All about the flower business. How to open your own flower shop in a small town

The advantages of the flower business include a relatively small amount of initial investment, margins on goods reach up to 300%. Disadvantages: the product deteriorates quickly, it is damaged during transportation, seasonal sales.

Scale matters

The flower shop is no exception, its location. size greatly affect the development of business.

Small shop or pavilion

An important role is played by the size of the premises for business. A large store will expand the range of products. In addition to cut flowers, they sell flowers in pots, souvenirs offered as gifts, soil mix, and other related products, due to which costs in the store are reduced.

It will take approximately $20,000 to start the store. It pays off slowly, but due to the large assortment, regular customers, a stable business is obtained.

The pavilion, with a good location, brings good profit, and daily, despite the smaller area. The cost of opening it is negligible. But if the trading place is located on a site that is not profitable, then the income will drop significantly.

The profit in the pavilion depends mainly on the turnover. Here they sell mainly cut flowers with a small assortment of 20-25 items, which quickly deteriorate. Ancillary income is the packaging of flowers.

Specialized florist boutique

The sale of flowers in salons is gaining recognition. Elegant interior design in floristic boutiques emphasizes the beauty of the flower business. The flower salon has significant advantages, but the required amount to open it is 80 thousand dollars. Typically, boutiques have corporate clients with whom they constantly cooperate and deliver flowers to them.

Profit from corporate clients equals weekly profit from retail sales.

Business in development will be stable with great prospects, opening a network of salons, developing new areas.

How to open a flower shop

Opening a flower shop does not have any special legal requirements: it is not subject to licensing, it does not have special rules for taxation. Therefore, it is worth starting it in the same way as any other business - with registration and registration in the appropriate authorities.

Registration, opening documents

The store will not be able to carry out its activities without registration in state bodies. What does it take to open a flower shop? First, prepare documents and register, having decided on the legal form of a legal entity, or register as an individual entrepreneur.

The list of documents includes:

• the charter of the company, signed by the founders in two copies with an electronic copy;
• a certificate from the bank confirming the presence of the authorized capital;
• receipt of payment of state duty;

Then you should submit an application to the tax office. A sample of filling out documents can be found on the Internet or in the inspection itself.

Purchase of equipment

Photo: an example of the arrangement of flower racks.

The initial cost of purchasing equipment can be kept to a minimum. It would be wise to purchase everything you need in specialized firms from wholesale suppliers.

From furniture bought:

• tables,
• a few chairs,
• shelving and showcases
• coasters,
• cutting tool,
• several plastic buckets, containers for flowers.

Mobile refrigeration units are purchased when urgently needed. In the hot months, you can use a conventional household air conditioner, in case of cold winter months, a portable electric heater is purchased.

Purchase of goods

When purchasing goods, it is necessary to focus on wholesale suppliers with experience in working with a good reputation, then there will be no problems with the reliability of delivery and the quality of the goods.

Fresh flowers are stored at a well-chosen temperature regime for up to 20 days.

After this period, the presentation of the flowers disappears. To reduce the costs of goods that have become unusable, it is necessary to plan the assortment and terms of purchases.

Roses and carnations should be present in the assortment - they are in constant demand. Roses attract grace and beauty. They are in demand at any time of the year; in non-seasonal periods, prices increase twofold, on holidays three times. Strict and refined carnations are no less attractive, although they are inferior to other colors at a price.

The assortment is usually based on gardenias, tulips, daffodils and orchids. From them you can make compositions that will become not only a profitable product, but even a business card and interior decoration of your store.

Brief Business Plan for a Flower Shop

How much does it cost: basic and related costs

Business starts with bills. Having decided on the premises, you can calculate how much you need to invest in a flower shop. The table calculates the costs without taking into account the funds for the preparation of documents and the payment of state duty tax.

Estimated costs:

Is it beneficial?

The flower business, despite the time, effort and money invested, will bring a good profit.

Factors affecting potential income:

• market scale,
• choice of scale of activity: shop, pavilion or boutique, expenses are proportional to the area;
• the right choice of location for trade;
• organization of reliable delivery, advertising of goods;
• professional sales methods, good-natured, gentle and respectful customer service;
• the size of the initial investment, taking into account the energy and effort that was invested in the business, including personal attitude.

Taking into account all the above nuances, the net profit in a small store will be from 5 to 45 thousand dollars a year, and in a floristic salon the amount doubles.

Video about the realities of the flower shop

The specifics of the flower shop

Where to open your store: choosing a location

Flowers are bought by succumbing to impulsive feelings that are not controlled, so the location of the store will solve the issue of sale by 80%.

Despite fierce competition, the store should be located in the busiest places. The space near the store should be as spacious as possible, and the place should be open so that there is an overview and the store can be viewed from all sides.

Potted (indoor) or cut flowers?

Indoor flowers have always been in demand, and with the development of interior design, they have acquired a special status: they are diverse, beautiful, and colorful. The niche with potted flowers has not yet been fully mastered.

Many growers sell potted flowers as a complement to their existing cut flowers. Specialty flower shops selling indoor flowers are rare, but if combined with the sale of cut flowers, large areas will be required.

March 8, September 1 and other "red dates" - the best time to open a store

The opening can be timed to a specific date corresponding to holidays.

For example, open it in early March and get a decent profit for a few holidays, which often reach 20% of annual income.

Opening costs will pay off almost immediately. But you can start activities in early September, then trade continues steadily until early January. The right time must be chosen, taking into account the peculiarities of trading, which lies in a pronounced seasonality.

Seasonality in this area

The flower business is seasonal, especially in a small town. Basically, the period of decline in the flower trade falls on May-September in summer, and January-February in winter. The summer decrease in activity is explained by a large outflow of the population - the holiday season. In winter, trade continues, but not so lively, mainly flowers are purchased for special occasions, anniversaries, birthdays.

But the end of summer and autumn are the height of weddings. The services of a flower shop during this period are in great demand.

It is quite acceptable to provide an additional source that will support the flower business by choosing a business close to the flower business, for example, landscaping offices with artificial flowers.

