How to open a dry cleaning and laundry service - the “cleanest” business. How to open a clothes dry cleaning business - what you need, how much the equipment costs and other important business details

♦ Starting investment: 4,355,000 rubles
♦ Payback period: 24 months
♦ Profitability of dry cleaning: 35%

People always want to look good. And harmful stains appear on clothes here and there - before you even have time to blink an eye.

And it’s one thing if we are talking about an old home T-shirt, which you don’t mind throwing away or filling it with a strong stain remover (after which, most likely, the item will have to be thrown away).

What if spilled wine or a lipstick mark left a mark on an expensive snow-white blouse? Of course, you need to run to the dry cleaner!

And what for some people is a solution to a problem, others can turn into a profitable business.

Opening your own dry cleaner will require considerable investment and investment from the owner. However, if you are ready to do this, make a competent dry cleaning business plan and follow it carefully - the return will not be long in coming!

Dry cleaning business plan: planning

There are several options for implementing a dry cleaning plan:

• Opening of a reception point.
  If you have a desire to provide dry cleaning services, but your budget is limited, you can only open a point for accepting customer orders.
  This requires little capital and an established relationship with a reliable network of dry cleaners to whom you will transfer items for cleaning.
• Franchise.
  The biggest advantage of this option is that you shift almost all the problems to the “big brother”.
  In order for representatives of the franchise network to give you the right to use the name, help with equipment, personnel and premises, you will only have to regularly pay interest from the profits for this.
• Organizing your own dry cleaning.
  This option is the most traditional, so let’s look at its business plan in more detail.

Project Summary

This dry cleaning business plan involves opening a company in Moscow at the address: X street, 1. For the needs of the project, premises will be rented on the ground floor of a shopping center.

Project goals:

1. Provide the labor market with new vacancies.
2. Satisfy the need of individuals and businesses to receive dry cleaning services at an affordable price and in a short time.
3. Receiving a profit.

It is worth returning to the goals specified in the business plan from time to time in order to monitor the course of the project’s development.

Marketing plan for opening a dry cleaner

An analysis of the current state of affairs on the market, which is included in the dry cleaning business plan, demonstrates high growth rates.

Since the early 90s there has been a decline in the field. However, over the past five years the pace of development has increased. The demand for dry cleaning services has increased, and existing enterprises cannot cope with the volume of orders.

This resulted in the emergence of vacancies in the niche for the launch of new dry cleaners.

People's living standards are rising. What was once considered an attribute of luxury living has now become an integral part of life.

Growing incomes and affordable prices for services lead to the fact that the target audience of dry cleaners is steadily growing and expanding.

The target audience

The collection and analysis of statistical data for the business plan showed that the main clients of dry cleaners are the following categories of people:

1. High-income clients who can afford to buy expensive items and pay for professional cleaning.
2. Clients with an average level of income – contact less frequently, but with large volumes of orders or complex stains (i.e., they order more expensive services).
3. Organizations providing services to the public (hotels, salons).
4. Organizations engaged in the sale of clothing or textile products, suede, fur.
5. Organizations whose employees wear uniform uniforms.

• by age: female – 59%, male – 41% of clients;
• by type of activity: employees - 28%, entrepreneurs - 24%, managers - 22%, housewives - 17%, other types of employment - 9%.

Advertising campaign

Interesting fact:
The 39th President of the United States, Jimmy Carter (b. 1924), once sent his jacket to the dry cleaner, having forgotten a cheat sheet with nuclear weapons launch codes in his pocket.

Dry cleaning N is located in a high traffic area.

To attract customers to the opening and convert casual visitors to regular status, the following advertising methods listed in the business plan will be used:

• Creation of a website, as well as placement of advertising banners for the project on third-party resources.
• Distribution of flyers at the entrance to the shopping center and at nearby intersections with information about promotions and average prices for services.
• Loyalty program for regular customers.
• Advertising dry cleaning services on billboards.

Dry cleaning staff

The planned dry cleaning work schedule indicated in the business plan: 9.00-21.00 seven days a week. To ensure this, employees will work in two shifts.

The position of manager will be performed by the project initiator. Before the launch of the project, a training course will be held for the recruited personnel.

