Dance school business plan. How to open a dance school? How to open a dance school - where to start and how to succeed? What are the ways to promote ballroom dancing

If you are fond of dancing and you have experience working with children, then you should think about creating your own nursery. dance studio. The demand for the services of a dance teacher for children is consistently high.

When developing the concept of your dance studio, consider the main areas with which you will work. The greatest demand among parents is waltz, tango, foxtrot, quickstep, Latin American dances. Teenagers prefer club dances, hip-hop, modern jazz, rock and roll, etc. For children preschool age teach the basics of rhythm and choreography (in the form of dances, games and exercises).

Even if you do not plan to seek funds to open your own project, first of all, you need to draw up detailed business plan, which will allow you to determine the amount of initial costs for organizing this type of business. Opening your own dance studio for children does not require large investments if you have the appropriate skills and are going to conduct classes yourself.

Then, as your business develops, you can consider finding tutors who will either become your partners or employees. Be sure to consider a training program in your studio. It makes no sense to try to cover all dance styles and genres. With a small budget, it is wiser to choose a narrower specialization (both in areas and in age groups your students).

As in any other business related to teaching, the qualifications of the teacher, his ability to captivate students, his skill and professionalism are of key importance. In this case, new clients will come to your school based on the reviews of their friends and acquaintances, and then they themselves will recommend you as a talented teacher.

The main items of expenditure are the rent of premises, the purchase of the necessary equipment and equipment. In most cases, it is more profitable to rent a room in the regional house of culture and creativity or a small hall in a nearby school. The great advantage of renting a room in educational institution or a house of creativity consists in the absence of the need to independently obtain various certificates and permits from regulatory authorities.

The time when classes are held in the studio depends on the age of the children for whom it is designed. Preschool kids are usually engaged in the first shift - from 9.00 to 12.00. Older children attend classes from 16.00 to 19.00. After seven, senior groups are engaged. On weekends (usually on Saturday) classes are usually held from 12.00 to 16.00.

Find out in advance if there are similar dance schools in the area where you are going to open your studio. If there is no competition, and the demand for such services is high enough, feel free to conclude a lease agreement.

You can cover the cost of rent from monthly payments for classes from students. In the future, as the number of students increases, it will be possible to conclude a long-term lease agreement for the premises. In the event that you rent a hall in a creative house, there should be everything you need for classes - ballet machines, mats, mirrors, etc. Otherwise, you will have to spend money on purchasing equipment. There are certain requirements for a dance hall:

• the floor must be covered with a non-rigid shock-absorbing coating ( best option– unvarnished parquet);
• mirrors must be at least 1.5 (for children) - 2 (for adults) meters in height and have as few joints as possible that lead to reflection distortion;
• no matter which direction you work in, there should be machines in the hall.

When the dance hall and all the necessary equipment is found, it is worth thinking about how you will attract new clients to your studio. Give preference to low-budget, but no less effective ways promoting your services. For example, if your dance studio is located in a residential area, you can print and arrange mailboxes nearby houses announcing its opening.

In every city with a population of more than a million people, there are more than a hundred different dance studios and schools. The average profitability of this type of business is 30-50%. The cost of classes is from 250-300 rubles per hour at the rate of 2-3 lessons per week for an hour each.

Many entrepreneurs who open dance studios register them as public organizations that provide services free of charge. The main profit of such a studio is made up of contributions from members of this " public organization', which are not taxed. But if you choose this option, first consult with a lawyer.

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Everyone at least once in their life thought about starting their own business. AND dance art V this case is a perfectly acceptable option. How to open your own dance school? How profitable can such an activity be? What documents are needed for this? These questions are of interest to many aspiring entrepreneurs.

Modern dance school: how profitable such a business can become

Naturally, each person, before starting own business, is interested in the question of its profitability. And the dance school is a great option for those people who cannot afford a large investment.

This area gives the entrepreneur a lot of opportunities. Indeed, according to statistical studies, even in big cities dance teaching is a non-competitive business. On the other hand, there is always a demand for such lessons. Profitability in this case is about 20-60%, which, you see, is not bad. With the right approach, the cost of opening a dance studio pays off after 1-2 years.

Advantages and disadvantages of such an enterprise

Before exploring the question of how to open your own dance school, it is worth understanding the advantages and disadvantages similar business. As already mentioned, this area not too competitive and does not require too much investment, which is undoubtedly a plus.

