Business project for a dance studio. Dance studio business plan

• Directions
• Registration
• Room
• Employees
• Advertising

Almost all people love to dance, no matter how carefully some try to hide it. This activity is not only enjoyable, but also very useful. Dancing lifts your spirits, improves your physical fitness, has a beneficial effect on your health and, of course, increases your self-esteem. That is why so many people of all ages happily go to all kinds of dance lessons. If you feel that this particular business idea is close to you in spirit, we suggest that you familiarize yourself with current advice about how to open a dance school from scratch and what you can succeed in so that there is a good return on investment.

Directions

The most important thing you need to decide on before opening a dance school is the directions. At the same time, you must understand that it is not necessary to settle on any one professional style. Tango, ballroom or dance Sport, salsa, bachata, rumba or lambada - the choice is simply huge and often several different styles are taught in dance schools. The quantity depends on your desire, size of the room and financial capabilities.

Before opening a dance school from scratch, it is important to analyze the following factors:

• popularity and demand - it is necessary to clearly understand that in given time enjoys in great demand in people. There is fashion for everything, including dancing;
• staff – if you decide to open a dance school, you will have to hire good teachers for each style. Finding worthy teachers is not as easy as it seems, and if you know dancers of a particular direction, the choice becomes much easier;
• competitiveness - before opening, be sure to look at what trends are developing in the best dance schools in your city.

Of course, an important factor is your individual tastes and preferences. In any case, you need to do only what you like. Keep in mind that in addition to directions, you should decide on the audience. You can open a dance school for children or adults. There are also certain styles that are taught mainly by women, this can be pole dance(on a pole), GO GO, belly dance and others. Men will be more attracted to hip-hop and breakdancing.

Registration

To open a dance school, you will need to register your activities as an individual entrepreneur or LLC. The first version of the document is the most common and easy, the second is better to open if you are not the only co-founder dance business. Licensing of this type of activity such as choreography is not required by law.

Depending on where exactly you plan to rent, buy or build premises, you may need additional permits from the State Supervision Authority, the city administration and the SES.

Room

To open your own dance school from scratch, you will, of course, need suitable premises. If you have unlimited financial capabilities, you can build the necessary building, but we will still consider buying or renting. So, when choosing a room for dance school, please pay attention to the following important points:

1. The dance class must be spacious, namely at least 80 sq.m.
2. Make sure the room has a strong ventilation system.
3. In addition to the class itself, there must be two locker rooms for men and women. Each of them has at least two showers and a bathroom.
4. Set up a space for the administrator and a relaxation area.

An important factor in opening a dance school from scratch will be the choice of location of the premises. You can open a premises either in the city center or in more remote areas. Each of these options has its own advantages and disadvantages. Renting space in the center will be more expensive, and competition will be high. However, you will have to spend less on advertising, and there will immediately be more clients than in residential areas.

Employees

Of course, if you want to open a good dance school, you cannot do without staff. One of the most important indicators of any dance establishment will be the presence of professional and competent teachers. The popularity of your school, its profitability, competitiveness and, ultimately, earnings and promotion will depend on this! Remember this and choose only the best teachers with a good reputation, special education and positive reviews.

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In addition to dance teachers, to open a dance school from scratch, you will need two administrators and a cleaner. If you wish, you can hire an accountant, advertising and purchasing manager. Here, too, everything depends on financial capabilities and the need for additional employees.

Advertising

There are many ways to announce your business to the public. Some of the most popular will be the following:

1. Creating a group on social networks, your own website.
2. Distributing flyers on city streets.
3. Placement of banners, advertising on public transport.
4. Advertising on television, radio and newspapers.
5. Advertisements in newspapers about recruitment of groups.

All these measures will help people learn about your dance school and attract potential clients. You may have to spend quite a lot on advertising at first. Money, because Unfortunately, you can’t do it without investments even in small town. However, if you do everything correctly, the costs will pay off very quickly, and you will begin to make a profit.

Dance school business plan you can download from our partners! The quality of calculations is guaranteed!

That's all we wanted to tell you about how to open a dance school from scratch, where to start and how to succeed. We hope that the information was useful and now you are ready to start your own women's business. As a conclusion, we can say one thing - nothing is impossible when you love your job with all your heart. See for yourself!

