How to open a business selling tickets to cultural and entertainment events.

As a rule, promotion own creativity takes no less strength than its creation. So don't expect the audience's attention to fall on your head on its own. Think about how to organize a concert, collect information about how you did it creative people your direction, which it really helped. After all, you don’t want works created on a wave of wonderful feelings and lovingly improved by labor to gather dust on a shelf or in a desk drawer.

You won't be satisfied with just one breath

The attention and love of fans is a wonderful thing that every artist strives for. Even if your primary interest is purely creativity, it's always nice to see that your ideas are shared. It is especially valuable that there are like-minded people nearby, and you are an exponent of their feelings, and in a sense, they are grateful for this.

Many artists make art for themselves. But if you ask whether they would like to speak, many give a positive answer. The same goes for money. An aspiring artist needs to figure out how to organize a concert in his city and recoup the efforts expended with some bonus.

Ideally, every person should do what they love. If this is music for you, figure out how to make your dream come true and your hobby into a profession. We humans are all interconnected. So, without the support of the public, you are unlikely to become popular and rich, no matter how technical and thoughtful your compositions are. You need to be able to interest the masses. Can be done like this solo concert, and jointly with some well-known or the same beginning group.

Where to begin?

In order to understand how to organize a band concert, even the most exalted minds will need to come down to earth and look at the issue from a purely practical point of view. You will have to negotiate with many people, learn to solve organizational issues and understand the wishes of others. If by nature you are not only a creator, but also a talented leader and organizer, then you will be able to understand how to organize a concert.

It is necessary to think about the type of event: will it be solo performance or festival. To achieve success, to see an enthusiastic crowd in the hall, and not two half-asleep beer drinkers, you need to figure out how to properly organize a concert. The event must be of high quality and original in order to win positive reviews and attract attention to you in the future.

First steps towards the goal

Let's say you already have a rough idea of ​​what the upcoming event will be like; you can organize a concert in a club or in an open area. Now you need to carefully consider the list of speakers and take care of good advertising. Of course, if you do not yet have a producer ready to help financially, you will have to resolve this issue on your own. Nobody said it would be easy. But this is your dream, so fight for it.

How to organize a concert for an artist if he has little material and few people know him? It would be nice to enlist the support of more experienced and beloved musicians. Of course, they should also have good reasons for performing on the same stage with you. This is either a fee that you will share with them, or others interesting conditions. If you are at approximately the same level, it will be a mutually beneficial transaction in which both costs with responsibility and profits can be divided equally.

If you really are not yet very experienced and are thinking about how to organize a concert, it is better to gather musicians who can attract attention not with their image and promotion, but with originality. In general, those who are in approximately the same conditions as you. They may already be famous in your city, but not big stars on the national scene. It is with such people that you will feel comfortable walking shoulder to shoulder and learning from their experience. At this stage, the most important thing is to organize everything efficiently so that they want to see you again.

Specify a place and time

How to organize a band concert will become clearer when you agree with the club managers about the time of your event. If you don't know how to contact them, check out the official website. You will most likely find all the information you need there. You need to talk with the administration about the place where the event will be held. Also important details are the fee, form of payment, requirements for speakers. You need to agree on a date in advance. It is advisable to make an advance payment in order to avoid force majeure.

The location must be chosen very carefully. Study everything carefully possible options, find out how much you will need to pay for rent, how many people will be able to come there, whether the transport interchange will be convenient. Ideally, there are bus stops, minibuses or metro stops nearby. Remember that if the concert is not scheduled for the weekend, you can negotiate a discount with the owners of the establishment.

Get support

How to organize a concert without significant damage to your wallet? In such cases, it is best to have a sponsor. Music and art are also, in their own way, a commodity, a subject of bidding, purchase and sale transactions. So you need to present your creativity in the most favorable light.

You or your sponsor will have to spend money, but there are many ways to cover some of the costs. For example, by renting a bar, you can become a subtenant and supply advertising services using the room, toilet stalls, stage surfaces at the side and behind. You can also hold competitions and promotions, allow flyers to be distributed during the event, and sell goods in specially designated areas. Even on your own poster, for a fee, you can place someone’s text, promote audio and video advertising, or set aside some time for a press conference.

Organizing concerts as a business may seem very difficult. But if there is a desire to make money from music in this way, we will describe where an entrepreneur should start and show the profitability of the project.

