How to open a travel agency from scratch? Step-by-step instruction. How to open a travel agency from scratch

How to open a travel agency? It turned out that our project really gives hope to young people that someday they will be able to open their own business. In the end, it is not as difficult as it actually seems, because desire and perseverance will definitely help you achieve your goal.

Today the heroine of our article is Angela Burmistrova, who herself loves to travel and in the future dreams of visiting the best resorts in the world.

She wants to give this opportunity to other travelers and learn how to open a travel agency.

Participant profile:

1. Why this particular business?

It is profitable, quite interesting, there are opportunities for travel, development, broadening your horizons, meeting new people.

1. What has already been done in this direction?

Unfortunately, I haven’t thought about it seriously yet, so nothing serious has been done.

1. What funds do you have and where do you think you can get the missing amount?

I don’t have any capital, but I’ll try to save up. I hope it works!

Before you start saving or borrowing, you should understand the essence of the business, understand how to open a travel agency , determine how many competitors there are and assess the considerable financial risks. But there are no unattainable goals - if Angela manages to stand out among other companies and works conscientiously, like the best travel agencies, trying to really provide clients with a decent vacation, and not just get their money, as many do, then everything will work out.

To register an individual entrepreneur, you need to come to the Federal Tax Service with a passport, fill out an application for opening an individual entrepreneur, pay the state fee (800 rubles), then contact the tax office with the following papers:

• statement;
• a copy of all pages of the passport;
• fee payment receipt;
• application for transition to the simplified tax system;
• copy of TIN.

After registration, the organization is assigned OKVED No. 53.30 “Activities of travel agencies.”

If registration is successful, then you should be given a certificate, an extract from the unified register of individual entrepreneurs, a notice of registration with the tax office and registration as a payer of fixed contributions, and statistics codes.

Travel agencies by law fall under the Simplified Taxation System (STS), which allows you to calculate the tax in the following ways: 6% of income or 15% of the difference between income and expenses. Usually they choose the first option, but if your company's cost share is high enough, consider the second option.

Do you need a license?

To open a travel agency in 2017, fortunately, you will not need a mandatory license - it was abolished 10 years ago. But for a travel agency, business will go much better if you have a license, because tourists will clearly trust a licensed organization. Therefore, if you have the desire and extra funds, you can get a license, but such official travel agencies do not have any additional privileges.

Entrepreneurship in the tourism sector is a serious and risky business, so managing a tourism business must be done wisely. You need to know all the nuances of registration, drawing up contracts with travel operators, decide whether you need a license and understand whether it’s worth opening an agency at all. But once you start, you will understand that all your efforts were not in vain, since all costs will be reimbursed threefold. Perhaps preliminary work in a travel agency as a manager or at least an operator will help you understand all the intricacies of the business, but more on that a little later.

Conclusion

This article describes only the legal nuances and covers the terms that entrepreneurs who decide to open a travel agency need to know. In the next article, the topic of travel agencies will continue, and we will delve into the activities of the agency from a practical point of view.

The tourism business is a very popular service sector in our country. There are many options for running it - from a home agency to franchise work.

In this article, we will analyze all the possible options, highlight their advantages and disadvantages, answer the question of what is needed to open a travel agency, and give some useful tips.

Pros and cons of business

When deciding to open a travel agency, you need to think carefully and calculate all the pros and cons of such a step.

The advantages and prospects of the idea include:

• a rapidly developing tourism business, which makes it possible to provide tourism services in many directions (in Russia, abroad, etc.), and as a result, the opportunity to receive corresponding profits;
• a wide selection of tour operators and the possibility of concluding contracts with one or several of them;
• a rapidly increasing flow of people who would like to use the services of agencies to organize their vacation;
• relatively simple preparation of registration documents and opening of a license.

The disadvantages and difficulties that may arise when opening such a business include:

• rapidly increasing competition in this area (every city now has at least several travel agencies that provide services similar to yours);
• complex predictability of client flow (depending on the success of the advertising campaign and the relevance of travel packages, the agency can either acquire a stable client base in a short period of time or fail to withstand the offers of competitors and be left without customers);
• seasonality of profitability. It is generally accepted that the business is all-season due to the possibility of selling winter tours (for example, Courchevel and other ski resorts). However, actual data show that in summer the demand for travel agency services is several times greater than the winter interest of clients.

We draw up a business plan

As with starting any other business, you will need to create a business plan. Outlining prospects for further development and risks When opening a travel agency, it is necessary to take into account a number of fundamental factors that influence the success and profitability of the enterprise.

It is necessary to think through and calculate in as much detail as possible all possible risks, expenses, payback periods for initial investments, additional costs in the promotion process, as well as estimated profits, based on the interest of the target audience.

The business plan must include expenses for:

• paperwork (registration, license to provide services, certificates, franchising);
• rent of office space;
• marketing campaigns, advertising;
• salary payments, including contributions to the tax service, pension fund, social insurance;
• ensuring the functioning of the office (including furniture, office equipment, office supplies).

Also, it is necessary to roughly calculate the possible profit (calculated based on general market monitoring in this area, seasonality, competition, marketing effectiveness of your company) and the risks associated with the unprofitability of the travel agency. Consider ways to eliminate these risks.

Location

One of the main stages of opening a travel agency is choosing an office to rent. It is advisable to rent office space in the city center, in a location close to business centers. This will provide you with the opportunity to attract VIP clients and also attract more attention to yourself.

Also, it is necessary to take into account that for greater efficiency it is desirable that there are no companies in the building (on the same street) engaged in providing similar services (elimination of competition).

The rented office must have access to the Internet. It is better to give preference to buildings that have a separate exit to the street and a parking area for cars.

How to attract clients?

Considering the high level of competition between travel agencies, securing a client base is one of the main priorities of a young organization.

If you have chosen a simple, but quite colorful and memorable name for your company, this can serve as an additional advantage when promoting.

Also, do not forget about the most effective method - “word of mouth”. Before opening a travel agency, tell all your friends and acquaintances about your plans, make notes on your pages on social networks, in general, try to let as many people as possible know about your idea.

Schedule for its first customers the maximum possible discounts and interesting promotions(quite often these discounts are made even at a loss to the company and are written off as advertising expenses), try to ensure that the services provided are at the highest level. In most cases, after successful trips, satisfied clients tell those around them about it, which motivates them to contact you.

Mandatory additional attributes should be business cards and prospectuses, which will indicate promotional offers that are superior in terms of the offers of competitors.

