Business on unusual gifts. Business plan: candy bouquets

Tulips, chrysanthemums, anemones, ranunculus, eucalyptus and 200 other types of flowers are included in bouquets by March 8 from domestic state farms and garden centers, as well as from the Netherlands, Ecuador, Kenya and Colombia. The mark-up on flowers begins already at the stage of the Dutch flower auction and continues at all stages of resale. The Village is already how much a bouquet of flowers costs. This time we decided to figure out what the extra charge is for roses, peonies, tulips and what determines the final cost of bouquets.

Cost (average)

tulips

Roses

40–120 rubles

peonies

250 rubles

Ranunculus

80–150 rubles

Mimosa

600 rubles

Bouquet mark-up - 100–150%

Where do flowers come from to Moscow?

Katerina Golovkova

"Buy your wife flowers"

Flowers are grown by producers all over the world, they are brought to Moscow by wholesale suppliers, buying either directly from the manufacturer (less often), or at an auction in the Netherlands (more often), where the producers exhibit them. Since this is an auction and demand generates a higher price, this also changes the price of the wholesale supplier. It all depends on how much he bought these flowers for and how much it cost him to bring the flowers here.

Transportation also greatly affects the final cost. The same flowers, such as peonies, can be brought in different ways: dry, that is, without water, or on water, that is, in tanks of water, they can be delivered by car or by plane. Obviously, water transport will cost more, as will air transport. Therefore, the same peonies in one week can cost conditionally 100 rubles from suppliers, and 300 rubles in another.

The rise in prices starts with the producers, continues at the auction (because demand increases), and then goes down the chain from wholesalers. On average, the mark-up of each participant is about 30%.

What does the price depend on

In our workshop, we provide a comprehensive service rather than just selling flowers and bouquets. It includes everything: service, a rare assortment, the creation of really interesting bouquets, related printing and packaging.

The margin for most colors is quite standard and is about 100-150%. It includes the marriage of an incoming flower, and write-off, and processing, and storage, and maintaining freshness. We have high quality requirements and therefore a fairly high percentage of write-offs: we do not sell flowers that will die in a vase the next day.

The cheapest flowers in the salon are the cheapest flowers in the purchase. Most often, the more expensive the flower, the more interesting and unique it is. And this is natural, because it is much more difficult to grow and bring such flowers. But there are exceptions: there are amazing flowers at low prices. For example, carnations - now there are amazing varieties, while they cost from 100 to 150 rubles.

Yuri Dudarenko

Moscow Flower School

A bouquet is a rather complex product and in some ways can be compared with a dish in a restaurant: it also has many ingredients (an average of 10–12 varieties of flowers and herbs plus packaging), and these ingredients are perishable.

An extra charge is made for each ingredient from the composition separately. The more expensive it is in the purchase, the lower the markup will be. Therefore, it is difficult to deduce a single percentage here. The easiest way to calculate the cost is on monobouquets, which have now become popular. Take a bouquet of 25 tulips. The selling price of popular studios for such a bouquet is an average of 2.5 thousand rubles. The cost of the tulips themselves (taking into account the write-off, because not all flowers live up to the bouquet) will be 40% of the sale price, consumables (packaging, ribbons, postcard) - another 3% of the sale price, the florist's salary and studio fixed costs - 8%. It turns out that the costs amount to almost 51% of the cost of the bouquet.

By the way, it is very easy to save on flowers now. More and more young studios are opening in Moscow, many work only via the Internet and thus reduce their costs. To promote themselves, they often arrange sales, discounts, and even raffle bouquets for free.

By March 8, both suppliers and - mirror - florists increase prices by an average of 20-25%. But now there is a growing trend to pre-order flowers for the holiday, so customers can avoid price increases by taking care of the flowers in advance.

Who raises prices by March 8

Maria Kuznetsova

The cost of a bouquet consists of the cost of flowers, ribbons and packaging. We do not have a separate line "florist's work". The margin for flowers is exactly 100%. We multiply the purchase price of flowers by two, add the cost of ribbons (50-100 rubles) and packaging (150-200 rubles) - and get the final cost of the bouquet. In fact, this cost includes salaries, consumables and other components. We collect bouquets from 3 thousand rubles, respectively, their cost is about 1,400 rubles.

Purchasing prices for flowers are unstable. One and the same flower can come for 150 rubles, or maybe 180 rubles per stem. Accordingly, the price in our workshop can vary from 300 to 360 rubles. Now the most expensive popular flowers are lilacs and peonies. The wholesale price for a stem is about 250 rubles.

