Modern business ideas in the entertainment sector and methods of their implementation.

Organizing a children's business is a promising solution. Parents try to provide their children with exciting leisure time. The business quickly pays off and brings a stable income. There are 2 areas of creating a business in the field of entertainment for children: production of gaming goods, provision of entertainment services.

What gaming products can be produced?

Organizing a business for the production of goods for children's games will require significant investments: purchasing equipment, renting premises, staff salaries, purchasing raw materials, utility bills. But the risks are minimal.

Competition in the production of goods is low. Products of all price categories find their buyers. Products for games can be divided into groups:

• soft toys, used for home games, gifts;
• themed toys: transport, dolls, railways, construction sets;
• board games: with cardboard cards, dominoes, checkers, chess, lotto, puzzles;
• accessories for sports games: balls, rackets, rollers, skates;
• production of printed materials: magazines, books, coloring books.

The gaming products business has a profit margin of 15–20%. Large manufacturing enterprises earn more income due to economies of scale.

Areas of entrepreneurship in the field of leisure

There are various ideas for organizing children's leisure time. Unlike the production of goods, the organization requires less investment. Most entertainment services are provided by small businesses with a small staff.

In order for an enterprise to quickly pay for itself and generate income, it is necessary to evaluate the following factors when choosing an idea:

• Place of business. For small towns, the preferred types of services are those that children of any age can use: shooting galleries, skating rinks, attractions, trampolines, slot machines. In big cities, you can choose a narrowly focused gaming business: a children's beauty salon, organizing radio-controlled car races. Some ideas are not tied to a specific place and are implemented remotely: organizing children's online computer competitions, writing letters to children from cartoon characters, Santa Claus.
• The level of family income that the business will target: open an inexpensive car rental or an elite children's horse riding club.
• Competition. There is no need to create a second circus or puppet theater; it is better to install a trampoline or attractions.

Here are the most popular entertainment business ideas.

Electric car rental

The business is seasonal. To provide rental services, they enter into a land lease agreement and purchase electric vehicles and protective equipment. The rental cost will be 5–8 thousand rubles. In summer, rentals operate seven days a week, so at least two instructors are required. Daily wages can be fixed or depend on revenue.

The average price of a car is 12–25 thousand rubles; for rental you will need 5–7 units. The cost of starting a business is from 100 thousand rubles. You can increase the profitability of your business by purchasing models of electric vehicles for different age categories, motorcycles, and ATVs.

The payback period depends on weather conditions, rental location, and the cost of renting an electric car.

In winter, you can enter into an agreement with the owners of a large shopping center and provide rental services inside it.

Entertainment machines

You can install slot machines in parks, near schools, and in shopping centers. The slot machines are:

• sports orientation (football, tennis);
• rocking chairs for kids (horses, cars, rockets);
• with various goods (watches, bracelets, jewelry).

For high business profitability, it is better to place several slot machines nearby. The entertainment area will be easier to notice, and the cost of renting land will differ slightly.

The price of one slot machine is 30–150 thousand rubles. Fully automated machines do not require maintenance personnel. With an average workload, the business of installing slot machines pays for itself in one year. The specificity of the street location of the machines is the high probability of their breakdown by unscrupulous citizens.

To minimize possible damage, you can insure your business.

Dancing school

All parents want to see their children graceful and flexible. The demand for dance schools is constantly growing. To run a business to open a school, you do not need to have special skills, and the profitability of the idea can be 40–50%.

A successful business in this area is possible only if there are qualified and friendly teachers who can captivate children. You need to start by searching for them. The school should be located near educational institutions and public transport stops. It is recommended to rent the premises with the option to buy. When starting a business, you will need to spend money on equipping the hall with mirrors and a machine.

Different dance styles will attract more students. It is advisable to conduct an advertising campaign. The costs of implementing a business idea will pay off in 9–12 months.

Attractions

Business on entertainment attractions can have different scales:

• a park for a small city on an area of ​​1–2 hectares, the number of carousels is 5–8;
• classic stationary park, area 2–4 ​​hectares, attractions – 15–25;
• amusement parks with an area of ​​10–20 hectares, include a water park, artificial ponds with an entertainment area.

The choice of a specific business idea is made based on financial capabilities. The payback period for a small attraction complex will be 3–6 months. The entertainment carousels should include children's, family and extreme models. They take into account the capacity of the attraction, maintenance costs, visual appeal and safety. When choosing entertainment complexes for your business, you need to know the range of competitors so as not to purchase duplicate models.

The placement of attractions is important for business profitability: the most attractive ones should be located in the far zone of the park. The seasonality of the business is reduced due to the installation of children's cafes, indoor carousels, mini-cinemas, shooting galleries, and the provision of entertainment attractions for rent on the territory of the park.

In continuation of year-round entertainment, skating rinks, equipment rentals, and tubing runs are opened in winter.

Inflatable trampolines

does not require large investments. The cost of one product exceeds 50 thousand rubles. Trampolines from domestic manufacturers are more expensive than Chinese ones, but their quality is better.

