thousand rubles per month, but this figure only applies to really large museums, which many people visit. At the same time, it is better to outsource all business processes that are not related to making a profit; this includes the already mentioned security activities, as well as accounting. Either an additional knowledgeable person or the entrepreneur himself should deal with issues of settling relations with the Ministry of Culture, but even an outside specialist does not have to be hired on staff, but contact him only if necessary.

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Now let's look in more detail at the possible formats of work. The simplest example is an ordinary historical or similar museum, which is mostly interesting to a certain group of people, but “general cultural” institutions often host entire school classes or even student groups if their exhibits consist of research objects in a particular field of science. Here people already go to the museum for the sake of education (and in the case of schoolchildren, often simply on a voluntary-compulsory basis). Therefore, when organizing a museum of this kind, it is worth starting cooperation with educational institutions, offering a discount on mass trips. The entrepreneur only benefits from this, because the discount on tickets does not affect the level of income, because many people come at the same time. However, it is registered museums that are most interesting to schoolchildren, students and their teachers, which, as already noted, most often become non-profit enterprises.

Another format of work is museums with unusual themes; in the world there are a huge number of similar small institutions that collect incomprehensible to the common man things. The most common example is a museum of celebrity belongings. Everything here is determined by the founder’s imagination, but the biggest risk in this direction is not finding an audience. On the other hand, there are examples of museums of this format that people from all over the world go to. The cost of a ticket to such institutions is usually an order of magnitude more expensive than a ticket to a simple museum, although only a well-known institution can set such a price. The next category is museums designed for tourists; these are institutions that are most dependent on the season, but can special cases earn many times more in a couple of months than a regular museum. Usually these museums are dedicated to the history of the city, its architecture, art, and some events that took place in the life of the city. It is clear that such a museum will only be successful in a city that is initially of interest to tourists. And there is a separate category of museums that are dedicated to some unusual area that the organizer himself is passionate about. What distinguishes such museums is that most of the exhibits are the product of the creative thought of the museum owner himself; such institutions begin with exhibitions in their own apartment or house. It can also be anything, but here you need to be sure that there will be enough like-minded people to make money on it. An additional (and sometimes the main or even the only) source of income is the sale of made things; In general, any museum can sell exhibits.

Thus, the cost of opening a museum can be either very small or very significant; an average simple museum can be opened (without taking into account the collection, the cost of which, as was noted, cannot be assessed at all and is always calculated individually) for an amount of about one million rubles with taking into account reserve funds to maintain work in the first months. The monthly expenses are 200 thousand rubles, and it should be noted that this is very big indicator. To cover expenses, you need to maintain at least a page on the Internet about your museum, and for this you need to invest at least an additional 50 thousand. The cost of a ticket to the museum starts from 50 rubles (but not even the one described here, but much simpler), the average cost is 300 rubles. Thus, to cover expenses, it will be necessary to attract almost 670 people every month, or about 30 people per day (taking into account a working month with 22 days).

For a museum that is located in a relatively large populated area and has established cooperation with schools and other educational institutions, this is quite realistic; for museums of a different format and a different way of attracting customers, this figure can be very large and impossible. In this regard, many commercial museums are located in small areas and are operated by one person. But a popular place always has its visitors, you just need to understand that several months will pass hard work, before there are many customers in the open museum. This business is very complex, and is definitely suitable for those who are passionate about a particular area and are ready to develop an interest in it.

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Matthias Laudanum
(c)

Further in the text the main stages and features of the implementation of business projects in the field of cultural leisure will be described using the example museum business plan. The museum business is quite popular in our country and is in demand. Moreover we're talking about not only about the most popular museums two capitals, and about various regional museum exhibitions, which are characterized by high attendance, regardless of the time of year and seasonality.

The highlight of the organization similar companies- This right choice topics, it could be history, paleontology and archeology, painting, modern Art etc. In an ideal situation, you need to find such an object of historical or cultural heritage, on the basis of which the museum will open. In any case, a large-scale exhibition will require significant investments, which are planned to be attracted with the help of a business plan.

If you are in the process of starting your own business and do not know how to secure investment for your entrepreneurial idea, then ready business the museum opening plan will allow you to carry out this process and get a successful and promising business.

Key features of a business plan for opening a museum

Museum business plan as the main tool for developing investment projects

Commercial activity - a complex system economic and financial parameters and relationships, the description of which requires the use of modern and effective design methods and tools. In addition to formulating a development strategy and achieving goals, the project must contain a market analysis and correctly calculated financial and economic parameters characterizing its attractiveness for investment. Fully meets all these requirements museum business plan.