Before March 8, we do not raise prices on purpose, we no longer make an extra charge. But wholesalers raise prices (probably also not of their own free will). If before the holiday we bought tulips for 30 rubles, and on March 8 they brought them to us for 60 rubles, then we will sell them at a price twice as high. In this matter, we are very dependent on suppliers.

How sellers set prices

Lena Romanova

Prices for bouquets depend on where they are sold - online or offline. Online orders often do not require renting a separate room, salaries for employees, because they can be carried out by one florist at home. Small sellers have a minimum markup of 100%. If a bouquet costs 5 thousand rubles, then there will be 2.5 thousand flowers in it. The remaining 2.5 thousand covers the cost of gasoline, consumables (basket, packaging, ribbons, floral foam, cut flower food, etc.). After that, there is a net profit, which the florist takes for himself.

In stores, everything is arranged differently. There, an extra charge is made for each stem - an average of 100–130%. For expensive garden roses, the markup will be lower (because few people will buy one rose for 300 rubles), and for chrysanthemums or tulips - higher. The margin includes the cost of rent, payment of utility bills, salaries to employees, transportation.

Now a true cost business model has appeared in Moscow, it is very close to me. The price of a bouquet with this approach is formed from two components: a fixed payment for the work of a florist (a thousand rubles) and the cost of flowers (at the request of the client, this can be 500, and a thousand and 5 thousand rubles). In this way, you can save money and avoid the standard markup.

How much do flowers cost

You need to understand that flowers were and remain an element of luxury. And they can't be cheap. The most expensive flowers to buy are the so-called exotic, brought from afar or grown in special conditions. This is, for example, a garden peony rose. Flowers also increase in value greatly when they are sold out of season. These are lilies of the valley, lilacs or peonies in winter.

For a full-fledged bouquet, you need about seven varieties of flowers. These are not only large roses, but also small flowers for a change and greenery. Considering that one stem usually does not cost less than 60 rubles in a purchase, the bouquets turn out to be quite expensive.

Tulips are sold in packs of 50. They cost from 20 to 45 rubles, depending on the variety and manufacturer. These are some of the cheapest flowers on par with carnations, hyacinths and irises. The cost of roses starts from 40 rubles for a flower from domestic state farms to 200 rubles for complexly bred foreign varieties. The cost depends on the size (length of the stem) and the color of the bud. Now popular ranunculus cost from 80 to 150 rubles. Greenery for bouquets is also quite expensive. A bunch of eucalyptus can cost 150-450 rubles, and it will be enough for one or two bouquets. A huge bunch of yellow, like a chicken, mimosa costs 600 rubles. It can be divided into five full bouquets.

By March 8, the excitement increases. It starts at the stage of the auction, when the demand for flowers rises. Everyone from a rose producer in Ecuador to a seller in any flower shop earns on this hype.

1. Detailed costing .

Here it is necessary to remember and scrupulously write down everything that was used in the manufacture:

• Candy Eclair milk. The price of 1 kg is 187 rubles. There are an average of 24 candies in 100 grams. The cost of 1 candy is 18.7 rubles: 24 pieces = 0.78 rubles. Bouquet contains 63 pieces x 0.78 rubles = 49.14 rubles.
• Sweets with coffee filling. The price of 1 kg is 270 rubles. In 100 grams, an average of 8 pieces. The cost of one candy is 27.0 rubles. : 8 pcs = 3.38 rub. In a bouquet 39 pieces x 3.38 rubles. = 131.82 rubles.
• Can of coffee Black card Gold Arabica - 220 rubles.
• Wicker basket - 360 rubles.
• Corrugated paper. I count blue and brown together. Spent 2 m x 20 rubles. = 40 rubles.
• Floral film. Used with blue and white pattern. It took 4 m x 15 rubles for the pounds. = 60 rubles.
• Taplet. Almost a whole skein of brown and a little white has been used up. I think for 1 piece x 90 rubles. = 90 rubles.
• Base. In this basket I used mounting foam. The large bottle was enough for 2 baskets. 1/2 piece x 220 rub. = 110 rubles.
• Glue sticks. Consumed 4 pcs. x 12 rub. = 48 rubles.
• Birch skewers. Packing 100 pcs. purchased for 60 rubles. The cost of one stick is 60 rubles. : 100 pieces. = 0.60 rub. Used 46 pcs. x 0.60 rub. = 27.60 rubles.

The cost price at this stage is 1136.56 rubles.

Plus not included:
toothpicks
Staples
use of scissors, stapler, glue gun
For unaccounted for, depending on the bouquet, I add from 50 rubles. Here the basket is large, I will add a little more and round it up - 1200 rub.
This is the net cost of materials used.