Moving on to consider the main marketing moves when promoting a travel agency, it is necessary to focus on advertising on the Internet. These can be either pop-up banners on the pages of visited sites or email services (an agreement is concluded with the management of the sites to allocate an area on the page: the cost, the percentage occupancy of the strip on their Internet page, the frequency of appearances, the period of validity of the agreement are agreed upon), and contextual advertising (when When you enter keywords in the search service line, it is your site that appears in key positions). These nuances must be discussed with the programmer who will develop your site.

A fairly effective method of attracting customers is video marketing. You can film the most interesting and frequently visited places in the proposed tours and post them on the Internet (for example, on Youtube). It is not necessary to use expensive filming equipment. These may be videos filmed on amateur cameras, but the plot of the commercials should convey emotion. At the end of the video there is a navigation block, by clicking on which your potential customers will be able to familiarize themselves with the conditions and cost of purchasing tours from your agency.

The following video contains tips on opening an agency and attracting clients:

Nuances of opening an agency

If you would like to eliminate additional costs and are aiming for a relatively minimal investment, then it makes sense to think about the following options for opening a travel agency.

At home

To open a home-based travel agency, you will first need to register your activity (company registration). After completing all the basic documents, it is most advisable to enter into an agreement with a large tour operator.

When concluding an agreement, try to avoid taking on obligations to ensure a fixed number of sold tours; focus on a simplified scheme: you provide clients to the main agency - the agency pays you a commission according to the work actually performed. This option does not include the cost of renting office space, which significantly reduces the cost of the project.

Online

The specifics of opening and developing an online tourism business can involve both working in an office and being at home, running a business from a home PC.

When registering your business activity, you will need to indicate the legal address of the enterprise and additionally record the name of the official website through which vouchers (services) will be sold. If the site provides for payment by bank transfer, as a rule, it is also necessary to register the company account to which transfers will be made.

By franchise

You can turn to an already well-known tour operator for help in establishing a company and enter into a franchise cooperation agreement with him. As a rule, the cost of a franchise directly depends on the popularity of the franchisor company and the conditions under which a larger company will provide you with a franchise.

In this case, you will receive additional information support and financial insurance from the parent organization and eliminate additional advertising costs.

How much does it cost to open a travel agency?

Depending on the conditions under which you plan to open a travel agency, you will need to calculate the amount of future costs.

As a rule, the most expensive thing is renting an office and purchasing everything necessary for it (furniture, office equipment, etc.). Rent cost may vary on average from 30,000 to 60,000 rubles(it all depends on the proximity of the office to the city center, its general condition: repairs, availability of communications and the conditions on which the lease agreement is concluded).

Completing the basic necessary documentation for registration (registration of LLC and license) may cost you from 8,000 to 12,000 rubles.

If a travel agency is opened under the auspices of a franchisor company, it is necessary to take into account the costs of concluding a franchise agreement.

In most cases, the contract is paid for once. However, over time, additional clauses and conditions may be included, which may change the value of the price originally agreed upon.

Also, the priority expenditure part includes wages to employees and corresponding monthly contributions to state funds for each of them. Usually, at the start, an accountant is not included in the staff, and the number of employees varies from 3 to 5-6 people (including the director). The average salary in the travel services industry fluctuates from 12,000 rubles and above, depending on the type of mutual settlements: constant rate, rate + interest, interest only. It is necessary to take into account that, according to the Labor Code, payment must be timely, so it is advisable that the amount for its payment be deferred several months in advance.

We must not forget about the costs of marketing and promotions. This item must include the costs of printed advertising materials (business cards, leaflets, printed price lists, etc.), payment for creating an Internet site and its promotion (updating information, hosting). As a rule, all these investments amount to not less than 30,000 rub.. If you are planning a wide-format discount system as an opportunity to promote a travel agency and attract more clients, this amount can be increased significantly.

If you wish, you can use television, but it is better to focus on city TV channels. The cost of advertising airtime varies by region, but on average you can count on the cost 15,000-30,000 rub. when broadcasting a video several times a day. The cost of the video itself will cost you from 12,000-20,000 rub.(without sophisticated special effects, but with the involvement of a professional cameraman and editing, cutting of shots).

Also, there may be additional costs for logistics, any unforeseen expenses, payment of penalties and much more.

In general, if you have calculated all the possible costs and risks and, after monitoring the market in the field of providing travel agency services, have come to the conclusion that your company will be worthy competition to existing companies, feel free to get down to business!

* The calculations use average data for Russia

A fragment of the book by Yulia and Georgy Mokhov “Travel Agency: where to start, how to succeed” by the publishing house “Peter. Published with permission from the publisher

Do I have enough money to open a travel agency? Should I risk my last savings or not? How long will it take for investments in the tourism business to pay off? How much will I earn? Create your own travel agency or buy a ready-made one? Or join a franchise network? Is it difficult to make a business plan for a travel agency? What are the requirements for a travel agency office? How many employees will you have to hire? Where to look for footage? Which tour operators to work with? Which countries do you sell tours to? Limit yourself to a narrow specialization or sell everything? Should we open air and railway ticket offices immediately or later? How to attract clients? How much to spend on advertising? Do tourists have many complaints? And still…

SHOULD I OPEN A TRAVEL AGENCY OR NOT?!

We will try to dispel all your fears and support your desire to open a travel agency. But we guarantee: everything that is written here is a real reflection of the state of affairs in the tourism business, without exaggeration or omission.

Development of a business plan for a travel company.

We offer for your reference a diagram that reflects the main parameters and cost items that can be used when drawing up a business plan for a travel company (agency).

1. Travel agency concept

Kind of activity:

• travel agent;
• tour operator;
• mixed activity.

• sale of air and railway tickets;
• transfer services, ordering limousines;
• visa processing;
• insurance;
• preparation of documents for registration of foreign passports;
• services of an individual guide and accompanying person;
• translation services;
• sale of guidebooks;
• sale of related travel products;
• sale of gift certificates;
• booking and ordering tables in restaurants, tickets for events;
• rental of tourist equipment;
• Car rent.

• by type of tourist destination;
• according to the cost of tours;
• by country;
• by type of tourism.

2. Organizational plan

Travel agency office location:

• center;
• outskirts;
• distance from the metro.

• rent;
• own premises;
• other.

• showcase office on the first line;
• in the business center;
• in the administrative office building;
• in the mall;
• on the first floor of a residential building.