It will allow you to combine your knowledge of the subject area and managerial competencies with many years of experience in developing the activities of various companies and enterprises, based on classical and modern methods marketing and financial analysis.

Description

Files

Industry nuances and stages

The project involves museum opening in one of the historical centers of the country associated with the history and archeology of the region.

The main target audience is residents of the regional center and tourists who are attracted historical places. Tickets will be sold through the museum’s own ticket offices and a specially designed official website.

Main stages of business organization:

• construction of a museum complex building;
• formation of the exposition;
• hiring experienced and interesting guides;
• opening and reception of excursion groups.

1 – Summary

1.1. The essence of the project

1.2. Amount of investment to launch the museum

1.3. Work results

2 – Concept

2.1. Project concept

2.2. Description/Properties/Characteristics

2.3. Goals for 5 years

3 – Market

3.1. Market size

3.2. Market dynamics

4 – Staff

4.1. Staffing table

4.2. Processes

4.3. Wage

5 – Financial plan

5.1. Investment plan

5.2. Financing plan

5.3. Sales plan for the development of the opening of the museum

5.4. Spending plan

5.5. Tax payment plan

5.6. Reports

5.7. Investor income

6 – Analysis

6.1. Investment analysis

6.2. The financial analysis

6.3. Risks of opening a museum

7 – Conclusions

The business plan for opening a museum is provided in MS Word format - it already contains all the tables, graphs, diagrams and descriptions. You can use them "as is" because it is already ready to use. Or you can adjust any section to suit you.

For example: if you need to change the name of the project or the region where the business is located, this can be easily done in the “Project Concept” section.

Financial calculations are provided in MS Excel format - the parameters are highlighted in the financial model - this means that you can change any parameter, and the model will automatically calculate everything: it will build all the tables, graphs and diagrams.

For example: if you need to increase your sales plan, then just change the sales volume for a given product (service) - the model will recalculate everything automatically, and immediately all the tables and diagrams will be ready: monthly sales plan, sales structure, sales dynamics - all this will be ready .

A special feature of the financial model is that all formulas, parameters and variables are available for change, which means that any specialist who knows how to work in MS Excel can adjust the model to suit themselves.

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Nikolay Korolkov, Kaliningrad

Feedback on the museum business plan

Despite the significant tourist interest in the history of the region and the presence of unique monuments and archaeological finds, the city did not have a modern museum complex, and my partners and I decided to correct this shortcoming. For this purpose, a ready-made business plan for the museum was purchased from the Plan Pro company, with the help of which they planned to receive a grant for opening from the regional government. As a result, a full-fledged project was obtained that took into account industry specifics and was functional and easy to use. financial model. After negotiations and defense of the project, the region allocated a grant in the amount of 27 million rubles.

Komarova I., Sverdlovsk region

Organizational component of the project

To our business plan discoveries museum did not encounter any obstacles or time delays on the way to its implementation, you should implement the measures from the list below in advance:

1. Determine the optimal form of activity and carry out legal actions to formalize it.
2. Open a current account and register with the tax office.
3. Select a location for the construction of the complex.
4. Compile an approximate list of exhibits and sources of their acquisition.
5. Conduct negotiations with the regional administration and sign an agreement on assistance and cooperation.
6. Identify potential sources of funding, including government support

Beginning of design work to create a business plan for opening a museum

The first stage of design is to compile a summary describing the essence, goals, objectives and organizing company. Further, the project sequentially sets out the main sections of the project being developed.

About company

Historical archaeological museum complex with an area of ​​XXX sq. m., including open excavations and extensive exhibitions.

Structure of a business plan for opening a museum

Approximate structure investment project museum must comply with industry requirements and standards and contain the following sections:

• assessment of the competitive environment, main trends in service consumption and industry development;
• project investment structure museum opening;
• technology and equipment;
• volume of operating costs for maintaining the complex ;
• plan for revenue from sales of services;
• requirements for the number and qualifications of employees and the wage fund;
• marketing activities;
• payback period.

Assessing the prospects of the market environment

Since business does not assume the presence of a large number of similar organizations in the territory of one region, the most important part of the study will be to identify the interests of residents, that is, to formulate the topics and composition of the exposition that will ensure the flow of visitors to the complex and profitability business plan discoveries museum.

Competitive characteristics of the company:

• unique exposition;
• opportunity to get acquainted with archaeological sites;
• inexpensive tickets;
• experienced and qualified guides;
• thematic website;
• effective promotion program.

