The more monstrous the lie, the more willing it is. Goebbels' ten rules that still work today

https://www.site/2014-10-29/desyat_pravil_gebbelsa_kotorye_rabotayut_i_seychas

“We are not seeking the truth, but the effect of propaganda!”

Goebbels' ten rules that still work today

70 years ago, on October 29, 1944, Joseph Goebbels celebrated his last birthday. Goebbels is perhaps the most famous “classic of propaganda” in the history of mankind, whose “creative legacy” is relevant and in demand to this day. Suffice it to say that it was Goebbels who came up with the technique that is widely used by modern advertisers. When he became editor-in-chief of the National Socialist newspaper Der Angriff (Attack) in 1927, he first placed the cryptic message “Attack with us?” on billboards. The second poster proclaimed: “We attack on the 4th of July!” Finally, the third explained that “Attack” is a new weekly publication. As history has shown, this was the most “vegetarian” innovation of the future “classic”.

“The worst enemy of propaganda is intellectualism”

Soon appointed Reichsleiter of Propaganda, Goebbels formulated fundamental professional postulates, here are the main ones:

- “guns and bayonets are nothing if you do not have the hearts of the nation”;

Capturing the masses is the only goal of propaganda;

To achieve this goal, any means are good, the main thing is that the propaganda is effective;

Accordingly, in addition to “white”, truthful information, it is necessary to use “gray”, that is, half-truths, and “black” - outright lies: “we are not seeking the truth, but the effect”;

Moreover, “the more monstrous the lie, the more willingly they believe in it” and the faster it spreads;

“Propaganda should appeal more to the senses than to the mind.”

And so that the crowd does not have any doubts, the “messages” should be primitive, without details, at the level of a monosyllabic slogan: “the worst enemy of propaganda is intellectualism”;

In other words, “propaganda should influence the feelings more than the mind,” and therefore be bright and catchy;

For the best assimilation of the message, “we are obliged to speak in a language understandable to the people,” and even in different languages ​​- one for the capital, another for the province, one for workers, another for employees;

Extol the leaders and people, constantly maintaining a high degree of ideological pathos and hysteria;

To endlessly repeat propaganda chatter: it’s hard not to succumb to its magic if an increasing number of people around you believe in it.

Researchers of Goebbels’ activities tell how skillfully he used the “Nemmersdorf incident,” when during the offensive in East Prussia in October 1944, Red Army soldiers shot 11 German civilians. Goebbels's propaganda machine unfolded an epic panorama of atrocities by Soviet soldiers who allegedly raped, then mutilated and killed more than 60 German women. The falsified “photos from the scene of the tragedy” hammered home to the citizens of the Reich: do not give up!

"One people, one Reich, one Fuhrer"

Goebbels was one of the first to understand that an idea will be absorbed by the population much better if it is personified in the images of heroes and enemies, which are not a sin to invent. This is how the “martyr, National Socialist Christ Horst Wessel” appeared. Well, thanks to the efforts of “Dr. Goebbels,” the Fuhrer, naturally, became God the Father: “It doesn’t really matter what we believe in, the main thing is that we believe. A people without religion is like a person without breath.” The “god-maker” Goebbels himself admitted: “My party is my church.”

The author of a three-volume biography of Hitler, Joachim Fest, cites a case when, during the election campaign of 1932-33, Goebbels deliberately delayed his speech so that the sun would come out from behind the clouds just at the moment of Hitler's appearance. Those elections were crowned with the triumph of the Nazis, and the religious Goebbels, amazed by church rituals as a child, along with millions of compatriots, received a new deity: “One people, one Reich, one Fuhrer.” “When the Fuhrer speaks, it acts like a divine service,” the Reich Minister thanked on the day of Hitler’s 53rd birthday.

“The German people do not need to know what the Fuhrer intends to do, they do not want to know it.”

