Recommendations and business plan for opening a nail salon. Business plan for opening a nail studio

The culture of doing manicures in salons rather than at home is firmly entrenched. Such a business does not require large investments (start-up capital is only 300-400 thousand rubles), but it brings in 100 thousand net profit monthly. In the future, you can offer additional services in the field of beauty and personal care.

According to surveys, 42% of manicure and pedicure specialists have a weekly flow of clients from 10 to 30 people, and 23% have more than 30. About 55% of Russian women do manicures, 37% do not forget about pedicures. Economic instability in the country has almost no effect on profit volumes in the nail service industry. Interest in this area is also growing on the world market. A report from Grand View Research, Inc shows that the global nail market will reach $15.55 billion by 2024 (9.5% annual growth rate).

50% of beauty salon services are manicures. The disadvantage of this business is high competition. The niche for premium services has been filled, the market segment aimed at clients with middle and low incomes has been formed by 50%. Networks of salons are poorly developed.

The target audience

The main audience (95%) are women aged 16 to 50 years. Basically, they work and visit the salon from 1 to 4 times a month (depending on needs and income level). A separate subgroup is the non-working population (mothers on maternity leave, housewives, students). 5% of the entire target audience are men.

To make it easier to create a set of services and tools for their promotion, we will draw up a portrait of the client. It is important to consider:

• life style;
• wage level;
• preferences;
• needs;
• values.

Conduct an in-depth analysis and collect the following information:

• Full name, contact details;
• date of first visit to the salon;
• total number of visits;
• optimal time to visit;
• the client’s opinion about the quality of services and the salon as a whole;
• what craftsmen served the client.

This is how the regular clientele is determined, the degree of their loyalty to the salon, and the quality of the employees’ work is monitored. This information is invaluable when developing a strategy to attract and retain your customer base.

Types of manicure business

At the planning stage, it is important to choose a format:

• Manicure salon. A room designed to accommodate a maximum of 2 craftsmen. Advantages - classic format, standard services, low start-up costs. Disadvantages - small area, difficulties with expansion.
• Studio. Beauty salon with all types of manicure and pedicure and qualified personnel. Advantages - prices are above average, wide-skilled specialists. Disadvantages - large investments, long payback period. In addition, it is not always possible to fill the salon with clients.

• Express manicure (nail bar). Open counters in shopping centers. The advantage is the location in a high traffic area. Disadvantages - expensive rent, psychological factor (many clients cannot relax when undergoing cosmetic procedures in front of everyone), reputation as a budget establishment (repels many). The business cannot be expanded.

• Manicure at home. Business with minimal investment. At the initial stage it will not even require registration. A good option for both a beginner who wants to have an independent source of income, and an experienced one with an established client base. A home studio has a lot of advantages - small investments, the ability to record at any convenient time. Disadvantage: lack of reputation. People do not trust home craftsmen - it is not known what their skill level is.

Let's look at what it takes to open a manicure studio from scratch.

Documentation

Individual entrepreneurs and LLCs are suitable for registering a business. Typically, an individual entrepreneur is opened with a simplified taxation system or a single tax on imputed income. You will need an open bank account.

Package of documents:

• Certificate of registration of individual entrepreneur or LLC.
• License.
• Permission from the sanitary and epidemiological station.
• Fire inspection permit.
• Certificate of registration with the tax authorities.
• Registration with the Social Insurance Fund and the Pension Fund as an employer. Needed to hire workers according to Labor Code.

A manicure business does not require a large package of documents, but you need to be prepared for inspections by the sanitary and epidemiological station, control that employees undergo a medical examination (marks in the medical book are updated every 6 months), and maintain the conditions in the salon necessary for servicing clients.

If the owner of the premises has not entered into an agreement for the disposal of fluorescent lamps, solid waste, or garbage removal, the solution to these issues will fall on your shoulders.

Room

The location and area of ​​the room depend on the format. It is better to open a salon and manicure office in high traffic areas - in the central part of the city, near public transport stops and intersections in residential areas, in shopping centers.

The nail studio must meet sanitary requirements:

• availability of cold and hot water supply;
• the area of ​​one workplace is not less than 4.5 m²;
• utility room;
• separate rooms or areas for manicure and pedicure;
• high-quality ventilation system;
• a room for cleaning and sterilizing instruments (instruments and furniture are disinfected after each client appointment).

