Examples of good business plans. Ready-made business plan with calculations using the example of a web studio

The starting point of a business is always an idea, an initial impulse and a desire to engage in income-generating activities. The question of which direction to choose, which business will go better, is best decided before opening your own individual entrepreneur, LLC or other legal status of the company.

Entrepreneurial people are not inclined to develop strategies on paper; those who are familiar with drawing up a proper business plan can be counted on one hand. But in vain, because it is this financial and economic instrument that helps to calculate possible errors in advance, before the start of active work.

Most people ignore the importance of developing an action plan, considering it unnecessary. However, we have to face situations when the owner of his own business is forced to prepare a business plan. An emergency “plan” is drawn up with ephemeral numbers that are far from reality, but attractive to investors or, for example, to the credit department of a bank.

An entrepreneur who decides to present his miracle project in this way will face, at best, a simple refusal, and at worst, a damaged reputation. Don't underestimate the potential of a real, well-thought-out business plan. In fact, it is needed not for investors, but for the entrepreneur himself, so as not to burn out in the very first months from the start of the business.

2. The procedure for developing a business plan for a small enterprise

If you put together all the goals for which this tool is created, then the basis of the plan is strategic planning. Yes, it is desirable, even mandatory when opening a business. On the other hand, planning in economics is a key point and the key to success.

Therefore, not only newcomers, but also companies that have been working for more than one year develop business plans. For what? To stay afloat. As a rule, in large, reputable companies, an entire department is involved in planning. Having ready-made figures for the company’s work over the past years, it is much easier to analyze and make plans than for pioneers.

So, let's try to explain where to start and how to finish. Let's agree that the business plan is used as a concept for doing business. This means that the following key points need to be worked out:

• - why the business is being created;
• – what is the result of expectations;
• – managerial potential;
• – flexibility of the model;
• – exposure to external factors;
• - financial stability;
• – competitiveness.

3. How to correctly draw up a business plan for a small enterprise

A company's business plan contains goals and plans for which time frames are established. There is no need to rush here, so as not to draw castles in the air. The tasks should be realistically achievable and at the same time a little ambitious.

It is important for potential investors to see the potential of the business and the results of the company’s activities if it has been operating for several years.

The more goals are achieved, the higher the reputation.

It is unnecessary to give specific dates of events in the plan, because you will have to attach schedules and a set of goals to them. Being behind the calendar will cause a negative impression.

For internal use, you can draw up more detailed schedules, and in the business plan you can simply highlight important stages.

Leave dates only where they can be accurately calculated.

Avoiding describing the main stages of business development altogether is not the best option. The reviewer will criticize the dummy plan; in the case of drawing up a development project solely as a personal reference book, the stage-by-stage implementation of goals will more clearly demonstrate the fidelity of the adopted strategy or reveal its shortcomings.

4. Example of a small business business plan

Below is a sample development plan for a small business in the service sector.

Paragraph 1.

The summary is an introductory paragraph; it is dedicated to those whom the company wishes to interest in order to receive additional funds for development.

It is recommended to write a summary after completing work on the entire plan. Why? Because in fact it sets out a summary of the intentions described in detail in each paragraph. The main role of a resume is to interest and encourage further reading.

Example.

This business plan presents a company for servicing office equipment “Epson Service Center”, hereinafter referred to as SC, with the aim of attracting investments in the amount of 1 million rubles, which will increase the list of services offered and expand the customer base.

SC is a developing company created by an individual entrepreneur, who is currently the sole and legal owner. Address for contacts: city, street, telephone.

Since the beginning of the business (2008), the entrepreneur regularly underwent training at Authorized Service Centers in Moscow and Novosibirsk.

For the repair of Epson office equipment, there are certificates confirming the level of qualifications, signed by the management of the Japanese company.

Previous work experience allows us to repair printers, scanners, faxes, monitors, plotters, copiers from leading manufacturers of office equipment.

A survey of market potential allows us to draw conclusions about the possibility of expanding the boundaries of activity.

There are no highly qualified specialists in city N; the nearest Epson service center is located 25 km from the city.

In addition, budgetary organizations and credit organizations do not have the opportunity to apply for equipment maintenance to a neighboring city, since it is located in another subject of the Russian Federation.

These organizations are forced to send equipment for maintenance to city A, located 450 km from city N... etc.

Point 2.

If you skip the “resume” item, open the business plan with the “goals and objectives of creating a business” item.

A consistent description of goals is given, where the main task is the benefit of your vigorous activity. It is clear that the owner expects profit; the consumer, on the contrary, is not ready to give away his savings just like that - he wants to see the benefit, the benefit for himself.

Usually, the main points are described here, if they were not previously indicated in the first paragraph, such as the legal form of the business, the availability of own funds, funds, human resources, marketing mix, and assessment of competitors.

Point 3.

Description of the proposed works and services.

The paragraph answers the questions:

• – what your company offers to consumers;
• – description of the list of services (product names);
• – target audience who is able to become interested in these services, works, goods;
• – why the range of services will arouse interest among a certain category of people;
• – why the target audience might be interested in a similar offer from other companies, etc.

Point 4.

Detailed marketing plan.

A marketing plan serves as a tool that determines where to sell. What is to be sold, where, how, why there; how to interest, how to sell, where to look for your consumer.

Market analysis based on marketing research in order to determine the demand for a business product, the ability of potential clients to pay for services, work, goods, and the price range of interests.