Plus the work of the master. Here already individually. On the one hand, when composing compositions from fresh flowers, phytodesigners take from 20% of the cost of the "material" used. But we have each flower is made by hand! And I sat over this basket for two evenings. Less 400 rub. I don't rate my work.

Total cart value 1600 rub.

2. Enlarged method .

When you are asked about the cost of this or that bouquet, you will not calculate penny grams every time. A more sophisticated way is needed.
From the experience of the collected bouquets and the materials used for them, I came to the following calculation:

• 1 sprig of sweets - 15 rubles,
• 1 flower of a simple form (rose bud, crocus, bell) - 20 rubles.
• 1 flower of a magnificent / complex shape (rose, poppy, narcissus, chamomile, peony, iris) - 30 rubles.

And now I calculate the cost of compositions as follows:

• rose buds 39 pcs. x 20 rub. = 780 rub.
• twigs 7 pcs. x 15 rub. = 105 rub.
• Coffee 220 rub.
• Bouquet base. Bouquet in a basket - 360 rubles. plus the base itself - I estimate about 100 rubles. for such a volume. Total 460 rubles.
• Plus for the assembly (the so-called "unaccounted for") and the decor of the bouquet. Usually I add, depending on the size of the bouquet, from 100 rubles. Here the basket is large, but there is no additional decor in the form of butterflies, dragonflies, etc. I will add 100 rub.

The total aggregate cost of the basket is 1665 rubles.
The difference from the previous calculation is insignificant. And I always round up the enlarged cost in one direction or another, depending on the bouquet. So here the same 1600 rubles come out.

Those who make candy bouquets, and those who purchase them, are always interested in the true cost of the work. And what does it consist of? Let's try to figure it out using the example of calculating the cost of such a basket

I will show two methods for calculating the cost of a bouquet of sweets: detailed calculation and an enlarged-generalized method.
1. Detailed calculation.

• Candy Eclair milk . The price of 1 kg is 187 rubles. There are an average of 24 candies in 100 grams. The cost of 1 candy is 18.7 rubles: 24 pieces = 0.78 rubles. In a bouquet 63 pcs x 0.78 rubles = RUB 49.14


• Sweets with coffee filling. The price of 1 kg is 270 rubles. In 100 grams, an average of 8 pieces. The cost of one candy is 27.0 rubles. : 8 pcs = 3.38 rub. In a bouquet 39 pieces x 3.38 rubles. = RUB 131.82


• Bank of coffee Black card Gold Arabica - 220 rubles.


• Wicker basket - 360 rubles.


• Corrugated paper. I count blue and brown together. Spent 2 m x 20 rubles. = 40 rub.


• Floral film. Used with blue and white pattern. It took 4 m x 15 rubles for the pounds. = 60 rub.


• Taplet. Almost a whole skein of brown and a little white has been used up. I think for 1 piece x 90 rubles. = 90 rub.


• Base. In this basket I used mounting foam. The large bottle was enough for 2 baskets. 1/2 piece x 220 rub. = 110 rub.


• Glue sticks. Consumed 4 pcs. x 12 rub. = 48 rub.


• Birch skewers. Packing 100 pcs. purchased for 60 rubles. The cost of one stick is 60 rubles. : 100 pieces. = 0.60 rub. Used 46 pcs. X 0.60 rub. = RUB 27.60

The cost at this stage is RUB 1136.56

• toothpicks


• Staples


• use of scissors, stapler, glue gun

This is the net cost of materials used.

Plus the work of the master. Here already individually. On the one hand, when composing compositions from fresh flowers, phytodesigners take from 20% of the cost of the "material" used. But we have each flower is made by hand! And I sat over this basket for two evenings. Less 400 rub. I don't rate my work.

Total cart value 1600 rub.

From the experience of the collected bouquets and the materials used for them, I came to the following calculation:

• 1 sprig of sweets - 15 rubles,


• 1 flower of a simple form (rose bud, crocus, bell) - 20 rubles.


• 1 flower of a magnificent / complex shape (rose, poppy, narcissus, chamomile, peony, iris) - 30 rubles.

• rose buds 39 pcs. x 20 rub. = 780 rub.


• twigs 7 pcs. x 15 rub. = 105 rub .


• Coffee 220 rub.


• Bouquet base. Bouquet in a basket - 360 rubles. plus the base itself - I estimate about 100 rubles. for such a volume. Total 460 rub.


• Plus for the assembly (the so-called "unaccounted for") and the decor of the bouquet. Usually I add, depending on the size of the bouquet, from 100 rubles. Here the basket is large, but there is no additional decor in the form of butterflies, dragonflies, etc. I will add 100 rub.

The amount of initial investment is 430 000 rubles.