You can study the requirements in more detail in Resolution No. 59 dated May 18, 2010 “On approval of SanPiN 2.1.2.2631-10.”

For 3 workplaces (2 for manicure work and one for pedicure work) you will need at least 30 m². The area is designed for work areas, utility rooms and a foyer where visitors will wait their turn. Our business plan for a manicure salon involves renting a one-room apartment on the ground floor. The average rental price in Russia is 25,000 rubles. Repairs will require 30,000 rubles.

Equipment

Table No. 1. Furniture for a manicure room:

Table No. 2. Equipment for manicure salon:

Table No. 3. Materials for the manicure salon:

Staff

Customer loyalty - and therefore your income - depends on the level of service. Therefore, do not hire people on staff without making sure of their qualifications.

Criteria that the candidate must meet:

• education in the specialty, availability of a resume;
• availability of a health certificate with a completed medical examination;
• politeness, neat appearance;
• Diplomas from competitions, certificates of master classes will be advantages.

Table No. 4. A list of employees:

Advertising

In the beauty industry, word of mouth is considered the best advertising. A man got a beautiful manicure in your salon and attracted the attention of others. They also wanted to visit you. The business owner only needs to invest in the quality of services, and the client himself will become effective and free advertising.

But if you need to speed up business promotion (especially in areas with high competition), you can use marketing tools:

• Printable advertisement. Flyers, leaflets, booklets, announcements for posting. For design and printing - about 10,000 rubles.
• Business cards. We distribute at themed events and in any places with a potential audience. Expenses - 6,000 rubles.
• Website, groups on social networks, Instagram account. Most consumers prefer to search for a product or service of interest via the Internet. To underestimate this fact means to lose an impressive share of clients. When advertising services online, keep in mind that consumers want to see reviews, examples of work, prices and current promotions. You will spend from 15,000 rubles on advertising on the Internet.
• Participation in competitions, master classes, competitions.
• Implementation of client-oriented strategies. Having collected a database of telephone numbers, you can congratulate customers on the holidays, offer discounts, and lucrative special offers.
• Signboard. There must be an intriguing, attractive office sign. Its production and installation will require 15,000 rubles.

To attract attention, organize a grand opening of the salon - with decorations, gifts, raffles, master classes. Post photo reports on social networks or order an advertising block in the media. This method of advertising will require from 15,000 to 20,000 rubles.

Pay attention to the design of printed products. Bright, creative, stylish design of business cards, flyers, posters, advertisements will arouse trust and interest in the audience.

How much does it cost to open a manicure studio: business plan with calculations

Let's calculate the costs required to open a salon with 3 workplaces in a one-room apartment on the 1st floor:

• Registration of a business, payment of state duties and taxes - 10,000 rubles;
• Cosmetic repairs - 30,000 rubles;
• Furniture - 132,000 rubles;
• Equipment - 35,000 rubles;
• Materials - 29,000 rubles;
• Advertising - 40,000 rubles;
• Additional expenses (training of craftsmen, opening, transportation costs) - 50,000 rubles.

In total, you will need 351,000 rubles to start.

Monthly expenses:

• Taxes - 8,000 rubles;
• Apartment rental - 25,000 rubles;
• Utility bills - 10,000 rubles;
• Salary to employees - 126,000 rubles;
• Materials - 5,000 rubles;
• Advertising - 5,000 rubles.

Total monthly expenses: 179,000 rubles.

There are many different procedures for nail care and treatment. The standard ones include manicure, pedicure, scrubs, masks, paraffin therapy, wraps, moisturizing, massage, modeling and strengthening of nails with gel, acrylic, as well as nail design itself (varnish coating, artistic painting). Additional services:

• SPA procedures;
• aroma peeling;
• aroma massage;
• healing coatings.

Offer only popular services at first to save on equipment and materials. According to statistics, manicures are in high demand. Its share among all procedures performed by manicure salons and salons is 30%. Nail extensions also account for 30%. For pedicure - 15%. Subsequently, you can expand the range of services - for example, eyelash extensions, eyebrow tinting.

