How to organize the performance of groups at concerts? Business for organizing concerts How to open a concert agency.

It's no secret that in the world of music there is always competition. But, despite this, there are still people who have an interest in organizing concerts and music festivals. And if you also sometimes thought about how to make a concert, then it will not be superfluous for you to familiarize yourself with a simple scheme for organizing concerts for beginners.

To get started you will need:

• No budget
• Knowledge of local groups or contacts through which stars can be invited
• Friends willing to offer help
• Sociability, without it nothing
• The designer who will be busy with the artwork
• Computer with internet access

Instructions for organizing a concert

• Before organizing a concert, it is necessary to conduct a small analysis of music venues and teams. To do this, you will need a computer with Internet access, thanks to which you can go to specialized sites where you will learn a lot of information about groups and even find contacts to contact them.
• It is necessary to think carefully about the genre of the concert itself, and which venues will be more relevant for it, because the organization of concerts of stars has a completely different focus.
• Decide on the teams that will directly perform at your event. Prepare a list of bands that are most interested and write them an offer letter asking them to perform at your concert.
• Further, when you already have a list of bands and some venues for performing, you need to decide on the date of the concert. Weekends are considered the most best time for absolutely any concert.
• Simply indispensable for the organization of any concert are promotional materials. These include flyers, posters, posters, etc. And just the designer will help to develop them, because who can know better how to make a concert poster. You should make sure that you give the designer accurate information about the teams, dates, name and location of your event.
• The bands that will be participating in the concert can also help you. Just give them a certain number of tickets to resell, naturally offer them a percentage of the tickets sold. This will help to attract large quantity people to the event.
• Activities should be promoted as actively as possible, using posters and a variety of leaflets. They can be given out to musicians, who in turn will distribute them to their friends and fans. Also, don't forget to put up a poster at the venue of the concert itself.

Important points for organizing concerts

Security is perhaps the most important point in organizing concerts. That is why all the thoughts of the organizers about how to properly organize a concert should first of all be directed to organizing all the necessary security measures for this event. And all because holding any kind mass events carries a certain hidden threat, because the concert is very a large number of equipment, which makes you think at least about fire protection.

In addition, even decorations are dangerous, because if their fastenings are not of high quality, then they can collapse at any moment, which can subsequently harm the guests themselves. Often, in the productions of their concerts, the organizers use fiery and light shows which require more caution and compliance with special safety rules.

Group concert organization

If you are thinking about how to organize a band concert, then you should know two main points that the concert attendees do not know, but you, as the organizer, must know.

• The first is the fee, namely, how much the work of this or that group on stage will cost you.
• The second is the rider, or in simple words technical and living conditions. Usually it depends on the popularity of the team.

Classification of performing groups

• Widespread popularity in wide circles. Groups of this kind collect stadiums, their fees are very high, the conditions of the rider are almost impossible, but they will undoubtedly collect full hall, from infants to retirees.
• Widespread popularity in narrow circles. These are mostly successful bands that work in any style other than POP. Their fees are usually quite acceptable, and the riders include several points.
• Narrow popularity in wide circles. They have less success than the groups from the first point, however, their fees are higher than those of the groups from the second point, and the riders are painted on several sheets.
• Narrow popularity in narrow circles. Almost no one knows about them, although they probably have two released albums and one video clip in their piggy bank, which was shown a couple of times on music channels.

And if you are thinking about how to organize a concert with the participation of groups, then first you should use the services of groups that are widely popular in narrow circles. And if the event looks like a fest or session, then groups that have a narrow popularity in narrow circles will do.

Of course, so that your event does not consist of mistakes and shortcomings, it is better to turn to trusted organizers - professionals in their field. The cost of organizing a concert may not reach the mark of $ 1,000, or may exceed a million, so before starting work on organizing a holiday, you will need to decide from the very beginning on the amount of money that you are willing to spend.

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For many people, the organization of concerts seems to be a very easy task - the “stars” arrived, played, received money, the owner of the premises received part, the performer(s) received part, the rest went to the organizer. All. However, the work of the latter involves solving a large number of tasks, and this is not only finding a venue, but also providing a concert with everything necessary - from lighting equipment to a hotel for musicians. The organizer assumes responsibility for the fact that the event will not only take place, but will also be properly organized and include everything necessary. At its core, the organizer is the person who has nothing but the offer of his work. Considering that doing so global issue not a single participant wants, the services of concert organizers are quite in demand. And at the first stages, you can do this business almost alone.