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If you are interested in dancing and have experience working with children, then you should think about creating your own children's dance studio. The demand for the services of a dance teacher for children is always high.

When developing the concept of your dance studio, think about the main areas with which you will work. The most popular among parents are waltz, tango, foxtrot, quickstep, Latin American dances. Teens prefer club dancing, hip-hop, modern jazz, rock and roll, etc. Preschool children are taught the basics of rhythm and choreography (in the form of dances, games and exercises).

Even if you do not plan to look for funds to open your own project, first of all, you need to draw up a detailed business plan that will allow you to determine the amount of initial costs for organizing this type of business. Opening your own dance studio for children does not require large investments if you have the appropriate skills and plan to conduct classes yourself.

Then, as your business grows, you can consider finding teachers to either become your partners or employees. Be sure to consider the training program in your studio. There is no point in trying to cover all dance styles and genres. With a small budget, it is wiser to choose a narrower specialization (both in areas and in age groups your students).

As in any other business related to teaching, the qualifications of the teacher, his ability to captivate students, his skill and professionalism are of key importance. In this case, new clients will come to your school based on reviews from their friends and acquaintances, and then they themselves will recommend you as a talented teacher.

The main expense items are renting premises, purchasing the necessary equipment and equipment. In most cases, it is more profitable to rent a room in a regional house of culture and creativity or a small hall in a nearby school. The big advantage of renting premises in educational institution or a creative house is the absence of the need to independently obtain various certificates and permits from regulatory authorities.

The time when classes are held in the studio depends on the age of the children for whom it is designed. Preschool children usually study in the first shift - from 9.00 to 12.00. Older children attend classes from 16.00 to 19.00. After seven, the older groups study. On weekends (usually Saturday) classes are usually held from 12.00 to 16.00.

Find out in advance whether there are similar dance schools in the area where you are going to open your studio. If there is no competition and the demand for such services is high enough, feel free to enter into a lease agreement.

You can cover rental costs from monthly fees for classes from students. In the future, as the number of students increases, it will be possible to conclude a long-term lease of the premises. If you rent a hall in a creative house, there should be everything you need for classes - ballet bars, mats, mirrors, etc. Otherwise, you will have to spend money on purchasing equipment. There are certain requirements for a dance hall:

• the floor should be covered with a non-rigid shock-absorbing coating ( best option– unvarnished parquet);
• mirrors must be at least 1.5 (for children) – 2 (for adults) meters in height and have as few joints as possible that lead to distortion of the reflection;
• no matter what direction you work in, there should be machines installed in the hall.

When the dance hall and everything necessary equipment found, it’s worth thinking about how you will attract new clients to your studio. Give preference to low-budget, but no less effective ways to promote your services. For example, if your dance studio is located in a residential area, you can print and distribute mailboxes announcements about its opening located nearby houses.

In every city with a population of more than a million people, there are more than a hundred different dance studios and schools. The average profitability of this type of business is 30-50%. The cost of classes ranges from 250-300 rubles per hour based on 2-3 classes per week, each one hour long.

Many entrepreneurs who open dance studios register them as public organizations that provide services free of charge. The main profit of such a studio comes from contributions from the members of this “ public organization", which are not subject to taxes. But if you choose this option, consult with a lawyer first.

Sysoeva Lilia
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Another one interesting story a business built from scratch on sheer enthusiasm. The heroine of today's business magazine materialIQR several years ago and achieved some success by opening a business with virtually no initial capital. Today we will talk about how to open a dance studio and how much you can earn.

Why I decided to open a dance school

My name is Maria, I'm 30 years old. In the story that I will tell about my attempt to open a business, it happens in Moscow in 2011. My dance business lasted 2 years.

I was born into a family of choreographers, so my dance genes woke up earlier than any human reflexes. Until I was 3 years old, my mother worked with me, shaping my stretching and elongated feet, then I was sent to a ballet studio, and from the age of 12 I independently chose the dance directions that I had a passion for.

In the early nineties there was practically nothing to choose from: folk, ballroom dancing and rap, which was just coming into fashion. Choreographers staged performances, licking them from foreign videos. At that time, the dream of having my own dance school stuck in my head, where I could teach a special dance that lived in my imagination, so, attending not only classes, but also all kinds of seminars, I absorbed everything like a sponge.