Floristic salon rules

Requirements for a floristic salon increase depending on the client's requests.

There are rules to follow:

• excellent service capable of satisfying the client;
• the interior of the salon, its layout, cleanliness, arrangement of flowers;
• varied range of goods. In addition to roses, lilacs, gladioli, peonies, lilies of the valley, daffodils are connected. Reflect in the interior elements that emphasize the special charm of the colors available;
• the presence of all kinds of greenery for flowers, elegant ready-made bouquets.

Business development

Online store of flowers and gifts

To improve and develop a business, it is logical to open an online store in parallel, which will make a profit and promote goods in networks. With the development and accessibility of the Internet, the popularity of online projects has increased, the costs of opening are minimal, and there are more amenities.

It is worth considering as an option for additional services flower delivery on the site.

When ordering flowers, you save time, money, delivery is carried out quite quickly. Flowers are delivered to the addressee at the request of the customer. Payment and delivery are made in accordance with the established procedure - prepaid or with a bank card. Convenient navigation helps to make a choice of colors.

The online store is open, for example, around the clock. Then there will be an opportunity to increase trade by expanding the list of services. In addition to flowers, you can sell souvenirs, gifts, greeting cards, as many customers, when buying flowers, order a gift for a bouquet.

Advertising and marketing

Having decided to start a business, you are faced with the question: where to start? It is necessary to develop a marketing plan, advertise the product and form a base of potential customers who can move into the category of potential ones. The costs associated with advertising are not so significant, but the effect is amazing.

• articles about business in networks, in magazines,
• radio and television announcements
• on street billboards. So more people will know about the existence of the business, the number of potential customers increases.

Store interior and exterior

When decorating, it is better to stick to warm tones, which do not particularly attract attention, but are able to emphasize the special atmosphere inherent in flowers. Divide the store into zones, taking into account the goods sold, allocate an area for cut flowers, potted ones. Use various attributes to increase the space of a room, such as mirrors.

You should create a good system of lighting fixtures, put original furniture. External design must be ordered from a company dealing with this issue. Usually, in the catalogs of such companies, an example of design is given: after viewing, you can choose the best option, which will become the hallmark of the store.

The flower business often appears as a hobby, therefore it is not uncommon for its owners to be women. However, the representatives of the stronger sex, who know the value of money, also do not mind making money on the beautiful. This is exactly the case when money smells, and it is very pleasant.

Flowers are one of the most popular gifts because they are relevant for absolutely any holiday. They come in a variety of shapes and forms, and there are many unique varieties that differ in appearance and cost. The flower business is considered profitable, stable and interesting, which is why it is of interest to many entrepreneurs. It can be organized at the first stages even at home, and if you properly promote it, you can receive passive income in the future, since no efforts will be invested in the business.

The business of selling flowers has both positive and negative sides. It is important to know about all the parameters before opening a business in order to start a profitable activity from scratch.

The pluses include:

The disadvantages of the job include:

• sales are uneven because they depend on the season and are also affected by various holidays;
• to get started, you need to create a correct, thoughtful and reliable business plan for a flower shop with calculations, and you can view a sample, but each store must have its own individual project;
• for the quality work of a business, a cash register is required, the use of which complicates the procedure for accounting for activities and requires registration of equipment with the tax office, and the device itself has a significant cost;
• flowers are perishable goods that require specific care, therefore, optimal and specific conditions must be created for them;
• to get started, an entrepreneur must have complex and unusual knowledge and skills in the field of floristry in order for the flower business to be profitable and promising.

Initially, you need to register, and you can choose both IP and LLC. The most optimal is the choice of organizational and legal form - an individual entrepreneur. For this, the following documents are prepared and submitted to the tax office:

• an application that must contain the correct OKVED codes for the selected line of business;
• a flower business can operate under a simplified taxation system, which must be switched to immediately after registration;
• a copy of the citizen's passport and his TIN.

Trade will be reliable and controlled if a cash register is used in the process of work. Therefore, it is recommended to initially purchase this technique. The device must be registered with the tax office, after which it can be used for its intended purpose. It is also desirable to get a seal and open a bank account.

Choosing a store location

How to start a flower business? It is important to determine exactly where the activity will be carried out. To do this, it is necessary to carry out marketing research, on the basis of which a special project will be made, and its example can be easily found on the Internet. It will contain the basic information and nuances of opening and running a business.

You should not completely take a ready-made project, since it will not take into account the specifics of a particular region and store.

The flower business must be advantageously located, since the location for this particular activity is considered a key point. The best choice are the premises:

• next to the wedding palace;
• near high-traffic areas, which include public transport stops, large supermarkets or general markets;
• close to train station or bus station.

There should be parking spaces near the store so that each customer can comfortably drive to the outlet. It must be possible to place outdoor advertising that will attract the attention of potential buyers, as a result of which a business from scratch can bring good income. There should not be competitors nearby who can lure buyers with different promotions or other benefits.

Arrangement of the premises

Competent trade assumes that a single and unique concept should be formed inside the store, which will be pleasant and interesting for customers. All costs for these purposes should be included in the business start-up project. An example of an interesting and exclusive design can be found on the Internet or you can walk through the most famous and sought-after flower shops.

Styles are great choices:

• rococo or provence in case the flower business is intended for clients with a high level of income;
• hi-tech is considered an ideal solution when the store specializes in customers who prefer to constantly purchase unique novelties and exquisite items;
• if not only flowers for bouquets are sold, but also flowers in boxes and pots, then such a store can be designed in an eco-style, and only natural and safe components should be used here, and such a design will act as an interesting business advertisement.

The store should be well lit, and natural lighting should be combined with artificial lighting, which can emphasize the goods presented.

An important point in the arrangement is the purchase of equipment and furniture. To do this, buy:

• showcases and racks for flowers in boxes, pots or other containers;
• freezers that can prolong the freshness of cut flowers, which will increase the store's income;
• a table designed for the work of a florist;
• a table and a cash register for efficient and correct settlements with customers;
• so that customers expect their orders in comfort, it is recommended to place a sofa in the store.