On the other hand, there are some pitfalls that you should definitely pay attention to. Indeed, according to the same statistics, many dance schools close during the year. Why? To begin with, the reasons include problems with finding suitable premises.

In addition, the lack of competent advertising will affect the number of customers and, accordingly, the profitability of the enterprise. But the main problem in this case is the search for qualified teachers, specialists who really know how to work with people, determine their requirements and capabilities, and, of course, have the necessary knowledge and experience.

How to open your own dance school? What documents are needed for this?

The official registration of the enterprise, of course, is a necessary part of your own business. And if you are drawing up a business plan for a dance school, then you are probably interested in a package of necessary documents.

Fortunately, for a dance studio, the number of official papers is much less. Of course, you will need to register with the tax office - it is best to do this as individual entrepreneur and work on a simplified taxation scheme. However, there is always the possibility of creating a limited liability company, especially if you do not work independently, but with partners.

As for everything else, you just need to comply with the requirements for the premises, in particular the rules fire safety, labor protection, etc. By the way, this red tape can be avoided if you rent a room in a fitness club.

Decide on the target audience and teaching style

Of course, first of all, you should decide what kind of dance style you will teach and what category of clients your school will focus on. For example, are you going to teach children or recruit an older group of clients?

Of course, classical ballroom dancing will always be in demand. But do not forget that such a dance is a pair dance, and not everyone will be able to find a partner. Therefore, it is worth making sure that the school offers this service.

A hip-hop dance school can become quite profitable. This modern style becoming increasingly popular does not require every student to have a partner. Again, so energetic dancing more suitable young generation. Women will certainly be interested if a belly dance school opens in the city, because such a passionate and beautiful dance was popular at all times.

In a word, you need to decide on the list of dance styles that will be taught in your institution, and select the appropriate teachers. In addition, you need to draw up a work schedule - for sure, most of the clients will come to you in evening hours, since in the daytime everyone is at work or school.

On the other hand, some people will find it much more convenient to attend classes in the morning or afternoon - perhaps, as the business develops, it will be necessary to add several lessons in the afternoon to the schedule.

Where to rent a room

Of course, in this case, the search for premises is extremely importance. In most cases, entrepreneurs are inclined to two options - you can rent a room for a school in a fitness club or a house of culture. Both options have their advantages. For example, a fitness club next door will provide you with an additional number of clients. In turn, your school sports dances(or any other) will increase the list of services offered by the center.

Naturally, you can build your own club or rent a room in any other place in the city - the main thing is that it is convenient to get to you (for example, make sure that there is a public transport stop near the school).

When looking for a suitable room, you should take care of the convenience of students and teachers. To begin with, remember that there should be enough space in the dance studio. In addition, the school should have an entrance hall, which will serve both for meeting clients and for waiting for classes. It is imperative to equip a locker room with hangers and lockers, as students need to change clothes and leave their things somewhere. And of course, showers and toilets are needed.

How to furnish a room

In fact, the design style can be almost anything. The main thing is that the students feel comfortable. Equip the reception workplace for the administrator and arrange some sofas or chairs.

In the locker room, it is best to arrange lockers that can be locked - customers will be able to leave their belongings without fear.

The main requirements for opening a dance school are set directly to the classroom. The plan (project) of the dance school must necessarily include the cost of equipping the hall.

It is extremely important to make a suitable floor (for example, use parquet or laminate), as well as equip a powerful ventilation system. And of course, you will need several large mirrors.

Is additional equipment needed?

In fact, the list of additional equipment depends on what services you are going to offer. Most likely, you will need dancing machines. Make sure that the hall is equipped with speakers and a player, because music is simply necessary for dancing.

The art of dance has been valued at all times. Two hundred years ago, all noble people, nobles and the "cream" of society, always invited teachers to teach their children, and from childhood they mastered complex pas and pirouettes.

Later they were replaced by circles at educational centers and houses of culture. However, now they are also becoming a thing of the past - people prefer to learn to dance in a well-equipped hall, with changing rooms and showers.

There is no doubt that the dance business can be truly promising and profitable idea. But where to start? How to properly organize everything in order to "recapture" the invested funds in the shortest possible time and start making real profits?

Step 1. Marketing research

Before you start writing a business plan for a dance studio, you need to conduct a minimum of market research, at the level of the area in which you plan to operate.