Point 5.

Market segment competition analysis.

It is necessary to assess the capabilities of rivals as fully as possible, identify obvious and hidden competitors, and consider options for protecting against the capture of the entire sales market.

Point 6.

Financial plan.

Companies planning to engage in the production of goods supplement the business plan with a “production plan” clause.

1. The financial plan reflects all likely expenses, for example:

• – business registration (in person or through a specialized company);
• – organization of the workplace (purchase of furniture, equipment),
• – rent of premises and equipment;
• – advertising company (ads, signboards, business cards);
• - employee training;
• – taxes;
• – purchase of consumables.

2. All income is taken into account.
It is advisable to be a real optimist: draw up a price list and calculate the amount of possible income.
3. Based on income and expenses, the profitability of the company and the payback period are calculated.
4. Calculation of economic risks.
5. Determination of sources of financing.

Point 7.

Development concept.

Business development plan: where it begins, vision of the business in the future.

5. Download business plans for small businesses for free

Planning and developing an economic concept is titanic work for the common man. There are plans designed for many small business models that are freely available. Any Internet user can download the finished plan. What audience are business plans intended for?

– your company has been firmly on its feet for a long time, nothing overshadows confidence in the future, there is no time to draw up plans, but investors, founders, and credit companies require a business plan;
– you are taking your first steps in the chosen market segment; understanding the nuances is long and difficult.

6. Conclusion

Entrepreneurship, even if it is small, requires knowledge of the basics of economics and tax legislation. The market mechanism operates according to a long-established supply-demand system. You can rely on luck, supernatural instinct, chance. Business loves a pragmatic approach and clear planning.

While enjoying the first profit, the main thing is not to miss the moment when the current costs of increasing the sales market begin to cover the income. An activity plan is created precisely to avoid fatal mistakes that lead to bankruptcy and the collapse of business. Calculate the risks with ready-made business plans, make a reliable investment that guarantees income.

Watch video: “The most successful small business in the world”

Not a single entrepreneurial project is complete without a business plan. This document is a detailed instruction for opening a commercial business, which describes step by step the tasks that need to be solved to achieve the final goal (that is, obtaining maximum profit), as well as the methods and means that the entrepreneur is going to use. Without a business plan, it is impossible to receive investment in a commercial project or apply to a bank for a loan for business development. However, even if an entrepreneur does not plan to attract third-party funds, he still needs a business plan - for himself.

Why is this document needed, and what is its exceptional importance? A well-written business plan, which contains verified information and verified figures, is the foundation of a commercial project. It will allow you to analyze in advance the state of the market and the severity of competition, predict possible risks and develop ways to minimize them, estimate the size of the required start-up capital and the total amount of investment, as well as the expected profit - in short, find out whether it is advisable to take a financial risk and invest money in this idea .

"Business idea"

The basis of any project is a business idea - that is, for the sake of which, in fact, everything was conceived. An idea is a service or product that will bring profit to the entrepreneur. The success of a project is almost always determined by the right choice of idea.

• Which idea is successful?

The success of an idea is its potential profitability. So, at any time there are directions that are initially favorable for making a profit. For example, some time ago it was fashionable to import yoghurts into the Russian Federation - this product instantly gained popularity among the population, and in proportion to this popularity, the number of companies involved in import grew. Only a completely unlucky and incompetent entrepreneur could fail a project in this area and make the business unprofitable. Now, the idea of ​​selling yoghurts with a high degree of probability will not be successful: the market is already oversaturated with domestically produced products, imported goods are unlikely to be favorably accepted by consumers due to high prices and customs difficulties, besides, the main players in this segment have already established themselves in the market and established supply and sales channels.

Most entrepreneurs, when choosing an idea for making a profit, think in the categories of the majority - they say, if this business brings income to my friend, then I can also improve my business. However, the more “role models” there are, the greater the level of competition and the less opportunity to dictate their prices. In a mass business, approximate prices have already been established, and in order to increase its competitiveness, a newcomer has to set prices below market prices in order to attract customers - which, of course, does not contribute to making a big profit.

Potentially highly profitable ideas now are those proposals that help an entrepreneur occupy a free market niche - that is, offer something that other businessmen have not yet thought of. To find an original business idea, sometimes all you need to do is look around and think about what consumers are missing in a certain area. Thus, a successful idea was the production of mops that allow you to wring out a rag without getting your hands wet, or special lamps that cannot be dismantled without the use of special tools - this know-how has significantly reduced the number of thefts of light bulbs in hallways.

Often, you don’t even need to generate original ideas yourself - you can use new products that have been successfully implemented in other countries or cities, but have not yet occupied the corresponding market niche in your region. By following this path, you will become the first to offer this know-how to consumers in your region or country, and, therefore, you will be able to set prices for this product (service).

However, originality alone is not enough for a successful business idea. There are two objective prerequisites for a business to be successful:

1. - a potential buyer needs your product or at least understands its usefulness (for example, a person may not yet know about a certain medicine, but he realizes that something similar can cure his illness);
2. - the buyer is ready to pay for your product or service) exactly the price that you plan to ask (for example, almost everyone wants to buy a car - however, as we know, not everyone can afford a car).