At first, dealing with organizational issues will be very difficult. After all, in large cities there is high competition between such companies, and in small cities it is difficult to provide the required conditions for artists. It is quite possible that at first you will have to work without profit or even invest your own money until you create a name for yourself in certain circles.

Registration questions

Of course, to become a concert organizer it is not necessary to register with the tax service. But the fact is that artists will be more willing to enter into an agreement and make a deal if you represent entity or registered at least as individual entrepreneur.

In the first case, the company inspires more confidence among sponsors, singers and club owners. But individual entrepreneurs have the opportunity to pay less tax to the state using a simplified system. And the paperwork process turns out to be much cheaper and faster.

If several people come together to organize such a project, then they have to open an LLC. This will make it much easier to deal with the many issues that confront the concert organizer. It is important to indicate the correct OKVED code. IN in this case suitable 93.29 – services in the field of entertainment and recreation.

Market analysis

Where to start first? You can choose two directions:

1. Focus on your own tastes, invite those artists that you personally like and hope that someone else will want to attend a similar event.
2. But to make money, it is advisable to conduct a survey among city residents, acquaintances, on forums and find out which groups and trends in music others prefer. If you are going to hold a concert with those performers that most people are waiting for in the city, with proper organization you can earn large sums.

Before dealing with all the issues, draw up a business plan and decide what you need, what is missing, how much money you have and what you will focus on.

Artist selection

When thinking about the upcoming event, decide how best to do:

• Invite only one artist or group and offer the public a solo concert.
• Or gather several performers in one hall and provide the audience with something like a festival.

It is worth noting that it will be difficult for a beginner to get a “star,” so it makes sense to focus on beginning singers who may not even have their own producer yet. In this case, they will be ready to cooperate for a small fee and present minimum requirements. Sometimes such groups perform at the club even for free, just for an idea or advertising.

To clarify the conditions and cost for a performance, it is advisable to conduct preliminary negotiations with the producer or the singer himself. It would be a good idea to clarify the tour schedule in order to offer a performance at a time that is convenient for him.

What do you need to prepare?

Organizing an artist’s concert on your own is quite difficult. This will require taking into account many details. Start with the site and equipment. So, depending on the group, its popularity, and the number of people wishing to attend the event, you need to find a suitable place in the city for this.

Typically chosen for concerts:

1. Clubs that already have all the equipment, lighting and space for the public.
2. Stadiums with enough space for a large number of people.
3. Houses of culture or other concert halls.

It is important to agree with the owner of the establishment about acceptable prices, dates, possible discounts, ticket distribution and advertising. Don’t forget that performers need certain technical equipment to perform, and in each case it will be something different.

U famous groups a technical rider is posted on the official website, that is, a list of the tools and other equipment that will be required for their performance. But you can personally discuss this point with the producer or artists and rent equipment in advance. This can be done through special agencies, studios, rehearsal rooms, cultural centers, etc.

Sometimes it makes sense to pay a little more to rent a club for a concert rather than separately looking for a room and the required equipment. After all, such establishments usually already have everything for performances. In addition to music, you need to prepare lighting, as well as hire specialists responsible for setting up sound, lighting, etc.

Almost no concert is complete without attracting sponsors. They are needed for financial support, assistance in organizational matters, or for advertising and ticket sales. There are two main forms of cooperation:

• Financial - it can be profitable, but usually this is done rarely and only with already well-known companies. Nobody directly allocates money to novice organizers.
• In the form of barter - that is, you place a company logo or advertisement on posters, tickets, walls and on stage, and the sponsor offers some kind of help in return. This could be disseminating information about the concert, organizing a press conference for artists, providing them with a place to live, a performance hall, equipment, printing products, etc.

1. Print flyers and distribute them in places large cluster leave people in youth cafes, educational institutions etc.
2. Post posters all over the city.
3. Use the services of special agencies that will not only help sell tickets, but also create advertising.
4. Make a page on the Internet or on social sites, provide information about the concert on a local forum.
5. Organize a press conference and invite journalists.

What else should you pay attention to?