My experience in dance

By the time I came of age, having gained a lot of experience, I began working as a choreographer in a small town. Things were going well, I liked the work, my team constantly participated in city competitions and won top places, but, unfortunately, my work was not appreciated.

Deep down, I understood that in a more developed city this occupation would be more in demand, but there was no way to escape to the mainland.

And when I had a family and children, I had to leave the dance sphere altogether - at that moment I had already said goodbye forever to choreography, to the stage, and to my dreams. But at one fine moment, life turned its back on me, and I had to remember my dance certificate and go to the casting - there was an opportunity to get a vacant position as a Go-Go dancer. It was scary to go to this business at the age of 25, and even after giving birth, because the clubs took younger competitors, but since there were no options, I took a risk.

How I decided to open my own business

After dancing for a couple of months in a nightclub, weighing all the pros and cons of this profession, finding out everything about it from the inside, I set off to conquer the capital. A serious argument in favor of this decision was the fact that earnings for night dancing were much higher than the salary for the main day job. In the capital, things were not so sweet, because, despite the abundance of clubs, the competition among dancers was high, but I still found my niche. Next, I decided to attend a couple of Go-Go dancing classes for the purpose of self-development; after all, this is Moscow, and there are many opportunities to improve my skills here. But, oddly enough, the level of skill of the teachers was not high for the capital; it was at that moment that my dreams of my own dance school came to life again. So to speak, a second wind opened up, because I really understood that as a dancer I was at a high professional level.

But to bring the idea to life, both funds and connections were needed, so I began to storm various studios, classes, find out who works what, and make the necessary contacts. As a result, on the advice of many choreographers, it was decided to unofficially recruit a group, rent a hall and earn money by teaching people the art of dance.

Dance studio business plan

Studio promotion - how I looked for clients for my services

On social networks, I posted announcements about my classes, looked for people interested and, at the same time, a place to conduct lessons. Renting the hall was not difficult, since no one asks questions whether you are an entrepreneur or a private owner, the only condition is not to damage the property, and so - pay and dance until you drop.

How much does it cost to rent a hall?

At that time, renting a dance hall in Moscow for an hour cost an average of 500 rubles. Naturally, I wasn’t eager to go to the center, but the option near the Moscow Ring Road was not considered. My very first hall was located in Medvedkovo, within walking distance from the metro, which is important for the capital; its rent cost 400 rubles per hour. Just imagine what scope this has for earning money at minimal cost: a normal lesson lasts 1.5 hours (I paid for two at once, so that we could calmly work out and solve organizational issues), the hall is equipped with mirrors, the necessary equipment and musical equipment.

Profit and profitability of a dance school

At first, I charged 350 rubles per lesson from everyone who came to class. 7 people came to the first one, so for the first lesson held in Moscow, I earned a little more than one and a half thousand rubles in net profit. The girls brought their friends to the next lesson, asked for an increase in the number of lessons per week, and a month later I already had 4 groups of 10 people. With each of the groups we worked in the direction they liked: somewhere it was strip plastic, somewhere it was an incendiary club disco, someone asked for belly dancing, and in one group the girls were exclusively interested in stretching.

Sometimes the composition changed (people got sick, went on vacation, were lazy), but there were practically no empty seats, since those who dropped out were always replaced by new people. Thus, in a couple of months I began to earn an income of 50,000 rubles, and this was while working 8-10 hours a week. Of course, this is not a lot of money for Moscow, but I had a huge incentive to develop in my dance field, plus there were material goals that warmed my soul and forced me to move forward. I set myself a specific goal - which, according to my calculations, should have happened in a year (I’ll make a reservation right away that the purchase of housing was planned far outside the capital, but the apartment at that time cost a little more than a million rubles).

Why did I leave the business?

Of course, I have more than once thought about the need to legalize my activities: open an individual entrepreneur, pay taxes, rent a hall for a long time, but my income has not yet reached such a level as to become a real businesswoman, so I continued to look for halls in other areas, create a schedule that is both convenient and financially beneficial.