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This niche is relatively busy, so it will certainly be difficult for a beginner to take his place. The main limitation is pop culture, the performers who have gained popularity today are already supervised by fairly large firms, and in this case it is unlikely that they will be able to take over the work. And here they won't even help anymore profitable terms– neither the musicians nor their producers want to take risks by contacting an unknown firm. In this case, it is better to start with the organization of concerts for the time being, no one famous bands who want to go on stage, and there are many opportunities if you approach your business in the right way. Also, everything depends on the degree of activity of the organizer, if he does not wait until they come to him for services, but looks for clients on his own, then he can count on success. It is worth noting that the scheme of work, depending on many factors, may differ slightly.

In order to start your own business, it is worth registering as a subject entrepreneurial activity. The form of entrepreneurship can be any, although clients will be much more willing to work with a legal entity, and both partners and landlords will be more confident in it. However, according to the law, you can stay individual by registering as individual entrepreneur. Of the legal entities, the form of a limited liability company is preferable - as well as in the case of an individual entrepreneur, this is available simplified system taxation, which allows deducting 6% (of income) or 15% (of operating profit) in favor of the state.

Registration of a legal entity will be somewhat longer, will require more significant investments, and the document flow in this case is more serious. In general, if several people come together to organize a business, then they need to issue entity, otherwise, with the business of one person, it is worth calculating future plan to determine the form of entrepreneurship. It is also important to correctly specify OKVED codes, and similar activities fit the coding (OKPD 2) 93.29 Other entertainment and recreation services.

It is desirable to have your own premises, it will become a place where hired employees work and negotiations are held with clients. However, work can be established without your own office, which often acts simply as a representative office. But this increases the prestige of the institution in the eyes of partners. But in any case, the room does not have to be large, unless you plan to store props for concerts. Some companies also organize their own printing house for printing posters and leaflets, but this is not always economically feasible.

The work can be carried out in two directions: organizing an ordered concert and organizing a concert with an invitation to performers. In the first case, these will be their own concerts of groups and musicians, in the second - festivals and group concerts, where teams of a similar genre, theme, or generally simply focused on a certain category of listeners perform. Each entrepreneur decides which one to choose for himself, but no one forbids doing both at the same time. Only the second type of organizing concerts is an order of magnitude more complicated than the first and requires significant experience in this area and the ability to attract many performers. Therefore, it is better to start with organizing concerts for specific groups, and only after that start doing your own festivals. They can bring much more profit, as sometimes they last several days, not a couple of hours, but they also require a much more serious approach. Moreover, almost all the risks fall on the organizer himself, because he acts as the instigator of the event.

So, for your work, it is immediately desirable to find partners who are ready to provide their venues for the needs of concerts. However, in big cities it is unlikely that it will be possible to agree on a permanent provision of the stage - there are many others who want to use the leased space. Therefore, each time, most likely, the site will have to be found and negotiated with the owners each time it is needed. But this does not mean that this issue should not be dealt with directly before preparation for the expected event, it is necessary to have a list of possible objects, as well as keep information about their workload. In this case, at least informal a good relationship it is very desirable to establish a relationship with the owner of the site, this will allow you to negotiate a lease as soon as necessary.

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But it should be noted that the requirements for the premises of all artists are different, and therefore you need to have several options in mind - from relatively inexpensive to elite halls with a large number of spectators. Depending on the format of the concert, the types of venues are also selected: we can give a conditional example that for symphonic music you need a hall with seating, but for a rock concert, a platform with a simple dance floor is enough. Therefore, the latter are often organized in sports arenas or assembly halls. Music lovers will rarely deny themselves the pleasure of attending a concert of their favorite band just because it takes place in an “inconvenient” institution in their opinion, but otherwise the consumer can draw a lot of conclusions only from where the event takes place.

IN Lately events held in clubs have become very popular, and this option is attractive to listeners, as a rule, the musicians themselves like it, and the organizer greatly simplifies the work, because in clubs, unlike the same sports arenas, there are already lighting and sound equipment. And therefore, the increased cost of renting a club for one evening is compensated by the absence of the need to rent part of the equipment. Moreover, many concerts are held on weekdays (when the club does not work or works in a slightly different format, a bar, for example) and therefore it is much easier to negotiate a discount.