In order for the expected event to take place and be carried out at a decent level, you need to do the following:

• When inviting artists, ask about their requirements and wishes. Organize their accommodation, meals, and rehearsal.
• A few days before the concert, you can hold a press conference or interview on a local TV channel with the performers.
• When drawing up a club lease agreement, please note in in writing all details and features of the premises after a thorough inspection together with the owner. After all, any damage will have to be compensated by you as the event organizer.
• Payments are made after the performance, although some artists require a deposit of a certain amount before their arrival.
• Don't expect your first profit to make you a rich person. You may have to work for several gigs for free or even at a loss. It will take some time to create the company's image and gain credibility in musical environment.
• Take care of the security of the premises or stadium, because there will be a lot of people at the event. It is convenient to do this with the help of special private companies.
• Think through the entire scenario, and also hire a presenter. It is important to write down in advance what to say and when, the order in which the artists will appear, etc. Some performers provide their texts for such cases.
• Before the concert, give the technicians the opportunity to set up equipment and lighting, and allow the performing group to rehearse on stage. It’s better to set aside a whole day for this.
• Keep in mind that when renting a club, it is much more profitable to occupy it on weekdays. Then the cost will be lower, and it will be easier to carry out preparatory work, since at this time there is low attendance at such establishments.

Profitability

To calculate at least approximately your expenses and expected profit, you need to think about how much a ticket costs, how many people are expected at the concert and clarify the prices for everything listed above organizational issues. Let's give some approximate numbers.

If you set the ticket price at 250 rubles and sell 500 of them, your income will be 125,000 rubles. With the specified expenses for organizing the event, it turns out to earn pure form 50 thousand. Thus, from the first concerts you can achieve full business return.

Video: lecture - Vladimir Filippov, organization of concerts and tours.

The ability to organize an event is an important skill for everyone modern man. For a musician, a concert is the main format of his work and a source of income. Many creative people resort to the help of professionals. Agents and managers know how to organize correctly advertising campaign, find resources, sell tickets. And the artist’s task is to light up the hall with his inspired creativity. In the history of art, a natural symbiosis of musician and manager has developed.

I see the goal, I believe in myself

The simplest option is that you want to introduce your music to your friends. How to organize concerts in this case? The easiest way is to carry out an apartment building. Home concerts were very popular in the USSR in the second half of the last century. Moscow and St. Petersburg rockers did not get along with official culture and were forced to perform in secret.

Home concert, or Back to the USSR

In those days, apartment building traditions developed. Several musicians played acoustic instruments. No sound equipment was used. There were few spectators. They could talk freely with the musicians, and often the concerts turned into a feast or just friendly communication.

Today, within the framework of apartment buildings, it is possible to use sound recording equipment. And speakers and amplifiers will disrupt public order and disturb neighbors. The exception is private households. To hold an apartment party, you do not need official permission, hall rental, advertising, or any expenses at all. There is enough free space, which will be provided free of charge by one of your friends. There is only one downside to apartment living - lack of income.

Help for a non-profit organization

How to organize concerts if you need to raise money for a good cause? Need a small amount urgently? Reach out to friends and acquaintances. But instead of simply asking for a loan, organize a concert-feast in your apartment. Let it be a small party. Tell the audience about your problem or give a presentation of your project. Set up a collection box. It should look bright and attract attention. For those who prefer electronic payments, you should print out your bank details. Hang the sheet in a visible place and distribute it to everyone present.

Consider ways your friends can control your spending. They must understand where their money will go. How to organize concerts for charities and non-profit organizations? You can't get by with a simple apartment owner here. It is necessary to raise a lot of funds. Therefore, a competent advertising campaign is needed.

What to show the viewer

Determine your target audience. Research shows that people of all ages and social classes donate to charity, but most of all - young men and women over forty. Both categories of citizens belong to the middle class. Unfortunately, these are completely different target audiences. It is not possible to create a general advertising campaign for them.

How to organize a charity concert and determine your target audience? Do your own research. Start with an experiment. Try holding an advertising campaign in the main square of the city. It may look different. Hand out brochures and free artist demos to passersby. Entertain people walking around and they will be grateful for it. You can arrange a small auction. Selling handmade toys, unpretentious drinks, calendars, magnets and all sorts of other little things will attract the attention of city residents.

Target audience and repertoire

Notice who donates the most. A special observer may be involved in the study. This way you will determine your target audience. Such an advertising campaign requires the investment of considerable funds. To avoid this, try to involve volunteers.