An example of the proper arrangement of all elements in the room can be easily viewed on various sites on the Internet.

Drawing up a range of goods

How to open a flower business from scratch, which will bring a good income, be stable, sustainable and promising? For this, a special project of activity is drawn up with detailed and accurate calculations, in which the nuances of compiling an assortment of goods should be indicated.

When compiling the assortment, the following elements are taken into account:

• Cut flowers, varieties of which should be numerous. The most popular are roses and chrysanthemums, tulips and mimosas, orchids and lilies, as well as many other varieties.
• Potted or boxed flowers are sought after but less popular than cut flowers. An example of a great store involves the presence of a large number of varieties of such flowers.
• Cultivated plants that are of interest to many potential customers. As a rule, they are purchased by retirees or people who like to devote a lot of time to gardening or working with crops in the garden.
• Related products that are very profitable to sell due to a good margin. With their help, you can significantly increase your profits, and this includes fertilizers, pots, flower literature, candles and ribbons, postcards and packaging, coasters and elements for creating a unique landscape design.

If you choose the assortment correctly, you can count on a good demand for a store that can bring passive and high income.

How to make a store popular?

It is important to know not only how to start a flower business, but also how to properly promote it. The following methods are used for this:

• finding corporate regular customers who will regularly order decorations for various celebrations;
• designing various portfolios, for which unique flower arrangements are created, and in the future it will be possible to make original bouquets for weddings, dates, anniversaries or other significant dates;
• advertising on radio, television or other media;
• cooperation with holiday agencies, with restaurants or other establishments that can become regular customers;
• creating your website on the Internet.

Recruitment

How to organize a flower business that will be popular among buyers? To do this, it is important to find suitable employees who will be professional florists who can properly care for flowers and create unique and inimitable compositions from them.

Wages should be fully dependent on revenue.

Pitfalls in opening a flower business

It is not difficult to start this business from scratch if you look at an example of a successful store in advance. However, for promising and profitable work, you need to know all the possible difficulties and pitfalls, which include:

• if you hire non-professionals, they will not be able to make unusual bouquets, so the store will not be able to compete with other establishments;
• you should not buy a ready-made store, since a profitable business will never be sold;
• flowers need to be properly looked after and kept in optimal conditions, otherwise they will quickly lose their presentation, which will lead to constant write-offs;
• you should not save on creating the original design of the store, because otherwise it will not differ from standard outlets, therefore it will not attract the attention of customers;
• trade must be honest, therefore it is unacceptable to make a bouquet of fresh and half-withered flowers, since you can easily lose customers;
• on holidays, you need to clearly realize how many bouquets and flowers can really be sold, so as not to set up buyers for pre-orders;
• it is advisable to use a cash register during work, which will simplify control over the sellers.

If you know all the pitfalls, then you can expect a successful opening of a profitable and efficient store.

Financial calculations

The project of opening a flower business involves investing the following amount of money:

• creation of a unique design - 150 thousand rubles;
• purchase of equipment and furniture - 320 thousand rubles;
• investments in business advertising - 40 thousand rubles;
• business registration - 1 thousand rubles.

The total initial investment is 1 million 51 thousand rubles. Monthly expenses:

• rent of premises per month - 40 thousand rubles;
• purchase of goods for a month - 500 thousand rubles;
• salary of employees - 105 thousand rubles;
• business advertising - 5 thousand rubles;
• taxes and utility bills - 40 thousand rubles.

Total - 690 thousand rubles. With a markup of 80%, you can expect an income of 900 thousand rubles, of which net profit is 210 thousand rubles. Profitability is at a very high level, since it is equal to - 210/900*100=23.3%.

Thus, if you correctly open a business, pay a lot of attention to its advertising, offer a good assortment and hire professionals, you can get a profitable business that will be stable and developing, so it can bring constant passive income in the future.

- an idea that visits many people who dream of having their own business and finally starting to work for themselves. The advantages of this type of activity are minimal initial costs, ease of organization and great prospects in terms of development. With the right design of the business and the presence of a business plan, you can achieve good success and recoup the costs within a year.

In what direction can you work?

Before proceeding with the registration, formalization and purchase of equipment, it is worth understanding the formats of the flower business. The following options are available here:

• Small flower tent. There is high competition here, but with the right choice of a place for trading, a shortage of buyers is excluded. In order to count on big profits in business, it is important to know the features of flower storage, take into account their fragility and fragility. On average, twenty types of flowers are enough for such a business. Product packaging plays a major role.
• Small flower shops. Such outlets should be based in busy places where there is a large flow of people. Unlike a tent, here the entrepreneur has a large area at his disposal, which allows him to expand the assortment by adding flowers in pots, souvenirs, flower soil and other goods to the sale. This format implies higher investments. The average payback period depends on the time of year when the store was opened. If this happens before the holidays, the costs will recoup faster.
• Online flower shop. This type of business is suitable for people who have real life trading experience. The question is is it profitable to open a flower shop online. With the development of the Network, this direction has become really popular and brings a stable profit. People get the opportunity to place orders without leaving their homes. The advantages of the method are that there are no large expenses, because it is not necessary to spend money on the purchase (rent) of premises and equipment, as well as the search for employees.
• specialized boutiques. Such a flower shop is located on the first floors of buildings or in shopping centers. Here everything should be at the highest level, starting with the external design and ending with the preparation of the bouquet. To open such a boutique will require higher costs (about $80,000). With a competent approach in doing business, you can count on stable profits and a quick payback. On average, such a salon can bring 5-7 thousand dollars.

Subtleties of registration

The next step is to formalize the business. Here it is important to consider options for the form of ownership - IP or LLC. The first type is suitable for a flower pavilion or a small shop. There are no problems with obtaining a certificate from the authorized bodies. The optimal taxation system for individual entrepreneurs is the simplified tax system, thanks to which you can reduce tax expenses (you will have to pay only from actual profits). This option helps out in the off-season, when the flower shop brings less profit.

