How to open a cafe, where to start? Cafe business plan. Necessary documents to start

The restaurant business is becoming increasingly popular in Russia. Now you can open a cafe or bar of exactly the type you have always dreamed of. This could be a mini cafe or a fast food restaurant. You may want to open a pastry shop or make the first children's cafe in the area.

There are a lot of options, but what are the first steps you need to take to open a cafe? Where to start a business plan and what to pay attention to when this is your first project?

Choosing premises for a successful establishment

The first key point in creating an establishment where you can have a snack is the choice of premises. The success or failure of the project will depend on it. You can make a luxurious renovation, create a unique atmosphere and hire a brilliant chef. But if the wrong area is chosen, then there will be no visitors: the cafe and ticket office will be empty day after day. Unfortunately, there are a lot of such examples among those who think

A business plan begins with finding space. When choosing a beachhead, pay attention to the condition of the main communication systems. Pay attention to the presence of sewerage, water supply and heating. A good option would be to buy out an old dining room that already has a kitchen. It is harder and more expensive to build a new cafe from premises that are not adapted for food preparation, but are cheaper: hangars and warehouses.

Most eateries and bars open in residential areas.
If there was already a canteen, pub or restaurant in this place, then everything is in order, you can open a cafe in a residential building. But if you decide to open a cafe for the first time, where to start the process to avoid a lot of pitfalls? If the sounds of music and the aromas of the kitchen become uninvited guests in residents' apartments, then problems can begin very quickly. Therefore, it is worth taking care in advance about good zoning of the room, sound insulation and exhaust hood. If residents find the neighborhood inconvenient, the cafe may simply be closed.

Rent or buy?

Renting is not the best option. Especially if we are talking about a large cafe. Rents tend to rise, and not because of the good economic situation in the country. If you suddenly decide to move, the repairs and clientele will remain with the owner. Most of the venerable, established restaurateurs opened their business by buying out the property. After this, the establishment can be advertised on a larger scale, understanding that PR costs are an investment in the future. In addition, if the project does not take place for some reason, you can always rent out your space, but subletting is more difficult.

Before opening, you should contact specialists in order to find out whether it is profitable to open a cafe, take into account all legal regulations and state requirements. Based on these recommendations, a project plan is drawn up. After receiving a business plan for a cafe, an example of it must be submitted to Rospotrebnadzor. After the project has been agreed upon with government agencies, repairs and redevelopment can begin.

A meal with good taste

It is very important to choose a single concept and style of a restaurant or cafe. What audience do you want to work for? Who do you want to see among your guests? Answering these questions will help you understand the values ​​of your potential visitors and develop an appropriate image. Do not forget to take into account your ideas, because your personal dream is now being realized.

It doesn’t matter what level of restaurant you are planning to open, it is important to find your own “zest” around which the concept will be built. Think about what this criterion is that will distinguish your shop from all others? This question will help you successfully open a cafe.

How to implement a business plan?

The first step is to carry out segmentation and risk assessment. Enthusiasts often skip these stages, underestimating the weaknesses of the enterprise and the strengths of competitors. In addition, at this stage it is worth calculating the monetary costs, finding out

A working cafe business plan is an example of good preparation. It cannot be done without an accurate portrait of a potential client, his social income, tastes, and lifestyle.

Right now the question is being decided about where the cafe will receive the main profit: through high turnover or high markup? If, let's say, your typical guest is a young student who likes to spend time with friends, consuming chips and light beer, then he is unlikely to appreciate expensive gourmet food. Nor will he understand the fabulous prices for a cream made from 30 ingredients and goose liver prepared according to a special recipe. This type of business planning will most likely end in failure, despite the fact that you manage to open a cafe.

Where to start: documentation and registration

For this you will need a package of documents.

Firstly, only an entrepreneur can do business in our country. You must first open an LLC or individual entrepreneur.

