Algorithm for how to start making money on knowledge! How to open a training center.

In this material:

Many businessmen who plan to start their own business with minimal investment are thinking about how to open a training center, because education is always in demand among the population.

Many people dream of working for themselves and starting their own business, but not everyone takes the plunge. The reason for this is often the lack of funds for initial investments, because everyone knows that without initial capital it will not be possible to bring your business idea to life. At the same time, nowadays there are many ways to obtain funds for business development. Now money is offered not only by private financial institutions, but also by the state. Of course, you shouldn’t expect large sums of help, but what is offered in the form of subsidies can be considered a quite decent amount to start your own business. The key is to spend your money wisely and implement a really good training center business plan.

If a Russian citizen is going to open his own business with a small initial investment, he can try his hand at teaching. Moreover, you don’t even have to be an experienced teacher to open your own training center. Most often, all the work is done by professionals hired by the entrepreneur, and the businessman himself solves only organizational issues, performs simple accounting work and can work as an administrator in order to save on salaries.

Room and furniture

When it comes to a training center, you don’t need to think about purchasing complex equipment, products for sale, and so on. Knowledge will be sold here, so the most important point that a training center business plan should contain is the selection of experienced personnel. But in addition to this, students must be provided with a good environment in which it will be pleasant to study. To do this, you will need to purchase high-quality and modern furniture for classrooms.

Do not forget about the need for a sufficient amount of free space. The premises for the training center should consist of several rooms, so rent will become a significant expense item.

As a rule, a center for training everyone consists of such premises as a reception area, where there will be an administrator’s desk and a waiting room with upholstered furniture, several classrooms, depending on how many groups are planned to be recruited, as well as a rest room for employees, replacing the teachers' room and bathroom.

These are the main premises that will be difficult to do without. Additional classrooms may also be needed, although everything here depends solely on the type of educational institution. For example, if there is enough space, it is advisable to additionally equip a dressing room. This will be extremely important in the cold season.

As for the location of the training center, transport accessibility and developed infrastructure are important. You can open a training center in a residential area, but it is important that it can be easily found. It is unlikely that people will search for a long time for a house where classes are held, especially if it is located in an unfamiliar area. It is best to find a room nearby with a stop, and draw a small map on your website and business cards.

Staff and training program

When opening a training center, no matter what direction, the most important condition will be highly qualified personnel.

If a businessman has friends who are teachers, this is great, since he can invite them to work. In fact, finding good teachers is not difficult. After all, they are ready to do part-time work, since the salaries of specialists, unfortunately, are quite low.

A training center will be in demand if it offers its clients a special training program. It can be developed jointly with experienced specialists. It is important that the training center is different from what other institutions of this type offer. This is the only way to win in the competition.

Documents for starting a business

A training center is a business that does not require significant investments, but in order for the work to be legal, all the paperwork must be completed correctly.

But first, a businessman must register as an individual entrepreneur. This is necessary for officially conducting business in the Russian Federation. In addition, it is necessary to choose a suitable taxation system, which in this case can be PSN. It is important that the number of employees does not exceed 15 people. In addition, the entrepreneur must go through the registration procedure with the Pension Fund and officially become an employer.

To obtain a license to provide training services, you need to prepare a large package of papers. This includes the training center program, information about the personnel and their qualifications, data about the premises, and the equipment used. The training center must have educational literature in the required quantity. What kind of material will be used for training is also indicated in the data for obtaining a license. Without permitting documents, the educational institution will not be allowed to operate and will not be able to issue valid certificates of completion of courses.

But it is worth noting that not all entrepreneurs who open their training centers care about the license. If a person wants to gain knowledge and not a diploma, he will not be very concerned about the license. But the received certificate will not be taken into account at the official level.

Advertising of the establishment

In order for people to know about the training center, you need to talk about it. There are many effective ways to advertise your business, but for a training center it is not the quantity, but the quality of the audience that is important, so not all marketing techniques are suitable here.

One of the most popular types of advertising to attract customers is creating your own page on social networks. Here you can find many people who will be interested in such information. Moreover, this way advertising will be available to precisely those people who have the opportunity to study at the new center, that is, those living nearby.

You can print out advertisements and hang them on poles. This is a good and effective way, but it requires spending money, unlike disseminating information on the Internet. The main thing is to recruit the first class, and after that, when one group of people becomes aware of the high quality of education at the center, popularity will begin to grow quickly.

A training center is a good way to start your own business with a small investment. At the first stage, 10 thousand dollars is enough, which will quickly pay for itself.

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We are often asked - “How to open a training center”, how difficult is it, how expensive is it?

The budget for the opening and operation of the training center will include the following expense items:

Creation and opening of a training center.
Licensing.
Development of training programs, production of training manuals, manuals, presentations, etc.
Creation of a training site.
Creation of material and technical base.
Support and development of the training center.
Rent.
Payments to teachers and staff.
Promotion of the training center.
Adding new professions to the license.
Improving the material and technical base.
Training site support.
Creation and adjustment of new training programs.

Naturally, this list does not reflect many “little things”, and also does not reflect the “intangible part” - your personal time and nerves.