Another thing is when it comes to a large salon or boutique. Influential people and companies make purchases here, so you cannot do without registering an LLC. A feature of this organizational and legal form is the possibility of making payments by bank transfer, through a specially opened current account. Here, the optimal form of taxation is UTII, when the calculation is made according to average parameters, and payment can be made in installments.

The next stage after the registration of an LLC or individual entrepreneur is the purchase of KKM and its registration with the Federal Tax Service. If you act on your own, it will take about two weeks. If you use the service of cash register sellers, the procedure will take about three days. According to the legislation, an individual entrepreneur can work without a cash register. The problem is that not all suppliers are ready to cooperate without a stamp.

What documents are required?

The flower shop must have the following documentation:

1. Review book.
2. SES conclusion.
3. Permission to trade (issued by municipal authorities, taking into account Federal Law No. 381).
4. Price (optional).
5. Sales invoice (may not be shown to customers).

All papers must be correctly executed and available to customers. The rest of the documents should include a lease agreement, a cash register, as well as a certificate confirming the registration of KKM. It must be kept in the store. Employees will also need to have health books.

To open a flower shop , certificates are not needed, but their presence increases the confidence of buyers. If you work with experienced suppliers, they will definitely have certificates. It remains to make a copy of the document and keep it at hand.

Finding a place

Choosing the location of a flower shop is an important and far from easy task. In this type of business, there is always competition, so you will have to sweat over the search for a suitable premises. The average cost of a retail space with a large flow of customers is 60-100 thousand rubles a year. If you have any difficulties in finding a place, you can invite a specialist.

There are several options for arranging a store:

• In a small “house (tonar, trailer).
• In the mall.
• In an already rebuilt house (the first line by the road).
• In a separate building (best option).
• In the pavilion, consisting of modular elements.

From the standpoint of costs, it is more profitable to rent premises in a shopping center, and the “pavilion” option will cost more.

Remember that the success of a business largely depends on the correct choice of location, so it is undesirable to rush into this matter.

Purchase of equipment

Now consider, what it takes to open a flower shop. The minimum set includes work tables, showcases, shelves, racks and refrigeration equipment. You will also need a tool for florists, which include:

• Secateurs.
• Scissors.
• Clippers and more.

The purchase of a KKM for an individual entrepreneur is optional (as mentioned above), but if you choose an LLC, you will have to fork out. With this form, you can not do without printing checks and other documents confirming the purchase.

Range selection

When compiling step-by-step instructions for business development, it is worth taking into account one more factor - the product range. If you deal only with slices, you can’t count on big profits. Expansion of the range is indispensable. On sale should be fresh flowers, green spaces, various compositions of dried flowers. Of the additional products with which you can expand the range, it is worth highlighting:

• Cache-pot of various shapes and sizes.
• Decorations for bouquets.
• Toys, postcards and souvenirs.
• Figurines made of marble, plaster or plastic.

It is advisable to replenish and update the choice of goods on a regular basis, which guarantees a stable income and coverage of customer needs.

Staff selection

Do not underestimate the importance of another stage - the selection of employees. A small store can get by with three employees, namely an administrator, a florist, and a salesperson. If you have an Internet resource, as well as a delivery service, you will need one more person.

You can not take to the store people who previously worked only on the street. Experienced entrepreneurs assure that the taste of such people has already been spoiled, so instead of beautiful bouquets, “wreaths” are obtained. In addition, when selecting people, you should not pay attention to documentary evidence of experience - the presence of certificates, diplomas or other papers confirming the completion of courses. Experience plays a key role in this field.

Advertising

It is not enough to open a flower shop - it needs to be promoted, to convey to people information about the emergence of a new outlet. The amount of profit at the initial stage depends on the success of this stage. Lots of promotion options:

• Create a beautiful sign.
• Smart window dressing.
• High quality goods.
• Creation of advertising posters and submission of announcements.

You can create your own website on the Internet, which will perform two functions at once - to bring new customers and provide information about the outlet, promote the brand. If funds are available, you can advertise on radio or TV. A good option would be to cooperate with large companies that can be offered wholesale at a more affordable price. If you make the expenses for the promotion of a flower shop regular and choose the right strategy, the result will come.

Basic costs

Now consider the main dilemma, how much does it cost to open a flower shop from scratch. The items of expenditure are as follows:

1. Room rental. Costs depend on many criteria, from the area to the location of the outlet. For the arrangement of the store, 45-50 square meters are enough, which will cost 20-100 thousand rubles of rent every month. When opening a boutique in the city center, you will have to pay more, but it is undesirable to immediately invest a lot of money (in the absence of experience).
2. Room renovation. The rented area is not always suitable for trade (if it is not a place in a shopping center). So the costs can increase by another 20-30 thousand rubles with the usual cosmetic repairs. If a designer is involved, the costs are much higher.
3. Equipment. Equipment costs depend on the form of business. So, the purchase of KKM will result in 10-15 thousand rubles, and the total costs will be (based on the list above) about 150-200 thousand rubles.
4. Staff. If you have four employees, you need to be ready to give 80-100 thousand rubles a month. At the initial stage, you can get by with one seller, and take care of the rest of the issues. With a professional approach to organizing a business and hiring an experienced florist, you will have to spend a large amount. The services of such specialists cost 30-40 thousand rubles a month. In addition, employees will have to be sent to advanced training courses, which also translates into a tidy sum - approximately 5-30 thousand rubles (depending on the regional location).
5. Primary purchase. Already at the beginning of the activity, it is necessary to purchase goods so that you can offer something to customers. An average of 40-50 thousand rubles (for the capital) will go to buy a cut. Rates are lower in regions. The total cost of filling the store is 350-400 thousand rubles.

The total monthly expenses average about 700-800 thousand rubles. This amount can be significantly reduced if you save on equipment, repairs, rent and other cost items.

How to increase profit?

When developing step-by-step instructions for business development, it is important to focus on increasing profits in the future. Profit depends on the following factors:

1. Choice of scale of activity (boutique, pavilion, shop).
2. Location.
3. Supply security.
4. Product advertisements.
5. Applied methods of sale.
6. The size of the initial investment.

How to increase income?