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The cost of sites varies greatly and depends on many factors. The most important thing is the location, then comes the size, format, the possibilities of additional equipment, the popularity of the place. All this should be taken into account by the organizer, and this is all interesting for producers and musicians. They can refuse to give a concert if there is no platform worthy, according to the artists, and here we are talking primarily about profit, and not about its prestige. And the organizer himself is probably interested in the arena bringing as much more money why so many famous musicians they do not come to smaller cities: the point is not only that the population will not be able to buy expensive concerts, but sometimes vice versa, that there will be plenty of people who want to, but their venue will not accommodate, and its accommodation possibilities are unlikely to even cover their own expenses.

The next step is to find sponsors for your event. At this stage, there are many options for cooperation, up to the fact that the sponsors independently conduct an advertising campaign (though only in the channels available to them) and supply the organizer with the necessary capacities: printing house, equipment, personnel, ticket distribution. In principle, any partner can act as a sponsor, except for the musicians themselves with their producer or label. A rare sponsor gives money directly to the organization, usually it is a barter, when some kind of assistance is provided for the placement of their logo, the message about the sponsor at the event and the conduct of promotions.

Sometimes it is even more beneficial for the organizer, because the sponsor has the opportunity to avoid using third-party companies, and then the costs are reduced due to the partner's advertising. Sponsor logos are usually placed on posters and banners - this is almost always required condition cooperation. With a successful mutual settlement, sponsorship can turn out to be very good savings or obtaining additional funds. True, when organizing concerts of little-known bands or just a concert that is not very popular with the population, some companies that are good in terms of sponsorship may refuse to cooperate or set very unfavorable conditions.

Sponsors will have to sell the future event, and their main criterion, as a rule, for them is the number of visitors. In addition, serious requirements are placed on the advertising campaign; but it should be large enough and for the benefit of the organizer. The most common, though a little outdated, but still effective method advertising - posting posters on specially provided places and placing banners around the city. Usually they do this advertising agencies, which have sufficient connections and cooperation agreements to provide informational placement about the upcoming event throughout the city. Still, personal posting of posters is already gradually being replaced by more advanced and modern methods. If you have your own website, then, of course, it is worth posting information on it, although the organizer’s website is usually his business card for partners, and not for concert visitors, for them all information about the event is posted on their portal by the ticket distributor.

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Next, you should negotiate with companies that are ready to rent and supply lighting and sound equipment. As already noted, some venues themselves have it, in some (for example, in themed clubs) everything is usually ready for any concert - come and play. But more often you have to find companies that rent equipment, negotiate the delivery, installation and subsequent removal. The equipment itself is paid for either in packages (that is, for example, a complete set for jazz concert), or ordered separately, and the rental of each device is paid separately. In addition to the standard light, you can get hold of laser, fiery or some other spectacular show(and you will have to hire the appropriate workers), and the sound is selected depending on the genre and features of the game (and even the concert itself) of the musicians. So, Symphony Orchestra plays live, but a rock band will require amplifiers, sophisticated electronics, a drum set, bringing only guitars with them (and even then not always). Therefore, already at this stage, it is necessary to have not only a contract concluded with the group or their producer, but also to discuss the exact concept of the event.

The next step is to find a ticket distributor. Some companies even combine this activity - the distribution of tickets and the organization of concerts, but strictly speaking these are completely different companies. It is practically impossible to sell a large number of tickets without having all the possibilities, which is why an agreement is concluded with a company that will ensure the sale of concert tickets for a commission. You will have to cooperate very closely with this office, because it will partially take over the responsibilities in conducting advertising, it will be she who will accept money for tickets, which means that special demands must be made from her strict accountability. It will not work to sell tickets only at the box office of the site (which may not be available), we need a well-established scheme.

Negotiations with the musicians themselves take place either personally or through their producer - this is always the case, if there is one. The promoted group will present great amount requirements for their visit to a particular city, they need a hotel, food, as well as accommodation props. Usually it is brought immediately to the site, where all the preparations take place in a few hours (less than a day). Thus, in addition to agreements with many companies that provide the event, you will have to agree with organizations that will provide services to the musicians themselves, and this is a prerequisite for artists before visiting the city - so that everything is arranged by the organizer himself. Thus, such a scheme usually involves a huge number of enterprises, between which the organizer runs and tries to launch this rather cumbersome scheme.