After about six months of studying the dance business, my day was so packed that sometimes I held classes until late at night. Usually there were 6 classes a day with short breaks. In addition to group classes, individual classes began to be held, which in monetary terms were valued much higher than usual. During individual lessons, girls asked to learn variations private dances to perform in front of your other half, there were also a huge number of orders for staging wedding dances.

After a couple of months, I realized that I could no longer cope with such a volume of work alone - after all, I had classes in several Moscow districts: Medvedkovo, Altufyevo, Prazhskaya, and then Tula. Therefore, I decided to look for an assistant to conduct choreographic classes. For a nominal fee, she offered to teach lessons to her own student, entrusting her with teaching stretching classes to beginners. By the way, this girl still teaches classes to this day, although she already collaborates with clubs, preparing dancers for them.

But let's get back to my story. My business, although not entirely legal, lasted 2 years. Perhaps it would still bring me an excellent income, but my plans for life changed, I moved from Moscow to the north, took care of my family and raising children.

But I didn’t leave empty-handed: with the income from my dance business, I bought and renovated an apartment. So, having achieved my goal, I left, leaving this activity young and energetic.

Real figures on income and expenses of a dance school

For those who are interested in this field of activity, I would like to bring real numbers so that you can evaluate the pros and cons.

Expenses:

1. Hall rental - 500 rubles per hour.
2. Cost of 1 rug - 600 rubles (if the hall doesn’t have them, which is extremely rare, but if you buy them, it will last for a long time).
3. Damage to property - from 500 to 15,000 (the rug was torn, the mirror was broken, the equipment was broken - I never had such cases).
4. Payment to assistant choreographer - 100 rubles from each student in the lesson.

Income:

1. Cost of one lesson - 500 rubles for 1.5 hours.
2. Individual lesson - 1500 rubles for an hour and a half.
3. Staging wedding dance - 2500 per lesson (usually 2-3 lessons are required). Middle group- 10 people. One group has 2-3 classes per week. 6-7 lessons per day.

Profitability of a dance studio

The net profit for one lesson is about 4,000 rubles, respectively, for a day with 6 lessons - 24,000 rubles. When working 5 days a week, 5 lessons a day (we subtract travel expenses and unforeseen expenses), the net profit is 80,000-100,000 rubles.

This calculation is given for one choreographer; if you hire an assistant, the number of groups will increase by at least 2, and when deducting the assistant’s payment, you will get a net profit per week of about 130,000 thousand.

If you are inspired by my story and want to follow in my footsteps, I want to warn you that this is not easy work. There will be almost no energy or time left for personal life, as well as for any other matters, so it is extremely difficult to hold out for a long time in this mode. Here you need to have excellent health, and nerves of steel. Don’t be afraid to seem intrusive, pester everyone with questions of interest, don’t pay attention to what they think about you, go clearly towards your goal, bring it to life, believe in your strength - and you will certainly succeed.

Today there are various dance shows, which are shown on television, few people are left indifferent. Human psychology is such that many viewers involuntarily imagine themselves in the place of the heroes of the programs, which means that people have a desire to learn to dance. Lessons may be required for both adults and children, since dancing has a beneficial effect on health - it forms correct posture and a beautiful gait.

Now it has become fashionable to exercise your own body through sports. However, not everyone is ready to go to Gym, and a dance studio is an excellent alternative that allows you to improve not only your figure, but also your mood. Dancing for many people becomes a pleasant hobby that maintains physical fitness and brings a lot of positive emotions, therefore the demand for professionals who can teach the science of movements is constantly growing. This is why many aspiring businessmen are thinking about opening a dance school. We will discuss the main stages of implementing such a project, as well as the business plan for a dance studio.

How to open a dance school?

First, you need to analyze potential competitors, study and think about the main nuances regarding opening a dance school. One of the main steps will be choosing a priority direction. Who will your dance studio be aimed at? Only for adults? Children? Before starting an activity, it is important to do it correctly, since this aspect will later affect many organizational issues– selection of premises, renovation, personnel selection, etc. Of course, it is not at all necessary to narrowly choose any one style, since this can significantly reduce the number of clients.

Important: Usually dance classes are opened by those people who belong to the world of plastic, music and movement, who know how and love to dance. Often the organizer himself becomes a teacher, which is a huge plus, since it allows him to assess the situation from the inside and make timely adjustments to the activities. If you have not previously had anything to do with dancing, then keep in mind that it may be difficult to find teachers.