Table No. 5. Manicure services and their cost.

To set accurate prices, monitor prices of competitors in the region. To attract an audience at the opening stage, offer low prices.

The average profit of 3 masters per day will be 9,000 rubles.

This is about 252,000 rubles per month.

Net income: 252,000 - 179,000 = 73,000 rubles.

Payback period: 5 months.

Is it worth working on a franchise?

When opening an office under a franchising scheme, the franchisor takes on a huge share of the tasks. This includes developing a business plan, searching for premises, repair and design work, purchasing equipment and materials, and advertising. The franchisor has experience and a supplier base - therefore, you will save time, money and get rid of the risk of running into the pitfalls that await a newcomer on the path to creating a startup from scratch. Support is usually provided at all stages - from registration to organizing work processes. A ready-made, practice-tested model guarantees income.

The disadvantage of a franchise is the need to give away part of the profit every month.

What is more profitable: a nail salon or a home business?

If you are a professional master and do not have the capital to open your own office, a home salon will be the best solution. What's good about it?

There is no need to take responsibility for the quality of work of other craftsmen, or waste time and money on organizing business processes. Some people are put off by the prospect of doing a manicure at someone’s home, but with high-quality service, you will have a base of regular and loyal customers. And with it a constant source of income. When it comes to profits, when running a home-based business, your profit margin will be limited by your time.

Business risks

• High competition. To attract a central office, you will have to introduce new technologies, promotions, special offers, and develop strategies for retaining your client base.
• It is necessary to constantly monitor the level of service. One dissatisfied customer will cause significant damage to your business.
• High qualification requirements. The field is becoming more complex, new standards are emerging - it is important to keep up with the latest trends. The professionalism of the master determines the loyalty of the audience.
• Difficulties with procurement. The niche is full of unscrupulous manufacturers and suppliers, so caution is required.

Conclusion

This is not a seasonal business - there is demand at any time of the year and regardless of the economic situation in the country. The field does not require significant start-up costs and opens up a lot of opportunities for expanding the range of services. An additional advantage is that you do not need to acquire specific skills.

Never neglect planning. A detailed business plan for a nail studio will allow you to predict profit levels and keep costs to a minimum.

Once you have decided which method of doing business is best for you, you need to decide on the location of your future nail salon and the types of services that are most needed in the area.

For example, near the business center of the city, a nail bar with an accelerated mini format is in greater demand. Having looked at the premises for rent and agreed with the owner, conduct a survey of the population and research competitors for negative and positive aspects in this area. You need to enter into a lease agreement after registering and registering your business.

Investment size

Step-by-step instruction

The location most suitable for rent is selected. A meeting is held with the landlord and further cooperation is discussed. The most popular types of manicure and hand care are studied. There are quite a lot of them, and the choice of a master when recruiting personnel will depend on what is the main demand.

For example, a salon near a student dormitory or university should focus on creativity and trendy youth manicure. If there are many administrative and medical institutions nearby, the emphasis will be on classic and French manicure. When choosing prestigious areas, you need to be prepared for a lot of VIPs; accordingly, choose staff capable of doing top-quality manicures and being able to work with this category of clients.

After this, you need to issue registration, permits, correct the license and make repairs to the premises. It should be stylishly decorated and furnished with comfortable and beautiful furniture. After this, you need to purchase materials, tools and equipment, and do not forget to take the appropriate certificates so as not to have problems with the SES.

Equipment and materials

• Paraffin furnace.
• Ultraviolet or LED lamps.
• Frasers with attachments.
• Pedicure chairs.
• Chairs for manicure.
• Plastic baths.
• Manicure tools (files, bars, brushes, tweezers, spatulas, scissors, brushes, etc.).
• Towels, napkins, cotton pads.
• Rollers under the arms.
• Container for sterilization.
• Gloves.
• Slippers, bags, separators for pedicure.
• Hanger for outerwear.
• Varnishes, gels, acrylics, rubbing, degreasers, foil, rhinestones, stickers, etc.

