"(collection) - objects of Soviet life. Postcards

And after some time, the industry produced a wide range of postcards, pleasantly pleasing to the eye in the windows of newsstands filled with traditionally discreet printed products.

And even though the quality of printing and the brightness of the colors of Soviet postcards were inferior to imported ones, these shortcomings were made up for by the originality of the subjects and the high professionalism of the artists.

The real heyday of the Soviet New Year's card came in the 60s. The number of subjects has increased: motives such as space exploration and the struggle for peace appear. Winter landscapes were crowned with wishes: “Let New Year will bring success in sports!"

There was a variegated variety of styles and methods in the creation of postcards. Although, of course, it could not do without interweaving the content of newspaper editorials into the New Year's theme.
As the famous collector Evgeny Ivanov jokingly notes, on postcards “ Soviet Grandfather Moroz actively participates in social and industrial life Soviet people: he is a railway worker at BAM, flies into space, melts metal, works on a computer, delivers mail, etc.

His hands are constantly busy with work - perhaps that’s why Santa Claus carries a bag of gifts much less often...” By the way, E. Ivanov’s book “New Year and Christmas in Postcards,” which seriously analyzes the plots of postcards from the point of view of their special symbolism, proves that a regular postcard hides much more more meaning than it may seem at first glance...

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I bring to your attention a selection of postcards "HAPPY NEW YEAR!" 50-60s.
My favorite is a postcard by the artist L. Aristov, where belated passers-by are rushing home. I always look at her with such pleasure!

Be careful, there are already 54 scans under the cut!

(“Soviet artist”, artists Yu. Prytkov, T. Sazonova)

("Izogiz", 196o, artist Yu. Prytkov, T. Sazonova)

(“Leningrad Artist”, 1957, artists N. Stroganova, M. Alekseev)

("Soviet Artist", 1958, artist V. Andrievich)

(“Izogiz”, 1959, artist N. Antokolskaya)

V. Arbekov, G. Renkov)

(“Izogiz”, 1961, artists V. Arbekov, G. Renkov)

(Published by the USSR Ministry of Communications, 1966, artist L. Aristov)

BEAR - SANTA CLAUS.
The bears behaved modestly, decently,
They were polite, they studied well,
That's why they have forest Santa Claus
I gladly brought a Christmas tree as a gift
A. Bazhenov, poetry M. Ruttera)

RECEPTION OF NEW YEAR'S TELEGRAMS.
On the edge, under a pine tree,
The forest telegraph is knocking,
Bunnies send telegrams:
"Happy New Year, dads, moms!"
(“Izogiz”, 1957, artist A. Bazhenov, poetry M. Ruttera)

(“Izogiz”, 1957, artist S.Bialkovskaya)

S.Bialkovskaya)

(“Izogiz”, 1957, artist S.Bialkovskaya)

(Map factory "Riga", 1957, artist E.Pikk)

(Published by the USSR Ministry of Communications, 1965, artist E. Pozdnev)

(“Izogiz”, 1955, artist V. Govorkov)

(“Izogiz”, 1960, artist N. Golts)

(“Izogiz”, 1956, artist V. Gorodetsky)

("Leningrad Artist", 1957, artist M. Grigoriev)

("Rosglavkniga. Philately", 1962, artist E. Gundobin)

(Published by the USSR Ministry of Communications, 1954, artist E. Gundobin)

(Published by the USSR Ministry of Communications, 1964, artist D. Denisov)

("Soviet Artist", 1963, artist I. Znamensky)

I. Znamensky

(Published by the USSR Ministry of Communications, 1961, artist I. Znamensky)

(Published by the USSR Ministry of Communications, 1959, artist I. Znamensky)

(“Izogiz”, 1956, artist I. Znamensky)

("Soviet Artist", 1961, artist K.Zotov)

New Year! New Year!
Start a round dance!
It's me, Snowman,
Not new to the skating rink,
I invite everyone to the ice,
Let's have a fun round dance!
(“Izogiz”, 1963, artist K.Zotov, poetry Yu.Postnikova)

V.Ivanov)

(“Izogiz”, 1957, artist I. Kominarets)

(“Izogiz”, 1956, artist K. Lebedev)

("Soviet Artist", 1960, artist K. Lebedev)

(“Artist of the RSFSR”, 1967, artist V.Lebedev)

("The State's vision of image-creative mysteries and musical literature of the Ukrainian Socialist Republic", 1957, artist V.Melnichenko)

("Soviet Artist", 1962, artist K.Rotov)

S. Rusakov)

(“Izogiz”, 1962, artist S. Rusakov)

(“Izogiz”, 1953, artist L. Rybchenkova)

(“Izogiz”, 1954, artist L. Rybchenkova)

(“Izogiz”, 1958, artist A. Sazonov)

(“Izogiz”, 1956, artists Yu. Severin, V. Chernukha)

In this collection we have collected the best Soviet New Year cards from the 50s - 60s and a little later - New Year cards 70s. This is what you need to create a festive mood for the New Year. We'll also tell you fascinating story about how the tradition of giving such beauty appeared in the country.