The break-even point is reached in the second month of work.

The payback period is 6 months.

Average monthly profit of the 1st year of project implementation 121 000 rub.

2. Description of the business, product or service

A flower shop is a profitable business that will allow you to receive significant profits with minimal investment, because not a single holiday or celebration is complete without a bouquet.

Color range:

• carnation, bush carnation (at least 3 shades);
• chrysanthemums (3-4 shades);
• roses (from 10 to 15 different shades);
• spray roses (about 5 shades);
• gerbera (3-5 shades);
• tulips;
• peonies.

In addition to the flowers familiar to the Russian territory, it is necessary to offer exotic ones brought from tropical countries:

• orchids;
• strelitzia;
• freesia;
• anemones;
• ranunculus;
• irises;
• anthuriums.

Rare types of flowers, unlike those that are bought every day and in large quantities, should be presented in several copies. For buyers, special brochures can be printed, in which there will be a story not only about this type of plant, but also how to care for it, conditions of detention, etc.

Range of offered goods:

• cut flowers;
• A flower arrangement made by a florist using packaging materials that play an important role in the flower business, because the beautiful design of bouquets depends on them;
• Souvenirs.

Characteristics of packaging materials:

• gift wrapping for flowers and flower arrangements;
• handbags from various materials;
• wrapping paper for every taste;
• boxes for packaging flower arrangements;
• baskets for bouquets;
• ribbons, floral bows, rhinestones.

To increase the profit of your business, you can provide the following types of services:

• services for the design of premises for celebrations;
• conducting master classes in floristry.

3. Description of the market

Today, the market for flower shops is quite high competition. There are low entry barriers and good development prospects. Thus, in order to take your place in this niche, you need to make the most of your opportunities and find new and original ways of development. At the moment, online flower shops are of particular relevance. This is due to the fact that people are increasingly using the Internet to make purchases, including flowers and bouquets. Today, flower shops sell not only flowers, but also baskets with sweets, wines, gifts, decorated with flowers. These gifts are especially relevant in the pre-holiday time. In general, the period from late December to mid-March can be called the peak due to the large number of holidays during this period of time. Many flower sellers make more profit in these 3.5 months than in the rest of the year. Activity also occurs in May and September.

There are specific dates for the peak sales of flowers:

• September 1;
• The 14th of February;
• March 7 - 9;
• May 25th.

The target audience

Flowers are actively bought and presented by the widest strata of citizens. The core of the target audience is working youth aged 18-35. This group of buyers can be considered the main one in terms of generating store revenue: they give flowers to each other, their parents, grandparents, pay for the purchase of flowers for children during the holidays.

People buy flowers for various purposes:

• The desire to congratulate someone on a solemn event;
• Desire to show attention to the opposite sex;
• Buy a means of decorating the interior of both a private home and public places.

4. Sales and Marketing

5. Production plan

The main goal of the project is to open a flower shop and maximize its profits.

Overview of the real estate market for the selection of the optimal premises.

Store requirements:

A separate stationary pavilion with an area of ​​20–40 m2 or a room of the same area on the ground floor of an office building or residential building;

Windows and the entrance should open to the first line or be in sight from it;

It is desirable that the building is located near the roadway and next to a public transport stop;

The possibility of placing a sign;

The presence of running water and a bathroom.

Registration of a legal entity.

When opening your own flower shop, special attention should be paid to organizational and legal issues. It is very important to have all the necessary information and work according to the law in order to avoid various fines.

1. Legal form - individual entrepreneur or LLC.
2. It is more profitable for an entrepreneur to choose the simplified tax system "Income minus expenses" 15%.
3. It is obligatory to have a “Program of sanitary and industrial control”. It is carried out once - after approval by Rospotrebnadzor.
4. It is obligatory to have contracts for deratization, disinfestation and disinfection.
5. Ventilation and air conditioning systems must also be serviced, their disinfection is mandatory.
6. A contract for the removal and disposal of solid waste is required.
7. There are also requirements for the internal documentation of the store. So, the organization must:
   • register of overdue products;
   • register of disinfectants;
   • product range list.
8. All products will require SES hygiene permits or appropriate quality certificates.
9. It is worth familiarizing yourself with the Customs Code and the resolutions of the Rosselkhoznadzor that apply to plants.
10. Please note that you do not need to obtain a license to sell flowers, but you will have to obtain a permit to sell flowers.
11. If you accept payments from customers by bank cards, then you need to open a current account.

6. Organizational structure

Staffing schedule:

• director - 1,
• seller/florist - 2,
• courier - 1.

The total number of staff is 4 people.