It is better to start with little-known groups, acting as a replacement for the producer for them, but in this case it is optimal to find several young talented groups and arrange either a combined concert (that is, including several teams similar in genre) or a local festival. True, in the latter case, sometimes the bet is not on the sale of tickets (and admission may even be free), but on the sale additional services at the festival. It comes down to the fact that the organizer simply rents out places at the festival to sellers who profit from the large number of people in one place. Many novice teams are sometimes ready to speak only for an idea, wanting to make themselves known to the world, and do not require any part of the proceeds from the organizer. But here he takes a big risk, organizing an event that no one will probably come to (usually, of course, friends and relatives invited by the musicians themselves come, but this does not save the situation). It’s worth starting with very local events, when you don’t have to risk large amounts of money and there is an opportunity, if not to make a profit, then at least to gain experience.

A lot of time will pass before it will be possible to work individually for each team at its suggestion; usually famous musicians work only with big players who can organize an event (and sometimes even an entire tour) in the shortest possible time, raise a lot of money and start selling a few months before the concert. Beginners in this case are not taken into account. Festivals, in the usual sense of the word, can be full-fledged if they are located in a convenient place, surrounded by the necessary infrastructure, interesting for visitors, and a sufficient number of well-known teams perform at them. Events designed for many days are usually beyond the power of a novice player; but come up with your own new format no one forbids.

The business of organizing concerts is sure to be very difficult at first, and for a long time you will have to work for the idea yourself, investing your strength (and sometimes money) just to earn a name for yourself. However, in this case There are quite a lot of prospects, because, having managed to establish an organization ideally at all stages, you can successfully compete even with well-known companies, which, it is possible, have shortcomings in one area or another.

Hello! Lately I've been more involved with my band and I've run into some problems organizing gigs. It turns out that when you have a band that can perform at least every day, there are other difficulties. I will tell you about these difficulties and how to deal with them in this short article.

So. The hardest part is over. You have assembled a great team, you can easily find mutual language with classmates and together you manage to do cool music. You are rushing and not only you notice it. Great. I must say that only a few reach this stage. Most of them merge along the way: they don’t find musicians, they get tired of starting all over again, they give up music, give up concerts, fuck themselves and those around them for nothing, and so on.

The first way is to sit straight on the priest.

Another 90% of the remaining survivors go this way. This is a great strategy if your plans do not include conquering the world and the Olimpiysky sports complex packed to capacity. I cannot judge such people. Leadership is not for everyone. Eggs are different for everyone. Some have steel, some have papier-mâché. That is why not everyone is able to start their own business and devote their lives to it, preferring to work at work until retirement, where you will face the inevitable collapse of hopes and ambitions, the ultimate drop in your own standard of living and, in general, sheer disappointment in the chosen one. life path. Well, all right, this is all from another article, maybe someday later I will bore on this topic with broader strokes.

Why is the option of sitting on the priest exactly bad? And nothing is bad. Everything is as always - that is, nothing. You have a group, it even seems to be doing something, performing somewhere and sometime, waiting to be invited, fed, watered and put to bed. It doesn't matter if you have records or not. One cynical uncle with a dark past in show business once told me that "nobody just needs songs." And no matter how painfully it beat on pride, I have to agree with him. Even if you have 100% hit, it's not enough. Need a legend vivid image, you need PR, otherwise everything is decay.

Decay is when you are not serious about your music and are not willing to risk everything for it. If you sit and wait for someone to call you to play a concert, you have nothing to live for. Kill yourself and your lazy musicians, make room on the stage for more active guys :) Ok, I didn't mean those for whom music is just a hobby, but the article is not about them either.

Path number 2 is the path of the Jedi.

You have sat enough on your sides in anticipation of a miracle and have already managed to grow fat and gain some immobility and sluggishness in your actions and decisions. What, good news is that you are ready to change. As they say, the maggot realized. We take ourselves by the crown and begin to methodically pull out of our own cozy swamp.

We pass to the main thing.

How to make a concert for your band.

Here is your action plan:

1. We make a list of all clubs, bars, concert halls where theoretically you could organize your gig.
2. We find contacts of art directors and organizers who work in these clubs/bars/restaurants, etc. We write letters to them or call them on the phone if they do not read letters. Find out the layout of the organization of the concert. If someone has problems with competent speech and by letter, trust someone who will not let you down. You need to make the right impression first, and your first question shouldn't sound dumb. It would seem that simple logic, but logic, like literacy, is far from a universal trait.
3. You have received answers to your questions. Someone sent you right away, someone asked "what kind of group is that?" drunken orgies stir up.