• Technologist - evaluates items received from clients, assessing the type and degree of contamination, monitors the correct operation of equipment, prescribes a method for removing stains and deadlines for order delivery, helps resolve conflict situations with clients, accepts comments and suggestions, and performs other tasks from the manager.
• Receiver – accepts orders from clients, controls payment for services, informs about deadlines, availability of promotions and special offers, answers questions about the range and cost of services, keeps a report on the project’s activities, resolves questions and complaints that arise from clients.
• Dry cleaning technical staff - carries out all the necessary organizational and technical measures to provide services to customers, monitors the proper operation of equipment, cleanliness of the workplace, and carries out other instructions from management.
• Manager (project initiator) - coordinates the work of the dry cleaner, monitors the proper operation of the equipment, the supply of consumables, purchases the necessary cleaning chemicals, solves problems that arise, gives tasks to other employees, pays them wages, monitors the cleanliness of the premises and compliance with technical work standards, responds to customer service requests and comments.

Dry cleaning equipment

The second most important point, besides choosing the location of the dry cleaner, is purchasing quality equipment.

To get started you need to purchase:

• chemical cleaning machines (with a load of 10-12 kg);
• table for ironing service;
• installation for removing stains;
• washing machine (8 kg);
• dryer (15 kg);
• steam manquin;
• steam generator;
• packaging equipment;
• additional small equipment.

1,900,000 rubles will be spent on the purchase and installation of equipment for the project.

Technical characteristics should also be included in the dry cleaning business plan as an appendix.

It will be useful to know what it is

professional dry cleaning process.

About this in the video:

Dry cleaning business plan: project implementation

Calendar plan

In order for investors and the project managers themselves to control its implementation on time, the project’s business plan must include a calendar plan for opening.

When finished, it might look like this:

1. Registration of an enterprise, ordering a seal, obtaining the necessary permits.
Implemented by the future dry cleaning owner.

2. Concluding an investment agreement and obtaining the necessary starting capital.

3. Finding a suitable premises for future dry cleaning and signing a lease agreement.

4. An advertising campaign for the project starts, which will continue to be implemented throughout the subsequent period.
Most often, the matter is delegated to a specially hired employee from a third-party organization or an advertising agency.

5. Repair and finishing work on the premises begins.
Usually the process takes several months and to complete it, a team of specialists is hired to complete the work on a turnkey basis.

6. Equipment is purchased for fitness rooms, locker rooms, offices, and customer entry areas.
The technical characteristics of the equipment are included in a separate appendix of the business plan.

7. Start searching for employees on staff.
The process of selecting and training personnel can take several months in special cases, so it should not be postponed until later.
To make your task easier, you can hire a HR specialist who will complete it faster and with better quality.

8. Installation of purchased equipment, furniture, decorative elements.

9. Final preparations and start of dry cleaning.

Calculating the costs of opening a dry cleaner

The amount of 4,000,000 will be received from investors.

The remainder of the amount – 355,000 rubles – will be covered by the personal funds of the project initiator.

In addition to the costs of starting a business, the initial expenses in the business plan include the amount that is necessary to maintain the functioning of the dry cleaning service until it reaches the break-even point.

The largest costs go towards purchasing high-quality equipment for the project and financing the implementation of the dry cleaning business plan until the enterprise reaches break-even.

The distribution of resources is clearly demonstrated by the diagram:

Dry cleaning business plan: analysis of financial indicators

Current project costs

Thus, in addition to the start-up costs for launching the project, it will require monthly expenses in the amount of 565,000 rubles.

Project payback

To calculate the estimated revenue from the project, the data displayed in the business plan is used:

1. Average sales figures in companies similar to dry cleaning N in terms of location, price level and list of services.
2. Prices for the most popular services that will be provided at dry cleaning N.

Approximately the same percentage is occupied by the categories “items made of leather and suede” and “fur products”.

In addition, dry cleaning often brings things that cannot be included in any of these categories: carpets, car seats, covers, etc.

According to the average statistical indicators from the business plan, dry cleaning will pay for itself in 24 months.

Download a ready-made dry cleaning business plan with quality guarantee.
Contents of the business plan:
1. Privacy
2. Summary
3. Project implementation stages
4. Characteristics of the object
5. Marketing plan
6. Technical and economic data of equipment
7. Financial plan
8. Risk assessment
9. Financial and economic justification for investments
10. Conclusions

Owners of any business face problems, and dry cleaning is no exception.