Requirements for all candidates:

• active life position;
• high communication skills;
• goodwill;
• honesty;
• discipline;
• responsibility.

Requirements for a florist:

• good taste;
• the ability to interest the buyer;
• experience in similar positions;

7. Financial plan

The sales plan for the project is forecasted taking into account the seasonality of this business. A gradual increase in sales volumes is predicted in the first 3 months of the project implementation. Despite the seasonality of this business, the sales structure is diversified in such a way that the store constantly makes a profit.

Thus, the considered base scenario is realistic, and the project has a reserve for increasing sales volumes in case of successful entry into the market.

Sales plan for the 1st year of the project, rub.

Procurement structure of the 1st year of project implementation, rub.

Thus, 15% of purchased flowers remain unsold and are written off as losses. The markup for flowers is 200%, the markup for souvenirs is 100%. The cost of packaging is 5% of the sale of the bouquet.

Taking into account the purchase of goods, raw materials and materials, the average monthly cost is 384,500 rubles.

The financial result for the first year of operation is presented in the table. The average net profit for the first year of operation is 121,000 rubles.

To help my fellow needleworkers

and for guidance to customers

I understand that everyone has their own concept of "expensive", since we first of all try everything on ourselves. It would be more correct to say "expensive for me personally."

And what was this cost?

Let's try to figure it out. I will show two methods for calculating the cost of a bouquet of sweets: detailed calculation and an enlarged-generalized method.

1. Detailed calculation.

• Candy Eclair milk . The price of 1 kg is 187 rubles. There are an average of 24 candies in 100 grams. The cost of 1 candy is 18.7 rubles: 24 pieces = 0.78 rubles. In a bouquet 63 pcs x 0.78 rubles = RUB 49.14
• Sweets with coffee filling. The price of 1 kg is 270 rubles. In 100 grams, an average of 8 pieces. The cost of one candy is 27.0 rubles. : 8 pcs = 3.38 rub. In a bouquet 39 pieces x 3.38 rubles. = RUB 131.82
• Bank of coffee Black card Gold Arabica - 220 rubles.
• Wicker basket - 360 rubles.
• Corrugated paper. I count blue and brown together. Spent 2 m x 20 rubles. = 40 rub.
• Floral film. Used with blue and white pattern. It took 4 m x 15 rubles for the pounds. = 60 rub.
• Taplet. Almost a whole skein of brown and a little white has been used up. I think for 1 piece x 90 rubles. = 90 rub.
• Base. In this basket I used mounting foam. The large bottle was enough for 2 baskets. 1/2 piece x 220 rub. = 110 rub.
• Glue sticks. Consumed 4 pcs. x 12 rub. = 48 rub.
• Birch skewers. Packing 100 pcs. purchased for 60 rubles. The cost of one stick is 60 rubles. : 100 pieces. = 0.60 rub. Used 46 pcs. X 0.60 rub. = RUB 27.60

The cost at this stage is RUB 1136.56

Plus not included:

This is the net cost of materials used.

Plus the work of the master. Here already individually. On the one hand, when composing compositions from fresh flowers, phytodesigners take from 20% of the cost of the "material" used. But we have each flower is made by hand! And I sat over this basket for two evenings. However, if we take a purely "hourly" rate of payment, then my basket in my region will be completely unattractive in price (uncompetitive, as experts would say). So, having taken the "upper" bar for the remuneration of the master, I slowly lower it to the realities of the current day. In any case, less 400 rub. I don't rate my work.

Total cart value 1600 rub.

2. Enlarged method.

When you are asked about the cost of this or that bouquet, you will not calculate penny grams every time. A more sophisticated way is needed.

From the experience of the collected bouquets and the materials used for them, I came to the following calculation:

• 1 sprig of sweets - 15 rubles,
• 1 flower of a simple form (rose bud, crocus, bell) - 20 rubles.
• 1 flower of a magnificent / complex shape (rose, poppy, narcissus, chamomile, peony, iris) - 30 rubles.

• rose buds 39 pcs. x 20 rub. = 780 rub.
• twigs 7 pcs. x 15 rub. = 105 rub .
• Coffee 220 rub.
• Bouquet base. Bouquet in a basket - 360 rubles. plus the base itself - I estimate about 100 rubles. for such a volume. Total 460 rub.
• Plus for the assembly (the so-called "unaccounted for") and the decor of the bouquet. Usually I add, depending on the size of the bouquet, from 100 rubles. Here the basket is large, but there is no additional decor in the form of butterflies, dragonflies, etc. I will add 100 rub.

The total aggregate cost of the basket is 1665 rubles.

Dear readers! When making an estimate of the cost of a particular bouquet, consider the current prices in your region!