And one more note regarding innovative business ideas - excessive originality can only harm profits, since the potential audience may simply not be ready for your proposal (most consumers are conservative by nature and have difficulty changing their habits). The least risky option is to stick to the golden mean - that is, to bring already familiar goods or services to the market, but in an improved form.

• How to determine if a given business idea is right for you?

Even a potentially successful business idea may not turn out to be successful in practice if it is not suitable for a particular entrepreneur. So, opening a beauty salon is relatively easy - but if you do not understand the intricacies of the salon business, then your brainchild is unlikely to bring you good profits. A business idea must be supported by the entrepreneur’s experience, knowledge and, of course, capabilities. What indicators indicate that your project will be within your capabilities?

1. - Professionalism. You can have a specialized education in your chosen field, or you can just as easily be a passionate self-taught person. The main thing is that you have an understanding of the production process and other necessary knowledge in the chosen field.
2. - Passion. You must like what you are going to do and offer. Moreover, you should like not only the final product, but also the process itself, because you won’t be able to give all your strength to a job you don’t like, which means it will be difficult to bring it to a good level. Remember the famous proverb: “find a job you love and you will never have to work a day in your life.”
3. - Personal characteristics. If you are a closed and uncommunicative person and feel uncomfortable in the company of other people, then it will be difficult for you to negotiate. And if you, for example, are a convinced vegetarian, then there is no point in considering selling semi-finished meat products - even if this business can bring good profits, you will still feel uncomfortable doing it.
4. - What you have (land, real estate, equipment, etc.). Starting any kind of production will be much less expensive if you already have the appropriate equipment. And if you inherited, say, a private house not far from the road, then this is a good opportunity to make a profit from roadside trading, because your competitors, if they are found, do not have such a good location, and this advantage can overcome even your inexperience.

Competition: how to become special:

As mentioned above, to apply your entrepreneurial efforts, it is most advisable to choose those areas where competition is frivolous or absent altogether. However, in most cases, entrepreneurs one way or another have to face competitors, and businessmen are faced with the question - how to stand out from them? This can be done due to the following advantages:

Competitive advantages

When introducing yourself to potential consumers, try to immediately draw their attention to the advantages that distinguish your offer from similar ones, so that buyers see that you can satisfy their needs in the best way. Don’t be shy to highlight your merits and don’t rely on consumers’ ingenuity - they are unlikely to guess why your product (service) differs from the product (service) of your competitors for the better. For example, if the recipe for the bread you bake involves enriching the product with vitamins and other useful substances, then be sure to convey this fact to your future customers. You should not position your bread simply as a tasty and fresh product, because your competitors have exactly the same product - it is unlikely that anyone will sell tasteless and expired goods. But vitamins are your competitive advantage, and the buyer must definitely find out about it, so advertising needs to be thought out accordingly.

So, we have examined some of the nuances of preliminary preparation for writing a business plan, and now we can closely pay attention to this particular document and its main sections.

1. Title page.

The title page is the “face” of your business plan. This is what your potential investors or bank employees see first when deciding whether to issue you a loan for business development. Therefore, it should be clearly structured and contain all the key information about your project:

1. - Project name (for example, “Production of self-squeezing mops” or “Creation and development of a commercial Internet radio station called “XXX”);
2. - The organizational and legal form of the project and the name of the legal entity (if there are several such entities, then a list indicating areas of responsibility is required);
3. - Author and co-authors of the project
4. - Abstract to the project (for example, “this document is a step-by-step plan for the founding and development of a commercial radio station...”);
5. - Project cost (required starting capital)
6. - Place and year of creation (“Perm, 2016”).

2.Resume.

This paragraph is a brief description of the project idea, the timing of its implementation, the main goals and objectives for the implementation of the idea, the expected turnover and production volumes. forecast of key indicators - project profitability, payback period, initial investment, sales volume, net profit, etc.

Despite the fact that the summary is the first section of the business plan, it is compiled after this document has already been completely written and double-checked, since the brief description covers all other sections of the business plan. The summary should be concise and extremely logical and fully disclose all the advantages of the project, so that investors or a potential lender see that this business idea is really worth investing in it.

3.Market analytics

The section reflects the state of the market sector in which the project will be implemented, an assessment of the level of competition, characteristics of the target audience and industry development trends. It is very important that the market analysis is carried out on the basis of high-quality marketing research containing real indicators (falsified or inaccurate analysis reduces the value of the business plan to almost zero). If an entrepreneur is not competent enough in the chosen field, then in order to avoid inaccuracies and errors, he should outsource marketing research by ordering it from a trusted marketing agency.

This section usually takes up at least 10% of the total volume of the business plan. His approximate plan is as follows:

1. - General description of the selected industry (dynamics, trends and development prospects - with specific mathematical indicators);
2. - Characteristics of the main market players (that is, direct and indirect competitors), an indication of the competitive advantages and features of your business project compared to other entities;
3. - Characteristics of the target audience (geographical location, age level, gender, income level, type of consumer and user behavior, etc.). Creating a portrait of a “typical client” indicating the main motives and values ​​that guide him when choosing a product (service), pessimistic forecasting (that is, the minimum flow) of consumers of the product (service);
4. - Review of the most effective channels and ways to promote goods (services);
5. - Review and identification of the most likely risks that an entrepreneur may encounter in this market segment and suggesting ways to eliminate or minimize them (it must be remembered that risks are external circumstances and factors that do not depend on the entrepreneur);
6. - Forecast of possible changes in this market segment, as well as an overview of factors that may affect the profitability of the project.