Such a project requires large capital investments, but pays off only after a few years of work. At the same time, it is necessary to regularly pay considerable tax deductions.

Not every entrepreneur can afford such luxury and not go to the bottom.

But if you invest all your time and energy, you will definitely achieve success.

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According to statistics, over the past three years the consumer services sector has grown by 25%. And, although this figure is relevant for the Moscow market, in the regions there is also a trend of rapid growth.
Many experts point out that the business idea of ​​opening a dry cleaner is profitable right now. Crisis events do not affect the sphere of consumer services, the market is developing (and your business will begin to grow along with it), some competitors are closing, and state funds for supporting entrepreneurship have already begun to receive money for the development of medium and small businesses. The only negative is that banks have increased the requirements for issuing loans, but you can still get a loan to develop your business.

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Business development options

You can open a dry cleaner in several formats:

• Opening your own dry cleaning service with high capacity (small collection points are located throughout the city, and the washing process is carried out in a separate room located in a remote area). Entry threshold – 80-100 thousand dollars.
• Opening of a mini-dry cleaning (reception point and necessary equipment are located in the same room). Investments – 12-40 thousand dollars.
• Dry cleaning collection point (workers accept and sort clothes, and also give them to clients). The cleaning process is taken over by a large network of dry cleaners, which receives 50-60% of the income. Level of investment – ​​1.8 – 3 thousand dollars.
  It is also possible to organize dry cleaning at home, which operates in a narrow segment.
  A business plan for opening a dry cleaner should be based on an analysis of the competitive environment of the region and the level of purchasing power, the requirements of potential customers, new products and advances in technology.

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Premises requirements

Where to start opening a business? If you have decided to open a dry cleaner from scratch, start looking for premises.

This is one of the most complex and time-consuming processes, as it has a number of mandatory requirements:

• Location on the ground floor, in the basement or basement;
• placement in separate buildings or in public premises;
• the distance to the residential sector must be at least 80 m;
• ceiling height – from 3 m.

Also note that the chosen location must be equipped with an uninterrupted supply of water and electricity, have its own drainage, ventilation system, and heating.

Do not forget that regardless of the chosen format, collection points should be located in densely populated areas, in places with a high level of traffic.

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Staff

Dry cleaning requires high-quality equipment; the human factor is secondary here.

Therefore, you won't need a large number of workers:

• Technologist;
• receiver;
• worker;
• accountant.

If you plan to open a mini dry cleaner, accounting can be outsourced to an outsourcing company. If you are going to organize an enterprise with large capacities, you will need a manager, a driver, an ironer, a cleaner, several workers and receptionists working in shifts.

Advertising

Without a competent promotion policy, it is difficult to acquire a stable customer base.

• Distribution of booklets in the area where the organization opens;
• posting advertisements online and on special boards;
• a short report on radio or local television about the opening;
• outdoor advertising in the city.

Depending on the format, choose the most appropriate methods for your business. A profitable marketing move is cooperation with manufacturing enterprises that regularly use dry cleaning.

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Equipment

As already noted, uninterrupted operation depends on the quality of the equipment. Therefore, purchase only professional laundry equipment. The trademarks Hanghai Hunduo Machinery Co Ltd (China), Girbau (Spain), Meron (Czech Republic), GMP, Sidi Mondial, IMESA, LELIT and ITALCLAEN (Italy), ASTRA (Lithuania) have already proven themselves in the domestic market.

Equipment for dry cleaning of clothes:

• Washing machines;
• drying equipment;
• stain removal cabin;
• compressor;
• fur polishing machine;
• dry cleaning machine using perchlorethylene;
• finishing equipment;
• installations for packaging and storage of clothing;
• related equipment – ​​hangers, trolleys, containers.

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Financial plan

To the question “How much does it cost to open a dry cleaner?” It is difficult to give a definite answer, since the amount of capital investment depends on the chosen format and regional characteristics.

Let's look at the example of the costs of organizing your own mini-dry cleaning:

• Purchase of professional equipment – ​​10 thousand dollars;
• commissioning (3-7% of the total cost) – $400;
• consumables – $1000;
• renovation work of the premises – $600.