Training centers of organizations are distinguished by several points.

Who does not require a license for educational activities?

Firstly, they often do not need a license - after all, they are not going to take money from their own staff, dealers and partners for training. So this point can be excluded. But then those who have completed the training will receive “candy wrappers” instead of serious “crusts”. But this makes the process cheaper.

Secondly, organizations may try to save money on the work of the training center by assigning unpaid additional work to already overburdened staff. There can no longer be talk of any material and technical bases, much less serious training programs. Because of this, creating a corporate training center becomes similar to creating a “corporate leaflet” that no one reads, or a “corporate drinking party” that divides people.

Finally, it is important for organizations to pay attention to such important elements as introducing their own ideology and norms through the training center. This is additional effort and financial costs that are necessary.

It is realistic to open and make a serious training center self-sufficient within a period of 2–3 months to 1 year.

Practical lessons:

Studying issues of interest to course participants.
The main stages of organizing a training center with a detailed consideration of each stage.
Licensing.
Attracting investors and partners.
Studying practical examples of creating successful training centers.
Algorithm for the operation of the training center.
Templates for basic documents.
Algorithms for creating and promoting a training center website.
How can a training center make money?
Development of a training center.
Trainings.

Business education - Study programs

The Higher School of Management of the National Research University Higher School of Economics implements business training programs and additional education in the field of general and functional management:

All business training programs are aimed at training senior managers and general consultants with up-to-date knowledge and qualifications that allow them to effectively manage organizations or their departments. The formation and development of key competencies in managers helps not only to develop the skills of a systematic approach to strategic business objectives, but also to structure their own business experience

Main programs

The MBA programs of the Graduate School of Management are developed using international experience and taking into account the realities of Russian business.

The Executive Master of Management in HR program - Strategic Human Resource Management is a fundamentally new program developed by the best professors, teachers of the Higher School of Economics and the best practitioners and experts in the field of HR, with unique experience in large Russian and multinational companies.

The Executive MBA and DBA programs are original developments of the School, aimed at top managers and owners of Russian companies.

The School of Leadership program was developed with a focus on participants in the Leaders of Russia competition, educated and ambitious people.

Corporate programs at the Graduate School of Management are aimed at companies that want to improve the skills of their managers. To train their employees, firms can choose any discipline from a wide range of courses offered, for which they are designed as short-term business seminars, and medium- and long-term programs, up to corporate programs at the Executive MBA level in a format adapted to the requirements of companies.

Conditions of admission, organization and duration of training

Upon admission to the business training programs of the Higher School of Management, an interview or test is conducted

A prerequisite for admission to the MBA, Executive Master of Management, Executive MBA programs and the Leadership School program is a higher education and work experience. The DBA program has additional requirements

The programs are implemented in two forms - evening and modular

The duration of business training depends on the chosen program and varies between 0.9–2.3 years

Learning process and results

The educational process at the Higher School of Management is organized according to a mixed type, which involves the use of various teaching methods: from lectures and business seminars to solving cases and discussions. At the same time, the emphasis is on active forms of learning: trainings, business games, analysis of specific situations.

The training center does not need a license

Classes are taught by teaching staff who also have extensive experience in the field of business decision making and management consulting. During the seminars, the teacher organizes the work, directing it both to the students’ assimilation of the material and to monitoring their individual preparation. Trainings contribute to the acquisition of skills to adequately respond to specific situations that arise in the course of the company’s activities. Lectures develop theoretical material that serves as the basis for active forms of communication. A large place in the educational process is given to the independent work of students, during which they study specialized literature, as well as complete assignments on the topic they have covered or prepare their own project, linking the acquired knowledge to the activities of a specific company.

This organization of business courses is mostly of an applied nature and has been proving its viability and effectiveness for many years. Examples from Russian practice discussed at business seminars are designed to adapt international practice to domestic realities, which makes it possible to gain knowledge and experience in the field of Russian and international business.

Studying under the programs of the Higher School of Management ends with the defense of a final qualifying thesis or dissertation.

An MBA diploma is a confirmation of successfully completed training and meets high international standards.

How to open a training center for hairdressers and manicurists: business idea

The need to tidy up the hair on the head has become automatic in humans. Caring for hands and nails is also a requirement at the genetic level. Therefore, the rapid growth in the number of establishments offering haircut and manicure services is taken for granted. But where can you get so many service personnel? The answer is found by enterprising people who organize hairdressing training courses. At the same time, they are introducing training in the art of manicure and training specialist stylists.

The business turns out to be quite profitable and not the most difficult to organize. By registering as an autonomous (independent) non-profit organization, an entrepreneur does not need any additional licenses or special permits.

Sanitary standards for one hairdressing place are required. But based on 5 training places, finding a spacious room in the city with an area of no less is not so difficult.

Since the location of the training center does not play a special role, you can save a little on rent, but it will still cost a pretty penny (per square meter - 2.5 thousand rubles). Interior furniture and educational equipment (chairs, counters, mirrors, sinks) can be purchased domestically. The equipment for each workplace will cost up to ten thousand rubles.