Business registration

In the conditions of modern Russian reality, no business is possible without completing the appropriate documentation, that is, your business must be registered. To do this, you should choose a legal form. Some businessmen prefer to become individual entrepreneurs (IP), others may choose a limited liability company (LLC). The latter option is often irreplaceable if you are organizing a business with someone - for example, there are two or more founders.

Important: At the stage of thinking about whether an LLC or an individual entrepreneur is closer to you, it doesn’t hurt to think about possible debts. Unfortunately, no one is immune from failure, so the risks should be assessed in advance - in other words, it is better to lay out the straw in advance. Individual entrepreneurs are responsible for debt obligations with their property, that is, you can quite easily “dance” an apartment or dacha if the circumstances are unfavorable and luck has insidiously turned away from you. No one will deprive the founders of an LLC of their living space, since a legal entity (in the absence of property) risks only its authorized capital, its minimum size today – 10 thousand rubles.

Having decided on the form, you can prepare papers for registration - the list will vary depending on what you prefer. Also at this stage it is necessary to open a bank account and select the appropriate ones using the classifier OKVED codes. Typically, in the case of a dance school, the following are suitable:

• 93.29.2 – Activities of dance floors, discos, dance schools;
• 85.41.2 – Education in the field of culture.

The business registration process also includes choosing a tax regime. Typically, businessmen who open dance classes opt for the simplified taxation system (STS). Here are the options:

• STS “Income” – tax payment is 6% of income;
• STS “Income minus Expenses” - the tax rate is 15% of the amount of income reduced by the amount of expenses.

If for some reason “simplified” does not suit you, you can think about common system taxation. However, it is worth considering that in this situation you will have to pay value added tax, although today there are many legal ways to do so. Choreographic activity currently does not require a special license, which will certainly brighten up the life of an entrepreneur - extra paperwork has never made anyone happy.

Important: if you rent premises in a business or fitness center, then most likely no additional documents will be required. Otherwise, you will need a number of other papers: permission from the fire department, SES, etc.

Search for premises

If you want to create a dance studio from scratch, the first thing you need to do is find a suitable location. Where can I get a room? There are options here: rent, buy or even build. It is clear that the acquisition of space or the construction of a building involves significant start-up capital, and not all beginners have it. Therefore, let us consider in more detail the simplest and a budget option– rent. What should you pay attention to? We can highlight the main aspects that are important to consider when choosing a room for a dance school:

• Large area - the dance class where the classes will be held must be spacious and bright. The optimal area is usually 80-100 square meters. m. Meters are the last thing to save on when creating a studio, because dancing implies lightness and freedom, and oppressive walls and low ceilings will not contribute to this in any way.
• Air circulation - it is best if the room is equipped with an air conditioning system; you should also remember about good ventilation. No one wants to learn to dance in a stuffy hall with a T-shirt sticking to their body, so it is important to create the most comfortable atmosphere for visitors, which is impossible without an influx of fresh air.
• Availability of comfortable changing rooms - people who come to dance with you need somewhere to change clothes and leave their things. This means that you will need two changing rooms of 15-20 square meters each. m. (men's and women's). It would be good if there was a passage directly from there to the bathroom with showers.
• A corner for the administrator and a relaxation room - if clients arrived earlier and the locker rooms are still occupied, then they can be invited to read a magazine or watch TV in a specially designated room (about 20 sq. m.). As a rule, there is also an administrator’s desk there, who will answer questions from visitors and deal with organizational issues.

Thus, to open a dance studio, you will need to rent a rather large area - at least 160 square meters. Such premises should be looked for in a variety of fitness centers or cultural centers. Of course, you can find an ordinary building that satisfies all needs, but most often this option is characterized by expensive repairs - since it will be necessary to significantly remodel the premises (dedicate changing rooms, showers, etc.).

So, if everything is clear with the requirements for footage and composition, then the question remains - which area to prefer? City center or outskirts? It is believed that dance studios located in the center are more popular and prestigious, but the rent can scare you because of its size. If you prefer a residential area, then the rent will be significantly lower, and most likely there will be no competition there. But... it’s not a fact that the number of students will suit you - after all, not everyone will want to go to remote places, even for dancing.