Current expenses include utility bills, marketing expenses, and employee salaries. For mini-dry cleaning, this figure varies within $2,500.
Alternatively, equipment can be purchased on lease at 20-35% per annum.

Profit calculation

Is it profitable to open a dry cleaner? Let’s say that 50 kg were processed in one shift at a cost of $4.5/kg.
The total profit will be: 50 kg x 30 days x $4.5 = $6,750 per month. This example is relevant for a well-promoted dry cleaning service in Moscow. In the regions, the cost of services and the level of workload are reduced by 25-40%.
As practice shows, profit in the regions in the first months of work does not exceed 1-2 thousand dollars, but after a year of active actions, introducing a promotion policy and increasing the range of services, income can grow to 5-7 thousand dollars.

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Franchising work

When opening any business, there is a risk of financial loss. A dry cleaning franchise makes it possible to minimize this risk. You open an enterprise under a well-known, well-promoted brand that is popular among the population, and the franchise seller provides you with full support (the conditions depend on the specific franchisor).

Business from home

Dry cleaning at home as a business does not require large expenses and makes it possible to organize a business with minimal investment. It is recommended to start work with a narrow area, for example, carpet cleaning.
You can accept orders from home or work on location. The minimum set of equipment for carpet dry cleaning and consumables costs 120 thousand rubles. Equipment can be rented, and with further promotion, more professional options can be purchased and the range of services provided can be expanded. At first, all functions can be performed by one person; as orders increase, a dispatcher and several workers will be needed to process applications. Advertising plays an important role even in a small home business, since the number of orders depends on it.

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Commercial offers

If you are a manufacturer or supplier of equipment, an expert or a franchisee in this field, then write to us through the Contact page. Below we will post information about your offer and your contacts.

Here we will look at an article about how to open a dry cleaner, what you need for it, what equipment. You can also download a business plan for opening a dry cleaner.

Experts say that the market for household chemicals, for example, in large cities, has recently been growing annually by 20-30%. And what is most surprising is that in the regions there is also a growth and revival of the market.

During the Soviet era, the opening of every dry cleaner was planned, and everyone knew about this event. Each microdistrict where a certain number of residents lived was required to have at least one dry cleaner on its territory. It is not difficult to guess that the industry was clearly subsidized, but somehow it turned out that there were very few dissatisfied employees or managers. The consumer services sector was well funded by the state.

Business plan

Here you can download a ready-made example of a dry cleaning business plan that will help you open your own business.

After the collapse of the USSR, the consumer services industry immediately moved into the “camp” of private commercial services. And now the owners themselves had to puzzle over how to make their business generate at least some adequate income without government help. The more people, even “newbies,” entered this business, the faster competition increased.

However, let's leave nostalgic conversations and get straight to the point - to the discovery.

Information on how to open

So, let's look at information about how to open a dry cleaner and what you need for this.

If you are confident in opening this particular business, the first thing you should start with is finding a suitable premises. According to safety rules, dry cleaning should be located on the first or basement floor, the distance from it to residential buildings is 80m. Height - up to 3m.

It is necessary to take into account the need for an uninterrupted supply of water and electricity, as well as a well-equipped ventilation and heating system. The area should be about 100 sq.m. The dry cleaner should be located in densely populated areas, in a place where there are no competitors nearby. So, finding a premises is the most important and far from the easiest thing in this matter.

You can get around these problems by opening, for example, a dry cleaner with high capacity. You can rent a suitable building (of course, for an adequate price) on the periphery of the city, and open your own branches or reception points in densely populated areas. This way, you will get rid of competition and start making good profits. In Moscow, for example, this method is the most viable. But nothing is one hundred percent perfect. This method will require a large initial capital to open a dry cleaner, because... you have to pay rent, and the staff won’t work for free.

Since the clothes will have to be taken to the workshop, moreover, every day, you need to add additional transportation costs to the last point. So this way of doing business can only be successful if you can really significantly increase your turnover!