Secondly, collect the following documentation package:

• permission to locate an establishment issued by Rospotrebnadzor;
• permission obtained from fire safety authorities;
• confirmation of the premises’ compliance with sanitary standards (lease agreement, staff medical records, state registration certificate, permit for raw materials and commercial products);
• licenses for the sale of retail trade, alcohol and tobacco;
• patent for trade activities in a given territory (issued by local authorities);
• notification of the start of activity.

Federal Law No. 294-FZ of December 26, 2008 “On the protection of the rights of legal entities and individual entrepreneurs in the exercise of state control (supervision) and municipal control” regulates this activity.

A legal entity (entrepreneur) provides the necessary documentation to Rospotrebnadzor at its actual location. The completed notification is supplemented by a copy of an extract from the Unified State Register of Legal Entities (entrepreneurs), as well as a copy of the certificate of registration with the tax authorities. These documents are enough to open a cafe.

Let's start work

The operation of even the smallest catering establishment is unthinkable without equipment. In order to brew a cup of coffee or make ice cream, you need a technical base. It is necessary to think through all the details at the design stage of the room.

All equipment must be as functional and practical to use as possible, durable, and meet the requirements for bars, restaurants and cafes. Otherwise, the technology simply will not pay off.

Modern devices allow you to quickly prepare high-quality dishes. But high productivity is not only the result of the establishment’s powerful technical base, but also the ability of the staff to work on it. It is very important to conduct a master class for employees after purchasing a new car.

The right equipment will increase the profitability of the business, while the wrong machines will lead to losses.

Furniture and furnishings

This is another important issue that you should devote your attention to before opening a cafe. Where to start building the situation? A profitable solution would be to order a set of furniture designed in a single design. However, this is an exclusive option - it is always more expensive. You can purchase ready-made furniture. If the cafe is the first such enterprise, then cheap furniture will serve as a model to better understand the needs of the establishment. Next time it will be easier to order suitable furniture.

Human factor: selecting talented personnel

The number of employees will depend on the establishment's sales volume. All roads in the “eating room” come down to the cook. He's like a captain on a ship. The chef must not only prepare delicious dishes, but also decorate them beautifully. It’s very good if you know your future chef in advance, even at the stage when you are developing a business plan for a cafe.

An example when a business is opened under a famous master will definitely not go unnoticed in the city.

The ideal composition of a kitchen is a chef, the required number of cooks and dishwashers. There should be two such trains - for a shift work schedule. The owner's right hand - the chef - must cook quickly, without compromising the quality of the dishes, since in such places there are often influxes of visitors.

If the chef is the soul of the establishment, then the next group of workers is his face. Bartenders, waiters, administrators personally address the client. The impression a venue manager makes when greeting guests can be a turning point in future relationships.

If you don't have experience hiring employees, try the following advice. Think about your favorite place and try to chat with its owner about choosing staff. Find out from him the details of how to open a cafe. The business plan of his idea already lives within the walls of the establishment, and perhaps his advice will save you from financial and emotional disasters. The successful experience of a colleague is always invaluable to someone who knows how to learn.

Any owner will tell you that you shouldn’t choose employees based on just good looks. Sometimes administrators, like waiters, have to find themselves in very delicate situations, where they need to both defend the honor of the establishment and not lose a client. Here, of course, you need intelligence and resourcefulness. Such a person can make mistakes, but should not let the owner down. The ability to resolve conflicts peacefully is a precious talent, so pay your employees for it when calculating payroll.

A good waiter is also an excellent salesperson who will be able to offer exactly what the client wants or does not yet know what he wants.

To make the café inexpensive, you can invite an already established team there, or at least the core of a team that has worked together for quite a long time. This will help make the work process quick and harmonious. This is an important nuance that unfavorably distinguishes new establishments from venerable chains.