Equipment purchase

When the premises have been successfully found, the thought arises - how to equip it? It will be great if you make at least some cosmetic repairs, which will be aimed at creating an individual style for your dance studio. Particular attention should be paid to the following points:

• Classroom flooring. Do you think you can get away with it? little blood and just fill the floor with concrete? Leave this thought, as this is unacceptable due to the fact that the concrete floor is very cold. High-quality parquet is best suited, and you should not skimp on it, since poor coating can cause injuries.
• Lighting. The peak of activity at a dance school usually occurs in the evening - this is logical and understandable, since most students work during the day. The intensity of natural light at this time is not enough, even with a large number of windows. Therefore it is worth taking care of artificial lighting studio, it is advisable to choose sources that provide the softest and most diffused light to avoid the formation of many shadows.
• Mirrors in dance hall. It is intuitively clear that dancing requires the presence of mirrors; this is a certain traditional element that cannot be avoided. In this case, you can be guided by the option “the more, the better.” As a rule, all vertical planes are made mirrored so that students can observe themselves and evaluate whether they are good at repeating the movements of the teacher. And then, there is another interesting nuance here - seeing themselves dancing, people receive aesthetic pleasure, which helps to retain customers.
• Dance machines. Usually wooden ones are mounted, because although metal ones look more solid and beautiful, classes with them can be uncomfortable for students - if the temperature in the hall is low, then the machines will become cold and it will be unpleasant to touch them.
• Speaker systems and sound amplifier for playing music. There is no need to be petty here, since many dancing people are also music lovers, so wheezing and droning music can make them simply run away to another school. It is also possible to purchase a projector with which you can show clients interesting dance recordings.

This is a certain minimum, but you are unlikely to get by with it, since it all depends on the chosen direction and composition of the classes. For example, if you plan to conduct pole dance lessons, then, of course, you will need the poles themselves. Some dance school owners also offer yoga classes, which require mats and sometimes special hammocks.

Don't forget about furniture and other equipment. For example:

• Lockers, benches and mirrors for changing rooms;
• Plumbing equipment for showers and toilets;
• A set of furniture for the relaxation room - sofas, chairs, tables;
• Desk and chair for administrator;
• Office equipment for the administrator - telephone, computer, printer, etc.

From the list it is clear that setting up a studio will cost a pretty penny, although at first glance not much equipment is required - a good floor, mirrors and machines. This set cannot be compared with. But many new businessmen who dream of opening a dance school are afraid of lack of money. However, you should not become discouraged, because this issue can be resolved if you try.

Recruiting staff

Often many people don’t even go to a specific dance school, but rather to a specific teacher. Therefore, the staff (namely teachers) play a role in the success of the dance business main role. Most often, studios focus on several areas, for example ballroom dancing, oriental dancing, Latin, etc. This means that you will have to invite several choreographers and coaches (from four people) to work.

Important: when you are looking good teacher, little to find wonderful dancing man, since the employee must also be able to teach others. Not everyone can explain and show the sequence of movements - this requires patience and talent. Most clients want an individual approach, which is understandable, since people pay money for which they want to get something - good mood, fit figure, dancing skills, etc. Therefore, a professional teacher usually focuses on both the group as a whole and each individual specific person, trying to take into account his needs.

You can’t do without additional staff:

• Administrator - he answers calls, communicates with clients, draws up and coordinates a schedule, accepts payments, etc. If the school runs from morning to evening, you will have to hire two administrators (working in shifts).
• Cleaning lady – dance studios at favorable circumstances have a busy work schedule, so cleaning must be regular, preferably after each lesson, which means you will need at least one cleaner.
• Accountant - there is no point in hiring such a specialist, since it is quite possible to get by with the services of a person working remotely or visiting.

Important: when recruiting personnel, do not be too trusting - of course, now all potential employees undergo a standard test, but many entrepreneurs perceive this as a formality. You shouldn’t treat the survey this way - it’s best to check the data carefully, since it may turn out that you were misled and instead of a super-professional choreographer, whose idol is Mikhail Baryshnikov, you will get a teacher who has not even completed his studies.