That's it, the room has been selected. It's time to draw up documents and purchase equipment, namely: a stain removal booth, a perchlorethylene dry cleaning machine, ironing steam-air mannequins for outerwear and trousers, a universal ironing table, a compressor, a steam generator, installations for packaging and storing clothes. These things will cost about $70,000 plus 5-10% of that cost for debugging and installation. And we must not forget about repairs, but they will have to be done, since in dry cleaning everything, from the quality of the work to the paint on the walls, must be at the highest level.

You can also add to the expenses a substantial monthly fee for water and electricity, and the need to regularly purchase consumables. Rent and staff salaries were mentioned above.

By the way, the dry cleaning staff is small - you will need 5-6 people. It is advisable that all dry cleaning employees have experience. This way, you are more likely to reduce training costs, and the likelihood of poor quality work and customer complaints is also reduced. The latter, by the way, are extremely important to warn about possible risks, especially if the clothing does not have a label describing the cleaning procedures for it. As a last resort, the client should note on the receipt that he will not have any claims against the dry cleaner, because... was warned of possible risks.

In areas where the market for household chemicals is modest, there is no need to buy dry cleaning equipment with high power. A productivity of 15 kg per hour will be enough, especially when working in two shifts. However, unfortunately, the use of such productivity can only be fully justified in the fall, and even then not always.

To summarize, we can say that with a competent marketing policy and, albeit small, luck, dry cleaning should pay for itself in about 2 years, and the average profitability will be about 10% (although it can reach 40). Having opened a dry cleaner, you can open a laundry or dyeing business, in short, a related line of business.

We hope that this article about how to open a dry cleaner and an example of a business plan for it will help you start your own business.

• Contents of the business plan
• Summary
• Project implementation and marketing plan
• Financial plan
• Equipment characteristics
• Object characteristics
• Risks
• Financial justification of the business plan
• Summarizing
• Applications

One of the many business ideas in 2019 is to open a laundry or dry cleaning service. In order to bring it to life, you need to draw up your own business plan or download a ready-made sample from the Internet and edit it for yourself. A dry cleaning business plan with calculations is drawn up to assess the economic benefits and analyze the payback period of the project.

The business plan must contain the following sections:

1. Summary.
2. Project implementation.
3. Marketing plan.
4. Financial plan.
5. Equipment characteristics.
6. Characteristics of the object.
7. Risks.
8. Financial justification of the business plan.
9. Summarizing.
10. Applications.

Let's consider how to write a business plan and what to pay attention to during the work process. Below is a ready-made example with calculations for 2019.

Summary

Contains information about the organization, its leadership, and organizational form. The goals of the project are described:

• Receiving a profit;
• meeting consumer demand.

The type of financing is specified: own funds or borrowed funds, and the amount of investment is also specified. The main activity of dry cleaning is cleaning various surfaces from dirt. Additional – on-site dry cleaning. The project amount is 1,761,000 rubles. The amount is the sum of all expenses.

Download dry cleaning business plan you can from our trusted partners. The quality of calculations is guaranteed!

Project implementation and marketing plan

The terms required to launch dry cleaning are discussed. A planned opening date is set. The operating mode is specified. Competitiveness analysis is carried out. Analysis of service sales: advertising. The types of services provided are indicated:

• cleaning clothes;
• carpet cleaning;
• cleaning upholstered furniture;
• cleaning pillows.

The possibility of dry cleaning at home or going to a hotel is also discussed.

To ensure that you attract the largest number of consumers, you can provide cleaning services for cars and car accessories. Accordingly, either with an on-site visit or with the organization of separate parking for vehicles.

Financial plan

Calculating the cost of a business idea:

Renting premises

The amount for the year and monthly payment are indicated. Either purchasing premises on lease or owning it. For a premises of 100 square meters, the average rental cost is 90,000 rubles per month, therefore, this is 1,080,000 per year.

Cost of equipment

Credit funds or your own. Leasing is also possible. Equipment costs include the approximate cost of repair work. Equipment – ​​1,066,000 rubles, repairs – 200,000 rubles.

Employees' salaries

It describes how many workers need to be hired and what specialty. The main workers in a dry cleaning are a technologist (responsible for the process of cleaning clothes), an ironer, a driver (if you have a car), an accountant (he can also be a manager), cleaners (or an agreement with a cleaning company).