The elections of 1933 went down in history for another circumstance: Hitler and Goebbels were almost the first to resort to modern means of transport, primarily aviation, “covering” up to three dozen cities in a week. Goebbels generally paid the closest attention to technical innovations. By 1939, thanks to the installment sales program, 70% of German families listened to the radio (in 1932 this was three times less), and “radio points” were located in enterprises and public places. At the same time, television was emerging, and Goebbels dreamed of a “miracle” when “a living Fuhrer would enter every home”: “We must be with the people every evening after a hard day and explain to them what they did not understand during the day,” he set the task Goebbels. At the same time, in his opinion, broadcasting should be limited to news, speeches, sports reports and entertainment programs: “The German people do not need to know what the Fuhrer intends to do, they do not want to know it.”

These problems were (and are) being solved by the next generations of propagandists, who, following their “teacher,” realized that television is an unsurpassed supplier of ready-made, integral, controlled images that you cannot argue with. And Goebbels managed to use TV to cover the 1936 Berlin Olympics. Need I explain that his skill turned the Olympics into a grandiose “exhibition of achievements” of Hitler’s Germany.

Lessons from the Bolsheviks

Goebbels's propaganda and organizational talents emerged in full force with the Nazis coming to power in January 1933. Having become a minister, Goebbels used another powerful resource - repressive. The role of internal and external “enemies of the people”, guilty of all problems of the state and society and subject to merciless extermination, was reserved for liberals, Jews and Bolsheviks (by the way, before meeting Hitler, Goebbels was not an anti-Semite, he treated Russians with respect, extolling Dostoevsky and Tolstoy, and recognized the Bolsheviks as his mentors; and indeed, the products of Bolshevik and Nazi propaganda have striking similarities).

A month and a half after the Nazis came to power, fires from the list of banned books began to burn throughout Germany.

Already in March 1933, fires from the list of prohibited books, including the same Tolstoy and Dostoevsky, began to burn throughout Germany. To deal with dissent forever, censorship was introduced, independent publications were closed, journalists were declared civil servants, “enemies” were expelled from editorial offices, from cinema, literature, painting, and science. Those who were lucky were saved in emigration, the rest of the “degenerates” ended up in prisons and concentration camps, such as Theodor Wolf, editor-in-chief of the liberal newspaper Berliner Tageblatt, who at one time imprudently rejected fifty articles by the then unknown Goebbels.

“During the 12 years of the existence of the Third Reich, not a single worthy work of art was created in the country, not a single talented book was written,” notes publicist Yuri Veksler living in Germany (in fairness, let’s mention the legendary documentary filmmaker Leni Riefenstahl). But how could this confuse Goebbels, whose goal was to capture the hearts of “average Germans”?

“He became the first victim of his propaganda”

The apotheosis of Goebbels’s activity is called a two-hour speech on “total war to a victorious end,” which he delivered in February 1943, after the defeat at Stalingrad (according to a historical story, upon leaving the podium, the speaker coldly said: “It would have been an hour of idiocy if I had shouted: “Throw yourself out of the window,” they would do that too). However, no efforts of Goebbels saved the Reich, the Fuhrer, himself, his wife Magda and six children from disaster.

None of Goebbels' efforts saved either himself or his wife Magda and six children.

Having believed in Hitler’s supernatural abilities, not only the masses, but also members of the “inner circle” lost the ability to critically perceive reality, isolated themselves from messages that spoke about the true state of affairs, and indulged in complacent illusions. As the German publicist and playwright Rolf Hochhuth writes, in his diaries of 1945, Goebbels claims that the Fuhrer will yet accomplish a “war-deciding feat.” “He became the first victim of his propaganda,” writes Hochhuth.

They say that in the area near the Reich Chancellery, where Soviet soldiers discovered the burned corpses of Hitler and Goebbels, they subsequently set up a children's playground.

Most of all, I don’t like writing about Navalny’s “creativity,” but sometimes I can’t ignore it. The last time I wrote about his “analysis” regarding the Olympics in Sochi. If you go through, you can see a very clear and detailed analysis of how Navalny takes numbers out of thin air and blatantly lies. This time, our public “figure” may have smoked something, but his information does not stand up to criticism, he came up with a whole “murder”!