"Delicious" day

So, when the basic procedures are completed and guests can be invited, the stage of purchasing food begins. Of course, if you have not invested in advertising and are not expecting an influx of visitors on the first day, then you can gradually improve the menu by refining the kitchen. And yet you have come this way for the sake of success, and the success of an establishment is its full house. Groceries are perishable goods, but it’s better to stock up on them in abundance than to be left with a full room and empty refrigerators, explaining that you were just able to open a cafe.

Where to start purchasing? This issue has been pretty well worked out in chain coffee shops. They have established supplies with the best suppliers for the network, and when opening a new outlet, the franchise owner will already have an approximate estimate and telephone numbers for coordinating purchases. You can use this experience yourself, especially if you are going to discover where there is room to gain experience.

"Edible" budget

A good advantage of large cities like Moscow is the opportunity to borrow or use some equipment for free.

Suppliers can provide free of charge In addition, venerable companies with deep pockets offer free souvenir accessories to attract customers. Bar mugs, ashtrays and even furniture with logos. All this will be an invaluable contribution to those who want to open a cafe inexpensively. Some equipment, such as a microwave or kettle, can be brought from home.

If you open a cafe in an average Russian city, then the advantages will be different. There is no need to invest in interior design and diversify the menu every week. There is no need for fabulous advertising and a glamorous image of the establishment. This may even scare off visitors who understand the word “comfort” differently than “metropolitan things.”

The first major expenses will be advertising, salaries and food costs. The first months are usually unprofitable, but do not despair if you have already managed to open a cafe. Where to start in this situation is by gutting the “financial cushion”. This is the amount that was initially budgeted for such a period. Once the company is on an even course, expenses will primarily relate to repairs and equipment upgrades.

Quick Spoon: How to open a fast food cafe?

If you are deciding on the type of cafe, then it is worth noting that the demand for fast food is very high.

The fact is that this type of food is suitable for poorer groups of the population due to the low cost of lunch and for office workers who snack on the go. This creates a certain blur in the client's portrait, but brings other project criteria to the fore.

A fast cafe should be located in a place with high traffic of people. You need to separate yourself from your competitor. To do this, it is enough to open a mini-cafe at least around the corner from the shopping center where the rival is located: the main thing is that the flows of people do not intersect.

From a legal perspective, opening a fancy restaurant requires as much work as opening a fast food joint. But investments in the second will be tens of times less. The owner of such a business mostly invests in primitive kitchen equipment and renting premises.

The smallest gourmets

Kids are also connoisseurs of gourmet cooking. But they value, rather, something else. How to open a children's cafe in your city and not go wrong? It is worth noting that this is still an unfilled niche in Russia, while in the West there is a children's cafe in every crowded place, and a children's menu in every self-respecting restaurant.

Here, of course, special attention should be paid to the design of the room so that the kids feel comfortable. It’s better to invite a designer and consult with the animators, because they will organize holidays and events here. Perhaps it is worth choosing one stylistic line, fairy tale, era. The surroundings should evoke a feeling of comfort and recognition in children, and a fabulous feeling in their parents.

A good place for a children's restaurant would be where there is a kindergarten, a clinic for children or a playground nearby. It is enough to make a hall with 60 seats and fill the menu with fancy-shaped pasta, soups and delicious cereals - with such a base you can already open a cafe.

Confectionery business

This is the most fertile ground for investment. To open a snack bar with one oven, 100 thousand dollars is enough. Therefore, opening a bakery cafe is quite simple.

This establishment will delight its guests with fresh pastries and a hot drink. By the way, that’s why they come to the confectionery - delicious baked goods, and they are only good when fresh. Therefore, this type of cafe requires not a cook, but a baker.

The profitability of the business reaches 30% with an investment of 400 thousand dollars.

Confectionery shops are very different. These could be art trams at metro stations, where you can buy muffins and tea bags. But it could also be a confectionery house with a century-old history, where real works of art are made. And people are willing to pay for tasty and beautiful carbohydrates.