You might be interested in: Ready-made business plan for a shoe store

The salary of employees is 265,000 rubles per month:

• Technologist (2 people) – 40,000, total 80,000.
• Ironer (2 people) – 30,000 each, total 60,000.
• Accountant – 45,000.
• Driver – 30,000.
• Clothes receiver (2 people) – 25,000 each, total 50,000.
• Other expenses - about 100,000 are included.
• Calculation of prices for services. The cost is calculated, and then the total amount. The cost of the service depends on the type of cleaning and the material to be processed. For example: a washing machine has a load of 10 kilograms. The time of one wash is 3 hours. Therefore, per day, provided the laundry is open from 8.00 to 22.00, there will be four complete washes. One wash requires 300 grams of powder, four washes require 1200 grams. (1.2 kg). The cost of powder is 60,000 rubles. per month. Therefore, we divide 60,000 by 30 days and get 2,000 per day. Divide 2000 into 4 washes - that’s 500 rubles. (average cost of one wash). Let's find out the price, for example, a 15% markup. The cost of washing is 575 rubles.

• Gasoline costs, if you have a car - 40,000 per month.

Equipment characteristics

Includes searching for suppliers, comparing prices for equipment. The project lists the necessary equipment for opening a dry cleaner.

Equipment and prices in rubles:

• stain removers, stain removal booth – 140,000;
• dry cleaning equipment – ​​130,000;
• washing machine – 400,000 (several are possible, the cost depends on the kilogram of laundry load);
• mannequins (5 pcs) – 10,000;
• ironing table – 34,000;
• irons – 22,000;
• steam generator – 80,000;
• steam generator for car cleaning – 50,000;
• packer of clean clothes - 40,000;
• portable dry cleaning vehicle;
• detergents – 60,000;
• small cleaning supplies – 100,000.

Object characteristics

At this stage, the search for dry cleaning premises begins. Its location and area are indicated. The area of ​​the room should not be less than one hundred square meters.

The priority locations are: on the ground floor in a residential building in a residential area, near restaurants and cafes, in supermarkets. A prerequisite is the provision of the necessary communications and uninterrupted supply of water and electricity. The premises should include: a reception and delivery point, a place for equipment and a staff area.

Risks

This stage includes listing the main competitors. Assessment of external risks: crisis, lack of demand for services, good location. The risks can be assessed as minimal. Therefore, with a minimum of risks, you can get maximum profits.

Financial justification of the business plan

Grouping of expenses and income is carried out.

Calculation of monthly income: 575 rubles - the cost of one wash, there are 4 of them per day, 575 multiplied by 4 equals 2300. Multiplied 2300 by 30 days and we get 69,000 rubles in profit per month.

Monthly expense: 415,000 (265,000 - salary, 60,000 - washing products, 90,000 - rent).

To correctly calculate income, it is necessary to take into account the consumption of electricity and water supply. It is also necessary to carefully calculate all items in the range of services provided, depending on the type of linen and type of fabric. It takes into account how many washing, ironing and dry washing will be planned per day. And also how much equipment is needed to increase processes.

The income received per month must cover monthly expenses plus loan repayments and bring profit after all payments.

Project implementation cost. Calculation of the organization's break-even point. Calculation of the organization's profitability. Calculation of loan repayments. Approximate calculation of profit, drawing up a planned balance sheet. The approximate payback period of the investment is also calculated.

Summarizing

At the end of the business plan, the benefits and attractiveness for investors are indicated. The sphere of providing household services is very profitable and profitable. Many people, having a small apartment, agree to pay for dry cleaning services so as not to burden the apartment with washing and ironing equipment.

Applications

This section contains the approximate location of equipment throughout the premises. Tables and calculations that occupy more than one sheet in the business plan are provided, with a link to the application. You can also attach certificates or documents of the organization here.

Creating a dry cleaning business plan is quite simple. To open this business, a fairly impressive amount of investment is required. This is due to the high cost of equipment and rented space. A ready-made business plan with calculations can be ordered from a company that prepares business plans. To do this, it is enough to provide approximate data and announce the necessary requirements.

Finally, we suggest you watch an educational video on the topic of the article:

Also read:

• How to open a dry cleaner
• Laundry business plan - sample with calculations
• How to open a cleaning company