• two jobs, three five jobs;
• one-room, two-room, three-room, more than three rooms;
• free layout (number of meters).

tables with reception places, chairs for employees, chairs for visitors, bedside tables with keys, rack for catalogues, wardrobe, hangers, hanger rack,
a board for information and special offers, a sofa for visitors, a coffee table, a safe, blinds, a mirror, dishes (for employees, for receiving visitors), frames for photographs and permits, plants.

Office equipment (cost calculation):

computers, telephones, fax, printers (minimum 2 pieces), scanner, copier, TV, CD and DVD player for showing films about countries and resorts, air conditioning, water cooler, first aid kit, clock, stationery, wall map of the world or globe.

Office design project:

• zoning of space;
• design of the premises according to the concept of the travel company;
• floor plan.

3. Competitive environment

Competitors in selected tourist destinations.
Competitors within the radius:

Ready ideas for your business

• building;
• district;
• cities;
• countries (if necessary).

4. Production plan

Staff:

• staffing schedule;
• wage formation policy;
• training.

Tour sales technology:

• search and booking of tours;
• scheme of interaction with partners;
• processing payment for tours;
• document flow;
• delivery and issuance of documents.

• by season;
• by directions;
• by country;
• by price;
• by target audience.

Travel agency pricing policy.

Features of the tours sold.

Corporate identity development:

• contractor;
• list of required items;

• concept and functions of the site;
• contractor;
• cost and timing of work.

• signboard;
• pillar;
• signs;
• a sign with operating hours and company details.

• booklet;
• Business Cards;
• letterheads.

• budget size for 3 months, 6 months, 12 months;
• advertising media.

6. Legal aspects of opening a travel company

Legal form of a legal entity.

Tax system.

Drawing up a lease agreement.

Required permits depending on the type of tourism activity.

Trademark registration.

Purchase and registration of cash register equipment (if necessary).

Ordering strict reporting forms “Tourist voucher”.

Maintaining accounting records (independently, with the assistance of an accountant, consulting company).

Legal support of activities

7. Financial plan

Sources of funds.

Amount and duration of investment.

Initial expenses plan.

Fixed expenses plan.

Income plan.

Payback plan.

8. Conclusion

Long-term development plan.

9.Applications

Approximate costs for creating a travel agency in Moscow,
one-time:

Registration of a legal entity and preparation of necessary permits for travel agency activities: 20,000–25,000

Furniture and office preparation for sales: 50,000–100,000

Office equipment and communications 100,000–150,000

Development of corporate identity 15,000–25,000

Website development and registration 20,000–45,000

Trademark registration 50,000-100,000

Employee training 5,000–30,000

Additional possible costs

Ready ideas for your business

• Purchase of a ready-made tourism business, payment of legal services to support the transaction
• Payment for premises selection services
• Payment for recruitment services
• Payment for connection services
• Internet and additional telephone lines
• Payment for services of a consulting company

The cost of tours even in the same hotel category is different, and the choice of tourists does not always fall on the 3* level of accommodation. Therefore, in order to make an income plan, it is necessary to analyze season prices for selected destinations with data from 3*, 4*, 5* hotels and compare them with the expected amount of income

Approximate plan of monthly expenses of a travel company in Moscow (rub.)

Office and infrastructure

Rent of premises 25 m2 - 50,000

Communication services 3000

Internet 5000

Water (cooler) 500

Stationery 2500

Other administrative expenses 6000 Staff salaries

• Director 35,000 +%
• Manager 19,000 +%
• Manager 16,000 +%
• Secretary-manager 12,000 +%
• Courier 16,000
• Accountant (outsourcing) 10,000
• Cleaning lady 3000

• Legal subscription service RUB 7,000. months
• Payment for the online booking and tour search system is 1200 rubles/month.
• Refilling cartridges 400 rub./month.

Total 241,500 rub. + percentage of salary

Selecting the status of a travel company. Tour operator or travel agent?

After the abolition of licensing for tour operator and travel agency activities in 2007, a mandatory state procedure was established only for tour operator activities. Any legal entity or individual entrepreneur can engage in travel agency activities. The only thing that determines the status of a travel agent today is the existence of an agreement with the tour operator, according to which the travel agent, on behalf of and at the expense of the tour operator, sells the tourism product generated by the tour operator. At the same time, the travel agent is obliged to comply with a number of requirements established by law, which we will discuss below.

But first of all, it is necessary to find out why it is so important to understand the difference between travel agency activities and tour operators and take the necessary legal actions in a timely manner. The fact is that the law establishes a mandatory requirement - all tour operators registered on the territory of the Russian Federation are required to have financial support. Financial support is a guarantee of the tour operator in case of non-fulfillment or improper fulfillment of the contract for the sale of a tour product, insurance of its civil liability to consumer tourists.

From financial support, injured tourists are compensated for the actual damage they suffered, for example, the cost of the tour if it did not take place, or the difference in cost if the vacation time was shortened. Financial security is provided by an insurance company or banker. The law establishes the minimum amount for which an insurance contract or a bank guarantee contract must be concluded; today it is 10,000,000 rubles. for international tourism (entry and exit) and 500,000 rubles. for domestic tourism.

The cost of servicing financial security averages 1–1.5% per year of the amount of security.

Ready ideas for your business

For example, from the minimum amount of financial support for international tourism of 10,000,000 rubles. the cost of insurance compensation will be 100,000–150,000 rubles. This is the amount that will need to be paid annually to the insurance company for the tour operator’s civil liability insurance contract.

The contractual scheme of a travel agent’s work when selling tours looks something like this:

1. the tour operator enters into an agency (commission) agreement with the travel agent, according to which the agent is instructed to implement (sell) tours generated by the tour operator for a fee;
2. a travel agent attracts a client (tourist) and enters into an agreement with him on the sale of a tourism product, receives the documents necessary to register the tour;
3. the travel agent sends a request to the tour operator to book specific travel services for the client (tourist), indicating the dates, number and details of tourists, hotel, level of transportation, excursions and other components of the tour;
4. the tour operator confirms the travel agent’s request and issues an invoice for payment;
5. the travel agent provides the tour operator with the documents (or information) necessary to process the tour (for example, for a visa);
6. the travel agent accepts the final payment from the tourist (if paying in cash, issues a cash receipt or a strict reporting form);
7. the travel agent makes payment to the tour operator minus the remuneration due to him (by bank transfer or in cash to the tour operator's cash desk);
8. the tour operator issues the travel agent with tour documents necessary for the tourist to travel;
9. the travel agent issues the tourist documents for the tour and all the necessary information to the tourist;
10. the travel agent reports to the tour operator - sends the agent’s report (act) indicating the amount of the tour sale and the amount of remuneration;
11. the tour operator signs the agent's report and issues an invoice for the services provided under the agency agreement.