Are you tempted by your own business from scratch in the catering industry, but don’t have enough money to open a cafe? Turn your attention to organizing a snack bar. This will not require large investments, but will be a good experience in order to expand the business later. Practice shows that some private entrepreneurs like the business of fast food establishments so much that over time they open an entire chain of eateries and make a good profit. Such establishments are popular among the population, so such a business from scratch quickly becomes profitable.

But how to open a snack bar and where to start a catering business? The main component of success is a detailed and well-written business plan.

• We are deciding whether the snack bar will be in a stationary building or whether it will be a mini-cafe on wheels. It should be immediately emphasized that mobile points are less popular and bring profit mainly in the warm season.
• It’s worth starting with determining the direction of activity. Cheburechnaya is also a snack bar, just like a shawarma shop, a pirogue shop, a sandwich shop. Think about what you like best. They differ in their assortment.
• We choose a location for the establishment in a well-traveled and crowded area, near a factory or educational institution, for example.
• We decide on the design of the room; it should be attractive and create comfort. For furniture, you can choose a counter and high chairs; plastic items are quite appropriate.
• At the first stage, when drawing up a business plan, it is necessary to decide on the policy of the institution. This will determine what form of registration you need - individual entrepreneur or LLC. The latter will be required if you sell alcoholic beverages.
• Get legal advice on what package of documents you will need in order to open, and what government inspections you need to visit. This is important because the most serious requirements are placed on catering facilities.

Room

Before you think about how to open a snack bar, you need to find a place for it. It was already noted above that the room may be small. It is enough for the hall to be at least 14 meters, a total of about 20 square meters is needed. You can also buy a stationary kiosk, they are often sold.

Assortment of dishes in eateries

You won’t have a varied menu, and you don’t need it. The diner will sell dishes made from semi-finished products: pasties and belyashi, hot dogs, hot sandwiches and even dumplings.

In a snack bar, you must have cold and hot drinks, possibly also low-alcohol ones, such as beer. The purchase of semi-finished products is also a costly part.

Snack bar equipment

To prepare dishes, you need special supplies - a cheburek maker, a mantosh maker, a microwave oven, a coffee machine, a refrigerator, an electric kettle and a full set of utensils. All this should be included in the list of costs.

Operating mode

Here you need to study the intricacies of the area where the point will be located. It all depends on customer visits. If the eatery is located at an ATP where truckers constantly come, then it makes sense to work around the clock.

Staff

This is also an expensive item in the plan that you decide to develop from scratch. But without a reliable team of professionals, it will be difficult to develop a business. You can't do it alone either. Sellers, a cashier and a cook will be needed. All three positions can be combined by one person, but they will have to work in two shifts, therefore there must be at least two salespeople. Hire a dishwasher separately, she can also clean tables and the room. Thus, the diner’s team will be at least five people, all of whom will have to pay for their work.

What does profit consist of?

Prices for food in a diner opened from scratch are low, and therefore your task is to attract as many visitors as possible.

Thus, before wondering how to open a snack bar, you need to run through the authorities and obtain numerous permits. Next, it is necessary to conclude agreements with suppliers for the delivery of semi-finished products and waste disposal authorities, since waste disposal is of great importance in the country.

A business based on satisfying basic human needs is always profitable. Looking at Maslow's pyramid, you can understand that the most popular human need is the need for food. That is why novice businessmen are wondering: how to open a snack bar. With the right approach, it will not be difficult to find clients, especially if you organize your business correctly. In this material we will tell you how to do this.

First steps

How to open a snack bar and where to start? As in any other business, you need to start by resolving legal issues. Since the business is related to food, there will be many of them.

First of all, you should register as an LLC if you plan to sell alcohol in a snack bar; if not, you can open an individual entrepreneur, which is much more profitable and simpler.

• Production control program;
• Deratization agreement;
• Disinfestation agreement;
• Conclusion of the SES;
• Assortment of food products sold;
• Garbage removal agreement;
• Fluorescent lamp recycling agreement;
• Book of complaints;
• Agreement for the use of laundry and dry cleaning.