4. Characteristics of goods (services) and their sales

This paragraph describes in detail the goods that the entrepreneur is going to produce, or the services that he is going to sell. Particular attention should be paid to the competitive advantages of a business idea, that is, what will distinguish this proposal from the general variety. However, you should not remain silent about the shortcomings and weaknesses of the idea, if any - it is better to play fair with investors and creditors, besides, they can analyze this point on their own, and in the case of a one-sided description, you risk losing their trust, and with it - and hope for financial investment in your idea.

The presence of a patent will make the idea described especially attractive - if an entrepreneur offers some kind of know-how and has already managed to patent it, then this fact must be reflected in the document. A patent is both a competitive advantage and a basis for a greater likelihood of obtaining loans or investments.

The chapter must include:

1. - brief description of the idea;
2. - ways of its implementation;
3. - description of the life cycle of the product (service);
4. - percentage of secondary purchases;
5. - the possibility of creating additional product lines or service options, the possibility of segmenting the offered product;
6. - expected modification of supply in accordance with changes in the market situation and factors affecting profit.

5. Ways to promote business (marketing and strategic plans)

In this chapter, the entrepreneur describes exactly how he is going to inform potential consumers about his product and how he will promote this product. Shown here:

6.Description of the production process

A production plan is a detailed description of the complete algorithm for producing a product from its being in its raw material state to the moment when the finished product appears on store shelves. This plan includes:

1. - a description of the necessary raw materials and the basic requirements for them, as well as the suppliers from whom you plan to purchase these raw materials;
2. - reception, processing and pre-production preparation of raw materials;
3. - the technological process itself;
4. - yield of the finished product;
5. - the procedure for testing the finished product, its packaging and transfer to the warehouse and subsequent delivery to the buyer.

In addition to the actual description of the production process, this chapter should also reflect:

1. - characteristics of the equipment used, as well as the premises where the production process will be carried out - indicating all the necessary standards and requirements;
2. - list of main partners;
3. - the need to attract resources and borrowed funds;
4. - calendar plan for business development - from the launch of production until the time when the funds invested in the project begin to pay off.

7. Enterprise structure. Personnel and management.

This chapter describes the internal scheme of the functioning of a business project, that is, the administrative and organizational plan. The chapter can be divided into the following subsections:

1. - organizational and legal form of the enterprise (LLC, individual entrepreneur, etc.);
2. - internal structure of the enterprise, distribution of responsibilities between services, channels of their interaction (it would be best if this sub-item is further illustrated by appropriate diagrams);
3. - staffing table, list of responsibilities of each employee, his salary, channels and criteria by which personnel will be recruited;
4. - list of activities on the personnel policy (training, training, personnel reserve, etc.)
5. - participation in business development events (competitions, conferences, fairs, grants, government programs, etc.).

8.Risk assessment. Ways to minimize risks.

The purpose of this paragraph is a preliminary assessment of possible negative circumstances that will affect the achievement of the desired indicators (business income, customer flow, etc.) - the basis for this assessment is again marketing market research. Risks are divided into external (for example, tougher competition and the emergence of new strong players in this segment, increased rental rates and utility bills, natural disasters and emergencies, changes in tax legislation towards increasing rates, etc.) and internal (that , what can happen directly inside the enterprise - equipment breakdowns, unscrupulous employees, etc.).

If an entrepreneur has information in advance about what exactly he should be wary of in the implementation and promotion of his project, then he can think in advance about the ways in which he will neutralize and minimize negative factors. For each risk, a number of alternative strategies should be proposed (a kind of table of emergency measures). You should not hide certain risks from investors or creditors.

Special attention should be paid to such a form of protection as insurance against various risks. If an entrepreneur plans to insure his business, then this must be mentioned - indicating the selected insurance company, the amount of insurance premiums and other details related to the matter.

9.Forecasting financial flows

Perhaps the most important chapter of a business plan. Because of its importance, it should be written by professionals if the entrepreneur himself does not have a financial and economic education. Thus, many startupers who have creative ideas, but do not have sufficient financial literacy, in this case resort to the services of investment companies, which later put their certification visa on the business plan - this is a kind of guarantee of reliability of calculations and will give the business plan additional weight in the eyes of investors and creditors.

The financial plan of any business project includes:

1. - balance sheet of the enterprise;
2. - calculation of expenses (employee payroll, production expenses, etc.);
3. - profit and loss statement, as well as cash flow statement;
4. - the amount of required external investment;
5. - calculation of profit and profitability.

The profitability of a project is a key indicator that has a decisive influence on investors’ decisions regarding investing in a given business. Calculations on this topic cover the period from the entry of start-up capital and third-party investments into the project until the moment when the project can be considered break-even and begins to generate net profit.

When calculating profitability, the basic formula R = D * Zconst / (D - Z) is usually used, where R is the profitability threshold in monetary terms, D is income, Z is variable costs, and Zconst is fixed costs. However, in long-term calculations, the calculation formula should also include such indicators as the inflation rate, renovation costs, contributions to the investment fund, increases in wages for enterprise employees, etc. As a visualization method, it is again advisable to use a Gantt chart, which is convenient for tracking the level of growing income and reaching the break-even point.