Try to find out as much information as possible about nearby schools, their pricing policy, class times, and the level of teachers. In addition, you should evaluate the advertising activity of competitors - many manage to "leave" just due to it.

Step 2. Choice of the main concept

How to open your own dance studio? Be sure to define general concept, choose your main dance style, and also determine the time of the classes. The target audience is active working women who live nearby and plan to work out in the evenings. Should focus on average level income of their clients.

Among the most popular areas are classical, ballroom, Eastern dance(especially popular in last years belly dance), as well as strip plastic surgery.

Beyond learning specific types dance, programs such as "Dancing for All" are in vogue. What is their essence? Everything is very simple here - they are intended for people who do not know how at all, but really want to learn how to dance in order to feel relaxed and confident in clubs and parties.

It must be said that each school develops its own, exclusive program"Dance for all". As a rule, it is based on modern trends, some classical and themed dances. With proper advertising, such programs instantly attract great amount wishing - who will refuse the prospect of learning to dance in a few weeks?

Your task is to make it possible so that your students see tangible results in the shortest possible time. Then additional advertising of your services will no longer be required: the so-called word of mouth effect will work.

Step 3. Formation of the list of services

Analyzing in detail how to open a dance studio, you should immediately determine the main source of income for the institution. Depending on the work schedule and the number of groups, this can be an hourly payment or a subscription. In addition, the profitability of the project will be increased by renting the halls for other dance groups and aerobics, fitness and other sports (in your free time).

Step 4. Activity registration

As a rule, the founders of studios and dance schools are registered as individual entrepreneurs. If there are several founders, it would be more logical to register entity- For example, LLC.

Obtaining special licenses for conducting choreographic lessons is not provided.

However, keep in mind that you will need to obtain permission to operate the selected premises (if it is not located on the territory of specialized complexes). Permission must be obtained both from the city administration and from other authorities - the fire service and the SES.

In addition, it is necessary to choose a taxation system: general or simplified.

Step 5. Finding a room

So everything preparatory stages already behind. How to open your own dance studio? First you need to choose a room that is suitable in all respects. In this case, you need to take into account not only your personal preferences, but also the requirements of the sanitary and epidemiological service (you will need its permission to start work).

For a small dance studio, it will be enough to rent a room with an area of ​​​​about 150 m 2:

• from 80 m 2 falls on the dance class itself;
• 15 m 2 - dressing room;
• 15 m 2 - shower rooms;
• 20 m 2 - rest room;
• 20 m 2 - hall.

For your company to be profitable, the rental rate should not exceed 70-90 thousand rubles per month.

Separately, you should consider the basic requirements for the room:

• accommodation on the first floor;
• the possibility of repair and re-equipment;
• availability of air conditioning and ventilation systems, sound insulation and the possibility of placing showers;
• the presence of a separate entrance (classes in the evening hours may interfere with the residents of the house).

As far as location is concerned, consideration should be given different variants and clearly weigh all the pros and cons when drawing up a business plan for a dance studio.

The advantages of accommodation in residential areas are obvious: it is lower rent, large quantity housewife clients who prefer to work out in the morning and afternoon, as well as the lack of competition. However, in terms of prestige, your school will be significantly inferior to those located in the center, and the cost of classes will be lower. In this case, you should not count on crowded halls either, and in order to attract customers, you will have to constantly spend money on advertising.

Accommodation in the city center also has its pros and cons. The disadvantages, first of all, include the fact that the rent will be too high, and customers who live on the outskirts are likely to decide to look for an institution that is located closer to home. But there are also advantages - prestige, high price of classes, low advertising costs and convenience for working clients.

Step 6 Equipment

In the business plan of a dance studio, it is imperative to include an expense item related to the purchase of everything necessary equipment. First of all, we are talking about specialized flooring and ventilation. The average cost of a special floor covering for dancing (board, type-setting parquet or laminate) ranges from 1.5 to 3.5 thousand rubles per 1 m 2.

Running such a type of business as a dance school can become not only a bright and interesting occupation for life, but also a full-fledged commercial project that brings regular income to its owner.

First of all, you need to choose which dance classes will be taught at your school. When choosing dance directions, attention should be paid to modern dance, street directions, as well as social dances.

Modern dancing- tectonics, go-go, strip-dance, pole-dance, jazz-funk, etc.

street dancing- break-dance, hip-hop, house, street-dance, etc.

social dances- salsa, bachata, reggaeton, rumba, brazilian zouk, rueda, merengue, etc.