Also, before submitting an application, you should lease or purchase ownership of the premises where your eatery will be located.

Selecting a room

When opening a diner, you need to carefully consider the issue of choosing premises. You should analyze the level of competition and the need for such an establishment in the region where you plan to do business.

It is profitable to place eateries near markets, universities, train stations and office centers, metro exits and public transport stops.

Equipment

The main expense when opening a diner is the purchase of equipment and furniture. Equipment needed: refrigerators, counters, cabinets, display cases, grill, pancake maker, hot dog makers, microwave oven, kettle, deep fryer, donut maker, coffee makers.

Of course, the choice of equipment directly depends on the assortment. When compiling a menu, you should analyze the offers of competitors and choose what they do not have and what is in greatest demand. Intuition also plays a significant role in these matters.

As a rule, snack bars prepare dishes from semi-finished products. However, do not forget about the quality of food preparation.

The menu should include several types of first and second courses, sandwiches, meat and vegetable salads, hot and cold drinks.

Recruitment

The number of hired workers depends on the type of eatery. If you intend to sell hot dogs and burghers from the counter, then you can get by with one employee.

If you want to open a diner that offers first and second courses, you will need a cook, a cashier, and a waiter (if there are a lot of orders, there may be several cooks and waiters). For an additional fee, the main staff can be assigned to work as a cleaner.

According to the law, all employees must have a health certificate and undergo timely medical examinations.

Business promotion

It’s not enough to open a cafe and snack bar; you also need to provide the establishment with a constant influx of customers. Speaking of promotion, first of all, you should take care of a bright sign that will be visible from different angles from afar.

Having clarified the city rules regarding the placement and installation of outdoor advertising, it would not be amiss to place a pillar along the road. If your eatery is located near an office center, you can arrange at the checkpoint or reception to place business cards.

Cafe on wheels

Many businessmen wonder how to open a snack bar on wheels. This format is quite interesting, as it allows you to move to crowded places and attracts attention due to its original appearance. In addition, in this case there is no question of renting or purchasing premises, which is a cost-effective solution.

Remember that your bus should attract attention. It should be colorfully decorated and equipped with comfortable furniture. The pleasant music flowing from the windows allows you to create a feeling of celebration.

The target visitors of such cafes, as a rule, are students, young people and parents with children. The image of such establishments is close to that of a bistro; therefore, the pricing policy should be democratic and the dishes appropriate. In addition to its main purpose, the bus can be used for corporate events, youth and children's parties.

Making the right menu

Since you won’t be able to cook on the bus, you should stick to semi-finished products that can be reheated: hot dogs, hamburgers, hot sandwiches and pastries. If you plan to cook, you should take care of the power supply. This could be a small power station or a diesel generator. A snack bar on wheels is a business subject to strict criticism from inspection authorities. In field conditions, you cannot use reusable dishes; you have to use disposable ones, although this is much more expensive.

Interior and route

The number of visitors directly depends on these factors. If you plan to work in winter, take care of thermal insulation and heated seats. The route should be laid out along the sights, crowded places and beautiful landscapes.

Staff

Make sure you have an experienced driver. You will also need a bartender-waiter and a cook. Since your establishment will not have strict coordinates, you should hire a person who will call people over the loudspeaker.

Possible problems

First of all, the problems are related to regulatory authorities, since by law any catering establishment must be connected to water supply and sewerage systems. The next difficulty is Russian roads. Their imperfect condition is not conducive to eating.

Are you worried about how to open a snack bar from scratch? We will provide step-by-step instructions and explain where to start. After all, such a business, even in the presence of high competition, is considered profitable and profitable. Financial investments pay off within the first year. And if you think through everything correctly, you can get a net profit much earlier.

These fast food eateries are popping up in large numbers in a wide variety of cities and regions. This is understandable, because a modern person has no time to stand at the stove and cook, and there is not enough money for gourmet meals and trips to restaurants. It’s much easier to go to the nearest catering establishment and eat inexpensively.