But it should be borne in mind that the presented scheme reflects only the ideal version of document flow.

In practice, a travel agent may face various surprises; firstly, the tour operator may refuse to enter into an agency agreement with you and will offer a purchase and sale agreement, as a result your legal status will change, it will be necessary to adapt accounting and document flow;

secondly, when making a payment under a tour operator agreement, you suddenly discover that the invoice has been issued for payment to
another company or, making payment through the tour operator’s cash desk, you will be given a cash receipt order for a physical
a person with a “paid” stamp without the organization’s seal.

Travel company staff

The optimal staff for a small travel company looks something like this:

• ¦ leader;
• ¦ manager1;
• ¦ manager2;
• ¦ secretary with an expanded range of responsibilities;
• ¦ courier;
• ¦ accountant and cashier;
• ¦ cleaning lady.

Director.

The head of a travel company is a key figure and resolves a large number of issues, both economic and strategic, but in addition to him, it is advisable to have at least two sales managers.

The manager can also be the chief accountant, cashier, sign documents and register the receipt of funds.
If the head of a travel agency is a hired employee, he must have at least two years of work experience; this is the minimum time during which a specialist can go through all the “seasons” of a travel agency’s work - high, low, “dead” - and learn how to manage a company. If the head - founder of a travel agency has no experience in tourism, this is not a tragedy. It is necessary to invite managers with work experience and, together with them, develop the strategy, assortment, and advertising policy of the company.

Travel company manager.

His responsibilities include: negotiating with clients and partners by phone and in the office, arranging tours with tourists, booking tours and processing documents with tour operators, monitoring the fulfillment of orders, price changes, requirements for documents provided, terms of cooperation, special offers.

A universal manager must maintain and improve his qualifications (master classes, seminars, promotional tours), work at exhibitions and workshops. Requirements for managers: higher education, experience in tourism, absence of bad habits, presentable appearance, competent Russian speech, communication skills , initiative, ability to resolve conflict situations, responsibility.

A manager without work experience should at least strive to work in tourism and have a specialized secondary or higher (incomplete higher) education, since this significantly affects the general level of culture. On
teaching someone who strives for knowledge is a rewarding task, but find out the long-term plans of this candidate so that
the invested effort and money were not wasted - perhaps he will use the knowledge gained in another travel agency.

Travel agency secretary

receives incoming calls, distributes them according to the specialization of managers, answers general questions (“How can I get to you?”, “What time do you work until?”), ensures timely ordering of the necessary office supplies, household goods, and monitors the courier’s work schedule , carries out instructions from the manager, receives visitors and guests of the office. You must understand that sometimes it is very difficult to do without the help of a secretary, especially in the high season - in the summer, when the phone is ringing at the same time and the client is sitting in the chair.

Secretaries are also tasked with filling out questionnaires, recording and registering incoming and outgoing mail, and responding to corporate emails, ICQ, and Skype.

As a rule, a secretary is hired after several months of starting a travel company, when the phone is constantly ringing and clients demanding attention come to the office.

Courier

A very important and responsible position. With the strength (legs) of this person, money, passports, documents must get to the tour operator. Therefore, when choosing a candidate for this position, follow a simple rule: the person must be checked in all possible ways - call the previous place of work, confirm the correspondence of the place of registration and place of residence, call the home phone and communicate with relatives, ask for recommendations. These measures are not unnecessary. The problems that may arise due to the actions of the courier are, without exaggeration, catastrophic - loss of foreign passports and documents, theft of funds that the courier transports daily. The best option is a relative or acquaintance, but, unfortunately, such candidates are not always found.

Accountant-cashier,

certainly a necessary specialist, but the cost of his services is too high for a small travel agency (in Moscow from 30,000 rubles). Therefore, most travel agencies use the services of law firms or an external accountant. Such a personnel solution allows you to reduce accounting costs by at least three times.

Remuneration and bonus schemes in the tourism business

In the tourism business there is a general trend towards increasing wages. This is due to the existing personnel “hunger”. Specialists with experience move to another company, where they offer a slightly higher salary for the same full-time position, and this can happen every six months.

Options for calculating salaries for a tourism manager

The tour is considered sold when 100% payment is made.

1. Interest-free system: salary 22,000–30,000 rub.

2. Salary + interest:
Salary 10,000–15,000 rub. + 10% of tours sold by the manager.
Salary 15,000 + 10% after the implementation of tours for more than 150,000 rubles.
Salary 15,000 + 10% of revenue from sold tours, divided among all managers.
Salary 18,000–20,000 rub. + 5% of tours sold by the manager.
Salary 18,000–20,000 rub. + 10% of all tours sold, divided between all managers.

3. Planned system: fixed salary is paid when the plan is fulfilled; for example, from 50,000 rub. (this refers to the company's income, not the total cost of the tours). If the plan is exceeded by more than 50,000 rubles. + 10%, more than 100,000 rub. + 15%, over 250,000 + 20%.

During the low season (January, February, May, June) the plan is 50%. In this case, the previous fixed salary is paid.

If the plan is not met, with the exception of the low season, there is a system of fines:

• ¦ the first month - no penalties, an analysis of the reasons associated with the decrease in sales is required;
• ¦ second month and beyond: 40,000–49,000 rubles. – 10% is withheld from the fixed payment (30,000–39,000 rubles – 20%; 20,000–29,000 rubles – 30%).

In the first months after the opening of a travel agency office, a planned payroll system, as a rule, is not used.

Options for calculating wages for a travel company courier

1. Salary 12,000–15,000 rubles, payment for a travel ticket, mobile phone, working hours: Monday-Friday.

2. Salary 15,000–20,000 rubles, payment for a travel ticket, mobile phone, working hours: Monday - Saturday.

During the high season and increased sales volumes, it is customary to give couriers a bonus of 20–30% of their salary. The courier is an important employee of the travel agency, so it is better to pay extra on time, issue bonuses and work calmly.

On the market you can find offers from courier companies that deliver documents anywhere
city, they enter into a formal agreement and bear full financial responsibility for the funds and documents in the parcel.