In case someone didn't understand me, the "percentage of entry" scheme is the best for a beginner. musical project. You bring n-th number of people to the concert, they buy tickets. Part of the proceeds from ticket sales is taken by the club, the rest is yours. Of course, the club still earns from the bar. The more a club makes from a bar, the happier their art director is and the more they want to communicate with you in the future. So, the drinking public is good, no matter how blasphemous it may sound.

1. We supplement our plate with contacts and addresses with information on layouts and prices / conditions. How come you haven't got that sign yet? I'm annoyed.

It is useless to ask if it is possible to hold a concert tomorrow. Specify at least a month ahead, preferably 1.5-2. If the site is large - six months ahead. But most likely, this is not your scale yet, so don't worry. When it's their turn, they will call you.

What you will inevitably encounter at the stage of collecting information:

1. Some clubs will refuse you under the pretext of "not the format of our institution", which in fact is complete garbage. There is no such thing as "house format", there is money or losses that you can bring to the club. If your group doesn't have a name (=the art director hasn't heard of you) and you're potentially unprofitable for the club, they'll tell you "goodbye" at the very first stage of communication with them. Sadly. I encountered this when organizing concerts for my gang. But this is no reason to despair. And that's why.
2. Some clubs will offer you to speak on their terms. Someone will give you an evening for a solo concert, and someone may offer to participate in another hodgepodge. Some clubs make concerts themselves and recruit groups for the evening themselves. There are clubs without a name, new establishments that have not yet formed an audience and they grab every opportunity to earn money. You need to work with such establishments. This benefits both you and them. It is useless for a small group to rent the Olympic sports complex if three friends and a couple of family members come to the concert. An equal cooperates with an equal. A simple rule that is generally useful to know and repeat to yourself more often in life.

In any case, you must understand 2 simple things

1. Your group is your business. If you're not ready to start treating your music like a business, re-read the point about hitting yourself against the wall.
2. For the club, your performance is their business. They have no euphoria and tenderness from your creative impulses and never will. There is only a dry balance - the box office after the end of the event. There is money in the cash register - everything is ok. A lot of money - zashib. Is the club gone? You didn't bring guests? They paid the bartender/waiter/sound engineer/cleaner/security guard. And you stupidly didn’t even work to zero? What conclusion will the art director of the club make. Right. He doesn't want to work with you anymore. Standing on the carpet at the owner of the establishment, he will report for your fakap, which became his fakap, which became the fakap of the establishment and put the owner on the loot. The law of communicating vessels.

Welcome to the entertainment industry!

Yes, I almost forgot about the hodgepodge. There are quite a few such events. they are concerts for 4-7 groups, sometimes more. Everything happens in complete turmoil, it is impossible to adjust the sound, to make a proper impression on the audience with your performance - even more so. The organizers of such festivals often sell tickets to the bands themselves so that they can distribute them further. In general, this is the most pioneering, most terrible option. It is bad because no one here has professionalism, neither the bands, nor the organizers, nor the sound engineer. Everything is complete schoolboy. The output from such events is zero. They do nothing for the image. attraction new audience? Doubtful. I have a bad idea of ​​a person who will trample on such a fest. What for? Drink beer? Therefore, I simply do not consider the option of school matinees, and I immediately send such grief organizers away or put a barrage price on our performance. Questions disappear by themselves.

Learn to be professional. Learn to run your own gigs. Learn to put on your show and keep the listener in suspense. This is much more important than performing in front of a crowd of teenagers who don't care about you. Be very selective about these activities. I won't say they all suck, but for the most part they do.

Concert for 1-2-3 groups is ok. More than 3 is overkill. Or is it already a festival under open sky Invasion type. That is, not yet our format.

So, you have beaten out a date for your SAMI performance. And now the fun begins.

How to fill the hall with people?

You make a poster, make events on facebook and vkontakte, spam all your friends with a message about the upcoming wonderful gig. And you watch how many people express a desire to go to the concert, some part will say "maybe". Most will not care about your concert. A great test of your friends' loyalty.