10.Regulatory framework

All documents that are necessary for legal support of a business are indicated here - certificates and licenses for goods, permission for certain types of activities, acts, permits, etc. – with a description of the conditions and terms of their receipt, as well as the cost. If the entrepreneur already has any documents in his hands, this must be indicated, and this fact will also become an advantage in the eyes of investors.

11.Applications

At the end of the business plan, the entrepreneur provides all calculations, diagrams, graphs and other supporting materials that were used to draw up financial forecasts, market analysis, etc., as well as all materials that visualize the points of the business plan and facilitate its perception.

“The main mistakes when drawing up a business plan”

At the end of the article, I would like to say a few words about the most common mistakes that inexperienced entrepreneurs make when drawing up business plans. So, what should you avoid if you don't want to scare potential investors away from your project?

Excessive bloating and bulk. A business plan is not like homework, where large writing increases the chances of a good grade. The approximate volume of a business plan is usually 70-100 sheets.

Difficulties of presentation. If an investor reading your plan cannot understand your idea after reading two or three sheets, then there is a high probability that he will put the BP aside.

Lack of necessary explanations. Remember that an investor is not required to understand the area of ​​the market in which you are offering him to invest money (and in most cases, he really does not understand it, otherwise he would have already launched an independent business). Therefore, you need to succinctly introduce the reader to the main details.

Streamlined phrases-characteristics (“huge market”, “great prospects”, etc.). Remember: only accurate and verified information and forecasts.

Providing approximate, unverified or deliberately false financial information. We have already focused on this topic above, so no comments.

Every successful entrepreneur can confidently say that a well-written business plan is one of the most important elements in forming your own business. Understanding how to correctly design a future enterprise, you can predict a positive result when contacting a credit institution or investor. Let us next consider the basic rules for writing a business plan.

Purpose of the document

Writing a business plan (an example project will be discussed below) can be done in various ways. There are various benefits for this. However, in most of them the information is very specific and understandable only to economists or accountants. At the same time, the need to draw up a business plan arises for all beginning entrepreneurs. The document is necessary for submission to a credit institution, obtaining a loan from an investor for the development of a business at the initial stages. In addition, a business plan allows you to see immediate and upcoming goals, predict capital investments at one time or another, anticipate the moment when the first profit will arrive, and calculate the total income from activities.

Specifics of enterprises

To obtain a loan for the construction of a plant or factory, it is more advisable to contact the appropriate organizations that can provide qualified assistance in writing a business plan. In this case, the document will contain economic calculations and be supported by financial documents drawn up in accordance with all the rules for their execution. A business plan drawn up in this way can, without hesitation, be sent to both foreign investors and domestic credit companies. However, in this case, it should be understood that services for drawing up a project for a future enterprise will not be cheap. To open a mobile retail outlet or a clothing or shoe repair shop, for example, there is no need to study or calculate industry risks in detail. In this case, it will be sufficient to competently organize production, determine the sales market, and predict enterprises. A program for writing a business plan for such an activity will be understandable to a novice entrepreneur.

Important point

Entrepreneurs who have quite a lot of experience in doing business do not recommend unconditionally relying on the experience of acquaintances or friends and only on their intuition. Forecasting activity does not appear as an obsolete component of socialist reality. Planning is an essential element of modern business. Analysis of payback periods, determination of periods of investment, development and subsequent return are the most important aspects even with a relatively small investment. Concepts such as “market” and “plan” are fundamental in both the East and the West. At the present stage of economic development, it is enough to adopt the experience of successful companies and get positive results.

Sample of writing a business plan

A project for a future business is necessary for the investor, as well as the entrepreneur himself. The structure of writing a business plan includes a number of mandatory points. These include, in particular:

• introduction;
• a brief description of the future enterprise;
• assessment of the sales market, competition, investment risks;
• production formation plan;
• forecasts for sales of services/products;
• financial plan;
• management organization;
• personnel composition;
• application.

Adaptation to the Russian market

The above plan for writing a business plan is recommended by Western analysts. However, in the practice of domestic entrepreneurship, some of its points require clarification and additional decoding. Thus, taking into account the peculiarities of the Russian business sphere, the plan for writing a business plan should include a section that reveals an adequate understanding of the problems and issues related to the quality of services and goods. Here it is necessary to present possible solutions to them. It is also advisable to include a clause in the plan for writing a business plan that describes the ability to competently manage and regulate the cost of services/products. In the same section it is worth revealing ways to ensure its competitiveness. Another additional point will be a clear vision of the prospects for the development of the enterprise, guarantees of the ability to bring the matter to completion.

Plan for writing a business plan: independent work

First of all, you should clearly assess the competitiveness of the proposed services or goods, analyze the sales market, the timing of the first profit, the time during which the investment will pay for itself. The next step will be to determine the amount of capital investment required. Experts recommend dividing the investment into several parts, supporting the justification with appropriate calculations. Taking into account the above points, it should be understood that a business plan drawn up independently may be fundamentally different from the structure given above. It should also be noted that there is no project form regulated by norms and standards. Each entrepreneur has the right to independently establish a list of items and the scope of documentation for enterprise planning. However, if external investment is needed to open a business, you should still adhere to the above scheme.

Introduction

This section of the business plan is a presentation of the future enterprise. It must describe the type of activity in an understandable form in the most optimistic light. It often happens that the introduction is the only section that the investor reads on his own and immediately makes a decision - to take the project into development or reject it. He will entrust the study of the remaining parts, which display calculations, marketing research, and financial justifications, to his specialists. However, as practice shows, it is the introduction that decides the fate of the project. This section should be short and concise at the same time.