Options for calculating the salary of a director of a travel company

1. Salary from 40,000 rubles.
2. Salary 18,000–20,000 rub. + 1–5% of monthly income
agency after deducting expenses.
3. 12,000–15,000 rub. + 5–10% of monthly income after deducting expenses.

This was just a small fragment of the book by Yulia and Georgy Mokhov, “Travel Agency: Where to Start, How to Succeed,” published by Peter Publishing House.

Creating a travel agency involves providing travel services to individuals. It is divided into two types: services that are provided in the form of a package tour or are individually selected. In the article we will look at how to open a travel agency from scratch, what documents are needed, what is the payback and profitability. Let's start with the advantages and disadvantages of the business.

Advantages and disadvantages of opening a travel agency

Let's list the main difficulties and advantages that you may encounter in this business.

Registration of a travel agency: documents

Registration of a travel agency consists of three parts:

1. Registration of a legal entity.
2. Registration of a tourist license.
3. Obtaining a certificate of conformity.

To register with the tax authorities, select the main activity code (OKVED) - 63.30 Activities of travel agencies(the group includes: the activities of tour operators, the activities of travel agents, the activities of tour guides).

Due to greater responsibility, a tour operator can only register an LLC, while a travel agency is given a choice between an LLC and an individual entrepreneur.

In most cases, the legal form chosen is LLC. This is explained by the fact that clients do not particularly trust individual entrepreneurs in the tourism sector, so they prefer LLCs. Travel agency activities falls under the simplified taxation system (STS). In this case, the tax rate is calculated in one of two ways:

1. The tax is defined as 6% of income.
2. The difference between income and expenses is taken into account, from which 15% is taken towards tax payments ( the method is preferable if the costs are high).

When opening a travel agency, there is no need to obtain a license. In 2007, licensing of the tourism industry ceased. Now the entrepreneur voluntarily decides whether to obtain a license or not. If you have available funds, then purchasing a license will be a positive factor in your business, since this document has a positive effect on increasing the degree of trust from clients.

Obtaining a license (optional)

Let's consider the next point - obtaining a license in accordance with the Federal Law “On Licensing of Certain Types of Activities”, which stipulates the licensing of tour operator and travel agency activities. The license is issued by the Department of Tourism of the Ministry of Economic Development of Russia ( regional tourism committees can issue licenses only for travel agency activities).

The license is issued for a period of 5 years

List of documents for obtaining a travel agency license

The following notarized copies and/or documents are provided to the Tourism Department of the Ministry of Economic Development of Russia:

1. Inventory of all documents in two copies.
2. A document confirming payment of the license fee.
3. Statement.
4. Registration card.
5. A copy of the certificate of state registration of the enterprise.
6. A copy of the certificate of registration of the license applicant with the tax authority.
7. Copies of constituent documents regulating the activities of a legal entity.
8. A copy of the agency's staffing level, certified by the seal and signature of the head of the organization.
9. A copy of the work record book and the corresponding diploma of the head of the organization.
10. Copies of work books or relevant diplomas confirming that 30% (for tour operators) or 20% (for travel agents) of employees (according to the staffing table) have higher, secondary specialized or additional education in the field of tourism, or work experience in tourism for at least 5 years (for tour operators) or at least 3 years (for travel agents).
11. Information certificate about the objects and premises used to carry out the licensed type of activity.

The cost of payment for consideration of one application is 300 rubles, the license form costs 1000 rubles. Payment is made after the applicant receives a letter of a positive decision on issuing a license to operate.

Requirements for obtaining a tour operator and travel agent license

To obtain a license for tour operator activities you must:

• The organization has at least 7 employees, while 30% of employees must have higher, secondary specialized or additional education in the field of tourism, or work experience in the field of tourism for at least 5 years.

To obtain a travel agency license you need:

• the travel agent has at least 20% of employees (according to the staffing table) with higher, secondary specialized or additional education in the field of tourism or work experience in the field of tourism of at least 3 years.
• The head of a travel agency must have a higher, specialized secondary or additional education, and his work experience in the field of tourism must be at least 3 years.

How to open a travel agency from scratch. Lesson 1

Watch the first lesson on opening a travel agency from Alena Ulitskaya, where she talks about opening her own travel agency from scratch and what a tourism business is. And special attention is paid to creating a tourism product.

Tourism product

Opening a travel agency from scratch is not an easy procedure, since it requires administrative resources and basic knowledge in the tourism business. Before developing this market segment, its specifics should be clearly defined. The opening agency will offer individual and package tours separately or combine them.

A package tour is a set of specific services that include insurance, accommodation or excursions. Such a product is easy to sell, since it takes into account the optimal balance of popular tourist services. It is the “packagers” who are able to reduce risks due to possible client dissatisfaction and save time.

Tour operators create package tours that vary in content. Thus, some include a minimum list of services, which predetermines their low cost, while others are distinguished by their unique luxury. This condition makes such tours popular among clients.

Individual tours are compiled based on the client’s wishes and preferences. Some agencies choose to specialize only in individual work with VIP clients. The average travel agency of this type does not have a very large number of clients, since it operates based on different principles.

Increased profits from individual tours arise from servicing clients with a high level of solvency. Therefore, offer them a more expensive range of services, allowing the tour operator to extract more income.

How does a travel agency work?

The basis of the work of a travel agency is intermediary services that connect the client and the tour operator. Income is generated by receiving commissions for the sale of a tourism product. The responsibilities of the tour operator include the direct organization of services. These include resolving issues related to interaction with hotels, embassies and insurance companies.

The duty of the travel agency is to ensure that the documents for visas are properly completed. Tour operators have individual requirements for the preparation of such documents, so the agency strictly complies with them. The travel agency also issues a package of documents received from the tour operator:

• medical insurance;
• voucher for hotel accommodation;
• travel tickets;
• a memo with information about the country you are visiting.

The agency promptly transfers money to the tour operator for the tours provided and monitors the correct booking of the services chosen by tourists. If a client refuses a pre-booked tour, he is subject to penalties specified in the contract.

Opening a travel agency: choosing a tour operator

After registering a travel agency, the next step is to conclude contracts with tour operators. At this stage, you will need some effort and increased responsibility. Today's market for the provision of tourism services is characterized by diversity and a huge selection of tour operators.

Newbies in the tourism industry choose to cooperate with companies that offer low prices. At the same time, they do not think about the likely consequences associated with the dishonest work of such companies that engage in price dumping. As a result, clients will find themselves broke, for example, due to non-receipt of the booked services in full.