At this stage, I stop my story, because. I can not give any recommendations about PR events, so far this topic has not been disclosed by me. This is what I've been thinking about the most lately. It is not possible to experiment so often, because. it makes no sense to perform more than once a month, people quickly get tired of your music, and access to a new audience is a difficult thing. If you have any thoughts on this - share in the comments, I will be happy to discuss with you ways to expand the fan base and attract a new audience to my work.

If you think in economic terms, then your group is a new brand that you are promoting to the market. The brand must give the consumer some value so that he wants to buy it. Here a lot of questions arise about the formation of the image, naming (yeah, how you called the group is very important), a unique selling proposition. This also includes work on brand awareness, promotional campaigns, content creation, content promotion. Your content is music, videos, photos and interviews. This also includes direct advertising (posters, flyers, Internet (ppc, smm)) etc. As you can see, this is a rather serious game and, in general, quite expensive. There must be guerrilla methods that will allow you to take the first steps before you break even (break even, break even). What works and what doesn't, you can only learn from your own experience and mistakes. No one wants to burn chips.

I read a lot of articles about the music business. And by and large they are all about nothing. And here's why: a certain undeserved aura of exclusivity and unusualness is attributed to this business. But in fact - the same eggs, only in profile. You are the artist, you are the product. You are responsible for the quality of the product, but in order for it to be bought, it must be promoted. And this is all in textbooks on economics, management and marketing, just in a little different words. There are two ways - to work on demand and to be a group of "Ivanushki". They earn ok, but the music is complete shit. + Such projects have a high monetary threshold for entering the market. In other words, you need to swell a lot of money into promotion at the first stage so that it goes. The second way is to create your brand and your trend little by little. The way of Steve Jobs. The path is difficult and life may not be enough. This is the way creative people. If craft is more important to you, just sell yourself to the producer. Just be prepared that he will choose from hundreds of people just like you. And you may not be the most genetically valuable material.

Respect for reading and patience :) Music is cool. Creating a group is just the beginning.

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Comments

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I don’t know how everything happens in the big cities of our country. I myself am from Petrozavodsk. The Internet is a good mover in this matter, as I think! It all depends on what expanses the group wants to cover ... In the sense of performing in Europe in Russia or somewhere else. ..I'll just express my ideas on this topic... It makes sense to write not only demos, singles, but also videos. available repertoire, select stage image and pump it up, as you would do it at a concert. At the same time, try to show directorial talent based on your concept as a whole or turn to someone for help so that it is filmed with soul. After all, for sure, through acquaintances there will be a photographer who can shoot well and he will turn out to be someone’s acquaintance and he will be interested, especially if he didn’t shoot like that and this experience will be for him and mutual assistance is obtained, it is also possible to move with a video operator. In our circle, for example there are such people, thank God. Of course, not for free, but for a democratic price, since people have experience shooting. Yes, it will not be a super duper clip like in popular bands, but it can be done in an acceptable underground quality. And it will be small but a movement that can shoot hard. It all depends on how competently it is to work it all out. It's the same with singles, demos. And put the so-called product on YouTube on the social network wherever possible. This is a very good help! Regarding concerts. The best thing is to get to the opening act of a famous band, you may have to pay, but it all depends on the situations, but as an option you can consider! Or a concert with two or three unknown bands and a headliner (It also makes sense to participate in incomprehensible hodgepodges only somewhere in beginning, end it will be all shit who plays what there, someone will get drunk, and someone will get bored, because, for example, comrades played before you in such a way that the ears could no longer withstand this mockery). It makes sense to make a banner not big size with the name and logo of the group and hang during your performance over the drum kit or in another place visible to everyone, unless of course the organizer allows you to do this. The problem with sound along the way is not only in our PTZ, but in St. Petersburg, according to my musician friends who went to perform in St. Petersburg Clubs. As for Moscow, I don’t know how it is there. Not everyone has the opportunity to carry a backline with them, and most of them don’t have it yet ... But it also can’t always save the situation. But higher percentage the fact that you nevertheless stand out from the rest of the participants and this will attract the attention of the listener. Especially when your apparatus is set up, the sound engineer will set the bypass on his remote control and will also thank you that he does not need to do anything). preamp, which will save the situation a little ....

I'm trying my hand at promoting a very successful music project and looking for all the information that pertains to it :) Your article shed some light on some remaining questions :)

Maxim, thank you. Much of your article was already clear to me, but I found something useful for myself.

Maxim, thanks. You had to answer, you can understand.)))