Characteristics of the industry and enterprise

This is the next important part of the business plan. This section provides a general description of the enterprise and industry:

• Financial indicators.
• Personnel composition.
• Direction of activity.
• Company structure.
• List and description of services/products.
• Development prospects and so on.

The section should contain characteristics of the proposed production and a number of technological aspects. These points should be described in simple and accessible language. There is no point in delving into terminology or using a professional style. In this case, it is enough to indicate the uniqueness of the services or products and their demand in the near and foreseeable future. You can also draw the investor’s attention to the advantages of the products offered.

Marketing research

Here you should describe the conditions under which consumers become clients of the enterprise. The section outlines methods of sales promotion, creating a positive image, and distributing services/products. The marketing plan includes a list of advertising costs. Essentially, you need to justify how and why consumers will purchase a service or product.

Production

This section should describe the characteristics of the premises and indicate the established requirements for equipment and personnel. The production plan should also describe suppliers and contractors.

Organization of the enterprise and financial component

The business plan must contain characteristics of the form of management and the tasks of administrative specialists. For a domestic investor, it is important to have a resume for each member of the management team. In this regard, in this section it is worth listing the partners, noting as truthfully and objectively as possible the contribution of each of them to the development of the enterprise, functional responsibilities and role in the company. The financial part contains economic calculations. In particular, a table of income and expenses is compiled, the balance sheet is forecasted, variable and direct costs are indicated, carried out, and so on. Typically, three forecasts are developed in this section: realistic, optimistic and pessimistic. They are displayed in the form of graphs.

I am glad to welcome regular readers and new audiences! Today we will continue the conversation about starting your own business. To help you, I offer a ready-made business plan with calculations for small businesses. And those who are used to relying on themselves will learn how to correctly compose it from scratch and adapt it for a specific case. When you read the article to the end, there will be no questions left!

Key factors for the success of a business plan: 3 main rules

A business plan is a document that brings an idea to implementation in a form understandable for an entrepreneur and investors. It analyzes the situation and describes the mechanisms of the systems involved.

The basis for drawing up the plan will be the following rules:

1. Determine the current level with an open mind. Are you employed but want to open a business? You will need to take into account what you have: skills, connections, availability of start-up capital and premises - everything plays a role.
2. State a specific result. Starting a business with the wording “I want to become rich” is dooming it to failure. Determine the market niche, profit level, turnover.
3. Think through the steps that will lead to the designated outcome. Be logical and conduct additional analysis if you are not confident in your knowledge.

Follow these rules whether you want to impress investors or are putting together a project for yourself. Constantly ask the question: “Why should the business succeed?” The key to success can be a successful product, the qualifications of the team, the influence of partners, etc. Having found the answer, use the advantage to the maximum, and the result will meet your expectations.

Business plan structure: main sections

Are you wondering how to create business plans for a small business yourself? Adhere to a clear structure, which will allow both you and your partners to navigate the document.

Title page design

The name of the project is written on the title page , indicate the volume of investment and the expected payback period. It is appropriate to provide information about the organization: address, contact numbers, full name of the owner.

Writing a resume: briefly about the main thing

The resume is the first section of interest to potential investors. To ensure that your acquaintance with the project does not end there, outline the essence of the idea. Focus on goals and objectives, list the necessary resources and methods for implementing projects. Be sure to highlight why the offer is unique.

Finally, let's get down to the numbers:

• investments necessary for opening;
• project launch date;
• planned and actual terms of refund.

Finally, state your expected profit. There is no need to use lengthy stories about the benefits of the enterprise: it is enough to make a competent calculation.

Defining goals and objectives: be concise

The “Goals and Objectives” section defines the position you plan to occupy. Mention the technological processes necessary to achieve the result, but do not go into detail - you will provide information in the appendices. The main task is to tell why the offer wins against the competition. But avoid unsubstantiated statements, because every word must be supported by facts.

Do you want to emphasize the originality of the idea? List patents and copyright documents. Indicate ways for further development so that investors see the long-term benefits of cooperation.

Conducting market analysis, identifying the desired segment

By conducting a market analysis, you will determine the availability of niches. It is necessary to consider the internal state of the selected industry and the influence of external factors (for example, a difficult economic situation, shortage of personnel). Consider the risk of facing competition and tell us what advantages your product has.

To make your plan more effective, identify a market segment. You will need to create a buyer profile, taking into account the following:

• age;
• social status;
• needs;
• reasons why a client will contact you.

Having determined the portrait of a potential buyer and his needs, evaluate the capabilities of the enterprise. Particular attention should be paid to this part if you are planning to open a new business.

The description of a product or service is presented with an emphasis on the benefits of the consumer. Simply put, don’t tell us what a great product you have, but describe why the client needs it.

The list of characteristics and properties should include the following:

• the product's name;
• appointment;
• listing the main properties and a short story about the minor ones;
• definition of competitiveness;
• availability of copyrights or licenses (if you are yet to obtain them, mention this point);
• information on supplies, guarantees, availability of service;
• description of appearance;
• availability of certificates;
• performance characteristics;
• disposal methods.

Describing the items will make planning easier and help you understand which properties need improvement.