Staff

When everything is ready to receive clients, you need to recruit employees. When starting your business, you should save on staffing, since revenues may still be small. A nail salon with 2 jobs requires: 2 technicians, an administrator, a cleaner and an accountant. You can hire 2 good craftsmen and a cleaner; the position of administrator can be occupied by a novice entrepreneur himself. It is easier to outsource accounting services to a third party company. For a certain fee, its specialists will conduct your accounting and tax reporting, and you will not have to pay contributions for an extra employee. Cleaning duties are often undertaken by the cleaners themselves for an additional fee. Thus, the number of employees is reduced to 2 people. The wages of the craftsmen are calculated as a percentage equivalent from each client (from 30 to 50% by agreement).

If you decide to open a manicure salon in a rented area, it should have good traffic, and you need to focus on ladies and girls who are accustomed to taking care of themselves. The building must have good access roads, a public transport stop, parking nearby or the ability to park a car near the entrance.

The hairdressing salon or shopping center itself should be well-known and promoted, so as not to get into trouble and not engage in promotion yourself, since this is quite expensive and time-consuming.

It is advisable that there be a cafe, restaurant, tea house, coffee shop or, at worst, a pizzeria nearby. If there is no catering establishment, you need to consider the option of treating your clients with coffee or tea. This is an additional expense, but also a big plus for your competitiveness. Customers' expectations can also be brightened up with bright, current magazines about fashion, manicure and stylistic innovations. The following are suitable for opening a salon: sleeping areas; places close to business centers; shopping areas with many shops and boutiques.

Documentation

To open a nail salon from scratch, you need to register a business and open an individual entrepreneur or LLC. Most often, they open an individual entrepreneur and use the simplified taxation system (STS) or the unified tax on imputed income (UTI). You will need to open a bank account and pay state fees. List of documents and permits:

1. Certificate of registration of individual entrepreneur or LLC.
2. License to carry out this activity.
3. Permission from the SES.
4. Permit from the fire department (if the landlord does not have one).
5. Registration with the tax office.
6. Registration with the Social Insurance Fund and the Pension Fund as an employer.

The last point concerns hiring under an employment contract - this is the best option. Unlike most types of entrepreneurial activity, opening a nail salon does not require a large number of documents, but you need to be prepared for SES checks, monitor employees’ medical examinations, and have certain conditions in the salon premises.

According to existing standards, the requirements for nail salons are as follows:

• Each workplace must be allocated at least 6 square meters. meters.
• All masters must have medical records and marks of regular examination by medical specialists (once every six months).
• The salon must have a sterilizer and a sink or cooler.
• At the end of the appointment, the master must disinfect instruments and furniture.

If the landlord has not taken care of drawing up contracts for the disposal of fluorescent lamps, solid waste, garbage removal, etc., you will have to do this. As a rule, such documents in hairdressing salons, shopping centers or beauty salons where you will rent an office, these contracts are concluded by the owners, these concerns will not fall on the tenant. This circumstance serves as another advantage of renting versus buying your own premises, at least for the first 2-3 years.

Opening checklist

Is it profitable to open

In our time, and in any other time, despite the crisis and various vicissitudes, women and girls always strive to look wonderful. This is why businesses built in the beauty industry are always in demand. Therefore, you can think about how to open a manicure salon even in our difficult times.

Of course, the majority of entrepreneurs involved in this area of ​​​​business are female. But if you are a man, then this is not a reason to give up the idea of ​​opening a nail salon. Now many representatives of the stronger half of humanity help ladies and not only ladies to bring beauty. In the end, you can open a salon for men, although they are less likely to resort to the services of manicurists and pedicurists, nevertheless, well-groomed hands are an indicator of high status for a person of any gender.

Business plan

In order to determine upcoming expenses and calculate the profitability of the business, you need to draw up a business plan for a manicure salon with calculations. First, let's determine the initial investment and monthly expenses for a salon or office for 4 masters.

1. Registration of a form of ownership 800 rub.
2. Equipment and furniture for the salon - about 270 thousand rubles.
3. Room design from 50 thousand rubles.
4. Rent of premises from 30 thousand rubles. per month.
5. Consumables about 35 thousand rubles. per month.
6. Internet and television 3 thousand rubles. per month.
7. Utilities 11 thousand rubles. per month.
8. Treats for clients 1.5–2 thousand rubles. per month.
9. Staff salaries from 50 thousand rubles. per month.
10. Advertising 5 - 10 thousand rubles. per month.
11. Unforeseen expenses 10 thousand rubles. per month.
12. Taxes.