Business Features

Don’t think that a snack bar is similar in organizational aspects to a restaurant. There are quite a few nuances here, without paying attention to which you will have to spend a lot of money and be left without the expected profit. Let us list the important differences between a small eatery and fine dining establishments:

1. The main clients are students, young families with average incomes, office workers, factory workers. Therefore, your eatery's pricing policy should be consistent with their financial capabilities.
2. But do not try to save on the cost of dishes due to the low quality of products. Your clients will not forgive this. You must cook deliciously and not harm the health of your visitors.
3. The ability to take food with you and order it by phone is a good marketing move, since not every student or office worker has time for a full lunch.
4. Even before opening a diner, you need to decide on the main direction and theme of your establishment. It must meet the wishes and needs of your future clients.
5. Choose a location with high traffic, otherwise there will be very few visitors, which will affect the rate of return on investment for the business.

If you are just deciding what type of catering establishment to open, we will list the main pros and cons. Among the advantages of the snack bar are:

• thanks to the high level of attendance, you will quickly achieve large capital turnover even with low prices for ready-made dishes;
• unlike the restaurant business, less investment is required at the start;
• such establishments are relevant even in small towns, and not just in big cities;
• a sufficiently small size of the total area;
• simplicity in preparing main dishes does not require a highly qualified cook, which makes it possible to save on wages;
• In order to reduce costs, it is allowed to purchase inexpensive furniture, a simple interior, and also have cheap dishes.

But to be objective, we need to consider the other side of the coin. Disadvantages of the snack bar:

1. This is a mini-project that, even if successfully implemented, will not bring much wealth to its owner.
2. When registering a small catering establishment, you will have to complete complex registration in many authorities.
3. It will not be possible to save on renting premises, since it is advisable to look for a suitable location in the central areas of the city with high traffic.

Types of snack bars

Where to begin? From determining what exactly and in what format you will offer your clients. Today the following establishments of this kind are popular:

1. General type diner - unpretentious interior, varied but simple menu, low prices and cheap furniture. It is in this form that we often see this version of catering in American films.
2. Specialty snack bar - characterized by a main dish that may not even be complemented by anything else. Usually they have a name corresponding to what is being prepared - varenichnaya, cheburechnaya, kebab, etc.
3. – differ from a regular snack bar with a simple self-service system. There is no need for waiters here, and the dishes are prepared very quickly. They became famous thanks to the American McDonald's.
4. On wheels - a mobile version of a mobile kitchen. To do this, you rent or buy a special van or trailer, which has space for preparing simple meals. Their variety is small, but such a business benefits from minimal investments and ease of finding clients by moving a van. You just need to check with the authorities in advance which places you are allowed to stay.

You can download a free sample here.

Registration

To register a business, you will need to register as an individual entrepreneur or LLC. The first option is suitable if you do not intend to sell alcoholic beverages and also hire a small staff. Otherwise, you need to register a legal entity and pay taxes in the UTII form. OKVED indicates the standard for such catering establishments - 55.30 “Activities of restaurants and cafes”.

Before opening the premises, it is necessary to prepare it in accordance with the requirements of the SES and GPI. Only after checking them and issuing permits can the establishment be opened. If you have specific equipment, it is advisable to have certificates for it, and also take care of the relevant documents for the supplied products.

It is necessary to draw up contracts in advance for the supply of goods, for waste removal, with utility services, etc. Special licenses will be required only in the case of the sale of alcohol, otherwise - only permission from Rospotrebnadzor. Each employee is required to undergo a medical examination and have a health certificate.

Don't forget the cash register and its correct registration.

Search for premises

As already mentioned, it is fundamentally important for your establishment to have a high traffic volume of people. And this can be achieved by choosing a building next to:

• shopping center;
• Universities;
• offices;
• train stations;
• dormitories;
• road junctions, highways for truckers;
• plants and factories;
• on the central streets of the city.