A significant cost item is consumables. Comfortable sharp scissors, high-quality paints, professional combs, massage brushes, brushes for basting and hair coloring, hairdressing negligees and other paraphernalia will cost up to $1 thousand. Each student will also need a training dummy for 1.5 thousand rubles.

It is advisable to put training on stream, recruiting up to 5 groups of 5 people at a time.

How to open a training center? Algorithm for how to start making money on knowledge!

The average cost of three-month hairdressing courses is around 22 thousand rubles. The minimum positive profitability is obtained by enrolling at least 10 students per course.

If time and opportunity permit, you can supplement your basic studies with a short-term additional course (for example, a series of classes “Wedding hairstyles”). This will add another 12 thousand per person to the “income bank”.

Classes will be held in an intensive mode, which not every teacher is able to withstand. Therefore, when choosing a candidate for a teacher, a special approach is needed. In addition to high individual professional skills, the teacher must be able to convey his skills and knowledge to students. It will require both psychological endurance and physical endurance. The valuation of such teaching work will be about 15,000 rubles.

Manicure courses are organized according to a similar scheme. Only according to sanitary standards, one manicurist is enough. Purchasing equipment and furniture to equip a manicure workplace will be cheaper than hairdressing costs. Only 3 thousand rubles will be needed for one student kit, which includes all kinds of files, scissors, brushes, spatulas, as well as a special grinder and sterilization equipment. Each student needs at least three manicure sets. Invite an authoritative stylish master who has something to teach beginners to play the role of teacher. This will make your wallet thinner by about forty thousand, but will add prestige and popularity to the school.

The cost of a manicure course is about 11 thousand, but groups can be made up of up to 8 people. By analogy with hairdressing training, basic manicure courses can be accompanied by additional ones. For example, a series of classes on nail extensions costs 8 thousand, and art painting courses cost 10 thousand rubles.

Some students strive to master both the art of hairdressing and manicure. Try to reward this zeal with a small discount on tuition. This can become a role model that will bring you additional benefits.

Another incentive for students will be the guarantee of their employment after completing the courses. You can secure such a privilege if you enter into contracts with beauty salons on terms favorable to both parties. The image of the school from such cooperation will only increase, which will bring additional dividends over time.

Prepared by editors: "Business GiD"
www.bisgid.ru

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The article was written with the information support of employees of the company Association Registration http://oreg.pro/

Educational activities must be licensed. Only teachers engaged in individual tutoring have the right not to license their educational activities. Everyone else will have to obtain a teaching license. Read about how to do this in this article.

Who needs to receive

The following legal entities must obtain a training license:

State and private non-profit firms whose activities are primarily aimed at providing education rather than making a profit;
Commercial firms whose goal is to make a profit from providing educational services;
Branches of educational companies;
Private businessmen operating with hired personnel;
Scientific institutions.

Services must be provided under one or more of the following educational programs:

Higher or secondary specialized;
Preschool;
General education;
Add. education for both children and adults;
Increased qualification level.

Legal requirements

Current legislation establishes that a candidate for a license must fulfill a number of requirements:

Availability of premises in which training will be carried out.
Availability of everything necessary for the learning process (special equipment, furniture, textbooks, inventory, etc.).
Availability of educational programs.
Creation of conditions required for conducting educational activities.
Availability of permission from the Sanitary and Epidemiological Supervision Authority.
Availability of teaching staff (must be fully approved before applying for a license).
Availability of documents allowing access to materials that are state-owned. secret.

Required Documentation

For getting training licenses You must provide the following package of documents:

Application for receipt;
Original identification document of the applicant;
Photocopies of constituent documents certified by a notary;
Photocopies of the following certificates: tax registration, state registration, changes; they must be notarized;
Documents that confirm ownership of territories and premises;
Education programs and curricula;
Information about teachers - photocopies of their diplomas and their work records;
Conclusion of the fire service, SES and Ministry of Emergency Situations on the compliance of objects with certain requirements;
Information about the availability of training with distance learning elements;
A certificate confirming the availability of conditions for protecting the health and nutrition of students;
A check confirming payment of state duties;
Description of the entire documentation package.

Procedure for obtaining a license

The licensing authority accepts the application according to the inventory, making a note of receipt on it. The date on the inventory is the day on which the licensing process begins:

Within three days, workers of the Min. Entities check the documentation provided by the applicant for correctness and completeness.
How to open training courses without a license

If errors are found, the documents will be returned to the applicant for correction. The applicant has a month to correct errors.
If the specialists have no complaints about the documents, all kinds of checks begin: the accuracy of the information provided is checked, as well as the compliance of the applicant’s conditions with licensing requirements. An on-site inspection is also carried out at this stage.
Within sixty days from the date of registration of the application, the educational supervision department will make a positive or negative decision. If a negative decision is made, specialists must justify it. There can be only two reasons for refusal: provision of false information and conditions unsuitable for carrying out educational activities.
The license you receive has an unlimited validity period. However, if the requirements are violated, it may be temporarily suspended or revoked permanently.