To increase the level of profit, you should use the following tips:

• In addition to a bouquet for a young girl, you can offer chocolate or other sweets. The gifted person will be satisfied, and the flower shop will receive additional income.
• The presence of chewing gums or special sweets can be useful for a young couple who may kiss during a date.
• It is possible to sell alcohol along with flowers. At the same time, there is no need to buy a license - it is enough to conclude an agreement with one of the stores selling alcoholic beverages.

Results

The flower business is considered a profitable business. Its advantages include:

• Small start-up capital. It is not necessary to start immediately with the opening of the store. At the start, you can limit yourself to a pavilion near the metro. In this case, the costs will be about 300-400 thousand rubles.
• Ease of closing a business. If necessary, you can cover up activities and sell equipment.
• Large trade margin. The average markup in the flower trade is 120-150 percent (not counting the cost).

Among the shortcomings, it is worth highlighting the fragility of the product and the seasonality of the business. But such disadvantages are not a reason to refuse such an attractive way of earning.

The flower business seems attractive to many aspiring entrepreneurs. In order to start earning, you need quite a bit of starting capital. And income during the holidays can be impressive. However, everything just seems at first glance. Flower business requires a lot of time and effort. And in order for the business to really bring profit, it is also necessary to understand the proposed plants.

The basic principle

People most often go to a flower shop in a good mood. The task of the business owner is not only to maintain a positive mood of the client, but also to feed it. Flowers in the salon should always have an attractive aroma and appearance. The seller must be friendly with the client. The ability to attract a buyer is a good trait. You need to be able to guess consumer desires, recommend to the buyer the most suitable bouquet for a particular case.

The flower business is graceful and sophisticated. There is no place for bad mood and unfriendly treatment. If an entrepreneur behaves correctly, he can also make good money. The margin for flowers is usually 90-150%. And to open a small shop, you will need no more than 7000 USD. e. You can quickly promote a flower business. Where to begin? First of all, you need to decide on the format of your own business. There are several options for making money on flowers. It can be a small flower stall on the street, a shop, a real boutique or an online flower shop. All four business formats have their advantages and disadvantages. Let's try to figure them out.

Flower pavilion on the street

Small stalls or pavilions with flowers can be found near almost every metro station, in underpasses and on crowded streets. The disadvantage of this format of doing business is a huge competition. Two vendors can be just a meter apart. But there will always be plenty of customers. After all, you usually have to work in this format where there is always a huge flow of people. It is not always possible to get regular customers. Along with this, flowers are excellently sold not only on weekends and holidays, but also on working days. The main segment is young people who are in a hurry for a date. Based on this, you can put a flower pavilion near a small square or park. After all, this is where you can most often meet lovers.

It will take a little effort if you need to open a flower business from scratch. Feedback from entrepreneurs shows that all preparatory work takes no more than a month. All you need to do is to arrange a rental site, find flower suppliers and purchase a tent or pavilion. Here it is necessary to take into account the choice of the place where the sale will be carried out. If you have to sell flowers on the street, you should give preference to a heated pavilion. Otherwise, the flower business will turn into a seasonal business. In harsh winter, plants require special care. And the seller will not be able to stay outside for a long time at temperatures below zero.

It is worth remembering that flowers are a commodity that loses its appeal very quickly. Therefore, the trade pavilion can stand for a long time if the entrepreneur ensures a good turnover. The more people pass by the outlet, the better. And it’s worth starting work on the eve of the holidays. At this time, sales will be the largest. Further, people will already know about the flower pavilion and will return to it again next time. To further increase the number of customers, you can run ads. During the first month of work, let the hired employee distribute leaflets with detailed information about the store to passers-by.

Complete flower shop

This option is suitable for those entrepreneurs who have a starting capital of at least 7000 USD. e. It is worth choosing a room with an area of ​​​​at least 30 m 2. The more space there is on the trading floor, the better. This allows you to significantly expand the range of products. Additionally, you can offer customers flowers in pots, artificial decor, related materials for the care of garden plants. The larger the range of products, the more income the flower business will bring. Owner reviews show that buyers come for one plant, but carry away much more.

If one seller can work in the pavilion, then there should be several of them in the store. One specialist should be responsible for arranging the bouquets. It can be a trained employee who has an out-of-the-box thinking. Both ready-made bouquets for sale and under the order can be created. The most demanded segment is floral arrangements for weddings. This is not only a bridal bouquet, but also decorations for the banquet hall. Additionally, you can create a catalog with works made earlier. The client, having come to the store, will be able to choose the most suitable option.

Opening a flower business in the format of a store will require some effort and financial costs. As in the previous case, you will have to find a suitable place for trading. It is also necessary to pay attention to the activities of competitors. You should not open a store if there is already a similar one a hundred meters away. People will certainly turn to a flower shop that works longer.

Floral boutique

The most interesting flower business ideas are associated with the opening of a floristic boutique. Everything must be perfect here. This is not only the arrangement of flowers in the room, but also the design of the interior itself, the appearance of sales assistants, a catalog for choosing products, etc. A ready-made flower business will bring huge income if the boutique is located in a big city. For provinces, this format is not quite suitable. The fact is that professional florists work in such places. They create their masterpieces from expensive varieties. It is clear that the finished work will also cost a lot. Only a few are willing to give an impressive amount of money for a perishable product. In a small town, it would be unprofitable to work on this principle.

In order to open a floristic boutique, it is worth having an amount of starting capital of at least 20,000 USD. e. For work, you will have to rent a large room. The trading floor must be at least 60 m2. For a business to be truly profitable, it is worth carefully selecting employees. To work in a boutique you will need: an administrator, an accountant, several florists, sales assistants and a cleaner. If everything is organized correctly, it will bring about 3000 USD per month. e. net income flower business. Feedback from the owners shows that this is enough to pay off the investment within a year of fruitful work.

Entrepreneurs who have a flower boutique can reach out to corporate clients. In this case, the income will be increased by an order of magnitude. The mere decoration of a banquet hall for a wedding can replace a week of work of a simple flower shop. All that is needed is to establish links with restaurants that regularly host events. In the future, the flower business can be expanded. A network of boutiques in a big city will bring really good profits.