Initially, a dance school can be created as a highly specialized one (for example, only in paired social dances) or a general one. It depends not so much on the general demand of the population, but on the qualifications of the teachers who will work in your school.

It is better to attract well-known and talented teachers in similar areas and position the school as a specialized one. This, in turn, will increase average check, since narrow specialization implies the acquisition of deeper skills.

The reputation of a school is closely related to the reputation of the teachers working in it. Therefore, in order for teachers to be attentive to students in the group and constantly improve the quality of teaching, it is necessary to maintain healthy competition a team. This is achieved by increasing the percentage of sales when a certain number of people are recruited into the group.

This business plan considers the opening of a school social dancing.

The dance school can be developed in two ways:

1. The presence of one large center with 2 - 3 halls;
2. Development of a branch network in different districts of the city.

In the first case, the coverage of the target audience is somewhat less, but there is a significant saving on administrative costs.

However, no matter what development path you choose, the first hall should be rented in the city center in close proximity to the metro station and public transport stops.

A complete dance hall equipment consists of two completely mirrored walls, choreographic machines, musical equipment, air conditioning, as well as mats for stretching. For specific dance directions, the installation of additional equipment is required. For example, for a pole-dance class, you need a pylon (pole). IN this example opening a social dance school does not require additional equipment.

The dance school business has a pronounced seasonal character. As a rule, the maximum demand is reached during the period from September to December and from February to May. During the summer months, people prefer to spend more free time in nature or go on vacation. As a result, demand drops sharply.

In winter, demand also decreases by 20-30% due to long holidays and school/student holidays.

The amount of initial investment is 460 000 rubles.

The break-even point is reached in the first month of work.

The payback period is from 8 months.

2. Description of the business, product or service

Dance school is a type of business in the field additional education and leisure. You provide clients with the opportunity to learn how to dance in a specially equipped hall under the guidance of an experienced professional. It does not matter the level of training and age of the student. Groups are divided according to the degree of skill. However, as a rule, children and the elderly are engaged in separate groups.

In the considered school of social dances, lessons are presented in the following areas:

The number of groups for each direction is determined depending on the demand for this type of dance and the level of training of the group. As a rule, over time, 3 groups are formed in each direction: beginner, continuing and senior.

At the dance school there is an opportunity to study both in a group and in individual lessons. The main difference lies in the cost. Individual training costs 2.5-3 times more. For each type of training, you can purchase both a separate lesson and a subscription. The Standard Membership is valid for one month and includes either 4 or 8 lessons. The subscription is nominal in nature and applies only to the person for whom it is registered.

A complete list of services with an indication of the cost you can see in the table:

All subscriptions, except for the universal one, apply only to one direction of dance and are assigned to a specific teacher. This is a necessary measure in order for the group to have a permanent composition and develop steadily. A universal subscription is an opportunity to attend 8 classes within one month in any direction and with any teacher. The only limitation is the compliance of the student with the level of physical fitness of the group.

A travel pass is valid for 2 months and applies to one dance direction. At a cost, such a subscription is more expensive than a group one, but cheaper than 8 one-time classes. That is, if a client is forced to go on a business trip for work, then he does not lose his classes, and the school retains the client.

If a student regularly attends classes during a month, then he can purchase a subscription for the next month with a 10% discount. If a client brings a friend who buys a subscription, he (the client) receives a 15% discount.

This flexible payment system allows you to retain customers and increases demand for services.

3. Description of the market

Target audience of the dance school

The target audience of a dance school can be very diverse. Everyone loves to dance: children, adults, and even the elderly. Therefore, a more detailed definition of your audience will directly depend on what areas of dance you will develop in your school.

For example, if for such directions as belly-dance or pole-dance the target audience will be unmarried girls from 18 to 30 years old. And break-dance classes are mostly attended by young guys aged 15 to 25.

For social dance school the target audience will be described as follows:

Men and women aged 20 to 35 years. As a rule, these are already working people who are not married. 80% of dancers are in search of a "second half". In addition, these people are open to communication and well socially adapted. The main purpose of visiting dance classes is to take a break from work and at home, to plunge into the holiday atmosphere. They are loyal to the design and equipment of the hall. For them, the main thing is the communication that takes place within the group. An important criterion school search is location, contingent, regular holding dance parties.