Marketing analysis and plan: promotion strategy

The task of marketing analysis is to develop a product image and determine a promotion strategy. Once you have outlined the circle of buyers and established the required volume of goods, think about ways to convey information to the audience.

It will be easier to formulate the needs of future buyers by answering a number of questions:

1. Describe what they are purchasing now that your product is not on the market. List popular suppliers, volume of purchases, indicate the average price.
2. The most difficult thing is to understand why a consumer prefers a certain product. When buying kitchen utensils, the client can choose a set with the largest number of components, rely on convenience, or appreciate an attractive design. You need to determine his motivation, which desk research, telephone surveys and expert interviews will help with.
3. Ask the main question: “How can I get people to buy my product?” It is possible to attract customers through advertising campaigns, participation in exhibitions, sending out flyers, and providing free samples.

The nuances of the work depend on whether the activity is aimed at a wholesale or retail consumer, whether you intend to attract legal entities or individuals, etc.

Production and organization plan

In the next section, you will list the stages of production, mentioning the availability of facilities, equipment and personnel. Describe everything in detail; if a partner is involved in the business, he must understand the costs. It is also necessary to calculate the cost of production, adjusting for variable factors.

The organizational part provides an implementation schedule and deadlines. Legislative acts regulating activities in the selected area are also listed.

Financial plan: calculate funds

The reason startups close down in 70% of cases is lack of funds. To avoid this prospect, make a financial plan. It includes the following:

• income and expense plan;
• project implementation period;
• approximate balance for the 1st year of work;
• break-even analysis.

To help investors evaluate the prospects, provide a debt repayment schedule. Focus on the rational use of funds by reducing costs. But save wisely: one of the mistakes that dooms a business to failure is underestimating upcoming expenses.

Risk Analysis: Avoid Surprises

Finally, consider the situations that threaten your business and suggest solutions to the problems. The right strategy will attract investors and make your job easier.

The structure of the business plan can be changed by adding paragraphs and annexes. If you have an idea of ​​what you are going to do, you will cope with the task.

New tool in action: SWOT analysis

Once you learn how to write a business plan, you'll take on the strategic part. It is necessary to discover external and internal factors influencing the development of the organization and describe the current situation. A SWOT analysis will help you cope with the task, meaning that you highlight 4 aspects of the project:

The versatility of the method allows you to use it in any area, whether you choose a farm or a car service. Use does not require special knowledge, just avoid common beginner mistakes:

• reassessment of strengths;
• attempts to pass off a disadvantage as an advantage;
• deliberate or accidental ignoring of disadvantages.

To get results, be honest with yourself: you can remain silent about the shortcomings when running advertising campaigns, but when drawing up a business plan, a mistake will be disastrous. First of all, look at the product or service through the eyes of the consumer, evaluate its strengths and weaknesses. Be thorough and use different sources: consult with your team, conduct testing, create several SWOT tables for relevant market segments. To give you an idea of ​​how to conduct analytics step by step, look at the example:

Business plan for an atelier

The option of opening an atelier is suitable for beginning entrepreneurs who have skills in sewing and repairing clothes. After all, despite the abundance of stores, finished products remain standardized. Fashion trends put individuality at the forefront, so there will be no shortage of customers. You just need to think about how to attract them and convert them into regular customers.

First steps: define goals and think over the price

Even a small business will need a business plan that defines its goals. I recommend that you include the following:

• creating a profitable organization;
• generating income;
• satisfying consumer needs for sewing and repairing clothes within a particular area.

Choose individual entrepreneur as a legal form, since accounting requirements are simpler and tax fees are lower. Then determine the range of services provided, which will include:

• sewing new clothes;
• minor repairs to the old one;
• restoration.

Although tailoring remains the most expensive service, most of the profits will come from repairs. This is due to the fact that creating a new model takes on average 14 days, and you can put an old thing in order in 15-30 minutes. The cost of repairs starts from 200 rubles, which will ensure a quick payback if there are customers.

Selection of premises and equipment

Location remains a key factor, so look for space in a shopping center or on the 1st floor of a building. The option with a shopping center is more profitable due to its traffic, in addition, store customers will want to have the purchased clothes adjusted to their figure on the spot.

But it will be easier to equip a workshop by making repairs in an ordinary apartment. Keep in mind that placement on the upper floors is acceptable in cases where you already have an established customer base.

Ideally, the atelier is located in the city center, close to sewing stores.

Choose a room with an area of ​​20 square meters. m. and more to arrange everything you need. At the initial stage you will need:

• 3 professional machines (approximately 7,000 rubles per piece);
• special iron or steam generator (RUB 11,000);
• overlock (RUB 5,000).

You can’t do without furniture to equip the work area and a comfortable waiting area for clients. You will have to buy the following:

• cutting table;
• tables for typewriters;
• chairs;
• mirrors;
• dummy;
• coat rack for employees and visitors;
• sofas and a coffee table for the waiting area.

Buy also consumables, because respectable clients will not want to bring threads, elastic bands, zippers along with the fabric. Along with the cost of furniture, you will need to allocate 24,000 rubles.

Recruitment and payment

Recruitment determines success, so look for people who love what they do. You will need 2-3 seamstresses and a cutter, who can be found through online advertisements or recruitment agencies. The average salary of a seamstress is 15,000 rubles, a cutter - 20,000. A percentage of completed orders is also added to the rate (20-40%), which encourages them to work better.