Online flower shop

With the development of information technology, more and more businessmen are abandoning the traditional conduct of their own business. The field of floristry is no exception. Several flower shops are already successfully operating, offering their products in real time. Today, the delivery service of bouquets is very popular. This is due to the acute lack of time. People are always in a hurry somewhere. And some are just too lazy to once again go to the store. You can place an order in advance using your home or office computer.

The least expensive is a similar flower business. Where to begin? First of all, you need to choose a room in which flowers will be stored for future bouquets. It can be a room with an area of ​​​​10 m 2. An important point is the temperature in the room. In order for plants to live longer, the air temperature should be no more than 18 degrees Celsius.

Potential customers can place orders online. Without your own website, you cannot start a flower business from scratch. Feedback from entrepreneurs shows that the portal should be colorful. Only in this case it can attract a large number of visitors. It is worth entrusting the creation of an Internet resource to a true professional. You can find a lot of interesting offers to create any sites for the lowest price. They should not be trusted. It is better to contact a good web studio that has been operating on the market for more than a year. For a quality site you will have to pay about 1500 USD. e. This is the largest expense item. Further, the entrepreneur only has to buy flowers to create bouquets and start work.

Flower shop equipment

First of all, you will need high-quality furniture, on which there will be vases with flowers and ready-made bouquets. There are special companies that offer commercial equipment for various types of businesses. It is worth remembering that starting a flower business involves attracting a large number of visitors. And people can be interested only in the colorful interior and the professionalism of the sellers. The highlight of the retail space can be designer shelves with flowers. It is better to entrust the production of furniture for a store to a creative person or a team of professionals.

It is worth remembering that cut flowers have a limited shelf life. To prolong their life, you will need to purchase special refrigerators and freezers. You can buy a budget option - an industrial refrigerator. Such equipment is widely used in grocery supermarkets for storing meat, cheese, sausages and milk. The refrigerator in the flower shop should be in a storage room, hidden from visitors. People like to think that the rose went on sale directly from Holland or Sweden. At the same time, few people realize that the plant requires special storage conditions.

flower shop specialists

The personnel issue in the flower industry is quite acute. The selection of personnel should be given special attention. It depends on the professionalism of the sellers how quickly the investment can pay off. Only people with unconventional thinking and developed imagination can work in a flower shop or boutique. In addition, employees must have certain skills and knowledge in the care of various plants. The seller not only creates designer bouquets to order, but also advises buyers. If the consultant is friendly, the client will definitely want to return to the store again.

You can get a special education in floristry courses. They are held in almost every major city. The necessary information can also be found in real time. But the crust, which tells that a person has completed the courses, does not yet guarantee professionalism. A specialist must love his job. Flowers require gentle and careful handling.

The ability to sell is another positive quality of a specialist working in a flower shop. The consultant must be able to attract the visitor. And to stimulate sales, an entrepreneur can use a special payment scheme. Not only the standard rate for the working day is set, but also the percentage of sales. An employee will want to sell more to get more money for their work.

It is worth starting a flower business from scratch not only with the selection of qualified florists and sellers. You will also need an accountant and an administrator. If this is an online store, you can not do without a courier and a driver. The main qualities of any employee should be decency and honesty. In relation to the workers, the entrepreneur must also behave kindly. Mutual understanding between the worker and the employer is the key to a successful business in any field.

Choose an assortment

Depending on what format of work was chosen by the entrepreneur, it is worth choosing an assortment. First of all, live cut plants will be presented in any store, pavilion or boutique. Without them, the flower business is impossible. Is it profitable to sell plants if there is no suitable place to store them? A good income will be only if a good turnover is ensured. Otherwise, it makes no sense to purchase expensive cut roses, asters and lilies.

How to open a flower business from scratch? Initially, it is worth negotiating with suppliers. It is much easier to work through intermediaries. These are special organizations that buy flowers in bulk abroad and arrange delivery to their own warehouse. The entrepreneur has the opportunity to come here and choose the most suitable plants for sale. This option of cooperation can be beneficial for owners of small pavilions and shops. But the owners of floristic boutiques who plan to sell a large number of products should make a deal with foreign partners directly.

In the assortment of a flower shop or boutique there may be not only cut flowers or ready-made bouquets. A lot of buyers are addicted to indoor plants. Such products should also be offered. The seller is obliged to know the full information about the flower in the pot, as well as how to properly care for it. After all, many plants have an impressive price. And a flower can die in just a few days, if you put it in the wrong place or forget to water it several times.

Additionally, in a flower shop you can sell postcards, soft toys, special chemicals for plant care, fertilizers, decor, artificial bouquets, etc.

Special means against wilting plants

Even in the presence of high-quality refrigerators and freezers, flowers can fade quickly enough. This is due to the rapid reproduction in a humid environment of pathogenic bacteria. You can’t do without special chemicals for caring for plants in a store. How to start a flower business without knowing about specialty probiotic powders? Initially, it is worth studying all the information about caring for plants, even if specially hired employees will be involved in the work. Probiotics are beneficial microorganisms that can be used to control pests. A special powder can be purchased at a price of about 600 rubles per 100 g. This amount is enough to care for flowers for a month.

In addition to probiotics, special mineral supplements, antibacterial agents, potassium permanganate, Aspirin, and citric acid can be used in the store. However, you can not overdo it in the matter of caring for plants. The problem is that all of the above funds can kill the flower's native immunity. After the buyer puts the plant in ordinary tap water, it quickly withers. Therefore, special chemistry can be offered to the client at the time of sale. Moreover, the cost of the powders are very low.

Summing up

So how do you start a flower business from scratch? The first thing to do is to draw up a plan of action. We must remember the advantages and disadvantages. The margin for flowers is more than 100%. This allows you to make good money in the first months. However, plants are a perishable commodity. In addition, experts note the seasonality of this type of business. Good flowers are sold before the holidays and in the summer months. In winter, it can be very difficult to earn even to rent a room.