Inflatable trampolines are made from high-density PVC and are equipped with an electric pump for pumping air. There are inflatable attractions for children and schoolchildren. High-quality trampolines undergo certification and safety tests. For a business to install an inflatable structure, an area of ​​30–50 m2 will be required. The lease agreement is concluded with the owner of the land plot. It is recommended to install the inflatable attraction in places with large crowds of people, near shopping centers. 2 people are enough to operate the trampoline.

The entertainment attraction is open seven days a week in good weather. The duration of 1 visiting session is 10–15 minutes, the cost is from 100 rubles. Over the course of a season, you can fully recoup the costs and receive a business income of 30 thousand rubles from one inflatable structure.

Entrepreneurship in entertainment will definitely become profitable. You just need to choose the right direction and place for running your gaming business.

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In this material:

Business ideas in the entertainment sector are so vast and varied that if you set out to build your own business on this, rest assured that it will definitely work out (Fig. 1).

Figure 1. Diversity of entertainment business ideas.

Start of action

When starting your entertainment business, remember the main thing - this is a business that will bring you not only money, but also joy from what you do. For, while making people happy, you cannot remain gloomy and gloomy yourself. So, when you take on your entertainment idea, get ready to have fun!

It will be of great help if you have an art education. This means not only a more subtle aesthetic nature, an innate sense of beauty, but you will also be able to embody your ideas in drawings. You can attract investors.

Advertising is the engine of progress! And in order for as many potential clients as possible to know about an interesting vacation, you should not skimp on advertising. An advertising campaign can be inexpensive, but extensive and versatile:

1. For example, it is very inexpensive to advertise in local newspapers and magazines.
2. You can run a video on a local television channel.
3. It is useful to distribute printed advertisements on paper in areas where potential visitors gather; if you are organizing a children's attraction, then near schools and cultural centers.
4. Advertising can be sent through social networks. After all, everyone probably posted photos of themselves having fun? Why not turn this into advertising for your business?

Raising capital

If you are full of ideas and can skillfully convey them to a potential investor, then you will be able to easily get money for its implementation. The fact is that smart people understand that the entertainment business will bring money even in the conditions of a severe crisis.

Yes, maybe your income will fall during a crisis, but with proper marketing you will not go bankrupt. People will never get so bogged down in their problems that they forget about rest. And the harder it is, the more you want to break away from the gray reality at least for a while and just go with your family, for example, to a 3D cinema. So, if you have business ideas in the entertainment sector, feel free to get down to business.

Several ideas

If until now, ideas for entertainment have rarely occurred to you, then here are a few options that may spur your imagination. You may not choose anything suitable from the list provided, but an idea, your own idea, must be born! After all, the main thing is to start. So, here are a few that are now popular with children and their parents:

1. or a quest house - it doesn’t matter. In this game, players must find a way out of a room within an hour, solving various problems. The game's inventors seem to have been inspired by the movie Saw, so the game is usually replete with scary zombies and creepy howls behind the walls. That is, they scare the players in every possible way.
2. You can rent a flyboard, a fashionable activity on the water these days. Something like the already famous banana, but much more dynamic.
3. Crane machine. And again the crane machine, or the “armless thief”, as it was called about thirty years ago, is in fashion. This is a simple mechanical grip, controlled by two buttons, which is used to lift a soft toy. These devices can be installed throughout the city: in stores, clinics, and parks.
4. Archers Club. Fascination with films and books about enchanted worlds inhabited by elves has revived interest in the sport of archery. Bows and crossbows are freely sold in stores, so you can rent them on the territory of your club almost all year round. Especially if there is an indoor space.
5. Karaoke bar. Russian people have always loved to sing. So there is no need to restrain them! And we need to help them. And the evening with friends in the karaoke bar will be bright and unforgettable.
6. Mirror Maze. The whole family can relax in the mirror maze. Fun and not expensive.
7. XD Motion. The highlight of the attraction is the almost complete effect of presence. The attraction operates in 5 and 6D format. It can be installed in parks.
8. Mobile 5D cinema. Mobile is good. Mobile - this means that it can be installed not only in parks, but also in places of public celebrations on holidays or deployed at a private party.
9. Silomer-boxer. Also a harmless machine gun. Installation and use do not violate any laws. Installing several of these machines around the city will bring significant income.
10. Laser tag. Fashionable children's entertainment. Fun running and shooting, not associated with injuries from projectiles, such as in paintball.
11. Inflatable trampolines. Easy to store, quick to unwrap. The equipment is relatively inexpensive and mobile.

Conclusion and conclusions

There are thousands of ideas, as you understand, the main thing to remember is that no matter what you have in mind, no matter what business you start, you need to register as an individual entrepreneur.

Get the appropriate code and register with the tax office. Otherwise, at any moment your business can be arrested, and you can be fined, and where is the joy in that? So it’s better to follow the law and sleep peacefully.

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