Dance studio advertisement

In order for the business to be profitable, it is necessary to attract students, therefore, you will need high-quality advertising for the dance studio. You can do it yourself or turn to specialists. It is important to come up with a memorable name for the dance school - often the organizers, who are dancers themselves, use their own name. For example, in Moscow the “Evgeniy Papunaishvili Dance School” is very famous. It seems like a simple name, but in this case the name speaks for itself.

To thinking through marketing strategy It is worth approaching responsibly, as it is directly related to future success and income. Let's consider the main directions for conducting an advertising campaign:

• Creating your own website and groups on social networks. There is information about dance styles and teachers, photographs taken during classes, as well as photographs of the studio interior. Social media Today they allow you to advertise your business practically for free or for little money, and the effect is not long in coming, because nowadays people most often use the Internet to search for information.
• Mass advertising through television and radio. An effective way to express yourself, but also expensive. A plus is the opportunity to shoot a promotional video showing dancing in your studio. Such things usually attract much more words, since it is better to see once than to read or hear a million.
• Targeted advertising in organizations, universities, kindergartens and schools. Not everyone can decide to go learn to dance in splendid isolation; some find it easier when there is company. This means that you need to take advantage of this psychological moment - invite, for example, students, offering them a discount. Or employees of any large company, forming a special group for them, where only “our own” people will dance.
• Leaflets, banners, banners, advertising placed on public transport. There are a lot of options, and all of them will bring results if they catch the eye of a large number of people. According to marketers, advertising on buses and trolleybuses is very effective, since, for example, people standing at a bus stop automatically store information in their memory.
• Holding open days, reporting concerts, etc. When engaging in any activity, you want to see the results of your labors in the end. Therefore, your students will be pleased to put their knowledge into practice, that is, to speak in front of the public, showing their skills. This moment It’s also good because such events allow you not only to retain and delight regular customers, but also to attract new ones - who wouldn’t want to try to learn dancing, seeing how great it is with friends or relatives.
• Discount system and subscriptions - you can offer people a choice: pay for each lesson separately or purchase a subscription. The point is that the longer the term, the more profitable the final cost of the lesson for the student. And everyone loves discounts... Your advantage in this case will be the appearance of regular customers.
• Free first lesson. A wonderful move that attracts visitors like a magnet. But here everything depends on the quality of your work - it is important to be able to interest a person so that he wants to learn dancing in your studio.

There is another unusual point - if you think about it, many people go to dance schools in the hope of establishing a personal life. Usually there is a shortage of men in studios, but you can try to purposefully attract them. How? Conclude an agreement with any organization where mainly representatives of the stronger half of humanity work. Within its framework, the company's employees will be given a free opportunity to study, and the company, which wants, for example, to unite the team, will pay. By encouraging men to take up dancing, we can emphasize that this makes them more attractive in women’s eyes. Here you can remember a fragment famous song group "BI-2":

Where can I find such courage?
To enroll in a dance school.
And gain your favor
Speaking in the language of movements...

You can also hold dance parties where people can get to know each other and dance casually with each other. American singer James Brown said that “every problem in the world can be solved by dancing,” and in everyone’s life ordinary person There are so many difficulties now that dancing is often an outlet, an opportunity to plunge into another world created by music and movement. Therefore, just teaching people is not enough; we need to give them a chance to realize their skills.

Dance studio business plan

Any business venture is impossible without preliminary calculations, as they allow you to understand whether you have the necessary investments and whether the business will be profitable? Drawing up a business plan for a dance school involves analyzing possible income and expenses.

Expenses

The initial costs of opening a dance school include:

• Business registration (LLC) – 15,000 rubles;
• Rent of premises for 1 month (180 sq. m. for 600 rubles) – 108,000 rubles;
• Cosmetic repairs – 100,000 rubles;
• Equipment and furniture – 400,000 rubles;
• Advertising campaign – 100,000 rubles;
• Other expenses – 50,000 rubles.

The total initial investment will be approximately 773,000 rubles. In addition, monthly expenses are also necessary, the lion's share of which will be wage personnel and rent:

In addition to the costs indicated above, at the end of each quarter it is necessary to make tax payments on the profits received. Since you provide services, it is more profitable to choose a tax simplified tax system mode“Income” or UTII.