As you can see, it is better to have an initial capital of at least 321 thousand rubles - this is subject to renting premises. If you decide to buy a premises, then the amount, accordingly, should be higher. Monthly expenses will be at least 138 thousand rubles. Taxes must be added to this amount.

With successful placement and good advertising, the turnover of the salon, consisting of four manicurists and pedicurists, will be at least 350 thousand rubles per month. Accordingly, our salon will pay for itself and begin to generate net profit in 3 months, which is a wonderful result. But you need to take into account that at the beginning of the salon’s work, the first 2-3 months, attendance will be lower than expected. But when many clients find out about the existence of the salon, then you can count on a good flow of people. For us, this means that we should not expect payback earlier than in six months.

Paperwork

Before you open a nail salon from scratch, you need to take care of all the paperwork. First, we draw up title documents and register with the federal tax service. It is easier and faster to choose a form of ownership in the form of an individual entrepreneur. To do this, you need to indicate the following code for the all-Russian classification of economic activity - 93.02 - provision of services by hairdressers and beauty salons.

The concept of a small nail salon (also called nail bars) has become popular amid a shortage of premises for rent and due to the fact that many women often need the procedure urgently. Typically, smaller nail salons may also provide pedicures and offer a cup of coffee to the customer while they wait.

There are several chains of nail salons operating in Moscow and other cities that offer to purchase their own franchises. So, for example, a franchise of Lena Lenina’s network will cost 3 million rubles, a franchise of the “Fingers” salons, taking into account the down payment and investments in opening, will cost approximately 2.7 million rubles. A large partner will save you from the need to select equipment and materials for the salon (you will work with a wholesale network supplier), help with promotion and finding clients. On the other hand, by opening your own salon, you can, firstly, save money, and secondly, you will not be bound by numerous obligations and instructions.

According to H&F estimates, opening a small manicure salon may require about 500,000-800,000 rubles; these costs can pay off in about a year.

Room

You have to decide how many masters will work for you, and, based on their number, look for a room of 8-10 m2 per workplace for one manicurist. Pay attention to non-standard options - pavilions in shopping centers and premises on the first floors of business centers. It is in these buildings that your clients often spend time. Sanitary standards prohibit working in basements. Renting a room of 30-60 m2 can cost 40,000-90,000 rubles per month.

Repair

For lamps for extending and drying nails, as well as for various cutters, you will have to make several additional sockets for each workplace. Your salon should be clean and comfortable, but there are no special requirements for the renovation of the manicure studio premises.

Documentation

You do not need to obtain a special license to operate a nail salon; you just need to register an individual entrepreneur and complete SES documentation. Rospotrebnadzor employees will help with the latter when they come with an inspection. All instruments used by craftsmen must undergo a sterilization procedure; departments can inform you about this and the procedure for carrying it out. You will also need to conclude an agreement on the disposal of fluorescent lamps.

Other expenses

Staff

As a rule, nail salon technicians work for a percentage of the cost of the procedure. Depending on the agreements, the salon itself may receive less than 50% of the price of each manicure. Everyone wants to get famous artists with an established client base, so that they don’t have to recruit clients from the street. Meanwhile, the manicurists themselves are reluctant to get a job in an unknown salon. Personnel costs should include payment for the work of an administrator (or two) and a cleaning lady.

Small equipment and fixed costs

The price of a manicure table ranges from 3,000 rubles to 50,000 rubles. It’s also not difficult to find tables that are even more expensive. For the table you will need to purchase cutters, lamps for nail extensions, hand baths, various stands for varnishes, creams and tools, and you may also need a manicure cart for storing other cosmetics. The cost of large equipment can cost approximately 100,000 rubles.

You will have to agree with the craftsmen on who will buy small consumables: varnishes, hand creams, oils, powders, antiseptics, napkins and nail files. If they want to work with your funds, their purchase will cost almost 100,000 rubles.

Promotion

We would like to thank for their help in preparing the material: , the chain of nail salons “Palchiki” and the Nail bar company

Illustrations: Natalya Osipova