History remembers the case when Sir Henry Cole sent holiday greetings to friends in the form of a small drawing on cardboard. This happened in 1843. Since then, the tradition has taken hold throughout Europe and gradually reached Russia.

We immediately liked the postcards - they are accessible, pleasant and beautiful. The most famous artists had a hand in creating postcards. It is believed that the first Russian New Year's card was drawn by Nikolai Karazin in 1901, but there is another version - the first could have been Fyodor Berenstam, a librarian from the St. Petersburg Academy of Arts.

Europeans mainly used biblical stories, and on Russian postcards one could see landscapes, everyday scenes, and animals. There were also expensive copies - they were made with embossing or with gold dust, but they were produced in limited quantities.

As soon as the October Revolution died down, Christmas symbols were banned. Now you could only see postcards with communist themes or with a children's story, but under strict censorship. By the way, postcards issued before 1939 have hardly survived.

Before the Great Patriotic War Postcards often depicted the Kremlin chimes and stars. During the war years, postcards appeared with support for the defenders of the Motherland, who were thus conveyed greetings to the front. It was in the 40s that one could get a postcard with a picture of Father Frost sweeping out the Nazis, or the Snow Maiden bandaging the wounded.

After the war, postcards became even more popular - this affordable way congratulate a relative or friend by sending him a message. Many Soviet families collected entire collections of postcards. Eventually, there were so many of them that the cards were used for crafts or collages.

Postcards became popular in 1953. At that time, Gosznak produced huge quantities using drawings by Soviet artists. Still remaining under strict censorship, the subject matter of postcards expanded: fairy-tale scenes, new buildings, airplanes, the results of labor and scientific progress.

Anyone who looks at these cards will feel nostalgic. At one time, they were bought in packs to send to their acquaintances and friends throughout the USSR in different cities. There were also true connoisseurs of illustrations by Zarubin and Chetverikova - famous authors Soviet greeting cards Happy New Year.

Enthusiasts enjoyed learning from professionals, redrawing their favorite characters on wall newspapers and albums. Our grandmothers and mothers keep stacks of these cards on the top shelves of their closets.

In the 60s and 70s, postcards with athletes skiing or sledding on New Year's Day were popular.

They also often depicted couples and groups of young people who celebrated new year holidays in restaurants. On the postcards of this era one could already see wonders - television, champagne, mechanical toys, exotic fruits.

The theme of space also quickly spread in the 70s, but until recently the most popular were postcards with chimes and Kremlin stars - the most recognizable symbols of the USSR.

And after some time, the industry produced a wide range of postcards, pleasantly pleasing to the eye in the windows of newsstands filled with traditionally discreet printed products.

There was a variegated variety of styles and methods in the creation of postcards. Although, of course, it could not do without interweaving the content of newspaper editorials into the New Year's theme.
As the famous collector Evgeniy Ivanov jokingly notes, on the postcards “the Soviet Father Frost actively participates in the social and industrial life of the Soviet people: he is a railway worker on the BAM, flies into space, melts metal, works on a computer, delivers mail, etc.

His hands are constantly busy with work - perhaps that’s why Santa Claus carries a bag of gifts much less often...” By the way, E. Ivanov’s book “New Year and Christmas in Postcards”, which seriously analyzes the plots of postcards from the point of view of their special symbolism, proves that there is much more meaning hidden in an ordinary postcard than it might seem at first glance...

1966

1968

1970

1971

1972

1973

1977

1979

1980

1981

1984

USSR postcards congratulating the country on the New Year are a special layer of the visual culture of our country. Retro postcards drawn in the USSR are not only a collectible, an art object. For many, this is a childhood memory that stays with us for many years. Looking at Soviet New Year's cards is a special pleasure, they are so beautiful, cute, creating a festive mood and children's happiness.

In 1935, after October revolution, began to celebrate the New Year again, and small printing houses began to print greeting cards, reviving the traditions of pre-revolutionary Russia. However, if earlier postcards often contained images of Christmas and religious symbols, then in new country all of this was banned, including postcards from the USSR. They did not congratulate them on the New Year; they were only allowed to congratulate their comrades on the first year of the October Revolution, which did not really inspire people, and such cards were not in demand. It was possible to lull the attention of the censors only with children's stories, and even with propaganda postcards with the inscription: “Down with the bourgeois Christmas tree.” However, very few such cards were printed, so cards issued before 1939 represent great value for collectors.

Around 1940, the Izogiz publishing house began printing editions of New Year's cards with images of the Kremlin and chimes, snow-covered trees, and garlands.

Wartime New Year cards

Wartime, naturally, leaves its mark on the postcards of the USSR. They were congratulated with encouraging messages, such as “New Year's greetings from the front,” Father Frost was depicted with a machine gun and a broom, sweeping out the fascists, and the Snow Maiden bandaged the wounds of soldiers. But their main mission was to support the spirit of the people and show that victory is close, and the military is waiting at home.