The size of the room can be small, within 30-50 m2. Be sure to highlight a food preparation area, a hall for visitors, a toilet and a storage area. Expensive renovations will not be required, since this type of eatery can use a simple, discreet interior.

Furniture and equipment

Once you have decided on the menu, it is easy to make a list of what you need to prepare the specified dishes. We offer a wide range of equipment, allowing you to expand your range as much as possible.

Also worry about the availability of plastic tables, chairs, stands, simple hangers for clothes, air conditioning for the summer, etc. And although this constitutes the main initial expenses, for the full picture you need to familiarize yourself with a detailed example of a business plan with calculations. Keep in mind that if you are preparing only one type of dish, you will need much less equipment.

Staff

With a schedule from 10.00 to 22.00, you should take care of having two shifts, working, for example, three days in a row.

Each of them requires a cook (3 people), two waiters, a cashier and a cleaning lady. An accountant and manager are hired only at the request of the owner, since he can perform their functions himself.

Menu

When compiling a list of dishes that will be prepared in your establishment, be guided by the wishes of visitors. To do this, you can first go through local catering establishments and take a closer look at the most popular items. Also, the variety of assortment depends on the chosen focus. For example, if you only sell hot dogs, then it doesn't make sense to cook anything else.

When opening a general type of eatery, focus on the following recommendations for creating a menu:

1. Soups (2-3 types).
2. Salads (5-6).
3. Main courses of meat, fish, poultry and vegetables (up to 10 options).
4. Side dish (2-3).
5. Desserts (up to 5 varieties).
6. Drinks (with or without alcohol).

It is important to take into account the various requirements of visitors in this list. Try to include in the list several types of vegetarian dishes, low-calorie dishes, for children, etc. If you sell some alcoholic drinks, then you can add related products to them (for example, nuts and chips for beer).

So that you can always ensure the preparation of all specified items, draw up contracts in advance with reliable suppliers of semi-finished products and fresh products. It is profitable to enter into contracts with local manufacturers. The markup is set at 30% of the cost.

Financial calculations

Obviously, to bring such an idea to life, you need a certain start-up capital. Which one will largely depend on the availability of suitable premises in your property, the range of products offered and the appropriate equipment for its preparation.

We will offer average statistical figures for opening a general eatery from scratch.

In addition, you need to take into account the monthly costs of running the establishment:

If you calculate that about 100 people will visit your diner per day and the average check will be within 200 rubles, and on weekends the figures will be half as much, then your monthly income will be approximately 520,000 rubles. Thus, even in unforeseen situations, the initial investment will be fully recouped within six months.

Smart marketing

It is advisable to take care of advertising your business at the stage of its organization and preparatory work. You can place advertisements on the territory of the same offices and universities near which you will open, and also make full use of the Internet - create a website, register on city forums, make a page on social networks. This is enough to attract attention.

To increase your chances, increase your competitiveness and expand your customer base, apply the following strategies:

• Set low prices that are affordable for most people who want to eat on the go.
• At the same time, ensure the high quality of the dishes, their appetizing appearance and the freshness of the products used. Remember that a variety of spices, sauces and herbs can significantly transform even simple potatoes.
• Your employees should be as friendly and polite as possible.
• Create a discount program for holidays, various events, reduce prices for regular customers, or offer interesting bonuses.
• Maintain perfect cleanliness in the kitchen and living room.
• Think over the menu so that you can find a suitable dish for a variety of visitors - vegetarians, believers (for example, during Lent), families with small children, etc.
• A very important point is the good location of the establishment.
• Don't forget to decorate the windows, entrance and hall according to the upcoming holidays.
• Run promotions, for example, sell freshly prepared meals at the end of the day at a discount.
• With all the savings and simplicity of the interior, think about the original and pleasant design of the room. Perhaps some theme or romantic setting for a date would be suitable.

All you have to do is use your imagination and you will make your establishment the most popular in the city. And this will provide a fairly good profit for a long period.

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