Ask anyone if he would like to become a businessman, and he will surely answer that he would. Firstly, it is very prestigious, secondly, any businessman is his own boss, and thirdly, business, as a rule, has no limits on profitability. But what kind of business to open so that it brings income and success? Today it is not difficult to find, it is much more difficult to come up with them yourself. However, you should not reinvent the wheel either, you can simply choose one of the most cost-effective and to your liking.

Business ideas are completely different. There are those that can work for a person without special knowledge and skills, there are those that require virtually no investment (for example,). Desire, analysis of your capabilities and the amount of start-up capital (or its actual absence) will help you make a choice. One of the most profitable and interesting types of business can be the opening of a flower shop.

How to open a flower shop from scratch?

You don't have to be a florist to open a flower shop. However, it is desirable to have experience in running a business or at least in sales. In addition to routine things like choosing a premises and purchasing an assortment, you need to register your business. Registration must be carried out with the relevant authorities as an individual entrepreneur with OKVED (code 52.48.32 - Retail trade in flowers and other plants, seeds and fertilizers). After purchasing a cash register, you must register it.

You will need the following package of documents:

• Conclusion of the SES;
• Trade Permit;
• Invoices for goods.

In addition, you will need a cash register, a lease agreement for the premises, as well as a price list.

What does it take to open a flower shop?

It's no secret that to successfully open any business, you need a desire, a business plan and some start-up capital. Specifically, the flower business requires the purchase of flowers and materials for decorating bouquets, the presence of a warm room, employees, and, of course, a beautiful and memorable name for the store.

Choosing a store location

The profitability of your business can largely depend on the choice of a place to open a flower shop. The most profitable can be considered places near the registry office or the park. Transport links will also be excellent. In addition, the accessibility of the store for both pedestrians and motorists is also important.

Room selection

The room must first of all comply with the requirements of the SES, as well as be comfortable, warm and cozy. By the way, on the basis of a regular store, you can open an online store with delivery.

Room types:

• Flower kiosk;
• Floristic salon;
• Flower shop.

The choice may depend on the profile and starting capital. For a flower kiosk, a room of 8-10 square meters will be enough, for a large-scale store, about 30-40 square meters will be required.

Purchase of goods

To establish connections with good suppliers, it is enough to find them on the Internet. Pay attention not only to their advertising and portfolio, but also to the reviews of their clients. As a rule, the work is coordinated 2-3 weeks before the deliveries themselves, and before the holidays - 3-5 weeks before.

Advice: try to cooperate with at least two or three suppliers. This will help to avoid problems with deliveries, even if some of your partners suddenly have force majeure circumstances.

Range selection

You don't have to be a florist to be in the flower business. But it is necessary to understand which plants should be introduced into the assortment and how to sort them.

In addition to standard cut flowers, potted plants, seeds, fertilizers, earth, roots, packing materials, soft toys, postcards, and souvenirs should be kept in the store.

The most popular flowers are roses, chrysanthemums, tulips, lilies, hyacinths, orchids and other popular plants. It is not worth buying flowers in large quantities. And in the cabin it is necessary to maintain a special microclimate, especially for capricious plants.

Staff

Properly selected staff is very important, especially in the early stages of your flower business. It will be enough to hire two experienced or at least just graduates with medical books. The training of florists is very important, especially when working with capricious plants and flowers.

Advice: over time, it will be possible to hire employees and train them from scratch so that they know all aspects of working in your store, and you have confidence in them as specialists.

Equipment

First of all, in a flower shop or salon, you need an industrial refrigerator in which you can store plants without damaging them. Racks for souvenirs, packaging materials and potted flowers, stands, shelves and counters are also needed. The design of the store should be aesthetically beautiful, it is necessary to maintain cleanliness and fresh air in the room.

Flower shop name

As you call the ship, so it will sail - an old, but very true truth. And it's not always easy. You can turn to professionals in the field of advertising, or you can name a flower salon by the name of your beloved wife or daughter, as well as by the name of an outlandish flower. The name should be stylish, memorable and fashionable. The flower shop "Romashka" can only remind you of the remnants of the Soviet past, but if you call the flower shop "Azalea" or, for example, "Magnolia", even the sign itself will catch your eye. If a store delivers flowers along with fruit baskets and gifts, it could be called "Eden", which would be associated with beauty and luxury. The name of the flower shop can also be associated with the location. For example, if it is located at a crossroads, it can be called "Oasis". If you call the flower shop "Eternal Summer" and make a themed interior, it will be very bright, stylish and memorable. You should not give names that are trivial and do not carry any meaning. Then he will automatically doom himself to low popularity. The most important thing is that the name should be not only beautiful, but also sonorous and memorable. This is important both for word of mouth and for the store to be heard by the townspeople.

flower shop advertisement

Today, there are a huge number of ways to advertise any product or service. It can be advertising on TV, and an ad in newspapers and on bulletin boards, and jingles on the radio ... It all depends on the budget and taste. It will be useful to create your own website and groups in social networks. By the very opening of the store and by the holidays, you can arrange promotions and distribute flyers. The brighter the opening of the store, the more likely it will be popular.

Advice: The idea of ​​opening a flower business is not new, and there are a lot of competitors in this business. Therefore, the approach to the store must be creative. It is advisable to come up with some of your own zest or know-how, which will be unique to your salon. Moreover, in this way you can not only attract attention, but also make the store constantly be heard.

Is the flower business profitable?

Today, business has become very popular, and they have also begun to open everywhere. Flowers are grown the same way. This type of crop production has recently become not only popular, but also very profitable. But is it profitable to sell flowers?

People have been buying flowers for centuries. Both before and now they are given to artists, wives, lovers, teachers, and some buy bouquets for themselves, just to put them in a vase at home. Therefore, flowers have not lost their popularity, and their sales will be profitable for many more years.