Based on the described criteria, we can conclude that the main attention in the service should be directed to establishing "friendly" relations with the client. Educators should devote extra time to holding activities that promote team building - holding weekly parties and organizing outdoor events. As for the external positioning of the dance school for potential clients, then the main advantage will be a friendly, well-organized team, consisting of both beginner students and experienced teachers.

Competitor analysis

Competitive advantage dance schools

4. Sales and Marketing

5. Production plan

Any entrepreneurial activity must start with state registration organizations. When opening a dance school, the best solution would be to register as an individual entrepreneur. The indicated OKVED code is 92.34.2. Activities of dance floors, discos, dance schools. The taxation system used is the simplified tax system (6% of income). Since IP provides services to the public, then cash machine not needed, issuing forms is enough strict accountability(BSO).

After registration, you need to choose a room for the school. The room should consist of a main hall, two dressing rooms - separately for men and women, a bathroom, a reception room (reception), a staff room. The hall must be at least 50 sq.m., have a rectangular or square shape and even walls. Thus, the rented premises must be at least 100 sq.m.

Location selection criteria:

• City center;
• Proximity to transport interchanges, metro stations and bus stops;
• Availability of parking.

1. Wooden flooring (parquet or laminate);
2. Large mirrors on the surface of two walls;
3. Good lighting;
4. Floor mats, water cooler.

A reception desk is installed in the reception area, 3-4 chairs for clients. There are benches and lockers in the locker rooms. The staff room is equipped with a table, chairs, wardrobe. This is a place for teachers to relax.

While you are setting up your work space, you need to start looking for teachers. You can search for them in online mode, browsing the websites of famous dance schools in your city, and then the personal pages of teachers in in social networks. You can look for employees at dance forums and festivals, at master classes in areas of interest. However, be prepared for the fact that all experienced and in-demand teachers are already working. You need to not only analyze the market and identify the best dance gurus, but also offer them more profitable terms cooperation. You will have to use all organizational skills to create a close-knit team of professionals.

After you have formed a staff of workers, you can begin to conduct the first trial lessons, after which you will sell subscriptions and form the first groups of students. In parallel, disseminate information about your school on the Internet and in print format.

6. Organizational structure

To start the work of a dance studio, it will be enough for you to work with 3 teachers on different directions. In addition, to work with clients, you need to hire an administrator. Since at first the flow of clients will be small, the school will fully function only in evening time on weekdays and during the daytime on weekends.

For the well-coordinated work of the team, you need to write down detailed job descriptions for each employee. Before starting work at the school, each employee must pass an exam in knowledge of their job description, and general rules interactions between employees within the framework of the current organizational structure schools.

Administrator

Administrator duties include:

1. The opening of the hall half an hour before the start of the lesson;
2. Checking the working condition of musical equipment;
3. Checking the condition of the premises (cleanliness of the hall, availability of additional equipment);
4. Pre-registration of clients for classes;
5. Maintaining a client base;
6. Meeting students, familiarizing everyone with the rules of the dance school;
7. Sale of subscriptions and acceptance of payment;
8. Accounting for class attendance, maintaining the rating of teachers;
9. Drawing up a schedule of classes for each month, taking into account the wishes of clients;
10. Answering calls, consulting on all school services and work schedule;
11. Looking for new clients;
12. Cleaning the room after class
13. Closing of the dance hall.

Depending on the number of employees in the administrator position, the schedule and rules of the work of your school, the items of the job description will change. However, even before starting work, you must make sure that the applicant for the vacancy is familiar with all the responsibilities, since it is the studio administrator who is the face of your school for each client.

The salary for an administrator consists of a fixed and percentage part (7,000 rubles + 3% of the amount of revenue). The administrator's work schedule also depends on the workload of the studio. As a rule, the administrator works from Mon. by Fri. afternoons and full day Saturdays.

Teacher

Dance instructor responsibilities include:

1. Timely start of each lesson;
2. Familiarize students with safety at the beginning of each lesson;
3. Maintaining order in the hall during the lesson;
4. Individual approach to each student - control of achievements and consultation on any issue that concerns classes in this area of ​​dance;
5. Continuous independent professional development in the chosen area of ​​teaching;
6. Improving the reputation and expanding the base of regular students.

The teacher's salary depends on the number of students in the group and is determined as follows:

Thus, each teacher is personally interested in increasing the number of people in the group and developing the demand for the dance school.