An unreliable tour operator tries by any means to maintain profit, so you will not be informed about the occurrence of critical situations. To avoid this, pay attention to the following points in the work of a tour operator:

• period of work in the tourism services market;
• financial support;
• priority of areas of activity.

In addition, it is preferable to cooperate with operators who have a representative office in your city. This circumstance will simplify the work with documents, since you will be able to submit them not to the main office of the company, but to the representative office, which is very convenient.

Direct cooperation with the tour operator

In your work, establish business relationships not with the tour operator, but with the intermediary. There are a lot of companies acting as intermediaries on the market. They are travel agencies that offer to conclude a subagent agreement granting the right to arrange and sell travel services.

Such cooperation has some advantages. Thus, the commission amount is higher compared to the remuneration that the tour operator is ready to offer. The increase in the operator’s commission is related to the number of attracted clients. The intermediary is able to immediately offer a high reward, which does not depend on the number of tours booked.

A positive aspect is that transactions with documents are carried out directly at the intermediary’s office. If your travel agency cooperates with a tour operator whose head office is located in another city, then certain monetary costs will be incurred for sending out documents. This problem does not exist when working with an intermediary company, since incorrect documentation entails that the intermediary himself contacts the operator to resolve the problems that have arisen. This condition will save the agency time costs.

If your travel agency has problems with tourists, then solving them through an intermediary will become problematic. It is easier to find a way out of such a situation by direct contact with the travel service provider. This negative point has an unfavorable effect on cooperation with the help of third parties, but this method of interaction is popular.

Ways to solve problems during the low season

The tourism business is highly dependent on the seasons, which determines the demand for these services throughout the year. The most popular period of the year is summer, when the flow of tourists increases many times over. Winter is a quiet time, which becomes a little livelier during the New Year holidays and during the school holidays.

This part of the year is known as the "low season" and it causes some difficulties for tourism companies as they try to maintain control over the situation. Some travel agencies prefer to insure themselves in advance. For example, they put aside a certain amount of money in reserve, since at this time a decline in the flow of tourists is inevitable. Other companies increase the number of employees in the summer months and reduce them during the off season.

The off-season period for most travel agencies is the time when they begin to intensively sell tours to Russian holiday homes. But during the “hot times”, companies do not focus on domestic tourism. This is due to receiving less revenue from this area of ​​activity, in contrast to the sale of tours related to holidays abroad.

Development of a travel agency at the initial stage

Each travel company in the first months of operation begins to create a client base with its subsequent increase. Modern tourists prefer to choose companies with a wide range of various discounts. Therefore, pay attention to tour operators who offer profitable tours, provided with an adequate amount of agent commission.

Vacation packages do not have a fixed price, so price fluctuations occur frequently. This requires painstaking work aimed at finding the best offer. Ask your clients for their email address - this will help you quickly send out new offers regarding profitable tours.

Regularly improve the quality of your customer service. A satisfied tourist will certainly tell his friends about his unforgettable vacation and mention the travel company that provided him with a pleasant experience.

Travel agency franchise

If you do not have experience in developing a travel agency, then purchasing a ready-made business system (franchise) would be a good start. For example, a TezTour franchise will cost you the following costs:

• lump sum payment - $5000
• costs of renting premises (room on the 1st floor, corporate style design, area from 20 sq.m., parking available, 2 or more places for workers)
• monthly royalty 1% of net profit

The TezTour franchise pays for itself in an average of 15-20 months.

Top 5 travel agency franchises

We list five main franchises that you can take to open your own tourism business.

1. Beach holiday travel agency franchise "Vell" ( included in the top 25 franchises according to Forbes)
2. Travel Club "Wings" ( part of the Ural Airlines holding company)
3. "1001 round"
4. "Chain of Last Minute Travel Stores" ( included in the top 25 franchises according to Forbes)
5. "Satellite" ( the oldest travel agency in Russia)

⊕ Download 100% unique travel agency business plan from scratch (51 pages in word)

Assessment of the attractiveness of a business by the magazine website

* The calculations use average data for Russia

A fragment of the book by Yulia and Georgy Mokhov “Travel Agency: where to start, how to succeed” by the publishing house “Peter. Published with permission from the publisher

Do I have enough money to open a travel agency? Should I risk my last savings or not? How long will it take for investments in the tourism business to pay off? How much will I earn? Create your own travel agency or buy a ready-made one? Or join a franchise network? Is it difficult to make a business plan for a travel agency? What are the requirements for a travel agency office? How many employees will you have to hire? Where to look for footage? Which tour operators to work with? Which countries do you sell tours to? Limit yourself to a narrow specialization or sell everything? Should we open air and railway ticket offices immediately or later? How to attract clients? How much to spend on advertising? Do tourists have many complaints? And still…

SHOULD I OPEN A TRAVEL AGENCY OR NOT?!

We will try to dispel all your fears and support your desire to open a travel agency. But we guarantee: everything that is written here is a real reflection of the state of affairs in the tourism business, without exaggeration or omission.

Development of a business plan for a travel company.

We offer for your reference a diagram that reflects the main parameters and cost items that can be used when drawing up a business plan for a travel company (agency).

1. Travel agency concept

Kind of activity:

• travel agent;
• tour operator;
• mixed activity.

• sale of air and railway tickets;
• transfer services, ordering limousines;
• visa processing;
• insurance;
• preparation of documents for registration of foreign passports;
• services of an individual guide and accompanying person;
• translation services;
• sale of guidebooks;
• sale of related travel products;
• sale of gift certificates;
• booking and ordering tables in restaurants, tickets for events;
• rental of tourist equipment;
• Car rent.

• by type of tourist destination;
• according to the cost of tours;
• by country;
• by type of tourism.

2. Organizational plan

Travel agency office location:

• center;
• outskirts;
• distance from the metro.

• rent;
• own premises;
• other.

• showcase office on the first line;
• in the business center;
• in the administrative office building;
• in the mall;
• on the first floor of a residential building.

• two jobs, three five jobs;
• one-room, two-room, three-room, more than three rooms;
• free layout (number of meters).

tables with reception places, chairs for employees, chairs for visitors, bedside tables with keys, rack for catalogues, wardrobe, hangers, hanger rack,
a board for information and special offers, a sofa for visitors, a coffee table, a safe, blinds, a mirror, dishes (for employees, for receiving visitors), frames for photographs and permits, plants.