In 1941, the Art Publishing House released a series of special postcards that were intended to be sent to the front. To speed up printing, they were painted in two colors - black and red; there were many scenes with portraits of war heroes.

You can often find imported postcards from 1945 in collectors' collections and home archives. Soviet soldiers who reached Berlin sent and brought back beautiful foreign Christmas cards.

Post-war 50-60s.

After the war, there was no money in the country; people could not buy New Year's gifts or spoil their children. People were happy about the simplest things, so an inexpensive but touching card became very popular. In addition, the postcard could be sent by mail to loved ones in any corner of the vast country. The plots use symbols of victory over fascism, as well as portraits of Stalin as the father of the people. There are many images of grandfathers with grandchildren, children with mothers - all because in most families the fathers did not return from the front. main topic- World peace and victory.

In 1953, mass production was established in the USSR. It was considered obligatory to congratulate friends and relatives on the New Year with a postcard. A lot of cards were sold, they were even used to make crafts - boxes and balls. Bright, thick cardboard was perfect for this, but other arts and crafts materials were hard to come by. Goznak printed postcards with drawings by outstanding Russian artists. This period marks the heyday of the miniature genre. Expanding storylines- artists have something to draw, even despite censorship. In addition to traditional chimes, they draw airplanes and trains, tall buildings, and depict fairy-tale heroes, winter landscapes, matinees in kindergartens, children with bags of sweets, parents carrying home a Christmas tree.

In 1956, the film “ Carnival Night"with L. Gurchenko. Scenes from the film and the image of the actress become a symbol of the New Year, they are often printed on postcards.

The sixties open with Gagarin's flight into space and, of course, this story could not help but appear on New Year's cards. They depict astronauts in a spacesuit with gifts in their hands, space rockets and lunar rovers with New Year trees.

During this period, the theme of greeting cards generally expands, they become more vibrant and interesting. They depict not only fairy-tale characters and children, but also everyday life Soviet people eg rich and plentiful New Year's table with champagne, tangerines, red caviar and the inevitable Olivier salad.

Postcards V.I. Zarubina

When talking about the Soviet New Year's card, one cannot help but mention the name outstanding artist and animator Vladimir Ivanovich Zarubin. Almost all those cute, touching hand-drawn postcards created in the USSR in the 60s and 70s. created by his hand.

The main theme of the cards was fairy tale characters- cheerful and kind animals, Father Frost and Snow Maiden, rosy-cheeked happy children. Almost all postcards have the following plot: Santa Claus gives gifts to a boy on skis; hare reaches out with scissors to cut New Year's gift from the Christmas tree; Santa Claus and a boy play hockey; animals decorate the Christmas tree. Today, these old Happy New Year cards are a collector's item. The USSR produced them in large quantities, so there are many of them in philocarty collections (this

But not only Zarubin was an outstanding Soviet artist creating postcards. Besides him, many names remain in history visual arts and miniatures.

For example, Ivan Yakovlevich Dergilev, called a classic of modern postcards and the founder of staged postcards. He created hundreds of images printed in millions of copies. Among the New Year's, one can highlight a postcard from 1987 depicting a balalaika and Christmas decorations. This card was released in a record 55 million copies.

Evgeniy Nikolaevich Gundobin, Soviet artist, a classic of postcard miniatures. His style is reminiscent of Soviet films of the 50s, kind, touching and a little naive. There are no adults in his New Year's cards, only children - on skis, decorating a Christmas tree, receiving gifts, and also children against the backdrop of thriving Soviet industry, flying into space on a rocket. In addition to images of children, Gundobin painted colorful panoramas of New Year's Moscow, iconic architectural signs - the Kremlin, the MGIMO building, the statue of a Worker and a Kolkhoz Woman with New Year's wishes.

Another artist who worked in a style close to Zarubin is Vladimir Ivanovich Chetverikov. His postcards were popular in the USSR and entered literally every home. He depicted cartoon animals and funny stories. For example, Santa Claus, surrounded by animals, plays the balalaika for a cobra; two Santa Clauses shaking hands when meeting.

Postcards from the 70s and 80s

In the 70s, there was a cult of sports in the country, so many cards depict people celebrating the holiday on the ski track or at the skating rink, and Happy New Year sports cards. The USSR hosted the Olympics in the 1980s, which gave a new impetus to the development of postcard subjects. Olympians, fire, rings - all these symbols are woven into New Year's motifs.

In the 80s, the genre of New Year photo cards also became popular. The USSR will very soon cease to exist, and the arrival of a new life can be felt in the works of artists. The photo is replacing the hand-drawn postcard. They usually depict Christmas tree branches, balls and garlands, and glasses of champagne. Images of traditional crafts appear on postcards - Gzhel, Palekh, Khokhloma, as well as new printing technologies - foil stamping, three-dimensional drawings.

At the end of the Soviet period of our history, people learn about chinese calendar, and images of the animal symbol of the year appear on postcards. So, for example, New Year cards from the USSR in the Year of the Dog were greeted with an image of this animal - photographic and drawn.