When hiring employees, discuss the nuances of responsibility. Often, clients bring expensive materials, and if they are damaged, the seamstress or cutter must reimburse all costs.

Provided that marketing campaigns are carried out correctly, the studio pays for itself in 2 years. You just need to think through all the stages of business promotion, reducing the share of advertising in local media. If you spend money on a noticeable sign, develop branded packages, and send out a small mailing of discount coupons, you will soon acquire a regular clientele.

Business plan for a mobile car service

Since car sales do not stop even during a crisis, their maintenance will become a constant source of income. Mobile car service is in demand: you will provide services that do not require a lift and take a couple of hours. The price will include system adjustments, checking battery operation, the presence of oil and other liquids, and simple replacement of parts. With the right approach, the profitability of the enterprise is at the level of a service station.

What you need to get started

To get started, you can't do without the following:

1. Make sure you have a vehicle that can accommodate the necessary equipment. A Gazelle minibus, which you rent, will do.
2. Equipment you will need are jacks (without them you cannot replace pads or filters) and a bed on casters. Also buy a vacuum cleaner and a couple of compressors, including a suction one. The importance of having keys and other tools need not be mentioned.
3. The profit will come from the sale of consumables. You will purchase oil, candles, liquids at wholesale prices, and sell them at retail prices.

To begin with, you will perform the work yourself, expanding the staff as necessary. As your customer base increases, it’s worth hiring a dispatcher who will explain the nuances so you don’t have to take time off from your work.

How to determine your clientele

Who constitutes the clientele of such organizations? These are mainly people who drive budget cars of older models. Their cars need regular maintenance (changing oil, brake pads, checking tire pressure), but due to busy work, the owners put off visits to the service station. The result is unplanned breakdowns, making your services in demand.

To find clients, you should not post advertisements in garages. Such niches turn out to be occupied, so it is better to hire a pretty girl promoter as part of an advertising campaign. She will distribute booklets to car owners in the parking lot, and later you will attach the remaining advertisements under the windshield wipers.

How to write text for a booklet? Offer your clients to save time, not money. Bet that they won't have to go to the service station after work, but the car will still be in perfect order. By accompanying your offer with a transparent pricing policy, you will attract consumers.

“Distress services” are also popular: they are resorted to when the owner has lost the keys or cannot start the engine for no apparent reason.

How to increase profitability

To make your business pay off, purchase high-quality equipment and take care in selecting employees. After all, it’s difficult to find a craftsman: people are guided by the principle “If I don’t find a job in construction, I’ll go to a car service center.” If you or your employee are not qualified, then taking out a loan to start a business or purchase equipment is useless.

How to write a business plan yourself: sample and tips.

A business plan is what helps an entrepreneur navigate the market environment and see goals. Many successful people note that an idea must be written down on paper, otherwise it will never be realized. Therefore, a business plan is necessary for running a successful business. How to write a business plan yourself: a sample and step-by-step instructions are contained in our new publication!

A business plan is a program according to which a company operates. It is necessary in order to competently coordinate the actions of the organization and see the directions of its development.

A business plan can be called a kind of rehearsal. The entrepreneur plays out various scenarios during which he can see problems and find ways to solve them. In this case, the person does not lose money, as would happen in a real situation.

Business plan objectives

• Formulate the goals of the organization (both short-term and long-term)
• Set project deadlines
• Determine the target audience and markets for products
• Analyze the competitiveness of the organization
• Determine the company's advantages
• Assess the level of costs
• Develop an action plan aimed at increasing the economic efficiency of the organization
• Predict the amount of profit and the level of profitability of the business.

What's included in a business plan?

1. Title page and contents

Here the company's imprint and contact details of the founders, as well as the contents of the document, should be indicated.

2. Summary (introduction)

This part is a summary of the entire business plan. The most important thing should be here, i.e. justification of the relevance of the business and the financial part.

The resume should not be approximately two pages long. Although it is located at the very beginning, its compilation should begin at the end. You need to approach this responsibly, because this is the part that the investor studies.

3. Company history

If you already have an existing organization, then you need to talk about the history of its origins and its successes.

4. Market opportunities

In this section, it is necessary to conduct a SWOT analysis of the enterprise, i.e. identify its strengths and weaknesses, opportunities and threats.

7. Business model

This is a financial plan. Here you need to describe all sources of income and costs. You also need to indicate your suppliers and main buyers.

A cafe business plan: an example with calculations and step-by-step instructions for creating your own cafe from scratch can be found

8. Forecast

In this section you need to create a financial forecast. It is necessary to write about the amount of profit and payback period of the project.

The entire business plan should be 30-40 pages.

How to write a business plan yourself: a sample for a small business

Let's look at some sections of a business plan using an example

SWOT Analysis Matrix

You will find the best franchises with prices and terms of purchase in our new publication at the link.

Business model

Thus, the starting capital is 290,000 rubles. At the same time, fixed costs amount to 105,000 per month.

The expected average income is 130,000 rubles per month, average profit – 25,000 rubles.

To find out the payback period, you need to divide the starting capital by the profit. It will be 11-13 months.

Making a business plan yourself is not at all difficult. If you are willing to spend enough time, then you can create a high-quality business plan.

How to draw up a business plan yourself - a sample for a small business, as well as step-by-step instructions with recommendations are contained in the following video: