How to open a business selling tickets for cultural and entertainment events.

Typically, spin own creativity takes not less strength than its creation. So don't expect the audience's attention to fall on your head on its own. Think about how to organize a concert, collect information about how they did it creative people of your direction, which it really helped. After all, you don’t want the works created on the wave of wonderful feelings and lovingly improved by labors to gather dust on a shelf or in a drawer.

One spirit will not be full

The attention and love of the fans is a wonderful thing that every artist aspires to. Even if you are primarily interested in purely creativity, it is always nice to see that your ideas are shared. It is especially valuable that there are like-minded people nearby, and you are the spokesman for their feelings, and in a sense they are grateful for this.

Many artists make art for themselves. But if you ask if they would like to speak, many give a positive answer. The same goes for money. A novice artist needs to figure out how to organize a concert in his city and recoup the effort with some bonus.

Ideally, each person should do what he loves. If this is music for you, figure out how to make a dream come true, and a hobby into a profession. All of us humans are interconnected. So without the support of the public, you are unlikely to be able to become popular and rich, no matter how technical and thoughtful your compositions are. The masses need to be able to interest. Can be done as solo concert, and joint with some well-known or the same beginner group.

Where to begin?

In order to understand how to organize a band concert, even the most exalted minds will need to get down to earth and look at the issue from a purely practical point of view. You will have to negotiate with many people, learn how to solve organizational issues and understand the wishes of others. If by nature you are not only a creator, but also a talented leader and organizer, you will be able to understand how to organize a concert.

It is necessary to consider the type of event: it will be solo performance or a festival. To achieve success, to see an enthusiastic crowd in the hall, and not two half-asleep beer drinkers, you need to figure out how to properly organize a concert. The event must be of high quality and original in order to win positive ratings and attract attention to you in the future.

First steps towards the goal

Let's say you already have a rough idea of ​​​​what the upcoming event will be like, you can organize a concert in a club or in an open area. Now you need to carefully consider the list of speakers, take care of good advertising. Of course, if you do not yet have a producer ready to help financially, you will have to resolve this issue on your own. Nobody said it would be easy. But this is your dream, so fight for it.

How to organize a concert of an artist if he has little material and few people know him? It would be good to enlist the support of more experienced and beloved by the public musicians. Of course, they must also have good reasons to perform on the same stage with you. It's either a fee that you share with them, or others interesting conditions. If you are on the same level, it will be a mutually beneficial transaction, in which both the costs with liability and the profits can be divided equally.

If you really are not very experienced yet and are thinking about how to organize a concert, it is better to gather musicians who can hook you more not with their image and promotion, but with originality. In general, those who are in approximately the same conditions as you. They may already be famous in your city, but not big stars on the national scene. It is with such people that it will be convenient for you to go shoulder to shoulder and learn from their experience. At this stage, the most important thing is to organize everything qualitatively so that they want to see you again.

Specify the place and time

How to organize a band concert will become clearer when you agree with the club managers on the time of your event. If you don't know how to contact them, check out their official website. You will most likely find all the information you need there. You need to talk with the administration about the place where the event will be held. Also important details are the fee, the form of payment, the requirements for speakers. The date must be agreed in advance. It is advisable to prepay in advance to avoid force majeure.

The location must be chosen very carefully. Study everything carefully possible options, find out how much you will need to pay for the rent, how many people will be able to come there, whether the transport interchange will be convenient. Ideally, if there are bus stops, fixed-route taxis or metro nearby. Remember that in the event that the concert is not scheduled for the weekend, you can negotiate a discount with the owners of the institution.

Get support

How to organize a concert without significant damage to the wallet? In such cases, it is best to have a sponsor. Music and art are also in their own way a commodity, the subject of bidding, purchase and sale transactions. So your work must be presented in the most favorable light.

You or your patron will have to spend money, but there are many ways to cover part of the costs. For example, by renting a bar, you can become a subtenant and provide advertising services using the premises, toilet cubicles, stage surfaces on the side and back. You can also hold contests and promotions, allow flyers to be distributed during the event, and sell goods in specially designated places. Even on your own poster for a fee, you can place someone's text, promote audio and video advertising, take some time for a press conference.

Organization of concerts as a business can seem quite complicated. But if there is a desire to make money on music in this way, we will describe where to start for an entrepreneur and show the profitability of the project.

At first, it will be very difficult to deal with organizational issues. Indeed, in large cities there is high competition between such firms, and in small towns it is difficult to provide the required conditions for artists. It is possible that you will have to work without profit at first, or even invest your own money, until you create a name for yourself in certain circles.

Registration questions

Of course, in order to become a concert organizer, it is not necessary to go through registration with the tax service. But the fact is that artists will be more willing to enter into an agreement and make a deal if you represent entity or registered as individual entrepreneur.

In the first case, the company is more trusted by sponsors, singers and club owners. But individual entrepreneurs have the opportunity to pay less tax to the state under a simplified system. And the process of paperwork at the same time is much cheaper and faster.

If several people unite to organize such a project, then you have to open an LLC. This will make it much easier to deal with the many issues that confront the organizer of concerts. It is important to indicate the correct OKVED code. IN this case fits 93.29 - entertainment and recreation services.

Market analysis

Where to start the first business? You can choose two directions:

1. Focus on your own tastes, invite those artists that you personally like and hope that someone else wants to attend such an event.
2. But in order to earn money, it is advisable to conduct a survey among city residents, acquaintances, on forums and find out which groups and directions in music others prefer. If you are going to hold a concert with the performers that most people are waiting for in the city, with proper organization, you can earn large sums.

Before you tackle all the issues, draw up a business plan and decide what you need, what is missing, how much you have and what you will focus on.

Artist choice

Thinking through the upcoming event, decide how best to do:

• Invite only one artist or group and offer the audience a solo concert.
• Or to gather several performers in one hall and provide the audience with something like a festival.

It is worth noting that it will be difficult for a beginner to get a “star”, so it makes sense to target aspiring singers who may not even have their own producer yet. In this case, they will be ready to cooperate for a small fee and present minimum requirements. Sometimes such bands perform at the club even for free, just for an idea or advertising.

To clarify the conditions and cost for the performance, it is advisable to conduct preliminary negotiations with the producer or the singer himself. It would be useful to clarify the tour schedule in order to offer a performance at a time when it is convenient for him.

What needs to be prepared?

It is quite difficult to organize an artist's concert on your own. This will require many details to be taken into account. Start with the platform and equipment. So, depending on the group, its popularity, the number of people who want to attend the event, you need to find a suitable place in the city for this.

Usually for concerts choose:

1. Clubs that already have all the equipment, lighting and a place for the public.
2. Stadiums where there is enough space for a large number of people.
3. Houses of culture or other concert halls.

It is important to agree with the owner of the establishment about acceptable prices, date, possible discounts, ticket distribution and advertising. Do not forget that certain technical equipment is needed for the performers to perform, and in each case it will turn out to be something else.

At famous bands a technical rider is posted on the official website, that is, a list of those tools and other equipment that will be required for their performance. But you can personally discuss this moment with the producer or artists and rent equipment in advance. Make it available through special agencies, studios, rehearsal rooms, houses of culture, etc.

Sometimes it makes sense to pay a little more for renting a club for a concert than to separately look for a venue and the required equipment. Indeed, in such institutions, usually everything is already there for performances. In addition to music, you need to prepare lighting, as well as hire specialists responsible for setting up sound, lighting, etc.

Almost no concert is complete without the involvement of sponsors. They are needed for financial support, assistance in organizational matters, or for advertising and ticket sales. There are two main forms of cooperation:

• Financial - it can be profitable, but usually this is rarely done and only with already well-known firms. No one allocates money directly to novice organizers.
• In the form of barter - that is, you place a company logo or advertisement on posters, tickets, walls and on the stage, and the sponsor offers some kind of help for this. This may be the dissemination of information about the concert, the organization of a press conference for artists, the provision of accommodation for them, a hall for performances, equipment, printing products, etc.

1. Print flyers and distribute them locally large cluster people to leave in youth cafes, educational institutions etc.
2. Put up posters all over the city.
3. Use the services of special agencies that will not only help sell tickets, but also create advertising.
4. Make a page on the Internet or on social sites, provide information about the concert on a local forum.
5. Organize a press conference and invite journalists.

What else to pay attention to?

In order for the expected event to take place and be held at a decent level, you need to do the following:

• When inviting artists, take an interest in their requirements and wishes. Arrange for them accommodation, meals, rehearsal.
• A few days before the concert, you can do a press conference or an interview on a local TV channel with performers.
• When drawing up a club lease agreement, mark in writing all the details and features of the premises after a thorough inspection together with the owner. After all, any damage will have to be reimbursed to you as the organizer of the event.
• Payments are made after the performance, although some artists require a deposit of a certain amount even before their arrival.
• Don't expect your first profit to make you a rich man. Perhaps a few concerts will have to work for free or even at a loss. It will take some time to create the image of the company and gain credibility in musical environment.
• Take care of the security of the premises or the stadium, because there will be a lot of people at the event. It is convenient to do this with the help of special private firms.
• Think through the entire scenario, and also hire a host. It is important to write down in advance what to say and when, the order in which the artists will appear, etc. Some performers provide their own lyrics for such occasions.
• Before the concert, give the technicians the opportunity to set up equipment, lighting, and the performing group to rehearse on stage. To do this, it is better to allocate a whole day.
• Keep in mind that when renting a club, it is much more profitable to take it on weekdays. Then the cost will be lower, and it is easier to carry out preparatory work, since at this time there is a low attendance of such establishments.

Profitability

In order to calculate at least approximately your expenses and expected profit, you need to think about how much the ticket costs, how many people are expected for the concert and clarify the prices for all of the above. organizational issues. Here are some approximate figures.

If you set the ticket price at 250 rubles and sell them in the amount of 500 pieces, then the income will be 125,000 rubles. With the indicated expenses for organizing the event, it turns out to earn in pure form 50 thousand. Thus, already from the first concerts, you can reach the full payback of the business.

Video: lecture - Vladimir Filippov, organization of concerts and tours.

The ability to organize an event is an important skill for everyone. modern man. For a musician, a concert is the main format of his work and a source of income. Many creative people resort to the help of professionals. Agents and managers know how to properly organize advertising campaign, find resources, sell tickets. And the task of the artist is to light the hall with his inspired creativity. In the history of art, a natural symbiosis of a musician and a manager has developed.

I see the goal, I believe in myself

The simplest option - you want to introduce your friends to your music. How to organize concerts in this case? The easiest way is to hold a flat. Home concerts were very popular in the USSR in the second half of the last century. Moscow and St. Petersburg rockers did not get along with the official culture and were forced to perform secretly.

Home concert, or Back to the USSR

In those days, there were traditions of the apartment house. Several musicians played acoustic instruments. No sound equipment was used. There were few spectators. They could talk freely with the musicians, and often the concerts turned into a feast or just friendly communication.

Today, it is possible to use sound recording equipment within the framework of apartment houses. And the speakers and amplifiers will disrupt public order and interfere with the neighbors. The exception is private households. No official permission, no hall rent, no advertising, no expenses at all are needed to hold a house party. Enough free space, which one of your friends will provide free of charge. There is only one minus of the apartment house - the lack of income.

Help from a non-profit organization

How to organize concerts if you need to raise money for a good cause? Need a small amount urgently? Reach out to friends and acquaintances. But instead of simply asking for a loan, organize a concert-feast in your apartment. Let it be a little party. Tell the audience about your problem or arrange a presentation of the project. Set up a money box. It should look bright and attract attention. For those who prefer electronic payments, bank details should be printed. Hang the leaflet in a conspicuous place, and also distribute to each of those present.

Consider how your friends can control your spending. They need to understand where their money will go. How to organize concerts for charities and non-profit organizations? Here a simple apartment house is not enough. It is necessary to raise a lot of funds. Therefore, a competent advertising campaign is needed.

What to show the viewer

Define the target audience. Studies show that people of all ages and social strata of society donate to charity, but most of all - young men and women after forty. Both categories of citizens belong to the middle class. Unfortunately, these are completely different target audiences. It is not possible to create a common advertising campaign for them.

How to organize a charity concert and define your target audience? Do your own research. Start with an experiment. Try to hold a promotion in the main square of the city. She may look different. Hand out booklets and free artist demos to passers-by. Entertain walking people, and they will be grateful for it. You can arrange a small auction. Selling handmade toys, unfussy drinks, calendars, magnets and other small items will attract the attention of the townspeople.

Target audience and repertoire

Pay attention to who donates the most. You can involve a special observer in the study. This is how you define your target audience. Such an advertising campaign requires a lot of investment. To avoid this, try to attract volunteers.