Income

Let's analyze the sources and amount of possible income. To do this, you need to decide how much group and individual lessons will cost - usually the price of one lesson in a group ranges from 250-400 rubles, one-on-one lessons with a dance teacher cost from 800 rubles. The optimal group size is 10-12 people. For your activity to be profitable, you need to try to ensure that at least 5 groups visit the studio per day.

You can also offer services such as staging a wedding dance. As a rule, many future spouses want to amaze their wedding guests with a beautiful dance, so you are unlikely to feel a shortage of clients. The average price for a course of classes, the result of which will be one learned dance, is 10,000 rubles. If your dance school begins to generate good income, then in the future you can think about it, since these types of businesses can overlap. For example, dancing requires beautiful outfits that can be sold in the salon, notifying school students about this.

If you are planning to hold dance parties, then they can bring good income, since traditionally a monetary contribution is taken from each visitor. Thus, the estimated income for 1 month will be:

• Group classes (price 300 rubles, 5 groups of 10 people, 30 days) – 450,000 rubles;
• Individual lessons (90 lessons for 800 rubles) – 72,000 rubles;
• Dance evenings (2 times a month) – 20,000 rubles.
• Staging a wedding dance (2 couples) – 20,000 rubles.

Thus, the monthly income is from 562,000 rubles. Income tax: 562,000 * 0.06 = 33,720 rubles. Profit for 1 month: 562,000 – 374,000 – 33,720 = 154,280 rubles. If we talk about payback, then, taking into account the initial costs, it will occur in about six months.

Important: You can also expand your business by bringing students custom accessories, shoes and outfits that they need for dancing.

What dances are the most popular today?

Any businessman who opens a dance studio expects that his brainchild will flourish, but for this it is important to analyze what areas in the world of dance are in demand today? What do people want to learn? The following are the most popular types of dances:

• Sports ballroom dancing. They have always been relevant, but especially now - this is due to the fact that on television last years Many programs have appeared that dismantle ballroom dancing. And stunning outfits and unique movements leave no one indifferent. Ballroom dancing are divided into two programs: European (slow and Viennese waltzes, tango, quickstep, slow foxtrot) and Latin American (jive, samba, paso doble, rumba and cha-cha-cha). As a rule, it is Latin that is popular in dance schools.
• Oriental dances (belly dance) are interesting in their flavor, they immerse you in the culture of other countries. The good thing is that they can be practiced at any age and it is always beneficial for health, posture and coordination of movements. Oriental dances easy to learn and does not require a partner. And what beautiful costumes...
• Street dancing (street dance) - the name of the style is very eloquent; it was born on city streets, squares and busy alleys. Today, young people like street dancing due to its relaxedness and the ability to express oneself through movements that do not have a strict sequence - since everyone is the master of their own body and is free to dance from the heart, and not according to the choreographer’s algorithm. Street dancing has elements of breakdancing, hip-hop, RnB, disco and many others.
• Pole dance (pole dance) is a mixture of elements of sports acrobatics and erotic dance. Many people confuse this trend with striptease, but there is no need to undress in pole dancing. On the contrary, unusual costumes are their constant attribute. Due to the deceptive ease of movement, it seems that pole acrobatics is accessible to everyone, but this is not the case - such dances require endurance, flexibility, coordination and good stretching.
• Strip plastic surgery is, as a rule, preferred by young girls who want to liberate themselves, gain self-confidence and become relaxed. Those who want to gain not only dancing skills, but also a beautiful figure, an easy gait and gracefulness that attract attention, go to strip plastic.
• Club dancing is a kind of eclecticism based on dance styles such as RnB, hip-hop, jazz-funk, house, go-go, etc. Due to the variety of styles, club dancing is suitable for both beginners and experienced dancers.

The list can be continued endlessly, because many trainers develop original styles and teach them. Zumba, twerk, salsa, contemporary and dancehall are also very popular. When opening a dance studio, it is not enough to focus only on the demand of the population, because you also need to find a teacher who can make the dreams of students come true.

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Thus, a dance school is an excellent business that allows you to make a stable profit, since people will always dream of learning how to move beautifully. If you want to organize the business so that everything goes at a waltz pace, that is, “one-two-three”, without pitfalls and delays, then special attention should be paid to drawing up a competent and thoughtful business plan for a dance studio.

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