Business idea: how to open a center for preparing for Unified State Examinations

How to create an educational organization?

Our lawyers quite often receive letters from website visitors with questions about opening private schools, kindergartens, various training courses, etc. Therefore, we decided to cover this issue in a separate article.

Educational activities are regulated by the Federal Law “On Education in the Russian Federation” (hereinafter referred to as the “Law”).

The definition of education is given in the Law - it is understood as “a single, purposeful process of education and training, which is a socially significant benefit and carried out in the interests of the individual, family, society and the state, as well as the totality of acquired knowledge, skills, values, operational experience and competence certain volume and complexity for the purpose of intellectual, spiritual, moral, creative, physical and (or) professional development of a person, satisfying his educational needs and interests.”

The definition of the term “training” is somewhat different from the above, which, according to the Law, is “a purposeful process of organizing the activities of students to master knowledge, abilities, skills and competence, gain operational experience, develop abilities, gain experience in applying knowledge in everyday life and forming motivation in students lifelong learning."

According to the Law, educational activities have the right to be carried out by:

educational organizations which can only be created in the form of non-profit organizations;
organizations providing training— scientific organizations carrying out educational activities, organizations for orphans and children left without parental care, organizations providing treatment, health improvement and (or) recreation, organizations providing social services, and other legal entities;
individual entrepreneurs- both those carrying out individual teaching activities and those involving hired teaching staff.

Let us note that the previously valid version of the Law (until September 1, 2013) excluded commercial organizations from the educational process - LLCs, joint-stock companies and similar legal entities, the purpose of which was to make a profit, were not entitled to conduct educational activities.

Educational activities carried out by legal entities, as well as individual entrepreneurs involving teaching staff, are subject to mandatory licensing. At the same time, educational activities carried out by an individual entrepreneur directly (i.e. personally, without hiring other teachers) are not licensed.

As an example of an activity that an individual entrepreneur can conduct without a license, one can bring tutoring, tutoring, etc.

The procedure for licensing educational activities carried out by educational organizations, organizations providing training, as well as individual entrepreneurs (with the exception of individual entrepreneurs carrying out educational activities directly) is established by the legislation of the Russian Federation on licensing of certain types of activities, as well as by the relevant Resolutions of the Government of the Russian Federation.

An educational organization can be state, municipal or private.
An educational organization created by the Russian Federation or a constituent entity of the Russian Federation is a state-owned one.
A municipal is an educational organization created by a municipal entity (municipal district or city district).
A private educational organization is an educational organization created by an individual or individuals and (or) a legal entity, legal entities or their associations, with the exception of foreign religious organizations.

Most often, private educational organizations are created in the organizational and legal form of ANO - autonomous non-profit organizations.

Educational organizations are divided into types in accordance with educational programs (main and/or additional), the implementation of which is the main goal of their activities.

The law establishes the following types of educational organizations that implement basic educational programs:
1) preschool educational organization - an educational organization that, as the main goal of its activities, carries out educational activities according to educational programs of preschool education, supervision and care for children;
2) general educational organization - an educational organization that carries out educational activities according to educational programs of primary general, basic general and (or) secondary general education as the main goal of its activities;
3) professional educational organization - an educational organization that carries out educational activities under educational programs of secondary vocational education and (or) vocational training programs as the main goal of its activities;
4) educational organization of higher education - an educational organization that carries out educational activities according to educational programs of higher education and scientific activities as the main goal of its activities.

Types of educational organizations implementing additional educational programs: 1) organization of additional education - an educational organization that carries out educational activities on additional general education programs as the main goal of its activities;
2) organization of additional professional education - an educational organization that carries out educational activities in additional professional programs as the main goal of its activities.

The educational organizations listed above have the right to carry out educational activities according to the following educational programs, the implementation of which is not the main goal of their activities:
1) preschool educational organizations - additional general developmental programs;
2) general educational organizations - educational programs for preschool education, additional general education programs, vocational training programs;
3) professional educational organizations - basic general education programs, additional general education programs, additional professional programs;
4) educational organizations of higher education - basic general education programs, educational programs of secondary vocational education, vocational training programs, additional general education programs, additional professional programs;
5) organizations of additional education - educational programs of preschool education, vocational training programs;
6) organizations of additional professional education - training programs for scientific and pedagogical personnel, residency programs, additional general education programs, vocational training programs.

According to the Law, the name of an educational organization must contain an indication of its organizational and legal form and the type of educational organization.

Organizations providing training can be legal entities of any legal form, including commercial organizations such as LLCs and JSCs. Wherein:
Scientific organizations have the right to carry out educational activities in master's programs, training programs for scientific and pedagogical personnel, residency programs, vocational training programs and additional professional programs.
Organizations providing treatment, rehabilitation and (or) recreation, organizations providing social services have the right to carry out educational activities in basic and additional general education programs, basic vocational training programs.
Diplomatic missions and consular offices of the Russian Federation, representative offices of the Russian Federation at international (interstate, intergovernmental) organizations (hereinafter referred to as the foreign institutions of the Ministry of Foreign Affairs of the Russian Federation) have the right to carry out educational activities in basic and additional general education programs, taking into account the specifics established by Article 88 of the Law.
Other legal entities have the right to carry out educational activities under vocational training programs, educational programs for preschool education and additional educational programs.