Studied. But how to organize a concert? The next step is the image and repertoire of the artists. Explore musical tastes your future viewers. To do this, it is enough to monitor social networks. Pay attention to specialized communities. For example, ladies gather in groups dedicated to family, children, culinary recipes. Check what other communities they are in and whether they post music. Bikers, hipsters, yuppies, as well as representatives of other subcultures and social strata of society have their own groups.

Structure of the speech

Musical tastes target audience studied. Before organizing a concert, introduce the artists to the repertoire. Together with the musicians, make a list of songs in a certain sequence. Do not forget that concert numbers should be contrasting - a fast piece will certainly be followed by a slow one. Include performances by artists of other genres: dancers, comedians, circus performers. Men's numbers must alternate with women's. Do not forget that such an event does not last more than one hour. Don't take breaks between sections. Otherwise, after intermission you will not have enough spectators.

The image of musicians and the tasks of a producer

Attention should be paid to the appearance of the artists. If you are interested in learning how to organize concerts, take care not only of the band's costumes and makeup, but also of their stage presence. Sudden movements and extravagant appearances are appropriate for young audiences. appearance musicians. Older viewers won't like it. They will appreciate the calm and contemplative mood of the event. In addition, you need to take care of renting high-quality sound equipment, hiring professional lighting technicians, and even supervise the cleaning of the auditorium.

How to organize concerts correctly? It's quite difficult. There is a popular saying among managers and organizers: “If you want everything to be good, do it yourself.” This wise aphorism captures main problem all managers. Finding responsible executors is one of the most difficult tasks. Therefore, the organizer needs assistants to control different areas of the work. It is advisable that you completely trust these people.

As you know, creativity and discipline are incompatible concepts. Exceptions to this rule are rare. Artists can cause a lot of trouble. Want to know how to organize concerts in your city? Achieve success in the field of production. Earn money for yourself and the artists. And then the best musicians will come to you. The most talented and disciplined should be selected from among them. Then success is guaranteed.

Where to hold the concert

A separate problem is renting a hall. It’s good if the city has a Palace of Culture, a club, a stadium, a philharmonic society or something similar. And you have money for rent. If professional concert hall no, you need to use your imagination. Do you want to know how to organize a concert for a rock or pop band? needs rehearsal space. Most likely, the group already has a spacious garage or warehouse where they regularly meet. You can decorate this room and hold a concert there. Every city has a large warehouse or production workshop. It needs to be cleaned thoroughly. And then it will be ideal for a rock performance.

The experience of holding festivals will tell you how to organize a band concert. contemporary art. They often visit the territory of abandoned factories and factories, decorated in a loft style. The huge rooms have almost no partitions. Functional areas are distinguished only by sparse decorations. Musical performances take place in a small hall. There are also exhibitions of installations, souvenir stalls and fast food awnings. Try adopting this practice. Rent out part of the premises to traders. To do this you must have official permission. To get it, you have to work hard. But you are guaranteed profit.

To lead means to foresee

It’s good to organize the sale of CDs with the band’s recordings at the entrance to the hall. If the band is known only in your city, it is likely that their music is not yet available on the Internet. It's just that no one had time to upload it. Therefore, fans will be happy to buy their favorite songs. Holding a concert in an abandoned industrial space can cause some problems. For example, there may be no sockets for connecting audio equipment. All possible problems must be carefully studied well before the start of the concert. And try to eliminate them. A good manager anticipates all possible difficulties in advance.

Distinguished guests

How to organize a star concert? And what is the limit on the amount of the fee? Such questions are often asked by young art directors of numerous nightclubs, which today appear in every city like mushrooms after rain. Aspiring managers should know that the costs will not be limited to the star's fee.

Large amounts of money will be spent on moving the artist and his team, as well as on accommodation. The star will not stay in a cheap hotel and eat in a canteen. There is no guarantee that you will make a profit. It is more likely that there will be losses. Another difficulty is drawing up a contract. It should be entrusted to an experienced lawyer who has worked with such documents before. This is another expense item.

Artist fees may vary depending on circumstances. Great importance has the date of the concert. For example, the amount of payments increases several times. Much depends on the time the artist spends on stage and the number of songs he must perform. The number of spectators and density are taken into account tour schedule stars. The larger they are, the more expensive the concert will cost the customer. If you decide to invite a star, you should book the performance dates in advance and coordinate them with the musician. Clear organization is the key to the success of the event.

Well, imagine that you want to give a concert to group X.