If the teacher himself comes with his client base, then you can offer him to pay for the rent of the hall (300-500 rubles per hour) and 30% of the amount of revenue from the classes of this teacher. The teacher's work schedule is flexible. In fact, he is only at school a few hours a week.

Director

Salary fund

*Note - the payment of the teacher depends on the hours of work. In 1 and 2 months of work, there are about 7 classes per week per teacher. Maximum bet is 500 rubles per hour.

7. Financial plan

The most costly in opening a dance school is the equipment of the dance hall. This item of expenditure accounts for at least 262,000 rubles. The total investment amount is 460,000 rubles.

Investments in the opening of a dance school

*Note - office expenses are considered, as well as expenses for hosting dance parties and other events

Dance school income

The income of the dance school depends on the number of subscriptions sold per month. At the same time, the number of classes may not increase, since initially the groups are only half filled. Then, after the number of students in one group becomes more than 15 people, the next group is formed.

Another one interesting story a business built from scratch on sheer enthusiasm. The heroine of today's business magazine materialIQR a few years ago and had some success, starting a business with little to no initial capital. Today we will talk about how to open a dance studio and how much you can earn.

Why I decided to open a dance school

My name is Maria, I am 30 years old. In the story that I will tell about my attempt to open a business, it takes place in Moscow in 2011. My dance business lasted 2 years.

I was born in a family of choreographers, so the dance genes in me woke up earlier than any human reflexes. Until the age of 3, my mother worked with me, shaping my stretch and elongated feet, then they sent me to a ballet studio, and from the age of 12 I chose on my own dance directions to which my soul lay.

In the early nineties, there was practically nothing to choose from: folk, ballroom dancing and rap that was just coming into vogue. Choreographers staged productions, licking them from foreign clips. At that time, a dream of my own dance school settled in my head, where I could teach a special dance that lives in my imagination, therefore, attending not only classes, but also all kinds of seminars, I absorbed everything like a sponge.

My dance experience

By adulthood, having received a very decent experience, I began to work as a choreographer in a small town. Things were going well, I liked the work, my team constantly participated in city competitions and won top places, but, unfortunately, my work was not appreciated.

In the depths of my soul, I understood that in a more developed city this occupation would be more in demand, but to break out on big land there was no way.

And when I had a family and children, I had to completely leave the dance sphere - at that moment I said goodbye forever to choreography, and to the stage, and to dreams. But at one fine moment, life turned to me as a fifth point, and I had to remember the dance certificate and go to the casting - there was a possibility of getting a vacant place as a Go-Go dancer. It was scary to go to this business at the age of 25, and even after giving birth, because the clubs took younger competitors, but since there were no options, I took a chance.

How did I decide to start my own business?

After dancing for a couple of months in a nightclub, weighing all the pros and cons of this profession, finding out everything about it from the inside, I went to conquer the capital. A serious argument in favor of this decision was the fact that earnings for night dances far exceeded the salary for the main day job. In the capital, things were not going so smoothly, because, despite the abundance of clubs, the competition among dancers was high, but I still found my niche. Further, I decided to attend a couple of Go-Go dance classes for the purpose of self-development, after all, this is Moscow, and there are many opportunities to improve my skills here. But, oddly enough, the level of skill of the teachers was not high for the capital, it was at that moment that my dreams of my own dance school came to life again. So to say, a second wind opened up, because I really understood that as a dancer I was at a high professional level.

But to bring the idea to life, both funds and connections were needed, so I began to storm various studios, classes, find out who works how, make the necessary acquaintances. As a result, on the advice of many choreographers, it was decided to informally recruit a group, rent a hall and earn money by teaching people the art of dance.

dance studio business plan

Promotion of the studio - how I was looking for clients for my services

In social networks, I posted announcements about my classes, looked for those who wanted to and, along the way, a place for conducting lessons. Renting the hall was not difficult, since no one asks questions, are you an entrepreneur or a private trader, the only condition is not to damage the property, otherwise pay and dance until you drop.

How much does it cost to rent a hall

Take off dance hall in Moscow for an hour at that time, on average, it cost 500 rubles, naturally, I was not eager to go to the center, but the option was not considered near the Moscow Ring Road either. My very first hall was in Medvedkovo, within walking distance from the metro, which is important for the capital, its rent cost 400 rubles per hour. Just imagine what kind of open spaces it is for earning money at minimal cost: a normal lesson lasts 1.5 hours (I paid for two at once, so that we could calmly study and solve organizational issues), the hall is equipped with mirrors, necessary equipment and musical equipment.