Office equipment (cost calculation):

computers, telephones, fax, printers (minimum 2 pieces), scanner, copier, TV, CD and DVD player for showing films about countries and resorts, air conditioning, water cooler, first aid kit, clock, stationery, wall map of the world or globe.

Office design project:

• zoning of space;
• design of the premises according to the concept of the travel company;
• floor plan.

3. Competitive environment

Competitors in selected tourist destinations.
Competitors within the radius:

Ready ideas for your business

• building;
• district;
• cities;
• countries (if necessary).

4. Production plan

Staff:

• staffing schedule;
• wage formation policy;
• training.

Tour sales technology:

• search and booking of tours;
• scheme of interaction with partners;
• processing payment for tours;
• document flow;
• delivery and issuance of documents.

• by season;
• by directions;
• by country;
• by price;
• by target audience.

Travel agency pricing policy.

Features of the tours sold.

Corporate identity development:

• contractor;
• list of required items;

• concept and functions of the site;
• contractor;
• cost and timing of work.

• signboard;
• pillar;
• signs;
• a sign with operating hours and company details.

• booklet;
• Business Cards;
• letterheads.

• budget size for 3 months, 6 months, 12 months;
• advertising media.

6. Legal aspects of opening a travel company

Legal form of a legal entity.

Tax system.

Drawing up a lease agreement.

Required permits depending on the type of tourism activity.

Trademark registration.

Purchase and registration of cash register equipment (if necessary).

Ordering strict reporting forms “Tourist voucher”.

Maintaining accounting records (independently, with the assistance of an accountant, consulting company).

Legal support of activities

7. Financial plan

Sources of funds.

Amount and duration of investment.

Initial expenses plan.

Fixed expenses plan.

Income plan.

Payback plan.

8. Conclusion

Long-term development plan.

9.Applications

Approximate costs for creating a travel agency in Moscow,
one-time:

Registration of a legal entity and preparation of necessary permits for travel agency activities: 20,000–25,000

Furniture and office preparation for sales: 50,000–100,000

Office equipment and communications 100,000–150,000

Development of corporate identity 15,000–25,000

Website development and registration 20,000–45,000

Trademark registration 50,000-100,000

Employee training 5,000–30,000

Additional possible costs

Ready ideas for your business

• Purchase of a ready-made tourism business, payment of legal services to support the transaction
• Payment for premises selection services
• Payment for recruitment services
• Payment for connection services
• Internet and additional telephone lines
• Payment for services of a consulting company

The cost of tours even in the same hotel category is different, and the choice of tourists does not always fall on the 3* level of accommodation. Therefore, in order to make an income plan, it is necessary to analyze season prices for selected destinations with data from 3*, 4*, 5* hotels and compare them with the expected amount of income

Approximate plan of monthly expenses of a travel company in Moscow (rub.)

Office and infrastructure

Rent of premises 25 m2 - 50,000

Communication services 3000

Internet 5000

Water (cooler) 500

Stationery 2500

Other administrative expenses 6000 Staff salaries

• Director 35,000 +%
• Manager 19,000 +%
• Manager 16,000 +%
• Secretary-manager 12,000 +%
• Courier 16,000
• Accountant (outsourcing) 10,000
• Cleaning lady 3000

• Legal subscription service RUB 7,000. months
• Payment for the online booking and tour search system is 1200 rubles/month.
• Refilling cartridges 400 rub./month.

Total 241,500 rub. + percentage of salary

Selecting the status of a travel company. Tour operator or travel agent?

After the abolition of licensing for tour operator and travel agency activities in 2007, a mandatory state procedure was established only for tour operator activities. Any legal entity or individual entrepreneur can engage in travel agency activities. The only thing that determines the status of a travel agent today is the existence of an agreement with the tour operator, according to which the travel agent, on behalf of and at the expense of the tour operator, sells the tourism product generated by the tour operator. At the same time, the travel agent is obliged to comply with a number of requirements established by law, which we will discuss below.

But first of all, it is necessary to find out why it is so important to understand the difference between travel agency activities and tour operators and take the necessary legal actions in a timely manner. The fact is that the law establishes a mandatory requirement - all tour operators registered on the territory of the Russian Federation are required to have financial support. Financial support is a guarantee of the tour operator in case of non-fulfillment or improper fulfillment of the contract for the sale of a tour product, insurance of its civil liability to consumer tourists.

From financial support, injured tourists are compensated for the actual damage they suffered, for example, the cost of the tour if it did not take place, or the difference in cost if the vacation time was shortened. Financial security is provided by an insurance company or banker. The law establishes the minimum amount for which an insurance contract or a bank guarantee contract must be concluded; today it is 10,000,000 rubles. for international tourism (entry and exit) and 500,000 rubles. for domestic tourism.

The cost of servicing financial security averages 1–1.5% per year of the amount of security.

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For example, from the minimum amount of financial support for international tourism of 10,000,000 rubles. the cost of insurance compensation will be 100,000–150,000 rubles. This is the amount that will need to be paid annually to the insurance company for the tour operator’s civil liability insurance contract.

The contractual scheme of a travel agent’s work when selling tours looks something like this:

1. the tour operator enters into an agency (commission) agreement with the travel agent, according to which the agent is instructed to implement (sell) tours generated by the tour operator for a fee;
2. a travel agent attracts a client (tourist) and enters into an agreement with him on the sale of a tourism product, receives the documents necessary to register the tour;
3. the travel agent sends a request to the tour operator to book specific travel services for the client (tourist), indicating the dates, number and details of tourists, hotel, level of transportation, excursions and other components of the tour;
4. the tour operator confirms the travel agent’s request and issues an invoice for payment;
5. the travel agent provides the tour operator with the documents (or information) necessary to process the tour (for example, for a visa);
6. the travel agent accepts the final payment from the tourist (if paying in cash, issues a cash receipt or a strict reporting form);
7. the travel agent makes payment to the tour operator minus the remuneration due to him (by bank transfer or in cash to the tour operator's cash desk);
8. the tour operator issues the travel agent with tour documents necessary for the tourist to travel;
9. the travel agent issues the tourist documents for the tour and all the necessary information to the tourist;
10. the travel agent reports to the tour operator - sends the agent’s report (act) indicating the amount of the tour sale and the amount of remuneration;
11. the tour operator signs the agent's report and issues an invoice for the services provided under the agency agreement.

But it should be borne in mind that the presented scheme reflects only the ideal version of document flow.