1. First you need acquaintances. Art directors, concert managers of clubs. To begin with, you will find out the amount for the site. That is, it can be either a fixed amount (in large halls) or a percentage of tickets. These wonderful people you will learn about available dates. Now you need to meet the band or their manager, or a concert agent, or some other super-duper Argonaut merchandiser. And if you manage to interest both the first and second, and then magically match everyone’s numbers, then the first step has been taken. Often matching musicians and venues by dates and times can be more difficult than anything else on the list below.

2. Amount of money. Now you should understand what you need pay:
-To the group BEFORE the concert (There are three types of payment: if the group is famous and collects from 300 and more people, then as a rule it is a fixed fee. Sometimes bands play for a percentage of the tickets, but this is rare. And even less common is the system “the first N thousand go to the club, the rest to the group.” Last type happens in small clubs for 100-200 people). By the way, most bands accept fees in dollars. Without disclosing specific amounts and personalities, I will say that the average popular group usually costs 1000-2000 bucks. Famous guys from 5000 green and above;

- Pay for their travel and rider , where there can be anything at all: from a table, a chair, a bottle of whiskey to the presence of an Arizona beaver at the age of 3 and a half years in the dressing room. Be prepared to look for and buy any nonsense if you are bringing famous guys. Although in practice, most often the rider consists of “tickets to your city, food, sleep.” By the way, about the Arizona beaver - a real case;

- Pay for the site. And associated expenses in the form of your own travel to the club, then to your home, to the airport/train station and back. It seems like a small thing, but it costs a pretty penny;

- Advertising. This is the worst thing. The overall attendance at your event depends on this point, so hire yourself a good SMM and PR person. This will deprive you of part of the profit, it would seem, but without these people your concert will attract, say, 200 people. And with them 500. So they will bring you more income than expenses. Finding them, by the way, is not so difficult: remember the latest high-profile events and concerts that your ears were buzzing about, find meetings in VK and there will already be contacts of these people.

3. Lots of free time. You will have to actually advertise the event. According to the "publics" of the city, according to musical communities. It could be putting up posters, handing out leaflets, targeting, mailings to group members, etc. As I said, advertising is the worst thing. And even if you have a PR specialist and a master’s degree in SMM, this will not save you from the hardships of working on your own. In addition, it is also necessary to agree on a sound check for the musicians and book them a hotel (if necessary). A separate problem is the sound system. If the group doesn’t have a sound guy with them, then you need to find a normal one. Otherwise, you run the risk of bumping into a drunkard apprentice, after which the fans will stretch you to the very skies. Moreover, big clubs usually have their own person, but you shouldn’t rely on his professionalism. We still live in Russia. Stands with merchandise, sponsors if available. In general, promotion is everything you can do to interest and diversify the concert in conjunction with productive work.

4. After the event, when you have paid everyone, you may have some pennies left. You can buy yourself some tissues and wipe your face from tears. After the first few concerts, you will probably get the feeling that you are helping people hear the music, helping them just relax and feel a little happier. And the topic of money will somehow disappear by itself. But these are temporary difficulties. There is no point in dreaming that from your first concert you will collect enough money for a comfortable old age. In general, I don’t recommend expecting any sky-high results. Start with three or four concerts for little-known bands. Immerse yourself, so to speak, in all the beauty of organizational activity. And there you will already understand whether you really need it.

Concert organizations are responsible for the following duties:

• reservation musical groups and artists, as well as confirmation of the concert date
• escort, technical support, rider, security, hotel booking
• coordination of all working nuances on the site.

Choosing an agency for a concert event

You should carefully study the list of concerts held. A good agency, as a rule, cooperates with domestic and foreign performers different musical genres and trends, and holds events for both young people and older audiences.
Payment for services should not exceed reasonable limits. Unscrupulous agencies have a habit of increasing their fees by arranging for the artist to perform at a wedding, banquet or private party.

You can get all this information on the website, where the most popular concert agencies Moscow, St. Petersburg, Krasnodar, Khabarovsk, Kharkov and many other cities. On the personal page of each member of our catalog there are photo and video materials covering his activities, and previous clients have the opportunity to leave their recommendations there for future customers. Contacting agency administrators is quite simple. You should fill out the contact information fields and send the application to the candidate. You will be contacted shortly to discuss all the details of cooperation.