To carry out educational activities by the organization providing training, a specialized structural educational unit is created within its structure. The activities of such a unit are regulated by regulations developed and approved by the organization providing training.

Registration of business in the field of education

As already mentioned, activities in the field of education have the right to be carried out by legal entities - educational organizations and organizations providing training, as well as individuals (citizens) registered as individual entrepreneurs.

The requirements for the constituent documents of legal entities operating in the field of education have their own specifics. Those interested in this question will find the answer to it in the Law; here we only note that the charters of such organizations must contain information about the educational programs in accordance with which training will be conducted.

Since educational organizations according to the Law can only be non-profit organizations, their registration is carried out by the authorized state body - the Ministry of Justice of the Russian Federation and its regional Directorates (in particular, in St. Petersburg - the Main Directorate of the Ministry of Justice of Russia for St. Petersburg). More information about registering non-profit organizations can be found on this page.

As mentioned above, organizations providing training can be created both in the form of non-profit organizations and commercial organizations. In the latter case, the registration authority for them is the tax office (in St. Petersburg - MI FTS No. 15). Registration of such organizations is carried out by the tax authority in a general manner, no different from the procedure for registering “ordinary” LLCs.

Similarly, the registration procedure for individual entrepreneurs - both those carrying out educational activities directly and those who hire teaching staff, with the exception of the need to additionally submit certificates of no criminal record, is no different from the registration procedure for individual entrepreneurs in other areas of activity. The registration authority is the tax office.

After state registration, the subject of educational activity (educational organization, organization providing training or individual entrepreneur who has attracted teaching staff) must obtain a license, and only after that can he begin to provide educational services. The requirements for license applicants can be found in the Law and in the relevant Decrees of the Government of the Russian Federation.

After a certain period has passed after receiving a license, an educational organization has the right, in the manner and within the time frame established by the Government of the Russian Federation, to apply to the Ministry of Education (or other relevant state body of the Ministry of Education system) with an application to obtain state accreditation.

Educational organizations that have state accreditation and implement general education (except for preschool) and professional educational programs have the right to issue state-issued documents on the level of education and (or) qualifications received to persons who have passed the final certification.

Petrolex specialists will always help you prepare constituent and other necessary documents for state registration of an educational organization, training organization or individual entrepreneur (IP), as well as complete registration.

Today, thousands of people are eager to find, among the many opportunities, that gold mine that will give them a chance to forever forget about the lack of money and move to a fundamentally new financial level. And one of the most promising business opportunities available to the average citizen is making money from training courses. So, in this review we will talk about how to open training courses.

Why training courses are relevant

To begin with, it is worth noting the fact that we live in a time when two completely different generations intersect.

In every city, people live side by side who were born at the beginning of post-Soviet capitalism and are guided by more modern principles of worldview, and those who at one time managed to absorb the vibrant mentality of Soviet society. What does this have to do with training courses?

The fact is that quite often young people show interest in various types of activities and want to develop professionally in them.

For example, questions about how to open a hairdressing course and how to start your own car sales business may be important for them. Moreover, young people can master several areas at once. Entering universities in various specialties is the lot of the few who have enough enthusiasm and money for such a maneuver. Plus, by the time of release, technologies and trends will have changed greatly, and therefore the relevance of training may be low.

But training courses last much less than studying at a university, and the information provided in such courses has the maximum level of relevance.

Salvation for people in the form of courses

If we talk about people who were caught by surprise by the collapse of the Soviet Union, courses that teach a new specialty are a lifeline for them. After all, in a relatively short period of time they will be able to master a new profession that is in demand in the labor market.

Thus, training courses are a more than relevant area of entrepreneurial activity. With their help, you can combine, for example, a handicraft business and a sports business.

Local training courses

The first option that you can use to earn money is local courses on teaching popular specialties and simply interesting activities. They can be held in rented or own premises. For example, owners of beauty salons can open courses in manicure or hairdressing on the basis of their company.

If you don’t have your own property suitable for group activities, then nothing prevents you from taking advantage of the rental option.

However, in the courses themselves, the room does not play the main role, although it is important. For example, in order to understand the question of how to open a handicraft course, you may not need your own office. You can easily cope at home. Especially if you have the appropriate skills.

Training can become popular thanks to reviews from satisfied customers. If, after a set of classes, newly minted specialists master specific skills well enough to get a job or start providing services independently, then the course rating will be high.

Qualified specialists should be found

In order to understand how to open training courses, you need to find professionals. In this regard, one fact becomes clear - the qualifications of the specialists who will train must be high. As a rule, courses are opened by those who are already professionals in some field of activity and are ready to pass on knowledge to others at a decent level. This factor must be indicated when drawing up a business plan.

English language courses, for example, require a professional approach. And if the necessary skills are not available, it is necessary to attract outside specialists. But in this case, the invited professional will have to pay, which will reduce the profit margin. Although in the case of hired personnel for training, you can go a very profitable route and make courses that will include training in various specialties. Such a move will provide a significantly larger flow of people, and therefore a different level of income.