Profit and profitability of the dance school

At first, I took 350 rubles per lesson from each person who came to the lesson. 7 people came to the first lesson, respectively, for the first lesson held in Moscow, I earned a little more than one and a half thousand rubles of net profit. The girls brought their friends to the next lesson, asked to increase the number of lessons per week, and a month later I already had 4 groups of 10 people. We worked with each of the groups in the direction they liked: somewhere it was strip plastic, somewhere it was an incendiary club disco, someone asked for a belly dance, and in one group the girls were only interested in stretching.

Sometimes the composition changed (people get sick, go on vacation, get lazy), but there were practically no empty seats, since new ones always came to replace those who left. Thus, in a couple of months I began to reach an income of 50,000 rubles, and this is with employment of 8-10 hours a week. Of course, for Moscow this is not much money, but I had a huge incentive to develop in my dance field, plus there were material goals that warmed the souls and forced me to move forward. I set myself a specific goal - which, according to my calculations, should have happened in a year (I’ll make a reservation right away that the purchase of housing was planned far outside the capital, but the apartment at that time cost a little over a million rubles).

Why I left the business

Of course, I have often thought about the need to legalize my activities: open an individual entrepreneur, pay taxes, rent a hall for a long time, but my income has not yet reached such a level as to become a real business woman, so I continued to look for halls in other areas, make a schedule that is both convenient and financially profitable.

After about six months of being in the dance business, my day was so packed that sometimes I spent classes until late at night. Usually there were 6 lessons per day with short breaks. In addition to group classes, individual classes began to be held, which in terms of money were valued much higher than usual. In individual classes, the girls were asked to learn options private dances to perform in front of his other half, there were also a huge number of orders for staging wedding dances.

After a couple of months, I realized that I could no longer cope with such a volume of work alone - after all, I had classes in several Moscow districts: Medvedkovo, Altufyevo, Prague, and then Tulskaya. Therefore, I decided to look for an assistant to conduct choreographic classes. For a nominal fee, she offered to teach her own student, entrusting her to conduct stretching classes for beginners. By the way, this girl teaches lessons to this day, although she already cooperates with clubs, preparing dancers for them.

But back to my story. My business, although not entirely legal, lasted 2 years. Perhaps he would still bring me an excellent income, but my plans for life changed, I moved from Moscow to the north, took care of my family and raising children.

But I did not leave empty-handed: on the income from my dance business I bought and renovated an apartment. So, having achieved my goal, I left, leaving this occupation young and energetic.

Real figures for income and expenses of a dance school

For those who are interested in this field of activity, I want to bring real numbers to evaluate the pros and cons.

Expenses:

1. Hall rental - 500 rubles per hour.
2. Cost of 1 rug - 600 rubles (if they are not in the hall, which is extremely rare, but if you get it, then for a long time).
3. Damage to property - from 500 to 15000 (the rug was torn, the mirror was broken, the equipment was broken - I have not had such cases).
4. Payment for assistant choreographer - 100 rubles from each student in the lesson.

Income:

1. The cost of one lesson - 500 rubles for 1.5 hours.
2. Individual lesson - 1500 rubles for an hour and a half.
3. staging wedding dance - 2500 per lesson (usually 2-3 lessons are required). middle group- 10 people. One group has 2-3 lessons per week. A day - 6-7 lessons.

Dance studio profitability

Net profit for one lesson is about 4,000 rubles, respectively, per day with 6 lessons - 24,000 rubles. When working 5 days a week, 5 lessons a day (we subtract travel expenses and unforeseen expenses), the net profit is 80,000-100,000 rubles.

This calculation is for one choreographer, if you take an assistant, then the number of groups will increase by at least 2, and when you deduct the assistant's payment, you will receive a net profit per week of about 130,000 thousand.

If you are inspired by my story and want to follow in my footsteps, then I want to warn you that this is not an easy job. There will be almost no time or energy left for personal life, as well as for some business, so it is extremely difficult to hold out in this mode for a long time. Here you need to have excellent health, and nerves of steel. Do not be afraid to seem intrusive, pester everyone with questions of interest, do not pay attention to what they think about you, go clearly to your goal, bring it to life, believe in yourself - and you will certainly succeed.