In practice, a travel agent may face various surprises; firstly, the tour operator may refuse to enter into an agency agreement with you and will offer a purchase and sale agreement, as a result your legal status will change, it will be necessary to adapt accounting and document flow;

secondly, when making a payment under a tour operator agreement, you suddenly discover that the invoice has been issued for payment to
another company or, making payment through the tour operator’s cash desk, you will be given a cash receipt order for a physical
a person with a “paid” stamp without the organization’s seal.

Travel company staff

The optimal staff for a small travel company looks something like this:

• ¦ leader;
• ¦ manager1;
• ¦ manager2;
• ¦ secretary with an expanded range of responsibilities;
• ¦ courier;
• ¦ accountant and cashier;
• ¦ cleaning lady.

Director.

The head of a travel company is a key figure and resolves a large number of issues, both economic and strategic, but in addition to him, it is advisable to have at least two sales managers.

The manager can also be the chief accountant, cashier, sign documents and register the receipt of funds.
If the head of a travel agency is a hired employee, he must have at least two years of work experience; this is the minimum time during which a specialist can go through all the “seasons” of a travel agency’s work - high, low, “dead” - and learn how to manage a company. If the head - founder of a travel agency has no experience in tourism, this is not a tragedy. It is necessary to invite managers with work experience and, together with them, develop the strategy, assortment, and advertising policy of the company.

Travel company manager.

His responsibilities include: negotiating with clients and partners by phone and in the office, arranging tours with tourists, booking tours and processing documents with tour operators, monitoring the fulfillment of orders, price changes, requirements for documents provided, terms of cooperation, special offers.

A universal manager must maintain and improve his qualifications (master classes, seminars, promotional tours), work at exhibitions and workshops. Requirements for managers: higher education, experience in tourism, absence of bad habits, presentable appearance, competent Russian speech, communication skills , initiative, ability to resolve conflict situations, responsibility.

A manager without work experience should at least strive to work in tourism and have a specialized secondary or higher (incomplete higher) education, since this significantly affects the general level of culture. On
teaching someone who strives for knowledge is a rewarding task, but find out the long-term plans of this candidate so that
the invested effort and money were not wasted - perhaps he will use the knowledge gained in another travel agency.

Travel agency secretary

receives incoming calls, distributes them according to the specialization of managers, answers general questions (“How can I get to you?”, “What time do you work until?”), ensures timely ordering of the necessary office supplies, household goods, and monitors the courier’s work schedule , carries out instructions from the manager, receives visitors and guests of the office. You must understand that sometimes it is very difficult to do without the help of a secretary, especially in the high season - in the summer, when the phone is ringing at the same time and the client is sitting in the chair.

Secretaries are also tasked with filling out questionnaires, recording and registering incoming and outgoing mail, and responding to corporate emails, ICQ, and Skype.

As a rule, a secretary is hired after several months of starting a travel company, when the phone is constantly ringing and clients demanding attention come to the office.

Courier

A very important and responsible position. With the strength (legs) of this person, money, passports, documents must get to the tour operator. Therefore, when choosing a candidate for this position, follow a simple rule: the person must be checked in all possible ways - call the previous place of work, confirm the correspondence of the place of registration and place of residence, call the home phone and communicate with relatives, ask for recommendations. These measures are not unnecessary. The problems that may arise due to the actions of the courier are, without exaggeration, catastrophic - loss of foreign passports and documents, theft of funds that the courier transports daily. The best option is a relative or acquaintance, but, unfortunately, such candidates are not always found.

Accountant-cashier,

certainly a necessary specialist, but the cost of his services is too high for a small travel agency (in Moscow from 30,000 rubles). Therefore, most travel agencies use the services of law firms or an external accountant. Such a personnel solution allows you to reduce accounting costs by at least three times.

Remuneration and bonus schemes in the tourism business

In the tourism business there is a general trend towards increasing wages. This is due to the existing personnel “hunger”. Specialists with experience move to another company, where they offer a slightly higher salary for the same full-time position, and this can happen every six months.

Options for calculating salaries for a tourism manager

The tour is considered sold when 100% payment is made.

1. Interest-free system: salary 22,000–30,000 rub.

2. Salary + interest:
Salary 10,000–15,000 rub. + 10% of tours sold by the manager.
Salary 15,000 + 10% after the implementation of tours for more than 150,000 rubles.
Salary 15,000 + 10% of revenue from sold tours, divided among all managers.
Salary 18,000–20,000 rub. + 5% of tours sold by the manager.
Salary 18,000–20,000 rub. + 10% of all tours sold, divided between all managers.

3. Planned system: fixed salary is paid when the plan is fulfilled; for example, from 50,000 rub. (this refers to the company's income, not the total cost of the tours). If the plan is exceeded by more than 50,000 rubles. + 10%, more than 100,000 rub. + 15%, over 250,000 + 20%.

During the low season (January, February, May, June) the plan is 50%. In this case, the previous fixed salary is paid.

If the plan is not met, with the exception of the low season, there is a system of fines:

• ¦ the first month - no penalties, an analysis of the reasons associated with the decrease in sales is required;
• ¦ second month and beyond: 40,000–49,000 rubles. – 10% is withheld from the fixed payment (30,000–39,000 rubles – 20%; 20,000–29,000 rubles – 30%).

In the first months after the opening of a travel agency office, a planned payroll system, as a rule, is not used.

Options for calculating wages for a travel company courier

1. Salary 12,000–15,000 rubles, payment for a travel ticket, mobile phone, working hours: Monday-Friday.

2. Salary 15,000–20,000 rubles, payment for a travel ticket, mobile phone, working hours: Monday - Saturday.

During the high season and increased sales volumes, it is customary to give couriers a bonus of 20–30% of their salary. The courier is an important employee of the travel agency, so it is better to pay extra on time, issue bonuses and work calmly.

On the market you can find offers from courier companies that deliver documents anywhere
city, they enter into a formal agreement and bear full financial responsibility for the funds and documents in the parcel.

Options for calculating the salary of a director of a travel company

1. Salary from 40,000 rubles.
2. Salary 18,000–20,000 rub. + 1–5% of monthly income
agency after deducting expenses.
3. 12,000–15,000 rub. + 5–10% of monthly income after deducting expenses.

This was just a small fragment of the book by Yulia and Georgy Mokhov, “Travel Agency: Where to Start, How to Succeed,” published by Peter Publishing House.

In the guide itself you will find detailed advice on choosing a tour operator, organizing document flow, taxation, recommendations for promotion, working with the client base and many valuable links to specialized Internet resources for tourism industry practitioners.

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