Of course, if you open multidisciplinary courses, you will need to pay more for renting premises, but if you set the price for training correctly, all costs will be easily compensated.

Marketing activities

In order for advertising to reach representatives of the target audience, you need to decide which sources of advertising information in a given region are most effective. And only after that invest in an advertising campaign. However, one “but” still remains: the number of people who can pay for training is limited, at best, by a specific region, and at worst, by a city. And this despite the fact that there is competition in this area.

In order to expand the circle of potential clients, it is worth bringing your training system to the Internet, where people not only from all regions of the country, but also from other countries can purchase it. Such a step could increase the sales market for the training course hundreds of times.

Online training

An information product is a very popular way to sell your knowledge and experience, as well as the skills of other people, to thousands of users from all over the world. This type of activity can be easily combined with local training courses. But if you wish, it is possible to turn online training into the main and stable source of high income. How to open training courses on the Internet?

Professional education employees of organizations for up to 72 hours, carried out by specialists and highly qualified workers of these organizations in order to deepen and maintain the level of qualifications of the organization’s employees, their regular certification, adaptation of newly hired workers to the specifics of production, working conditions, traditions of the workforce, reflecting information about training in the qualification characteristics without issuing documents on education or qualifications is not subject to licensing for the right to conduct educational activities.

This activity falls under the scope not of the Law “On Education”, but of the Labor Code, and specifically Chapter 32 of the Labor Code “Apprenticeship Agreement”. During an apprenticeship, it is not the employee who pays the employer for his training, but the employer who pays the employee for the said training, paying a stipend of at least the minimum wage (currently 5,205 rubles)

This is not pure training, but rather professional training.

The apprenticeship contract may contain a condition on the need to work for a given employer for a certain time. Wherein

Article 207. Rights and obligations of apprentices upon completion of apprenticeship
Persons who have successfully completed an apprenticeship, when concluding an employment contract with the employer under whose contract they were trained, are not subject to a probationary period.
If the apprentice, at the end of the apprenticeship, without good reason, does not fulfill his obligations under the contract, including not starting work, he, at the request of the employer, returns the scholarship received during the apprenticeship, and also reimburses other expenses incurred by the employer in connection with the apprenticeship.

At the same time, according to

Decree of the Government of the Russian Federation dated March 31, 2009 N 277
(as amended on September 24, 2010)
“On approval of the Regulations on licensing of educational activities”

2. The following are not subject to licensing:
a) educational activities in the form of one-time lectures, internships, seminars and other types of training, not accompanied by final certification and issuance of documents on education and (or) qualifications;
b) individual labor pedagogical activity, including in the field of vocational training.

Thus, you can either conclude an employment contract with these persons with the conclusion of an apprenticeship contract, and then you can carry out, as a legal entity (of course, you will first have to register this legal entity, for example, in the form of an LLC) professional training of your employees, providing them with all the guarantees, provided for by the Labor Code.

Or, as an individual entrepreneur, you can carry out one-time lectures, internships, seminars that are not accompanied by final certification and issuance of educational documents (note that they are one-time, not systematic), or carry out individual labor teaching activities in the field of professional education. preparation.

Individual labor teaching activities are carried out in accordance with

Article 48 of the Law on Education
Individual labor pedagogical activity
1. Individual labor pedagogical activity, accompanied by the receipt of income, is considered as entrepreneurial and is subject to registration in accordance with the legislation of the Russian Federation.
2. Individual labor teaching activities are not licensed. (as amended by Federal Law dated December 8, 2003 N 169-FZ) (see text in the previous edition)
3. Unregistered individual labor teaching activities are not allowed. Individuals engaged in such activities in violation of the legislation of the Russian Federation are liable in accordance with the legislation of the Russian Federation. All income received from such activities is subject to collection into the income of the corresponding local budget in the prescribed manner.

So, in order to study the features of this business, let’s consider the main stages and key points. We will describe the types of training centers and provide criteria for successful earnings. We will also make approximate financial calculations of all expenses and income.

Almost every modern person at different ages thinks about the need to attend various educational institutions. This is explained by many reasons that are especially familiar to the residents of our country. Often the need for education is associated with obtaining a new specialty for the purpose of further employment. In addition, many people want to study this or that area for their own development and to obtain newer information that will allow them to look at the world in a new way. It is no secret that standard education sometimes simply does not provide all the necessary skills or knowledge. As a result, a person has to use the services of a variety of training centers offering high-quality educational services in one or another area of activity.

By improving their own qualifications and improving various skills, people discover new horizons for themselves and gain new opportunities for earning money. It is natural that quality education is rightfully considered a good investment in a prosperous future and financial stability. Having a coveted certificate or diploma is a very big plus in any person’s track record, because it, at a minimum, speaks of his comprehensive development and earns the respect of others. The presence of such documents in the hands of an entrepreneur develops customer loyalty and, as a result, allows for larger transactions. In fact, when working with tenders this can sometimes play a key role.