Interesting article, thanks. He drew attention to ".. and together you manage to make cool music.". And how are you convinced of the coolness of your music? Since the early 2000s, to my ears, no one worthy has appeared. In addition, there is a feeling that all niches are occupied, and simply no one wants to deal with young people, and it’s good without them. It remains to be patient.

Still, promotion is promotion, and the quality of the material should be very good. Sadly, on our stage, listenable bands can be counted on the fingers, and those who want to listen to, and even less. And these groups best case part of the performances are carried out abroad, at worst they stop playing. So, in my opinion, there are two ways: - find a local niche and squeeze all the juice out of it by promotion, image and other non-musical means, while there may be earnings, since the audience will be large here; - be critical of your own music, compare it with foreign music, and ask yourself more often whether you would listen to such music yourself, whether something outstanding or another passing material has really been created. In the second case, with positive answers to all questions, the main thing is to ensure maximum accessibility of the material. As for concert hodgepodges (as it happens in Moscow), I agree. They are only suitable for training to perform on stage in bad conditions. And here are the thematic fests that he goes to the right audience, can be a good intermediate step on the way to their solo concerts.

Intra-group psychology of interpersonal relations, PR, marketing of the pop industry is of course interesting .. But damn it - boring). I thought something when I saw the headline) - That your store ORGANIZES A MEETING-PARTY-CONCERT OF ITS BUYERS!. Where will you play and buyers and in general - We will all have a "club" and a club meeting) - that would be interesting) I would pay for the ticket with pleasure)

I agree with the article, but only partially. Firstly, maybe what was described is suitable for Moscow or St. Petersburg, but since I live on a happy periphery in the city of Krasnoyarsk, such a promotion format will be VERY difficult for us. Of all the groups in our city, only 2 groups can be distinguished that really went along the path solo concerts and promotion of the image and have achieved some kind of recognition. However, the fact remains that for the most part, over the years of existence, they spend more money on music than they earn from it. Secondly, in our city there is only 1 (with a population of a million) club, which constantly hosts concerts of groups playing their own music. Everything else is taverns for labukhs and 90% of musicians make money from this. From time to time there are concerts like Emerjanza or fests, as described in the "hodgepodge" article, but they are wildly cool and the most seasoned bands tend to play there. Therefore, I consider the feature about "not playing hodgepodges" to be ineffective, since the market will always dictate its conditions, and in these conditions you need to perform at every opportunity, ESPECIALLY if it's a cool fest even with 10 bands. And most importantly: I have never seen a single group that plays its own material and that starts earning money from the first concerts, also giving solo albums. To make solo albums in clubs, and even to be visited when you are not known to anyone except your friends, is simply unrealistic. The only way out for this option is to rent a club at your own expense, make advertising at your own expense, pay for small expenses at your own expense, pay for the filming of the performance and parties at your own expense, and everything else ... naturally at your own expense.

Well, imagine that you want to do a concert for group X.

1. To get started, you need dating. Art directors, concert managers of clubs. For starters, you will find out the amount for the site from them. That is, it can be either a fixed amount (in large halls), or a percentage of tickets. These wonderful people you will find out about free dates. Now you need to meet the band or their manager, or concert agent, or some other super-duper Argonaut merchandiser. And if you manage to interest both the first and second, then magically match everyone by numbers, then the first step has been taken. It is often more difficult to match musicians and a venue by dates and times than anything from the list below.

2. The amount of money. Now you should understand what you need pay:
-Group BEFORE the concert (There are three types of payment: if the group is well-known and collects from 300 and more people, then it is usually a fixed fee. Sometimes groups play for a percentage of tickets, but this is rare. And even rarer is the system "the first N-thousands go to the club, the rest to the group." Last type happens in small clubs for 100-200 people). By the way, most bands accept fees in dollars. Without revealing specific amounts and personalities, I will say that the average group in terms of popularity usually costs 1000-2000 bucks. Famous guys from 5000 greens and above;

- Pay for their travel and rider , where there can be anything at all: from a table, a chair, a bottle of whiskey to the presence of an Arizona beaver in the dressing room at the age of 3 and a half years. Be ready to look for and buy any nonsense if you are carrying big-name guys. Although in practice most often the rider consists of "tickets to your city, eat, sleep." By the way, about the Arizona beaver - a real case;

- Pay for the site. And related expenses in the form of own travel to the club, then to the house, to the airport / railway station and back. It seems like a trifle, but it will cost a pretty penny;

- Advertising. This is the worst. Attendance at your event generally depends on this item, so hire yourself a good SMM manager and PR manager. This will deprive you of part of the profit, it would seem, but without these people your concert will gather, say, 200 people. And with them 500. So they will bring you more income than expenses. By the way, finding them is not so difficult: remember the latest high-profile events and concerts that your ears "buzzed" about, find meetings in VK and there will already be contacts of these people.