Studied. But how to organize a concert? The next step is the image and repertoire of the artists. Explore musical tastes your future viewers. To do this, it is enough to monitor social networks. Pay attention to profile communities. For example, ladies gather in groups dedicated to family, children, recipes. Check what other communities they are in, whether they post music. Bikers, hipsters, yuppies, as well as representatives of other subcultures and social strata of society have their own groups.

Speech structure

Musical tastes target audience studied. Before organizing a concert, introduce the artists to the repertoire. Together with the musicians, make a list of songs in a certain order. Do not forget that concert numbers should be contrasting - a fast piece will certainly be followed by a slow one. Include performances by artists of other genres: dancers, comedians, circus performers. Men's numbers must alternate with women's. Do not forget that such an event does not last more than one hour. Don't take breaks between sections. Otherwise, after the intermission, you will not count the number of spectators.

The image of the musicians and the tasks of the producer

Attention should be paid to the appearance of the artists. If you are interested in how to learn how to organize concerts, take care not only of the costumes and make-up of the group, but also of their manner on stage. For a young audience, abrupt movements and extravagant appearance musicians. Older viewers won't like it. They will appreciate the calm and contemplative mood of the event. In addition, you need to take care of renting high-quality sound equipment, hiring professional lighting technicians, and even supervise the cleaning of the auditorium.

How to organize concerts? It's difficult enough. There is a popular expression among managers and organizers: "If you want everything to be good, do it yourself." This wise aphorism captures main problem all leaders. Finding responsible performers is one of the most difficult tasks. Therefore, the organizer needs assistants who control different areas of work. It is desirable that you have complete trust in these people.

As you know, creativity and discipline are incompatible concepts. Exceptions to this rule are rare. Artists can cause a lot of trouble. Do you want to know how to organize concerts in your city? Succeed in the field of production. Earn money for yourself and artists. And then the best musicians will contact you. Of these, the most talented and disciplined should be chosen. Then success is guaranteed.

Where to hold a concert

A separate problem is the rent of the hall. It's good if the city has a Palace of Culture, a club, a stadium, a philharmonic society or something like that. And you have money for rent. If a professional concert hall no, you need to turn on the fantasy. Do you want to know how to organize a concert of a rock or pop band? needs a rehearsal room. Most likely, the group already has a capacious garage or warehouse where they regularly meet. You can ennoble this room and hold a concert there. Each city has a large warehouse or production workshop. It needs to be cleaned well. And then it's perfect for a rock performance.

How to organize a group concert, the practice of holding festivals will tell contemporary art. Often they are on the territory of abandoned factories and factories decorated in the loft style. Huge rooms have almost no partitions. Functional areas are distinguished only by meager decorations. Musical performances take place in a small hall. There are also exhibitions of installations, souvenir stalls and fast food sheds. Try to adopt this practice. Lease part of the premises to merchants. To do this, you need to have official permission. To get it, you have to work hard. But you are guaranteed a profit.

To lead is to foresee

It is good to organize the sale of discs with the group's records at the entrance to the hall. If the group is known only in your city, it is likely that their music is not yet available on the Internet. It's just that no one has been able to download it. Therefore, fans will be happy to buy their favorite songs. Holding a concert in an abandoned production facility can cause some problems. For example, there may be no sockets for connecting audio equipment. All possible problems must be carefully studied long before the start of the concert. And try to eliminate them. A good manager anticipates all possible difficulties in advance.

distinguished guests

How to organize a concert of a star? And what is the cap on the fee? Such questions are often asked by young art directors of numerous nightclubs, which today appear in every city like mushrooms after rain. Novice managers should be aware that the costs will not be limited to the star's fee.

Large funds will be spent on the relocation of the artist and his team, as well as on accommodation. The star will not stay in a cheap hotel and eat in the dining room. There is no guarantee that you will make a profit. It is more likely that there will be losses. Another difficulty is drafting a contract. It should be entrusted to an experienced lawyer who has worked with such documents before. This is another expense item.

The artist's fee may vary depending on the circumstances. Great importance has the date of the concert. For example, the amount of payments increases several times. Much depends on the time the artist is on stage and the number of songs he has to perform. The number of viewers and density are taken into account tour schedule stars. The larger they are, the more expensive the concert will cost the customer. If you still decide to invite a star, you should book performance dates in advance and coordinate them with the musician. Clear organization is the key to the success of the event.