Of course, the number of training centers in Russia is constantly growing, but in general this market is quite free. Even in the largest cities there are very few such institutions. It is important to understand that most of them offer a variety of services, which allows the client to choose one or several areas to develop. Naturally, many clients come to study again to improve their qualifications or, for example, to obtain another specialty. Given such a high demand, many entrepreneurs are naturally thinking about the possibility of opening their own training center.

At the moment, training centers offering short-term educational courses are considered the most profitable, since in a short period of time each person can obtain all the necessary skills and knowledge that will be useful in the process of work. Based on this, we will consider opening an appropriate training center.

Advantages and disadvantages

Like any other business, this area of entrepreneurial activity has its pros and cons. In this regard, before starting work, it is recommended to carefully study all the features of the training center, so as not to encounter serious mistakes and not lose profit. The positive aspects of this business include:

high level of profitability, which can sometimes reach up to thirty percent;
quick payback period, since with proper organization and management of business, you can count on a return on all invested funds literally after six months of successful work;
high demand for services, and the demand increases every year, therefore, if the level of courses provided is high, and the teachers are experienced and highly qualified, the training center will always be filled with clients;
the initial investment is low, so even a novice businessman who does not have significant capital can engage in this activity;
the ability to quickly reorient activities, since with the availability of training programs and well-established work, new directions for training can be successfully opened at any time.

The disadvantages of this work include the fact that you will have to look for reliable and highly qualified specialists. Company employees must have the necessary knowledge, since they will be required to provide quality training. To attract excellent teachers, high salaries are set for them, but this is not always possible in the first stages of a new training center.

Depending on the number of potential clients, the cost of educational services can be quite low. For example, prices can be low in small cities, but in cities with a population of over a million they can be relatively high. At the same time, it is necessary to take into account the presence of competition so that they are not within walking distance and do not provide similar services.

Like many other types of business, the performance of the training center is directly affected by financial crises and the unstable situation in the country - this is due to the fact that with lower wages and increased prices, people will spend money only on essential things.

Of course, it is necessary to provide here for the possibility of additional investments that may be required in the course of further work. Moreover, it will no longer be possible to simply close the training center, because people usually pay for training in advance (by the way, it is possible to provide for payment in installments, if necessary). That is, you need to understand that a sudden suspension of such a business can lead to serious problems. So it is imperative to foresee how and in what manner the closure of the training center will be possible, so that you can insure yourself in advance.

Concept and direction of work

Before opening this institution, it is important to decide what services will be provided there, and you also need to identify the type of concept of the training center. This directly determines which workers need to be hired to provide certain educational services. In other words, you need to decide on the specializations in which the training center will operate. As statistics show, the following areas are considered the most popular today:

courses for marketers;
studying various accounting programs;
courses for managers and for people of other professions (it is possible to study highly specialized areas, for example, exclusively blue-collar professions);
educational programs for aspiring entrepreneurs, giving them complete information about starting and running a business.

At the first stages of work, it is advisable to choose only a few of the most popular areas, which are either not provided at all by other similar organizations in the city, or these services are already provided by them, but at a fairly low level. Again, pricing matters. Perhaps it makes sense to offer more favorable prices and the shortest possible training periods. This will attract a fairly large number of potential clients to the new training center.

Once we have decided on the direction, the development of a special concept begins. The latter, in turn, must differ significantly from the operating features of the company’s main competitors, otherwise it may affect profits (we have already discussed this above). Of course, the effectiveness of its work as a whole depends on the concept of the training center. There are many different directions from which you need to choose the most suitable option:

A full-fledged training center in which clients are offered a huge number of educational services - here they may be given the opportunity to undergo training for assistants or designers, accountants, tax agents, as well as other specialists (that is, knowledge here can be given not only to beginners, but also to clients with practical experience);

An authorized center, which usually concentrates on studying a variety of computer programs, without which it is impossible to imagine working in a particular field of activity (1C, AutoCAD, CorelDraw and the like);

Education in the form of trainings, ensuring the acquisition of not only certain knowledge, but also a positive attitude towards future activities (personal growth training, seminars on business, design and other training options);

Original courses that are not offered in other similar educational institutions in a particular city, and before offering them, a market analysis should be carried out in advance to determine whether there is a need for them, since often there is no demand for specific courses at all;

Conducting individual lessons in various subjects - this includes preparing schoolchildren for various exams, and it can also be working with students in a specific course in which they have problems.

Of course, the choice here depends entirely on the desires and capabilities of the entrepreneur. You may want to offer some new direction - there is nothing wrong with that, however, it is important that the unique training center is in demand among the local population. As practice shows, at the initial stages of work it is better to follow proven paths, which allow us to talk almost accurately about the potential demand for a particular type of service.

Separately, we can say about the selection of suitable specialists. In fact, this question is not a problem, because higher education diplomas are not always needed to work in a private training center. Moreover, the quality of the knowledge gained is of greater importance here than just the standard “reading” of the subject, as is often the case in ordinary educational institutions. That is, the client here often wants to get exactly the result, and not just a diploma or certificate. Considering that many Russian teachers are dissatisfied with their salaries, a business owner here can offer them more favorable working conditions. In addition, if possible, you can pay teachers for overtime, as well as introduce additional classes for everyone. Thus, there are quite wide opportunities for earning money here, so they can be used to their full extent.