3. A lot of free time. You will have to actually advertise the event. By the "publics" of the city, by musical communities. It can be posting posters, handing out flyers, targeting, mailings to group members, etc. As I said, advertising is the worst thing. And even if you have a PR specialist and a master of SMM, this will not save you from the hardships of working on your own. In addition, it is also necessary to agree on a sound check for the musicians, book a hotel for them (if necessary). A separate problem is the sounders. If the group is not lucky with a sound player, then you need to find a normal one. Otherwise, you run the risk of stumbling upon an apprentice nerd, after which the fans will stretch you to the very heavens. Moreover, in large clubs there is such a person, as a rule, but you should not rely on his professionalism. We still live in Russia. Racks with merch, sponsors if any. In general, promotion is everything you can do to interest and diversify the concert in conjunction with productive work.

4. After the event, when you pay off everyone, you may have some pennies left. You can buy yourself tissues and wipe your face from tears. After the first few gigs, you will probably wake up feeling that you are helping people to hear the music, helping them to just relax and feel a little happier. And the topic of money somehow disappears by itself. But these are temporary difficulties. It is not worth dreaming that from your first concert you will collect an amount for a comfortable old age. In general, I do not advise waiting for any sky-high results. Start with three or four gigs for little known bands. Immerse yourself, so to speak, in all the charm of organizational activity. And there you will already understand: do you really need it.

There is a popular belief that the concert pop singer was successful, the organizers need to invest in it a large amount of their own strength, energy and money.

Show business is currently filled with professionals. There are concert agencies that can organize the performance of an artist. For example, on the site http://www.concert-agent.ru you can learn more about the professional organization of concerts.

How to organize an artist's concert in your city?

Many people have a question: is it possible to organize an artist's concert on their own? Let's try to answer this question by listing the necessary actions in order.

For a concert in hometown certain cash. You also need to stock up on patience, courage, perseverance and connections.

These qualities will be needed in negotiations with representatives of artists or musical groups. It will not be difficult to find their contacts - usually they are listed on the official websites of the musicians. If the desired performer is just starting his concert activity, then he himself will be interested in holding frequent concerts to attract the public to get acquainted with his work.

If you want to invite famous artists to hold a concert, you will need to tune in to serious work. It is rather difficult to agree with them, but it is possible. After all, if you suffer for a long time, something will work out. If you manage to assemble a team of employees who think in unison with you, share your attitude to music, and are ready to overcome all the difficulties that arise, then the concert will subsequently exceed all expectations!

Choice of location and equipment

It can be very difficult to wedge into an artist's busy schedule. Their movements are fast, the cities replace each other. After going through all this, you finally agreed with the chosen artist and agreed on the date of the concert. Try to take into account all the nuances before arrival, so as not to waste time.

First, find a suitable room and musical equipment. The choice will depend on your budget and desired scale. If invited Music band small, it is better to rent a music club. And here famous artists it is worth offering something more spacious, quite possibly a stadium.

It is even more profitable to rent a room with the equipment already in it, but you need to make sure that it is of good quality.

Concert advertisement

Required to gather the public good publicity. Here it is better to use mass media and the Internet. Active use social networks, such as "Vkontakte", "Odnoklassniki" will help promote the event at minimal cost.

Do not miss the traditional methods of promotion - posters in busy places in the city, advertising in newspapers and on television.

It is also necessary to take into account the artist's requirements - the so-called rider, which indicates information regarding the choice of a hotel, the necessary things for rest and preparation for a performance, a restaurant, cultural program.

Before starting, you need to discuss all the conditions about the artist's fee and ticket prices. In this case, a good option would be to combine the expected profit and the cost of tickets available to spectators.

If you take into account all the above recommendations and follow them, then the day of the concert will be the most pleasant and long-awaited, you will be at the top of fame and enjoy the work done and profit, and perhaps this will become your source of income!