We are talking about the scandalous film “The Seagull. Crime drama." In it, the authors accuse the sons and other people from the environment of the Prosecutor General of the Russian Federation of all mortal sins. Among others, it is said that in 2002, in order to please the economic interests of Yuri Chaika’s son Artem, the director of the Verkhne-Lena River Shipping Company, Nikolai Paleny, was killed, whose death the killers allegedly presented as a suicide. It’s normal, after 13 years, to call suicide a murder, only Navalny is capable of this. Do you know why murder and not suicide? In particular, it was indicated that the hands of the corpse were tied and this is supposedly one of the important pieces of evidence in the murder version.
13 years later, journalists found district police officer Vladimir Kashko, who was inspecting the garage in which Paleny hanged himself.

Yes, they really brought him with his hands tied. But this was done at the request of the deceased’s wife, says the district police officer. “It was the wife and the guard of the garage cooperative who found Paleny’s body, after which they called the police. When I examined the body and the scene of the incident, where, by the way, there were no signs of a struggle, I realized that I was dealing with a suicide, of which I had seen quite a lot, and I called the duty department and called the funeral service so that it would deliver the corpse for examination - FE. When the ritualist arrived and the body was removed from the noose and placed on a stretcher, the arms began to dangle and fall to the floor. Until they stiffened, the wife of the deceased asked to tie his hands; they were placed on his chest and secured with a cord so that they would not fall apart. I remember this well. After this, the body was sent to the morgue.

Other eyewitnesses also confirm that the hands were tied at the request of the wife. Mr. Navalny is probably not aware that bodies are often brought to the morgue with their arms fixed so that they do not dangle during transportation. However, “The more monstrous the lie, the more willingly they will believe it.”

Although this time, behind Navalny is businessman William Browder, who initiated the adoption in the United States of the anti-Russian “Magnitsky list”, which includes law enforcement officers, officials and politicians in order to apply American sanctions to them. The customers are American, but the methods have not changed - lies, lies and lack of facts...

The bigger the lie, the sooner it will be believed.

Attributed to Nazi Germany's Minister of Propaganda, Joseph Goebbels. In fact, this is a paraphrased quote from the book “My Struggle” (Vol. 1, Ch. 10) by Adolf Hitler (1889-1945): “The broad masses [...] are more likely to fall victim to a big lie (einer grossen Luge) than to a small one.” .

Hence the English expression “Big Lie”, which was born at that time.

• - Wed. All zu straff gespannt, zerspringt der Bogen. Schiller. Wilhelm Teil. 3, 3. Rudenz. Wed. Wenn man den Bogen überspannet, so muss er endlich zerbrechen. Grimmelshausen. Simplicissimus. 4, 1. Wed. A bow long ribbon at length must wax wear. Wed. L"arc toujours tendu se gâte. Wed. L"...
• - The further you go into the forest, the more firewood there is. Wed. Their only business was lying... but... the further into the forest, the more firewood. Every day the talent for lying became in them... in undoubtedly greater proportions...
• - From French: Plus ca change, plus with "est la aunt chose." The author of the expression is the French writer and journalist Alphonse Jean Carr...
• - Words of the German poet Heinrich Heine...

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  Ozhegov's Explanatory Dictionary

• - Wed. Their only business was lying... but... the further into the forest, the more firewood. Every day the talent for lying became in them... in undoubtedly greater proportions. Ch. Uspensky. New times. Three letters. 2...

  Mikhelson Explanatory and Phraseological Dictionary

• - The more you stretch it, the faster it will burst. Wed. All zu straff gespannt, zerspringt der Bogen. Schiller. Wilhelm Tell. 3, 3. Rudenz. Wed. Wenn man den Bogen überspannet, so muss er endlich zerbrechen. Grimmelshausen. Simplicissimus. 4, 1. Wed. A bow long ribbon at length must wax wear. Wed. L'arc toujours tendu se gâte...

  Michelson Explanatory and Phraseological Dictionary (orig. orf.)

• - Attributed to the English writer and statesman, Prime Minister of Great Britain from the Conservative Party Benjamin Disraeli, Lord Beaconsfield...

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• - See TRUTH -...

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• - See FALSE -...

  IN AND. Dahl. Proverbs of the Russian people

• - See FALSE -...

  IN AND. Dahl. Proverbs of the Russian people

• - Cm....

  IN AND. Dahl. Proverbs of the Russian people

• - See FALSE -...

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  IN AND. Dahl. Proverbs of the Russian people

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  IN AND. Dahl. Proverbs of the Russian people

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