Selecting a room

It was not for nothing that we pointed out this point at the very beginning, because to register an LLC, a company requires a legal address. It should be noted that a lot of attention is paid to this point, since it is important that the premises comply with numerous conditions of current legislation. If there are four specializations, then at least four classrooms are required, respectively. Additionally, an office is created for the director and accountant. The most comfortable hall is being created. If possible, a locker room and other additional spaces can be arranged.

Actually, the choice of premises is, perhaps, even the main issue, because today educational institutions should open in the most suitable places. Probably, the optimal solution is to rent several premises in a university or school, since in this case the entire site fully complies with the conditions and requirements that apply to modern educational institutions.

Equipment purchase

To provide educational services, you will most likely need to purchase a projector (or a large plasma panel) and tables and chairs. Computers and other equipment are also purchased that will ensure simplicity and convenience of the educational process. Teachers must have modern and relevant educational literature at their disposal, which also costs some money.

Business registration

Having carefully prepared for the opening, you can start preparing the documents. Work is only allowed officially, so business registration must be carried out. For this purpose, a legal entity is selected, since it will be important to further obtain a license to carry out educational activities - this is only possible when registering an LLC.

It is also worth considering that when registering a business, it is indicated in OKVED that the company will act as a non-state educational institution. In fact, it is recommended to indicate this status in all further contracts with clients, so that they do not have relevant questions.

As for the taxation system, in this case the simplified tax system is chosen, in which six percent is charged on the entire income of the company. By the way, to resolve such issues, it is also recommended to employ an accountant who can work both on a permanent and temporary basis (for example, on outsourcing).

An important point in registration is obtaining a license, without which it is prohibited to provide educational services. This document can be obtained from the Special Education Committee. For this, the following papers are prepared:

special educational programs are being developed for which training will be provided;
a statement is created indicating the list of the above educational programs, and the document also indicates other important facts about the new educational center;
information about staffing levels is indicated, so you will have to start looking for teachers in advance;
the maximum number of students who will be provided with services at the training center is calculated;
documents are provided on the ownership or lease of the premises in which the work will be carried out, and it must fully comply with numerous requirements for fire safety, lighting, sanitary conditions and other factors;
information is provided on the availability of specialized documents and books that act as a material and technical base used in the learning process;
other information is indicated as necessary.

The written application with other documents is considered by the Committee within one month, and during this time it is strictly prohibited to work. It is allowed to open a training center only after receiving all the necessary documentation in hand.

Personnel search

Another important point when opening a training center is the recruitment of teachers. As mentioned above, their qualifications, experience and education completely depend on the direction in which the training center itself operates. The number of teachers also directly depends on the specifics of the educational center. As a rule, at the very beginning of the activity, about four different courses are selected, for each of which one teacher is hired. With the growing demand for the institution, the number of courses, and, accordingly, hired workers, can be increased.

Additionally, the staff must have a secretary who is responsible for preparing classes and communicating with potential clients, as well as an accountant who is responsible for preparing reports and calculating taxes.

Attracting clients

For a training center to generate high profits, it is important that the number of clients is large, and that the classrooms are not empty from 9:00 to 21:00. In this case, you should attract customers in different ways. For such purposes, leaflets are used that are distributed in various organizations and enterprises (possibly even specialized ones). Naturally, advertising is done on local television and their own website is created, on which each visitor can find all the information he needs about the training center.

Financial calculations

So, having dealt with the main organizational issues, let’s calculate the approximate costs required to start a business. To open a training center you will need 765 thousand rubles, of which:

registering a business and obtaining a license – 40,000 rubles;
rent of premises for a month – 55,000 rubles;
purchase of equipment and literature for work – 350,000 rubles;
advertising and other measures to attract customers – 30,000;
employee salary per month – 250,000;
other expenses (for example, repairs or purchase of additional equipment) – 40,000.

As practice shows, the total income per month when training one hundred people is approximately 500 thousand rubles. The net profit in this case is 110 thousand rubles. Thus, all investments will pay off here in about eight months of work. At the same time, if the number of students increases and the number of subjects taught increases, then the profit from the activity will naturally increase.

Conclusion

If you approach the issue thoroughly, then opening a training center will not be a particular problem. In addition, it can work for quite a long time. There is virtually no investment required, and the average cost of training can be quite high. Today, any sane person is ready to invest good money in their education, because without this it is impossible to imagine comprehensive development. At the same time, the training center itself can develop. As we said earlier, you can gradually introduce new directions and offer different training options to your clients. If the results are positive, the number of students will definitely grow, because here people will come based on recommendations and the entrepreneur is required to competently organize the educational process. Of course, it will be very good if you have previously worked in this field, but in general, you can successfully run such a business without any practical experience. In the end, the main work here is usually done by teachers, and a more experienced specialist can always be appointed to the position of manager.