Expenses

So, what should be the starting capital to open a profitable business? This type of activity does not apply to methods, so you will either have to earn and accumulate, or apply to the state for subsidies. However, you can get by with the amount of 500-600 thousand rubles. The expenses are as follows:

• Registration of an enterprise - 30 thousand rubles;
• Rent of the premises plus its repair (if necessary) - 100 thousand rubles;
• Purchase of equipment (including a refrigeration unit) - about 200 thousand rubles;
• Salary to employees - 30-40 thousand rubles;
• Advertising - 20-30 thousand rubles;
• Purchase of goods (first batch) - 50-70 thousand rubles;
• Related expenses - 30-60 thousand rubles.

Profits from the flower business

A flower business, like any other, must endure a period when there is practically no income, and its owner will have to wait for some time until the costs pay off. Usually it takes about 3-4 months, but sometimes for six months or a year. You should not expect big revenue either, it increases gradually month after month. The price of the goods should be set no less than 200% of the purchase price, otherwise there will be no profit at all. Huge batches of products are also not worth buying for the first month.

With the most conservative estimates and taking into account all the costs, you can get the following picture:

• The loss for the first month will be about 80-70 thousand rubles;
• Loss for the second month - 40 thousand rubles;
• Loss for the third month - 10 thousand rubles;
• Profit for the fourth month will be 10 thousand rubles;
• Profit for the fifth month - 20 thousand rubles;
• Profit for the sixth month - 30 thousand rubles.

As we can see, in the first 3-4 months, funds will have to be invested without making a profit. It will be necessary to invest, in particular, in the purchase of products and wages for employees. In the future, revenues will grow, and their growth will depend on advertising, demand and many other factors.

Flower business from scratch - reviews

Many people open manufacturing businesses. Including today there are many owners, whose reviews can be found on the network in large numbers. Flowers can also be not only sold, but also grown, as some people do. However, if you do not understand the cultivation of flowers, it is better not to undertake such an activity. However, there are also a lot of positive reviews from people who specialize only in sales.

Marina:
I have loved flowers since childhood. And both potted and garden. Perhaps this love is hereditary, because it is passed down from generation to generation. My mother once kept a small flower stall, and from early morning, having cut flowers at home (of which we had whole plantations), she sold them in a small square in the city. Her father helped her, transported all the products. Often her mother's hands were weathered, but she loved her job. I decided to follow in her footsteps. At first she received a certificate of a florist, studying to be a manager at the institute, then, after working for some time in a flower shop and saving money, she opened her own small stall. Only mine was already equipped and warm. By that time, my mother was already retired, and it turned out that it was she who was the supplier of the products. And I'm glad. Together with her, we organized a small business with all the certificates. Gradually we began to expand. They opened another similar stall and hired a salesman. They hoarded money. Today, together with my mother, I own a whole network of small flower shops and shops. My growing daughter also wants to become a florist. After all, flowers are wonderful! I will gladly help her in her endeavors.

Sergey:
It's not that I always wanted to be in the flower business someday. I had my own car wash, which my parents helped me open when I was 25 years old. And she brought in a very good income. When I got married and had a son, I brought a huge bouquet of roses to my wife at the maternity hospital as a sign of gratitude when I took them home. We drove and talked, she admired the bouquet all the way. Then she told me: “let's open a flower shop? I did a little floristry and I’m ready to work there!”. Before that, my wife did not work, because there was no need for it. I told her so at the beginning, because the income from car washes (of which there were already three in the city by that time) justified all my expectations. After two days of almost endless persuasion, I nevertheless agreed to open a small salon, in which my wife appointed herself the chief artist and manager. You could say that I gave it to her. To my surprise, in just a couple of weeks, there was such a huge demand for bouquets and compositions from my wife that we did not even have time to buy products! From under her light hand, from ordinary flowers and jewelry, whole works of art were born, which buyers used not only at weddings and various holidays, but also gave them to their women. Two months later, the wife began to recruit workers and train them herself. Her salon moved to a more spacious and beautiful space, and in addition to them, we opened two more of these, in which her students worked. I guess it's time for me to close the car wash and open a whole chain of flower shops across the country.

Anna:
In her student years, she worked in a flower shop on the night shift. Sleep was already terribly desirable, and the demand was very small. I didn’t understand at all why I was sitting in the pavilion from evening until morning, if there was practically no profit. I decided to talk to the store owner, I wanted to offer her some tricks and promotions to attract customers. Firstly, the bouquets were sold terribly boring! I wanted to diversify them with artistic compositions. Secondly, she did not have any discounts and discount cards, it was necessary to do so. Thirdly, it would not hurt to simply distribute flyers for products. For some reason, my conservative mistress flatly refused my proposals, and everything remained the same. However, I firmly decided to save money and open my own pavilion. Two years later, I did just that. During this time, I studied the entire market and the nuances of opening my store. I found profitable suppliers with excellent products and worked on my own floristry skills. So, being a 4th year student at the institute, I have already become a businesswoman. I did not do night shifts, but, having agreed with the teachers, I worked in the store all day and was very glad about it. I not only sold standard bouquets, but also dyed white flowers in different shades, up to all the colors of the rainbow. I bought a variety of jewelry, even went to the atelier for this. There were no bouquets like mine in the whole city. A lot has been said about my store. I sold bouquets in huge quantities and made them to order. Once, before March 8, I came up with the idea to open a second pavilion, because I was sure that my bouquets would be sold with a bang. So I did. I hired a worker and told her what was happening in my showroom. She was immensely happy to be my subordinate, as she herself said, and glad to learn what I can do. A year later, she became my companion, and now the two of us own a whole network of flower shops and several stores in two cities.

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How can you start any business? From a business idea. And the choice of a business idea depends, as a rule, not only on demand, but also on the desire of the one who decided to open his own business. A flower shop, salon or stall have different scales and sizes of different significance. But it is not always necessary to open a huge store that will pay off in several months. It is quite possible to start small, gradually expanding and developing yourself and employees. The flower business is very profitable, especially during the holidays. Although, thanks to these holidays, it can be characterized to some extent as seasonal, which means that incomes will be different all the time. Like any business, a flower business requires care and accuracy not only in documentation, but also in the sales process. After all, flowers are a very fragile product, requiring special conditions of maintenance and care.

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