Other interesting idea for development own business— bath complex. contains a description of the project, its concept, as well as a detailed calculation of the project’s payback period, net discounted project, internal profitability of the project.

Investment costs for the implementation of the museum’s business plan

Considering the historical and cultural significance of the project, its main goal should be to attract government subsidies and grants for implementation, which are allocated by the regional or city administration. To attract free funding, download from our website a sample of a ready-made, full-fledged museum business plan, with the calculation of basic financial and economic indicators. This will make it possible to describe the full significance of the project for the region and attract government agencies to finance it.

Investment plan:

• project development and construction and installation work - XXX rub.;
• delivery of furniture and elements of internal and external improvement - XXX rubles;
• formation of exposition exhibits - XXX rub.;
• website development - XXX rub.;
• promotion of the new museum - XXX rub.;
• hiring and training of specialists – XXX rub.;
• reserves and reserves in case of unforeseen investment expenses - XXX rub.

Total cost of implementation of the investment project museum opening will range from 50 to 120 million rubles.

Technical issues

To organize the technological component business plan for opening a museum it will be necessary to carry out a number of actions: create an exhibition, compile a list and evaluate exhibits, prepare historical information and texts for guides and website content, design the museum and begin receiving tour groups.

Equipment of the museum complex:

• showcases, shelves and other elements for displaying exhibits;
• lighting and sound system;
• interactive panels with the history of each element of the exhibition;
• general and individual alarm system;
• video surveillance and smoke detectors;
• furniture and office equipment;
• cash register equipment;
• turnstiles and security frame;
• wardrobe equipment.

Financial performance indicators of the museum’s business investment plan

Operating expenses

Approximate cost structure for ensuring current financial operations within the framework of an investment project museum opening:

• payment for services of energy supply and utility companies - XXX rub.;
• maintenance of the premises - XXX rub.;
• purchase of new exhibits – XXX rub.;
• organization of exhibition areas - XXX rub.;
• commercial expenses budget – XXX rub.;
• salary – XXX rub.;
• tax payments – XXX rub.

Total operating expenses within business plan for opening a museum will be XXX rub. monthly.

Revenue in a business plan for investing in a museum

The main sources of revenue are visitors, and therefore the entire revenue part of the plan museum opening depends on the monthly occupancy of residents of the region and tourists from other regions. To ensure this, we will formulate factors of attractiveness for potential visitors:

• interesting excursions and professional guides;
• unique exhibits;
• affordable prices for visits.

Sources of revenue generation:

1. Tickets – XXX rub.
2. Paid excursions – XXX rub.
3. Conducting special thematic events– XXX rub.

As a result of implementation business plan financing museum, its owner will receive a monthly income in the amount of XXX rubles.

Personnel issues

Fixed capital and human resource business plan for opening a museum– these are competent, enthusiastic and professional guides; a specialist in updating the exhibition and people responsible for promotion and PR are also important.

Example of staffing:

• director - XXX rub.;
• head of the exposition - XXX rub.;
• Deputy for Commercial Affairs – XXX rub.;
• accountant – XXX rub.;
• hiring manager – XXX rub.;
• guides – XXX rub.;
• cleaning lady - XXX rub.;
• cloakroom attendant – XXX rub.

Calculation of the payback period of a business plan describing the opening of a museum

The planned period for the project to reach self-sufficiency will be from 3 to 5 years. There are no macros in the financial model. All formulas are transparent and accessible to

Cash flow statement - the most important document any business plan. Contains comprehensive information about the company's operating, investment and financial inflows and outflows, and also allows you to evaluate the overall picture of the company's performance.

Download ready museum business plan with financial calculations and Excel financial model

Historical and cultural projects have important for our country, but these are also sources of profit for their owner, which can be significant provided that all work on the opening and development of the museum complex is competently designed and organized. In addition, in this area it is quite possible to receive financial support from authorities state power who are also interested in its implementation.

To do this, download from our website a complete ready-made museum business plan, containing calculations of the main investment and financial indicators. Or order an individual turnkey business plan, which will take into account all the nuances and specifics of activities in the field of commercialization of objects of cultural and historical significance. Then you will be able to convince the authorities of the significance and usefulness of the project and receive appropriate funding.

A museum is a source of knowledge, a custodian of history and interesting place, where everyone can find exhibits that are important to them. To turn a museum complex into a commercially successful enterprise, it is important to be able to combine careful attitude to historical heritage with entrepreneurial skills, and the rest will help you use a professional business plan.