Well, imagine that you want to do a concert for group X.

1. To get started, you need dating. Art directors, concert managers of clubs. For starters, you will find out the amount for the site from them. That is, it can be either a fixed amount (in large halls), or a percentage of tickets. These wonderful people you will find out about free dates. Now you need to meet the band or their manager, or concert agent, or some other super-duper Argonaut merchandiser. And if you manage to interest both the first and second, then magically match everyone by numbers, then the first step has been taken. It is often more difficult to match musicians and a venue by dates and times than anything from the list below.

2. The amount of money. Now you should understand what you need pay:
-Group BEFORE the concert (There are three types of payment: if the group is well-known and collects from 300 and more people, then it is usually a fixed fee. Sometimes groups play for a percentage of tickets, but this is rare. And even rarer is the system "the first N-thousands go to the club, the rest to the group." Last type happens in small clubs for 100-200 people). By the way, most bands accept fees in dollars. Without revealing specific amounts and personalities, I will say that the average group in terms of popularity usually costs 1000-2000 bucks. Famous guys from 5000 greens and above;

- Pay for their travel and rider , where there can be anything at all: from a table, a chair, a bottle of whiskey to the presence of an Arizona beaver in the dressing room at the age of 3 and a half years. Be ready to look for and buy any nonsense if you are carrying big-name guys. Although in practice most often the rider consists of "tickets to your city, eat, sleep." By the way, about the Arizona beaver - a real case;

- Pay for the site. And related expenses in the form of own travel to the club, then to the house, to the airport / railway station and back. It seems like a trifle, but it will cost a pretty penny;

- Advertising. This is the worst. Attendance at your event generally depends on this item, so hire yourself a good SMM manager and PR manager. This will deprive you of part of the profit, it would seem, but without these people your concert will gather, say, 200 people. And with them 500. So they will bring you more income than expenses. By the way, finding them is not so difficult: remember the latest high-profile events and concerts that your ears "buzzed" about, find meetings in VK and there will already be contacts of these people.

3. A lot of free time. You will have to actually advertise the event. By the "publics" of the city, by musical communities. It can be posting posters, handing out flyers, targeting, mailings to group members, etc. As I said, advertising is the worst thing. And even if you have a PR specialist and a master of SMM, this will not save you from the hardships of working on your own. In addition, it is also necessary to agree on a sound check for the musicians, book a hotel for them (if necessary). A separate problem is the sounders. If the group is not lucky with a sound player, then you need to find a normal one. Otherwise, you run the risk of stumbling upon an apprentice nerd, after which the fans will stretch you to the very heavens. Moreover, in large clubs there is such a person, as a rule, but you should not rely on his professionalism. We still live in Russia. Racks with merch, sponsors if any. In general, promotion is everything you can do to interest and diversify the concert in conjunction with productive work.

4. After the event, when you pay off everyone, you may have some pennies left. You can buy yourself tissues and wipe your face from tears. After the first few gigs, you will probably wake up feeling that you are helping people to hear the music, helping them to just relax and feel a little happier. And the topic of money somehow disappears by itself. But these are temporary difficulties. It is not worth dreaming that from your first concert you will collect an amount for a comfortable old age. In general, I do not advise waiting for any sky-high results. Start with three or four gigs for little known bands. Immerse yourself, so to speak, in all the charm of organizational activity. And there you will already understand: do you really need it.

Concert organizations are responsible for the following:

• booking musical groups and artists, as well as confirmation of the date of the concert
• escort, technical support, rider, security, hotel booking
• coordination of all working nuances on the site.

Choosing an agency for a concert event

You should carefully study the list of concerts held. A good agency usually cooperates with domestic and foreign performers different musical genres and trends, and holds events for both young people and older audiences.
Payment for services should not exceed reasonable limits. Unscrupulous agencies have a habit of increasing their fees by arranging an artist's performance at a wedding, banquet, or private party.

You can find all this information on the site site, where the most popular concert agencies Moscow, St. Petersburg, Krasnodar, Khabarovsk, Kharkov and many other cities. On the personal page of each member of our catalog there are photo and video materials covering his activities, and previous customers have the opportunity to leave their recommendations for future customers there. Contacting agency administrators is quite simple. You should fill in the fields with contact information and send the application to the candidate. In the near future you will be contacted to discuss all the details of cooperation.